Medium format equipment manufacturer Hasselblad has announced the winners of its Masters competition, and has awarded the winners of each category a high end medium format camera. The company does not specify which cameras will constitute the prizes, but they will be presented at a ceremony during September’s Photokina show in Germany, at which the company is speculated to be launching major new products. 

The competition winners will have their work featured in the Hasselblad Masters book, and will be able to use the title Hasselblad Master for ever. 

This year's theme was 'Inspiration', which Hasselblad says was chosen to commemorate the 75th anniversary of the company's founding. There were ten categories to enter, and the competition was open to 'all photographers who have been active professionals for more than three years and who are using digital cameras of at least 16 Megapixel, or film cameras, regardless of brand and format.' The 'Project 21' category was open only to those under the age of 21. 

The judging panel was made up of 23 professional photographers and editors, including some past competition winners. 

For more information see the Hasselblad website


Press release:

Hasselblad has announced the ten winners of its Masters Awards 2016 - widely acclaimed as one of the world's most prestigious professional photography competitions. The winners were selected by a combination of a public vote and a professional Masters Jury - comprising internationally renowned photographers and imaging experts.

For the first time in Hasselblad Masters Awards history each winning photographer not only gains 'Master' status but also a brand new Hasselblad medium format camera.

Winners will receive their awards, cameras and trophies at a special photokina 2016 ceremony in Cologne this September.

The Hasselblad Masters Awards 2016 winners:

  • Swee Oh (USA) Architecture
  • Roy Rossovich (Sweden) Fashion/Beauty
  • Katerina Belkina (Germany) Fine art
  • Lars Van De Goor (Netherlands) Landscape
  • Natalia Evelyn Bencicova (Slovakia) Portrait
  • Georgio Cravero (Italy) Product
  • Jake Reeder (Australia) Project//21
  • Ali Rajabi (Iran) Street/Urban
  • John Paul Evans (UK) Wedding
  • David Peskens (Netherlands) Wildlife

Perry Oosting, Hasselblad CEO: "The Masters Awards have always been the ultimate showcase to capture talent that flourishes across the globe. Our 2016 Masters has again demonstrated the outstanding skills out there across the entire spectrum of photo-disciplines".

Judges scrutinised thousands of supreme quality images from professional veterans to aspiring young photographers determined to make their mark.

Masters Jury member Jonathan Beer said: "Picking my favourites from the 2016 finalists was immensely tough. Some categories had obvious stand-out entries but others were much closer to call. Exciting creativity backed-up with technical excellence was what I was looking for.

He added: "The Hasselblad Masters has always been one of the most prestigious competitions in the industry. The winners can take pride in and benefit from the coveted title 'Hasselblad Master' for the rest of their careers. I cannot wait to see what the winners create for the 2016 Masters Book."

* The ten winners will be tasked to create a new and unique set of images embracing the theme 'Inspire' (coinciding with Hasselblad's 75th anniversary) for the latest edition of the Hasselblad Masters Commemorative Book.