Olympus today announced a series of price reductions and new rebates on the E-1 digital SLR and lenses. In the US the base E-1 body has been reduced by $300 to $1499, in the UK the E-1's body price is down £300 to £999 inc VAT (the kit including 14-54mm lens now £1399 inc VAT). This new price change brings the E-1 into line with the Canon EOS 10D (excluding lenses). In addition Olympus America are also offering a range of rebates up to $100 off Zuiko Digital lenses.