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Hasselblad replaces CEO, announces 50MP CMOS medium-format camera

By dpreview staff on Jan 21, 2014 at 18:49 GMT

Hasselblad has announced a new camera, the H5D-50c which incorporates a 50MP CMOS sensor. This is a significant step away from the CCD sensors that have been standard in digital medium-format imaging up to now and potentially opens up the possibility of higher ISO sensitivities and faster capture rates than previous Hasselblad medium-format bodies.  

According to Hasselblad's press release, the H5D-50c is 'the first of a number of medium format capture innovations we have planned for the coming months'.

This development comes weeks after Hasselblad was reported to have quietly replaced its CEO, Dr Larry Hansen. He was the man responsible for the tie-up with Sony that created the Hasselblad Lunar and has been replaced by former chief operating officer Ian Rawcliffe. It is unclear whether the change of management spells the end for the Hasselblad Lunar and Stellar cameras.

Press release:

Hasselblad set to launch world’s first medium format CMOS sensor camera

Hasselblad is set to launch the world's first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.

Ove Bengtson, Hasselblad Product Manager said: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality."

He added: "We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad."

Hasselblad's new CEO Ian Rawcliffe said: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.

"This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months."

Further information and prices for the new H5D-50c models will be announced in March.

Comments

Total comments: 182
12
Just Ed
By Just Ed (3 months ago)

If it uses a Sony sensor, then DP will rate it very highly, but not as high as the a7r.

0 upvotes
jaygeephoto
By jaygeephoto (3 months ago)

I guess Rome has fallen (again):
http://www.dpreview.com/news/2014/01/24/phase-one-announces-iq250-50mp-cmos-medium-format-back?utm_campaign=internal-link&utm_source=news-list&utm_medium=text&ref=title_0_0

Either that, or the three little ships Didn't sail off the edge of the earth:
http://www.phaseone.com/en/FooterMenu/Press-releases.aspx

Will there be an option to attach it to a folding Fuji 645?

0 upvotes
Black Box
By Black Box (3 months ago)

Interestingly, they kept Alessandrini who was actually the perpetrator of "the Sony travesty". I sure hope Hasselblad will recover from this nightmare and learn a long-lasting lesson in how NOT to do business.

1 upvote
hip2
By hip2 (3 months ago)

Leica got away with the same thing. selling panasonic cameras with a red dot on them for ridiculous prices :D

0 upvotes
Black Box
By Black Box (3 months ago)

Nope, Leica that makes Panasonic clones is a different company from the one making overpriced 1970's rangefinders. And they emphasize it all the time. And I doubt they got away with it. "Brand image washing" has affected them as well.

0 upvotes
Lawrence33
By Lawrence33 (3 months ago)

There was an old song that one of my many mentors would sing while shooting.
The 'Opening' line went something like this, " .... park you chewing gum, and razors at the door, drop your ego outside the church 'cause your 'er going to learn some more. .... "
I've been at it for a very long time and have worked with many Hasselblads and all the related equipment.
You, who have never work with the MF cameras or Hasselblad. And are not engineers, should go sit in the corner and chew on your ego.
Go take some pictures. We use to say, years ago, " That's really nice, but what have you done lately ? "

1 upvote
jadot
By jadot (3 months ago)

Come again?

2 upvotes
jaygeephoto
By jaygeephoto (3 months ago)

Two different worlds and perspectives. Can't really expect one type of camera or technology to satisfy all needs, methods and styles. It doesn't help to berate anyone for their enthusiasm even if it is uniformed; teach someone kindly and you will be the wiser.

1 upvote
tommy leong
By tommy leong (3 months ago)

instead of working with Sony
they should work with Aston Martin car.
Every car owner gets a Hassy with each purchase

0 upvotes
Vitruvius
By Vitruvius (3 months ago)

Ha ha, I guess the "gaudi wood retrofitted uglified Sony camera for some insane price" could not continue forever.

1 upvote
marcio_napoli
By marcio_napoli (3 months ago)

I'm perfectly fine with my ISO 25, CCD digital back.

My shooting style allows to use flash all the time, so I'm never too worried about ISOs.

In fact, I just love CCDs above all other sensor designs, and consider my back to be the best camera I've ever worked with.

On the other hand, this is the most important move Hassel has ever done, at least in the past 15 years.

CMOS will allow them to enter the High ISO game, and for most enthusiasts (large part of sales), that's the move they were waiting for.

If Hassel has their hands on a great CMOS chip, prepare to see a turn of the tide, and DMF rising again.

4 upvotes
Scorpius1
By Scorpius1 (2 months ago)

Medium format CCD still produces a better looking file than cmos... no need to drop your digital back yet..

Cmos medium format just opens up the market to different users,wedding snappers might love this chip.

