Dimage EX Zoom 1500 Places First in Digital Camera Shoot-Out and
Dimage EX Wide 1500 Wins Most Innovative Product

Minolta hit the jackpot at the recent Photo Marketing Association (PMA) '99 trade show in Las Vegas winning two prestigious Digital Imaging Marketing Association (DIMA) awards. The Dimage EX Zoom 1500, Minolta's megapixel digital camera, won DIMA's third annual digital camera shoot-out in the high-end consumer point and shoot category. In addition, DIMA selected the Minolta Dimage EX Wide 1500 as one of the top 10 Most Innovative Digital Products on display at PMA '99

"We are excited that Minolta placed first in the DIMA Digital Shoot-Out," said Jon Sienkiewicz, Vice President of Marketing for Minolta Corporation's Consumer Products Group. "The Dimage EX ZOOM 1500 was selected as the best in its class for image quality by the PMA voting members, and that's quite an honor. We are also honored to receive one of DIMA's top 10 most innovative product awards at the show for the Dimage EX Wide 1500. This digital camera illustrates the true expandable nature of the Dimage EX series with a wide angle lens unit not available in any other consumer digital camera."

1999 DIMA Digital Camera Shoot-Out

Minolta's Dimage EX ZOOM 1500 won the third annual DIMA digital camera shoot-out in the point-and-shoot category -- $900 and above. In total, 36 digital cameras and 18 manufacturers were included in the shoot-out that was held on Wednesday, February 17, the day before the PMA show. Entries were judged by select PMA members during the show based on the following criteria: image/print quality, production and price.

1999 DIMA Innovative Digital Product Awards

Minolta's Dimage EX Wide 1500 was selected as one of the 10 most innovative digital products on display at PMA `99. DIMA selected this Minolta digital camera out of hundreds of digital products displayed at the show. Judges were asked to cover the PMA Trade Show floor with an eye to the innovative. An Innovative Digital Product of PMA '99 is determined by the judges as utilizing new technologies and/or applications in such a way as to make the product either unique or the first of its kind. The products are of high quality, and shown themselves to be an influence on the future of digital imaging. Minolta was one of only two digital cameras that were selected for this honor.

Read my complete review of the Minolta Dimage EX 1500