Samsung has entered a partnership with Pentax to co-develop digital SLRs. Pentax has already launched four digital SLRs, while the Samsung's 8MP 15x zoom Pro815 is the closest its got to a high end camera, with a price tag to match. The two companies will share 'their respective competencies to enhance competitiveness in digital cameras'. Samsung will bring digital image processing technologies, brand recognition and digital convergence technologies to the table, while Pentax, whose SLRs use Penta Prism technology, possesses a wide range of interchangeable lenses.