0 upvotes
Lui3
By Lui3 (3 months ago)

Well I really miss a higher ISO in my Hasselblad workflow. Aerial hires photography can be really painful in "partly cloudy" weather conditions. I'm really sick of Haselblad ISO 800 noise performance.

1 upvote
jkoch2
By jkoch2 (3 months ago)

What is the product and managerial dossier of the new CEO? Can this Ian Rawcliffe be the rugby veteran and promoter? Perhaps Hasselblad will market luxury cameras designed to feature the color and mascot of top teams, or perhaps the engraved signatures of star players.

We can presume the company was generous to the prior CEO, given all the contributions to Lunar exploration and sports car design. Such credentials will be sure door-openers in this hot shoe world of cloud.

Seriously, though, can the company be more sure of making money on a sober MF camera than on whimsical models that appeal to folks with lots to spend?

0 upvotes
Sarge_
By Sarge_ (3 months ago)

As a professional photographer who shoots a lot of architecture and landscapes, I wish someone would come out with something affordable in medium format. No pricing, but I'm guessing this is not the product I'm wishing for...

1 upvote
InTheMist
By InTheMist (3 months ago)

D800 or A7r not enough?

3 upvotes
yabokkie
By yabokkie (3 months ago)

D800 is the best camera for me
but I'd appreciate if can have ten times higher resolution,
as well as ten times lower ISO for architecture and micro.

Comment edited 28 seconds after posting
0 upvotes
Vitruvius
By Vitruvius (3 months ago)

It is called Giga Pan or Autopano. Under $1,000 and virtually unlimited resolution. Unless your buildings are running away on you.

2 upvotes
yabokkie
By yabokkie (3 months ago)

> Unless your buildings are running away on you.

a lot of unless'es,
like changing lighting at sunrise and under twilight.

0 upvotes
papillon_65
By papillon_65 (3 months ago)

Excellent news, I wait with baited breath for threads from wealthy amateurs filled with badly exposed shots of their cats which they can print to the size of Malta.

12 upvotes
TadekH
By TadekH (3 months ago)

oh you poor professional with perfect shots;-)

1 upvote
Resom
By Resom (3 months ago)

Thats why I´m using a Pentax Q

0 upvotes
AbrasiveReducer
By AbrasiveReducer (3 months ago)

At these prices I think its safe to say the buyers are actual professional photographers.

1 upvote
papillon_65
By papillon_65 (3 months ago)

@ TadekH - I'm not a professional, I just don't take badly exposed shots of cats with gear that I don't need, though I reserve the right to do so should I win the lottery ;-)

0 upvotes
papillon_65
By papillon_65 (3 months ago)

@ AbrasiveReducer - You're new here aren't you :-)

0 upvotes
VikingPhotographer
By VikingPhotographer (3 months ago)

So now it´s also time for a new digiback for the V-series and for taken up production of V-series again :D at the same time kick out the overprized sony´s ;)

1 upvote
Cameracist
By Cameracist (3 months ago)

Is Pentax 645DII going to have the same sensor?

1 upvote
Resom
By Resom (3 months ago)

WHAT? Is this the end of wooden grips? Hopefully not, because this will kill a wonderful running gag...

10 upvotes
AbrasiveReducer
By AbrasiveReducer (3 months ago)

I hear this new CEO has background in the furniture business.

2 upvotes
jtan163
By jtan163 (3 months ago)

"We believe this will provide a highly compelling option for professional photographers ..."

"Via: Amateur Photographer"

They only did it for the LuLz.

0 upvotes
Bambus
By Bambus (3 months ago)

Worthless without gold or platina

1 upvote
pfzt
By pfzt (3 months ago)

Wow, so many strong opinions but only three to five people here actually own or shoot with MF. Very interesting…

1 upvote
sebastian huvenaars
By sebastian huvenaars (3 months ago)

I'm not one of those five.. But still, i'm interested in photography and therefor know Hasselblad and the products they made in the past.

It was saddening to see this company produce the stuff like Lunar.

Good thing Hasselblad and mister CEO decided to split.

5 upvotes
jadmaister2
By jadmaister2 (3 months ago)

I agree with sebastian. I used MF in a semi pro situation using film in the 80's and one had to be aware of the big H and the engineering and image quality that H stood for. Adding bits of curly wood seemed totally irrelevant to me...just yet another nod to the wealthy amateur. VG to see something black, rugged and superbly made back on the factory's benches (I hope).

1 upvote
SalmanH
By SalmanH (3 months ago)

But will it have a wooden grip..?

0 upvotes
CameraLabTester
By CameraLabTester (3 months ago)

Hundreds of CEO's in the camera industry get replaced so often... this is news?

Has Sell Blood should change their ergonomic and industrial designers.

.

