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Hasselblad replaces CEO, announces 50MP CMOS medium-format camera

By dpreview staff on Jan 21, 2014 at 18:49 GMT

Hasselblad has announced a new camera, the H5D-50c which incorporates a 50MP CMOS sensor. This is a significant step away from the CCD sensors that have been standard in digital medium-format imaging up to now and potentially opens up the possibility of higher ISO sensitivities and faster capture rates than previous Hasselblad medium-format bodies.  

According to Hasselblad's press release, the H5D-50c is 'the first of a number of medium format capture innovations we have planned for the coming months'.

This development comes weeks after Hasselblad was reported to have quietly replaced its CEO, Dr Larry Hansen. He was the man responsible for the tie-up with Sony that created the Hasselblad Lunar and has been replaced by former chief operating officer Ian Rawcliffe. It is unclear whether the change of management spells the end for the Hasselblad Lunar and Stellar cameras.

Press release:

Hasselblad set to launch world’s first medium format CMOS sensor camera

Hasselblad is set to launch the world's first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.

Ove Bengtson, Hasselblad Product Manager said: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality."

He added: "We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad."

Hasselblad's new CEO Ian Rawcliffe said: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.

"This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months."

Further information and prices for the new H5D-50c models will be announced in March.

Comments

Total comments: 182
12
mpgxsvcd
By mpgxsvcd (3 months ago)

I hope they paid him his severance in Lunars.

42 upvotes
olakiril2
By olakiril2 (3 months ago)

Well put.

0 upvotes
wcbert
By wcbert (3 months ago)

Does it have a wooden block grip?

4 upvotes
Ben O Connor
By Ben O Connor (3 months ago)

:D

hope yes, but on their own body pleasde

0 upvotes
konanon
By konanon (3 months ago)

The perfect walk around, do everything camera.

2 upvotes
Rick Knepper
By Rick Knepper (3 months ago)

Here's the thing we all want to know Mr. Hasselblad. Will CMOS help make the camera affordable?

3 upvotes
Kodachrome200
By Kodachrome200 (3 months ago)

i would imagine it will be more expenisive

1 upvote
Alphoid
By Alphoid (3 months ago)

Potentially. CMOS technology is taking over principally because it is considerably cheaper than CCD. Conventional circuits are manufactured with a CMOS process. A CCD process is specialized and designed only for camera sensors, and is therefore quite expensive. Progress in mainstream CMOS technology, largely driven by tremendous investment in it for normal (non-sensor) circuits, has allowed CMOS to reach parity with CCD in performance.

Of course, once you add microlenses and whatnot, the gap in price closes.

Will that savings be passed on to us? Maybe. I doubt it.

6 upvotes
HowaboutRAW
By HowaboutRAW (3 months ago)

Alphoid:

CMOS takes many more steps to manufacture, that's not cheaper.

0 upvotes
imsabbel
By imsabbel (3 months ago)

Thats is of no concern if you can piggy-back on the dozens of billions invested in optimizing CMOS processes for the semiconductor industry.

0 upvotes
HowaboutRAW
By HowaboutRAW (3 months ago)

im:

It doesn't work that way, the sensor isn't made like piece of plywood which is then cut down to the needed size.
So the factory would have to be set up to make the bigger CMOS sensor.

0 upvotes
Alphoid
By Alphoid (3 months ago)

HR: The factory setup for a basic CMOS sensor (e.g. as found in a baby monitor or similar low-end application) is identical to the setup for the billions of other circuits built. The setup for a full-frame or large sensor is identical with the exception of one step -- lithography. The IC die is exposed to light, and you need multiple, aligned exposures. You need a fancier piece of equipment called a step-and-repeat, but the other billion dollars of equipment remains the same.

The setup for a CMOS sensor of the type found in a modern high-end point-and-shoot or cell phone adds quite a few steps over conventional ICs -- BSI, microlenses, etc. -- and is quite a bit more specialized and expensive. Some of those steps are often omitted for larger format cameras (where bigger pixels can compensate), but some are still necessary.

Even the special CMOS processes were much cheaper and more standard than CCD processes last time I looked (which was quite a few years back).

0 upvotes
HowaboutRAW
By HowaboutRAW (3 months ago)

Alph:

I think you should recheck, the many more steps to build the CMOS sensor makes them more expensive.

Also Hasselblad, etc, are very likely to ask for the best possible light handling in these MF sensors so the manufacturers aren’t going to “skip steps” to make things cheaper.

Right the lithography (printing plates if you will) has to be set up for the particular sensor chip you want and CMOS sensors require more plates. Then since there are more plates, there’s more chance for error and/or misalignment.

So in short: You’ve reversed nearly everything. Unless radically new tech has been introduced in the last year or two.

0 upvotes
sebastian huvenaars
By sebastian huvenaars (3 months ago)

Imagine the new CEO of Ferrari opting to buy up some Toyota's, fit them with seat made of cherry wood and a ferrari badge and sell them for lunar amounts of money...

This is what happened to Hassy passed period lol, it would be comical if it wasn't so sad.

