Matsushita and Olympus are expected to exhibit new digital SLRs at the Photo Marketing Association (PMA) show in February 2006. The interchangeable lens D-SLRs will comply with the FourThirds standard in 2006. The Japanese companies are working jointly in developing products and key components, but will market products under their own brands, which for Matsushita includes Panasonic. A joint statement says that Olympus and Matsushita are responding to what they see as a soaring global demand for digital SLRs, with shipments expected to reach 5.5m units in the year to 2007, from 2.7m in the current year to March 2005.