Kodak will present to investors today a broader strategy for growth that will harness the power of digital technology to expand into a range of commercial businesses, resulting in a more diversified business portfolio with the potential to generate $16 billion in revenue by 2006—and $20 billion by 2010. "We are acting with the knowledge that demand for traditional products is declining, especially in developed markets," Carp said. "Given this reality, we are moving fast—as digital markets demand—to transform our business portfolio, with an emphasis on digital commercial markets. The digital world is full of opportunity for Kodak, and we intend to lead it, as we have led innovation in the imaging industry for more than a century."