Photo Marketing Association International (PMA) has announced the launch of an industry-wide consumer and retailer education initiative designed to promote digital printing to consumers through an Internet Web site due to launch late November 2003 as well as national public relations, advertising and mass media outlets. One component of this initiative includes a Qualified Digital Processing Center program to ensure that consumers know where to go to get their prints made and retailers are prepared to handle the consumer demand for printing of their digital files.