Nikon has today announced a new look for its famous black on yellow logo. The new logo keeps the yellow background and Nikon typeface but adds white 'rays' to the yellow background, which according to the press release "Add a graphic element of sequential rays, to represent the future, and express Nikon's mission, will and future possibilities". We're not sure at this stage if this also means the end of the two blue bars either side of the yellow logo which is often seen on Nikon printed material.