According to a story yesterday on CNET it seems that we will have yet another flash memory format after February 5th, from the Universal Transportable Memory Association (UTMA). The UTMA is a consortium of unnamed consumer electronics manufactures. The cards will be smaller than Secure Digital (SD) cards, and initially be available in 1GB format with capacity increasing over time. From the URL of the web site it may be called "Fish Memory" Update: More details from the Inquirer, its a USB stick!!