To coincide with the Olympus announcement (which just pipped them to the post) Fujifilm has also today announced their 512 MB xD Picture Card. The xD Picture Card format was jointly developed by Fujifilm, Olympus and Toshiba (who produce the cards). Adrian Clarke, Director of Consumer Products at Fujifilm, said: "The new capacity for the xD-Picture Card™ takes it into a commanding competitive position compared to other storage formats, whilst the tiny physical dimensions are of considerable benefit with regard to camera design and size."