Konica and Minolta have announced that they will be launching the new holding company "Konica Minolta" tomorrow (5 August). This comes after the two companies agreed on a merger back in early January 2003. The reorganization of the two groups is targetted to be completed 1 October 2003. In addition the two companies have also announced a new logo which takes the familiar Minolta logo but restlyes the lettering and adds the Konica prefix. "The oval form is an expression of the trust and feeling of security given to customers and the harmony of the wide spectrum of technology. The five lines represent light and express the wide range of technical capabilities in the field of imaging. The blue color of this symbol mark expresses ingenious innovation, and the color has been named 'Innovation Blue'."