Olympus has today announced a three year deal to sponsor the Ferrari F1 racing team. The Olympus logo will be prominently displayed on the nose of Ferrari F1 cars beginning with the 2003 Australian Gand Prix (March 9, 2003). "As a world leader in digital imaging and medical diagnostic equipment, Olympus sponsorship of the No. 1 team in the demanding field of F1 racing is a natural and fitting partnership. Just as speed, precision, and team spirit have earned Ferrari a position at the pinnacle of motor sports, they are also a driving force behind Olympus' success as a major global brand."