Canon Europe has joined forces with the European Union and the Anti-Counterfeit Group to campaign against black-market trade and raise consumer awareness about the dangers and the ‘real’ costs of counterfeit products. James Leipnik, Chief of Communication and Corporate Relations, Canon Europe, said, “Canon is concerned about protecting the rights of the consumer who is the number one victim. Fake goods may sometimes seem like a bargain but there are always hidden dangers for consumers. The person who sells you a fake won't be around to help if it doesn't work properly; fakes don't come with guarantees. Only the genuine article can offer a good deal.”