Western Europe is the largest digital camera market in the world, according to a study by InfoTrends/CAP Ventures. Good sales of Nikon and Canon consumer D-SLRs have helped this market to become the fastest growth area and is set to grow by 234% in 2005. Around 22.5 million digital cameras were sold last year in Western Europe and that figure is expected to increase by 32% in 2005. Digital camera revenue will rise by 29% to an expected €10 billion. The study shows that the majority of people purchasing cameras are first-time buyers, but this is expected to change in 2007 when the market will shift more to replacement buyers.