Olympus plans to reduce production of compact digital cameras in favor of digital SLRs in a bid to boost profitability, reports Reuters. The Tokyo-based company is simply responding to a fast-growing DSLR market which offers higher profit margins. Sales of compact cameras currently account for around 72% (2004), and the company aims to cut this to 40% in five years' time. Olympus hope that DSLRs will make up 30% of its sales in five years, up from 3% last year. Olympus response inside.
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Olympus plans to reduce production of compact digital cameras in favor of digital SLRs in a bid to boost profitability, reports Reuters. The Tokyo-based company is simply responding to a fast-growing DSLR market which offers higher profit margins. Sales of compact cameras currently account for around 72% (2004), and the company aims to cut this to 40% in five years' time. Olympus hope that DSLRs will make up 30% of its sales in five years, up from 3% last year. 