1 upvote
plevyadophy
By plevyadophy (3 months ago)

This is a stupid move for a medium format cam maker. Whilst CMOS sensors offer higher ISO settings, CCD sensors are BY FAR superior in image quality at low to moderate ISO settings and medium format should be about quality and NOT bragging rights on a spec sheet.

Hassy would have been better employed commissioning Sony to use their talents to design an improved CCD sensor.

First Hassy buy discontinued Sony cams and pimp them up and sell them at silly prices and now this CMOS thing. It's really sad to see what Hassy is becoming .................. a shadow of its former self.

I hope Phase One ignore this spec sheet CMOS bragging rights nonsense and stick to CCD sensors

8 upvotes
luxor2
By luxor2 (3 months ago)

Only the makers of medium format backs claim that CCD has an image quality advantage, they only had CCD to It will be interesting to see the final result! sell, and needed a myth to enable the sale of old technology.

7 upvotes
ragmanjin
By ragmanjin (3 months ago)

Dalsa (Phase One sensor suppliers) actually makes CCD and CMOS sensors, plus Canon's made 645-sized CMOS sensors before. It's not about what's been viable or available, it's what works better for the market they're building these cameras for.
I don't know what Hassy's thinking with this, but I doubt it's going to be a big step up at the low ISOs 80% of their customers use 80% of the time.

1 upvote
JohnTh
By JohnTh (3 months ago)

About "I hope Phase One ignore this spec sheet CMOS bragging rights nonsense and stick to CCD sensors" - do NOT hope:

http://photorumors.com/2014/01/21/phaseone-iq250-coming-soon-with-a-new-50mp-cmos-sensor/

1 upvote
plevyadophy
By plevyadophy (3 months ago)

@JohnTh

Oh well, it looks like the world is coming to an end. :o(

I really don't understand why these guys are being so silly; chasing the popular (ill-informed) vote rather than sticking to THE best and leaving the rabble to try and raise their standards

0 upvotes
Emacs23
By Emacs23 (3 months ago)

Another BS story teller. I wonder how can you live while being so stupid, dude. Now, facts only:
1) There are filters that passes only a part of photons. They are responsible for color accuracy.
2) Photons are converted into energy once reached a pixel. The quality of this conversion is very well described with SNR value. The more is this value, the better the quality.
And now facts:
1) Sony A900 with CMOS sensor trounces all MF cameras produced today in color separation.
2) CMOS SNR value per area is higher than one of CCDs.

3 upvotes
HumanTarget
By HumanTarget (3 months ago)

Medium format technology has never been THE best. Their large size has been able to mask their shortcomings, but their technology has always been lagging behind the smaller formats. And any advantage CCD used to have over CMOS is no longer valid; whether a sensor is CCD or CMOS tells you nothing about its quality.

3 upvotes
Indulis Bernsteins
By Indulis Bernsteins (3 months ago)

It is also about manufacturability of the sensor, the cost-per-unit-of-quality (however that gets measured by a particular market!). So a higher yield CMOS may allow some more $ left over for processing, or better body, or.....

And other engineering targets and tradeoffs.

So it may be that to get fast writes to work, or to enable parallel threaded access to the sensor (to speed up image acquisition and processing). Who knows. You and I don't. So all my speculation is just like everyone else's. The designers have made a choice for (likely) very good reasons.

Unless they are using the "wooden grip" dudes!

0 upvotes
gillamoto
By gillamoto (3 months ago)

I believe it is Sony's sensor. Remember months ago there were rumors about Sony designing 50MP cmos sensor? I think this is it. And I have a feeling that the same sensor will be used by Pentax for their next MF dslr.

Comment edited 6 minutes after posting
0 upvotes
peevee1
By peevee1 (3 months ago)

Pentax 645D uses 44 x 33 mm sensor, not 49 x 36 like good Hassies (except H5D-40 which uses the same small one as the Pentax). Although Pentax could still benefit from bigger sensor.

0 upvotes
yabokkie
By yabokkie (3 months ago)

will the new CEO bring us better grips?

2 upvotes
jaygeephoto
By jaygeephoto (3 months ago)

Who's CMOS would have the best image quality if scaled up to 645 size? Will Leaf and Phase One follow?

0 upvotes
DStudio
By DStudio (3 months ago)

Perhaps this will push Phase One to go to 100 or 120 MP to differentiate themselves, even if still CCD.

I think they may still want to use a sensor that is custom designed by them, or at least for them.

0 upvotes
ragmanjin
By ragmanjin (3 months ago)

No, the way I see it, next these MF cameras and backs will be "video capable" and lose all their photo quality to heavy AA filtering...I mean, if Canon does end up buying into the format, anyways.

0 upvotes
creaDVty
By creaDVty (3 months ago)

Actually Mr. Ian Rawcliffe IS Dr. Hansen wearing a bespoke suit made of exotic wool. And of course he changed his name.

3 upvotes
jaygeephoto
By jaygeephoto (3 months ago)

Maybe Porsche will make a minivan.