Ah well, no more of that :)

13 upvotes
Jogger
By Jogger (3 months ago)

Actually, Aston-Martin is doing that very thing.. they buy Toyota iQ (cars), tart them up, and sell them as Cygnet. The Cygnet was recently cancelled because the iQ on which it is based was cancelled.

9 upvotes
sebastian huvenaars
By sebastian huvenaars (3 months ago)

haha no way :P Didn't know that...

1 upvote
wlad
By wlad (3 months ago)

In case of Aston-Martin, they were just mocking the bureaucrats in Brussels:
"The Aston Martin Cygnet is a 3-door hatchback marketed by Aston Martin beginning with model year 2011 as a rebadged variant of the Toyota iQ. The Cygnet enables Aston Martin to comply with the European Union–imposed fleet average emissions regulations taking effect in 2012"

10 upvotes
mgrum
By mgrum (3 months ago)

I'd quite happily buy a re-badged brand new Toyota for the price of a Hasselblad Lunar- £5300!

0 upvotes
Boerseuntjie
By Boerseuntjie (3 months ago)

I hope Sony re-badge this Hassy and lower the price...LOL one can only dream.

21 upvotes
GabrielZ
By GabrielZ (3 months ago)

Hurrah! I hope this means the end to all that wooden handled Sony crap!

5 upvotes
Mistral75
By Mistral75 (3 months ago)

Unfortunately, the Hasselblad Solar is coming soon.

http://photorumors.com/2014/01/21/first-picture-of-the-sony-based-a-mount-hasselblad-camera/

http://photorumors.com/wp-content/uploads/2014/01/Hasselblad-Solar-camera.jpg

0 upvotes
steelhead3
By steelhead3 (3 months ago)

The new Hassy remake of the Sony 99 actually looks pretty good, just wonder what the price premium will be. The company could sell some some if they were realistic about prices. http://www.sonyalpharumors.com/first-picture-of-the-hasselblad-solar-a-mount-camera/

Comment edited 2 minutes after posting
5 upvotes
Plastek
By Plastek (3 months ago)

And if these wouldn't be just a simple rehashes of existing cameras, but rather something with their own "touch". (eg. make Sony A900 re-make with modern 24 MPx sensor - now that would be by far more interesting than A99 in a new body).

Comment edited 39 seconds after posting
0 upvotes
Ken Johnes
By Ken Johnes (3 months ago)

the only question is,, is the price down to affordable and fair level ? (around 10,000$) , if not, am going back to bed ,Zzzzzzzzzzz...........

4 upvotes
laueddy
By laueddy (3 months ago)

I think it would be a huge lost for us if we are to lose the Hasselblad brand, so I am glad the CEO who's responsible to the Lunar is gone. CEOs always get pay the big bucks, so I feel like he should paid Hasselblad the money back for the lost in business! Is that guy a total idiot in the first place to create Lunar?? Maybe in got pay by Canon to destroy the Hasselblad?!!?

1 upvote
InTheMist
By InTheMist (3 months ago)

Former COO? Shouldn't he be managing the SAP software or something?

0 upvotes
Jogger
By Jogger (3 months ago)

Sounds like it s a Sony sensor... maybe now you can shoot above base iso.

2 upvotes
kimsch
By kimsch (3 months ago)

Oh no - this could mean the end for the Hasselblad Lunar and Stellar cameras!

I hope this new camera comes with swarovski crystals

9 upvotes
Mistral75
By Mistral75 (3 months ago)

Don't worry, the Hasselblad Solar is coming.

http://photorumors.com/2014/01/21/first-picture-of-the-sony-based-a-mount-hasselblad-camera/

http://photorumors.com/wp-content/uploads/2014/01/Hasselblad-Solar-camera.jpg

0 upvotes
Pelex
By Pelex (3 months ago)

Dude deserves a gold-dipped turd for his going away gift.

12 upvotes
JEROME NOLAS
By JEROME NOLAS (3 months ago)

Should buy Lunar while they still make it, ha, ha!!!

1 upvote
Henry M. Hertz
By Henry M. Hertz (3 months ago)

i hope the CEO got fired.

well im happy with my phase one but what they have done to hasselblad over the last years was pure abuse.

the former brand rebutation was nearly destroyed by these jokes.... abominations.

only a retard with too much money would buy their UGLY rebadged sony cameras for such a crazy price.

Comment edited 1 minute after posting
21 upvotes
Ken Johnes
By Ken Johnes (3 months ago)

it sounds like you mean , fired with a gun or something ;-)))

3 upvotes
D1N0
By D1N0 (3 months ago)

Maybe they could rebrand the abominations Hasselhoff, complete with KITT lenses.

12 upvotes
Braxton7
By Braxton7 (3 months ago)

Now that was funny.

0 upvotes
Hugo808
By Hugo808 (3 months ago)

Gosh, I hope they still make the Lunar. Snork.

2 upvotes
DDWD10
By DDWD10 (3 months ago)

Thank goodness.

2 upvotes
grumpycat
By grumpycat (3 months ago)

No wonder, those rebadged sonys are total failure!

10 upvotes
Total comments: 182
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