Lexar announces ActiveMemory

Lexar has today announced a new technology designed to optimize digital photography workflow and enhance productivity in the studio. ActiveMemory System will allow photographers to store the owners name and image preferences on the card as well as append images with copyright information. The new technology is already supported by Professional CompactFlash cards and new Lexar Professional FireWire ad USB 2.0 card readers. Of course, to use these cards you will need to an ActiveMemory-enabled camera, which has yet to be announced.

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