3 upvotes
Loreno Heer
By Loreno Heer (3 months ago)

Coca Cola Classic is back.

Thanks for firing the CEO, finally there is some hope.

1 upvote
DStudio
By DStudio (3 months ago)

Hopefully they haven't also ruined the product by "corn-syruping" the old formula in the process.

Comment edited 1 minute after posting
1 upvote
cgarrard
By cgarrard (3 months ago)

See all of our comments here got the CEO fired. We suck. ;)

I'm sure he'll land somewhere and make a mint. It's the little guy that loses a job that has a family that ends up suffering. Hopefully the comments here saved their jobs in the long run.

Just sayin.

C

10 upvotes
love_them_all
By love_them_all (3 months ago)

Nope. CEOs got excellent severance packages - big chunk of money plus loads of benefits. It's all written in their contract. Don't compare executive pay and benefit to the average employee.

3 upvotes
AbrasiveReducer
By AbrasiveReducer (3 months ago)

Look at Meg Whitman, who invented eBay the way Al Gore invented the internet. Everywhere she goes, they pay her millions to go away. Eventually, she'll be stuck ruining some company because they can't afford to get rid of her.

9 upvotes
love_them_all
By love_them_all (3 months ago)

First I was happy to read this. But then the Hassy of today would not put out another reasonably cost product. It will be another expensive MF that is easily over $20k.

1 upvote
Silvarum
By Silvarum (3 months ago)

Well, expensive kinda goes with MF. Can't see any reason why it wouldn't be.

3 upvotes
love_them_all
By love_them_all (3 months ago)

The Pentax 645 is not expensive. Too bad they don't have the money to put more focus on MF.

3 upvotes
Silvarum
By Silvarum (2 months ago)

Perhaps that is the reason they don't have the money to focus on MF. :)

0 upvotes
Lucas_
By Lucas_ (3 months ago)

I wonder whether it's a Sony sensor!

0 upvotes
Zeisschen
By Zeisschen (3 months ago)

it is a Sony sensor, no doubt

http://www.sonyalpharumors.com/sr4-hasselblad-and-sony-to-make-a-joint-sensor-announcement/

0 upvotes
jonny1976
By jonny1976 (3 months ago)

The beauty of medium format is ccd. Thats what create the magic. Whats the use of a camera that creates the same d800 IMAGES with more pixel? Which professional will use a blad at iso 1600or 3200? The blad, not like pentax645d, is not Made for street.

4 upvotes
BobORama
By BobORama (3 months ago)

I think your prejudices for or against CCD vs CMOS are based on old info, or no info. Both can very competently capture an image. The highest DR sensors currently in production are all CMOS sensors. Because of newer fab methods CMOS is less expensive to produce in larger die sizes than was one possible. And the fab techniques scale up and down in size. In a sense your were using CCD because that's what they could make, not because it was inherently better. Even your $40K hassy rig is "value managed."

14 upvotes
plevyadophy
By plevyadophy (3 months ago)

CCD is inherently superior to CMOS in image quality. It's that a LOT of R&D has gone into CMOS sensors. Given enough development, CCD would/will improve massively in terms high ISO (admittedly not as high as CMOS) and maintain it's superiority over CMOS for image quality (e.g. colour). Medium Format should be about quality first and formost, this CMOS nonsense of Hassy is them giving in to the rabble who are impresssed by high numbers on a spec sheet (ISO 1 million trillion!!) rather then doing what they should be doing which is rising above it all and sticking to the high quality, no the HIGHEST quality, ethos.

1 upvote
gefrorenezeit
By gefrorenezeit (3 months ago)

'Given enough development, CCD would/will improve massively in terms ....': would, if, if not......bring you no picture at all. ;)

0 upvotes
jonny1976
By jonny1976 (3 months ago)

ccd has a rendering simply different, natural with excellent tonality and smoothness,. it's a kind of image you have to see. when i see the iso 100 images of my 645d my jaw drops. by the way what MF camera do you use? cmos are better in many aspect but not in Iq at low iso. cmos flat everything in my opinion, i never see an image with 3d feeling using a cmos camera, the same i see from my foveon or 645d. In my opinion the difference between my k5 a d800 and this gassy will be only the number of pixel.
medium format is for IQ at low iso, not for a jack of all trade. If i need an overall beast for high iso and good low iso i'll buy a d800, 36 million are enough.
in my opinion gassy is depurate in trouble with business model. leaf phase sell more, pentax sell very good and is coming put with a 60 model at competitive price...

Comment edited 55 seconds after posting
0 upvotes
Eleson
By Eleson (3 months ago)

Wouldn't it be fair towards Hassy to let the images speak for themselves. ..?
Or does it matter how the camera is done?

