A study by InfoTrends/CAP Ventures predicts that worldwide digital camera revenue will reach $24 billion by the end of 2004, and will exceed $30 billion by 2009. Europe, the United States and Japan top the table for digital camera sales this year while it is expected that Asia and Rest of World (ROW) regions, which currently has a combined share of 10%, will share 33% of the revenue by 2009.