UK high street retailer Dixons has announced today that it plans to stop selling 35mm cameras, following the huge surge in popularity of their digital equivalents. Dixons reports that sales of digital cameras are now outstripping sales of 35mm cameras by 15 to 1 and it says that it will not stock any more 35mm cameras once the current stock runs out. The company says film is now an 'increasingly niche market' and Bryan Magrath, marketing director at Dixons, says that "digital cameras are now the rule, rather than the exception".
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UK high street retailer Dixons has announced today that it plans to stop selling 35mm cameras, following the huge surge in popularity of their digital equivalents. Dixons reports that sales of digital cameras are now outstripping sales of 35mm cameras by 15 to 1 and it says that it will not stock any more 35mm cameras once the current stock runs out. The company says film is now an 'increasingly niche market' and Bryan Magrath, marketing director at Dixons, says that "digital cameras are now the rule, rather than the exception".