PMA 2003: Lexar has today announced 256 MB Olympus xD Picture Cards, a new version of their Digital Photo Player, High-Speed Secure Digital, Jump Drive secure and a new USB 2.0 multi-card reader which supports MemoryStick Pro. "Not all flash memory is the same speed or quality and our X-speed rating system lets customers know what speed they are buying, while providing a level of assurance regarding the integrity of the memory," said Doug Kellam, vice president worldwide marketing, Lexar Media. "In addition, some of the newest digital applications, such as VGA quality video, require high-speed cards to insure the host products will function optimally."