Sigma UK today issued a press release detailing how they were cleared by the Advertising Standards Authority over a magazine ad which featured a high resolution photograph of a human eye. A complaint was made by a magazine reader who complained that the photograph had been retouched and was therefore misleading. Sigma UK managed to convince the ASA that the only modifications made to the image were the removal of the reflection of the photographer and some mascara blobs. The ASA agreed that the photograph was comparible in resolution to the un-retouched image.
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Sigma UK today issued a press release detailing how they were cleared by the Advertising Standards Authority over a magazine ad which featured a high resolution photograph of a human eye. A complaint was made by a magazine reader who complained that the photograph had been retouched and was therefore misleading. Sigma UK managed to convince the ASA that the only modifications made to the image were the removal of the reflection of the photographer and some mascara blobs. The ASA agreed that the photograph was comparible in resolution to the un-retouched image.