1 upvote
MarshallG
By MarshallG (3 months ago)

This sounds good, because their strategy of covering Sony cameras with wood and increasing the price 10x wasn't a great idea.

9 upvotes
Digitall
By Digitall (3 months ago)

...quietly replaced its CEO..., ehehe
well well well, Now I was waiting for the new range of QX lenses made in organic bamboo with the rare Leather-lined mosquito and manufactured in Shanghai. Damn!

15 upvotes
Flying Snail
By Flying Snail (3 months ago)

Darn, does this mean we'll never get the Uranus camera?

12 upvotes
Digitall
By Digitall (3 months ago)

Unfortunately it seems so.

2 upvotes
Lea5
By Lea5 (3 months ago)

Great news about a CMOS Hassy.

2 upvotes
Scorpius1
By Scorpius1 (3 months ago)

I hope this new H has USB3 instead of firewire,and 16bit readout,

1 upvote
mpgxsvcd
By mpgxsvcd (3 months ago)

Canon is mad because there are no more companies that are less in touch with their customer's needs than them.

13 upvotes
Plastek
By Plastek (3 months ago)

Looking at the Canon sales: You talk BS.

18 upvotes
Zeisschen
By Zeisschen (3 months ago)

sales is the only good thing Canon has left. But are sales good for us customers or good for Canon?

6 upvotes
mpgxsvcd
By mpgxsvcd (3 months ago)

Declining sales is a bad thing even if you are one of the top companies. If your sales continue to decline eventually you won't be at the top anymore.

1 upvote
mpgxsvcd
By mpgxsvcd (3 months ago)

This announcement is like having your grandfather taken off life support and then regain consciousness. Only to find out that the thing that was supposed to be keeping him alive was actually killing him.

4 upvotes
mpgxsvcd
By mpgxsvcd (3 months ago)

I bet that CEO blamed marketing for their products failures.

2 upvotes
onlooker
By onlooker (3 months ago)

It was probably marketing research that brought those abominations.

5 upvotes
Revenant
By Revenant (3 months ago)

It just shows that you can't restrict your marketing research to Dubai, Qatar, Monaco and Liechtenstein.

11 upvotes
mpgxsvcd
By mpgxsvcd (3 months ago)

Serious Question. How many of you shoot Medium Format or would switch to Medium Format if the right camera body was produced?

4 upvotes
hexxthalion
By hexxthalion (3 months ago)

one here ;)

4 upvotes
Plastek
By Plastek (3 months ago)

I would switch any time if only MF would be within my budget. Sadly it's not - not even Pentax, so... ~_~ I live with what I have.

7 upvotes
mgblack74
By mgblack74 (3 months ago)

I would. 35mm/FF still retains a lot more flexibility in shooting situations. But there is no doubting that MF IQ reigns supreme. But if a MF system were as flexible as say a D800? I'd sell a kidney.

3 upvotes
Lea5
By Lea5 (3 months ago)

raises Hand! H3D50

0 upvotes
Mike Ronesia
By Mike Ronesia (3 months ago)

I use M4/3 gear and would upgrade to medium format only if I wanted a larger sensor. Not sure I'll ever be able to afford it, but I'd love to have a MF system.

Comment edited 1 minute after posting
3 upvotes
pieter koning
By pieter koning (3 months ago)

I would, if they finally would make a full frame rectangular 500C back.. At a decent price.. 40MP would be more than sufficient

2 upvotes
MarinoDiMare
By MarinoDiMare (3 months ago)

I shoot APS-C, FF, MF and LF. For the latter two I have film systems rather than digital, and the price is what's holding me back, esp. in the case of MF. For my commercial work, there's no need for anything beyond what my D800 gives me in terms of resolution, color, and dynamic range. For autonomous work, I'd definitey go for a medium format system if the price becomes reasonable. The fact that CMOS is here (and hence higher usable ISO) only makes it more interesting.

1 upvote
Sandyramirez
By Sandyramirez (3 months ago)

I shoot MF currently.

0 upvotes
onlooker
By onlooker (3 months ago)

In my dreams.

0 upvotes
hexxthalion
By hexxthalion (3 months ago)

at all those, rightly, pointing out huge prices of digital backs - you can always get a used one, older one… not many changes have happened on the digital medium format back market. you can get decent back from 2005/6, just look at PhaseOne P40/45 or Leaf Aptus 33 or 33S. If you already have a medium format film camera these two options are brilliant.

Comment edited 40 seconds after posting
2 upvotes
sebastian huvenaars
By sebastian huvenaars (3 months ago)

Me not, but i'm interested in photography and therefor know Hasselblad and the products they made in the past.

It was saddening to see this company produce the stuff like Lunar.

Good thing Hasselblad and mister CEO decided to split.

1 upvote
nathantw
By nathantw (3 months ago)

Yup, I shoot it.

