After floating on the stock market just five months ago UK camera retailer Jessops has announced that its shares fell 30% yesterday due to a decline in digital camera sales. Trading has slowed considerably in February and March and shares fell 47.5p to 107p. The shares cost 155p when they were first issued. The competition on the high street and the internet is fierce and Jessops has had to slash the prices of digital cameras to entice sales and compete with other retailers. Despite the drop in sales in the last two months, Jessops says that overall sales were up by 1% in the first half.