0 upvotes
Mathias Japri
By Mathias Japri (3 months ago)

go with x100s now ....from SLR

0 upvotes
deep7
By deep7 (3 months ago)

I like the concept of using m4/3 for regular use and medium format for when I want to be super fussy. Having said that, my medium format film cameras languish in a cupboard. I would need a decent project to invest in digital at that level and don't foresee that happening soon. However, I do like the idea of completely avoiding the compromises inherent in 35mm digital!

Nice to see where Hasselblad are going with this. Good on them and I wish them luck.

0 upvotes
cgarrard
By cgarrard (3 months ago)

I want a Leica S2 so badly ...but I doubt I'll ever get one. Probably the most beautiful camera I've ever seen.

1 upvote
white shadow
By white shadow (3 months ago)

MF is not for the average Joe.

It would still be an excellent camera for serious landscape or commercial photograpghy. With this new camera using CMOS sensor, will it be more affordable? What about the lenses? Will Zeiss make some extraordinary lenses to match it or to bring out the best in it?

Let's see what are the new technical specification. What processor will it use? Finally, how much are they selling it? If they are just hoping to sell a few of them the price would definitely be high and that will also kill it. A chicken and egg situation.

Intetesting choice for photographers nevertheless and it is good to have choices.

0 upvotes
plevyadophy
By plevyadophy (3 months ago)

Got microFT, Sony APS-C, Canon 1D series x 3, Hassy MF film with digital back coming, hopefully, in July.

Price. Whining about the cost of MF is daft, coz whining about the price is like whining about the price of a Porsche 911, wanting it but wanting the price to be about the same as a VW Golf GTi. People keep banging on about how Pentax 645D is cheap (comparatively), well lets see how long that cheapness lasts when (or if) they flesh out the lens selection; let's see if they can avoid pricing lenses in the £3K to £5K range.

CMOS sensors. Daft daft daft, if this is intended to be a gradual replacement of CCD sensor MF cams in the Hassy line-up. MF is about HIGHEST IMAGE QUALITY (which is what you get with CCD) and NOT about spec sheet bragging rights (that you will get with the ISO 1 trillion zillion setting of a CMOS sensor cam).

0 upvotes
MarinoDiMare
By MarinoDiMare (3 months ago)

What is this, a camera or a camera plus back system?

4 upvotes
HowaboutRAW
By HowaboutRAW (3 months ago)

Good it means other medium format backs will show up with CMOS sensors.

Imagine a Leica S3 that can be used at ISO 2000.

And the general idiocy by Haselblad lately goes to show what happens when finance types run a company instead of those interested in making things or providing interesting services.

Comment edited 2 minutes after posting
10 upvotes
Couscousdelight
By Couscousdelight (3 months ago)

A Leica S3 that can be used at 1600iso is called a Pentax 645D ;)

7 upvotes
Scorpius1
By Scorpius1 (3 months ago)

I use a Leica S.. I'm fairly certain that the next S will have a cmosis sensor...hopefully 60mp.

2 upvotes
HowaboutRAW
By HowaboutRAW (3 months ago)

Couscousd:

Well if you're satisfied with the lower optical quality of Pentax lenses, then maybe.

Also news that the current Pentax 645D has a CMOS sensor, so unlikely you can really use it at ISO1600 (anyhow wrote ISO2000 in my comment).

It's not like the Pentax is a bad camera, but...

@Scopius:

Let's hope Leica goes for fewer than 60 mega pixels, then the S3 can be used more outside of the studio.

Comment edited 4 minutes after posting
0 upvotes
jonny1976
By jonny1976 (3 months ago)

U dont have a clue what u talk about...the lenses from Pentax 645 are amazing, maybe spighe inferiore t oleica but not the difference u are talking..the 35 was the best 645 beating every blad mamiya..the new 25 is super, like the 300 400 600.. Ah sure Leica dont have 600.... The 120 macro is a gem, the 150 has amazing bokeh...i have all and the 645d and they are amazing. Sure Leica are better, they cost three Times, and the difference is minimal.

The fact u say Pentax use a cmos clear
Y stated u dont know what u are talking about.

Comment edited 1 minute after posting
2 upvotes
HowaboutRAW
By HowaboutRAW (3 months ago)

jonny1976:

“Sure Leica are better, they cost three Times, and the difference is minimal.”

So right, the Leica S lenses are extraordinary and Pentax lenses can’t keep up with the optical quality of good Leica lenses. Not really news. Also not news that Leica lenses are expensive.

I didn’t make any claims about what lenses Pentax makes that Leica doesn’t. Not at all clear that all of those Pentax MF lenses you cite are still made.

“every blad mamiya”, Hasselblad is not a lens maker; Fuji and Zeiss have both made lenses for Hasselblad.

Also as I said, the Pentax 645D uses a CCD (not CMOS) sensor:

http://www.bhphotovideo.com/c/search?Ntt=pentax+645d&N=0&InitialSearch=yes&sts=ma&Top+Nav-Search=

And that means it’s not real likely to go much above ISO 400–even if it can be set higher.

So next time check.

Comment edited 2 times, last edit 10 minutes after posting
1 upvote
jonny1976
By jonny1976 (3 months ago)

u don't have a clue what u talk about...even digillyod said pentax fa 645 are excellent, sure leica are better but cost 7000 euro per lens and produce and the difference is not to be seen in printing up to a2. the 67 lenses are also superb..pentax has some excellent lens leica don't have...the 600 f 5,6 for example is superb...so pentax is also more flexible.
By the way pentax 645d has excellent performance up to iso 1600...check dxi mark. Much much better than any other MF camera included leicas.

By the way what medium format you use?

the leica s plus 3 lenses cost you 45000 euro, against 8000 and you will struggle see the difference. that's why pentax 645 is a success leica s2 is selling only to snob rich people and a bunch of pro.

1 upvote
HowaboutRAW
By HowaboutRAW (3 months ago)

jonny:

DXO scores for sensors are useless. You’ll need raws, so get some Pentax 645D ISO 1600 raws and check your assertion. And the fact that you’ve cited DXO means that you don’t actually know much about digital imaging.

No one ever claimed the Leica S2 was useable above ISO 600.

I don’t care that Leica S lenses are more expensive than Pentax lenses, Leica lenses are optically better and that’s the reason they’re sought out.

If you don’t particularly care about colour go with the Pentax lenses, I’m sure they’re okay.

0 upvotes
jonny1976
By jonny1976 (3 months ago)

what medium format u use?
i don0t take dxi as an oracle. i have file of pentax 645d at iso 1600 and they are pretty good...they clean superb and are usable as any apsc or ff camera. in addiction if you shoot 1600 u need 40 ill ion? jus resize and the pentax are super clean.
that' pentax 645 has very good noise handling even at iso 1600 is written in every review you can find in the web, it's simply superior to any medium format camera out there. iso 800 is simply as grainless. leica over iiso 400 is a mess...
leica cost 4 times but ar both worth the difference. the pentax glass are excellent and comparable to leica in may ways. probably wide open leica is superior, toped down where u use a medium format camera mostly they are similar. i have a 35 manual lens from 645 that is tack sharp corner to corner with zero ca and minimal distortion, i doubt the 35 from leica is better than it. but can you if you can provide some samples....cause u have a leica s, not?

0 upvotes
HowaboutRAW
By HowaboutRAW (3 months ago)

jonny:

Thank, "pretty good" and "resize" make my point for me.

There are plenty of sharp lenses. It's about colour, and that's lacking in most non Leica and non Zeiss lenses.

Indeed the Pentax may be better at higher ISOs than the Leica S2.

Never clear what "tack sharp means".

0 upvotes
jonny1976
By jonny1976 (3 months ago)

color? the pentax has superb rendering....what medium u use?

0 upvotes
HowaboutRAW
By HowaboutRAW (3 months ago)

jonny:

I'm sure the Pentax body and lenses do decent color, but not like good Leica or Zeiss lenses.

I don't shoot MF. I'd need much higher ISOs.

0 upvotes
jonny1976
By jonny1976 (3 months ago)

u don't have a clue. point. u dont'0 use any camera u talk about.
the 645d sing and glass are amazing, the dmc from pentax produce super neutral color rendition. contrast is the righ amount. pentax fa 645 35 and a 35 neat the zeiss con tax 35 in every aspect....the 645 lenses were excellent in film era and are still excellent, apart some case, in digital. u need much higher iso and talk about color accuracy?
i ll stop. sorry is useless talk with somebody who don't have a clue and most of all does the expert.

2 upvotes
nathantw
By nathantw (3 months ago)

If it's 16-bit color (it should be) and has better IQ at anything other than ISO 400 (which it will) then I think they might have a winner. Unfortunately it'll probably still cost an arm and a leg ($50k - $60k) with lenses in the $5k range. However, if they brought out an affordable CMOS 6x6 camera back that fits the Hasselblad V-series, then dangnammit, I'm there!

0 upvotes
Mistral75
By Mistral75 (3 months ago)

Current H5D costs $27,000.

0 upvotes
nathantw
By nathantw (3 months ago)

You're right, $30k but that doesn't include lenses and accessories. Those add up too. New technology for a Hasselblad...that should increase the price to way above $30k.

1 upvote
hexxthalion
By hexxthalion (3 months ago)

you can also use V adapter and old Zeiss lenses

0 upvotes
hexxthalion
By hexxthalion (3 months ago)

I'd love square sensor but not quite sure they'd go for it. They stopped selling V series in April 2013 so there's no interest I guess for them to make something like this (or Sony it seems - I don't think that Imacon is behind this)

0 upvotes
nathantw
By nathantw (3 months ago)

That was one thing I was going to fix if I had won that $600 million lotto by myself. I would have made a 6x6 sensor to fit into a Hasselblad V-series and filled that nitch. I know it wouldn't sell all that much, but if it was successful then I'd make it for Bronica and Rollei then move up to 6x7 and get the RZ people. I was all set, but alas, it wasn't meant to be since I didn't win.

Of course, I do know that it's better to have digital backs on the H-series instead since critical focusing isn't easy on a V-series (I had a Kodak digital back) and not having auto exposures was a pain at times.

0 upvotes
plevyadophy
By plevyadophy (3 months ago)

@nathantw

Critical focus on a V System cam is EASY..................on stll subjects (no continuous AF)

0 upvotes
Joachim Gerstl
By Joachim Gerstl (3 months ago)

the lunatic left!

6 upvotes
Albino_BlacMan
By Albino_BlacMan (3 months ago)

You could almost say it was a Stellar move to remove the Lunar-tic running the company

17 upvotes
wlad
By wlad (3 months ago)

you surely meant "ruining the company"

7 upvotes
mgatov
By mgatov (3 months ago)

There is a god in heaven and the universe is balanced again. Now all Hasselblad needs to do is put Luca Alexandrini into the unemployment line and they can put this episode of 'suckery' behind them.

7 upvotes
RichRMA
By RichRMA (3 months ago)

They should do like Leica did with the S2. A 50mp DSLR-shaped camera, somewhat smaller even than the pro Nikons and Canons.

4 upvotes
Scorpius1
By Scorpius1 (3 months ago)

Leica S is great to use,only thing I would change on it is to add a 4x3 sensor,but I;m happy enough with 3x2..

1 upvote
RichRMA
By RichRMA (3 months ago)

I agree about the 4/3 format, 3:2 is ridiculous, based on film and often gets its sides cropped off, so it ends up smaller than a 4/3rds shot would be.

0 upvotes
Revenant
By Revenant (3 months ago)

A3, A4, A5 etc. are basically 3:2 formats, but I guess you don't print those in the US. They are standard print formats in some European countries, at least.

0 upvotes
Chez Wimpy
By Chez Wimpy (3 months ago)

No, the A (B) sizes are actually within a hair of 5:7, so both 3:2 and 4:3 will have to be cropped about the same to print. I find my preference these days is 4:5, 4:3, and "wide" with 5:7, so it seems shooting m43 has changed the way I see!

0 upvotes
Alphoid
By Alphoid (3 months ago)

Disappointing. Without competition from the Stellar and Lunar, the Nikon Df family is likely to go up in price considerably.

7 upvotes
HowaboutRAW
By HowaboutRAW (3 months ago)

How are rebadged Sony cameras, with smaller sensors relevant to a full framed Nikon DSLR?

The Df aint a rebadged anything and has nothing to do with Sony.

4 upvotes
Mistral75
By Mistral75 (3 months ago)

Don't worry, the Hasselblad Solar is coming.

http://photorumors.com/2014/01/21/first-picture-of-the-sony-based-a-mount-hasselblad-camera/

http://photorumors.com/wp-content/uploads/2014/01/Hasselblad-Solar-camera.jpg

3 upvotes
Kodachrome200
By Kodachrome200 (3 months ago)

good job hasselblad. getting back to the serious work of marketing fuji products

4 upvotes
Scorpius1
By Scorpius1 (3 months ago)

Who cares where the body is made,its great to use and the viewfinder is amazing,,,

2 upvotes
Soggoth
By Soggoth (3 months ago)

Wait, has Sony already made a 50MP MF?!!

4 upvotes
Plastek
By Plastek (3 months ago)

Well, they're just starting.

1 upvote
mpgxsvcd
By mpgxsvcd (3 months ago)

Boom!

0 upvotes
mpgxsvcd
By mpgxsvcd (3 months ago)

Canon, this is how you right a wrong. You go back to the drawing board and produce a new product that offers something that no one else can instead of just rehashing the something that has been on the market for years already.

8 upvotes
mpgxsvcd
By mpgxsvcd (3 months ago)

“It is unclear whether the change of management spells the end for the Hasselblad Lunar and Stellar cameras.”

Their announcement spelled the end of the Hasselblad Lunar and Stellar cameras.

12 upvotes
Mistral75
By Mistral75 (3 months ago)

:-)

Comment edited 28 seconds after posting
0 upvotes
Plastek
By Plastek (3 months ago)

I wouldn't bet on that. They signed contract with Sony - prepare for Martian, Venusian and Jovian cameras coming in next 2-3 years ;)

1 upvote
philflashes
By philflashes (3 months ago)

@ plastek
You forgot the Plutonian! That one will be too small, though, but radio-activatable....;)

1 upvote
Total comments: 182
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