|Previous news story Next news story|
SLR Magic creates Anamorphot 1,33x – 50 lens adaptor for movie makers
SLR Magic has created the Anamorphot 1,33x – 50, an accessory lens for film makers that compresses the image horizontally by a factor of 1.33x. This allows footage to be shot for 2.35:1 widescreen projection using the standard 16:9 aspect ratio that most cameras record, without having to crop vertically and lose resolution. The lens will be available by March 2014 and cost $899.
There is also a pre-order offer for followers of SLRMagic's twitter handle @anamorphot, available though email to email@example.com by Feb 14th (GMT +8).
NEW: SLR Magic Anamorphot 1,33x – 50
Hong Kong, China (Feb 10, 2014) – SLR Magic is proud to announce the SLR Magic Anamorphot 1,33x – 50 for indie filmmakers.
In the past, many indie filmmakers who wanted to shoot anamorphic had to depend on rare vintage lenses, which was not always reliable. In hopes to provide a reliable and available solution for indie anamorphic shooters, we had active feedback from http://www.personal-view.com forum users in the "Most wanted ANAMORPHIC lens" topic; as well as technical assistance from http://www.eoshd.com for the past two years.
To achieve the much loved 2.35:1 scope aspect ratio, which gives a very pleasant, epic effect, filmmakers must crop off the top and bottom of standard 16:9 footage when using spherical lenses with modern digital cameras. As a result, 25% of sensor/negative information is discarded.
As a commitment to the film industry, SLR Magic developed this 1,33x anamorphic adapter to help filmmakers maximize their image quality by preventing this loss of vertical resolution. The unique 1,33x squeeze factor uses the entire 16:9 sensor/negative area to achieve the desired 2.35:1 aspect ratio. The Anamorphot 1.33x – 50 does this by compressing a 33% wider field of view to fit the width of the 16:9 sensor/negative without compressing image height.
Modern professional cinema cameras have large sensors capable of capturing an image in the 2.35:1 format directly, using spherical lenses, but film makers still desire the anamorphic “look” which often limits them to using rare vintage lenses. These present a number of difficulties in practice such as size, weight, lack of close focus, availability, and high price. We sought to overcome such issues with the SLR Magic Anamorphot.
The SLR Magic Anamorphot 1,33x – 50 create a unique "artifact" such as horizontal lens flare, commonly referred to as anamorphic streaks, and may create slightly elongated bokeh when achromatic diopters are used. Over the history of cinema, these same stylish effects have contributed to the cinematic "look" of epic motion picture photography. Characteristics that shape this anamorphic “look” come from “front-mounted” anamorphic adapter designs such as the SLR Magic Anamorphot while “rear-mounted” anamorphic designs have more suppressed anamorphic characteristics.
We will offer The SLR Magic Anamorphot 1,33x – 50 in two editions. The standard edition may have slight cosmetic imperfections such as small dust motes which has no observable impact on image quality. It usually takes a lot of imperfections to perceptibly degrade the image quality of a lens. Feedback from the "Most wanted ANAMORPHIC lens" forum topic showed many indie filmmakers wanted an affordable anamorphic lens option over rare vintage anamorphic lenses to use as "tools" for filmmaking. Cosmetic perfections lead to long labor hours in making an anamorphic lens and it is the main reason for high cost of new anamorphic lenses. It was a practical decision we made to offer two different editions to cater for these two consumer needs.
The standard edition will have no material or optical compromises over the the SPECIAL EDITION. The SPECIAL EDITION will be sold in Hong Kong only and it is the same as the standard edition in terms of the materials used and optical image quality but extra effort would be put into the assembly process where it would be free of any dust motes (at the time of purchase only). The SPECIAL EDITION would be made "by order" basis.
The SLR Magic Anamorphot 1,33x – 50 and SLR Magic 77mm Achromatic Diopter Set (+0.33, +1.3) will be available from authorised SLR Magic resellers by March, 2014.
There is currently a pre-order offer for people who follow our twitter handle @anamorphot and email it to firstname.lastname@example.org by Feb 14th (GMT +8).
The Anamorphot will be available for viewing at the CP+ show in Yokohama Japan from Feb 13-16 in the Video Area for Professionals at the "Digital-hobby" booth.
The SLR Magic Anamorphot 1,33x – 50 and SLR Magic 77mm Achromatic Diopter Set (+0.33, +1.3)
SLR Magic Anamorphot 1,33x – 50
- Lens Type: Anamorphic adapter
- Compatible Cameras: All Cameras
- Objective front filter thread: Φ77
- Objective rear filter thread: Φ62, Φ58, Φ52, Φ49
- Lens Coating: Multi Coated
- Close Focus: dependant on taking lens compatibility
- Weight (oz./g): 13.4/380
- Optional accessories: SLR Magic 77mm Achromatic Diopter Set (+0.33, +1.3)
Suggested taking lens based on sensor size:
- 17-85mm focal length can be used for S16 sensor.
- 20-85mm focal length can be used for mFT sensor.
- 35-85mm focal length can be used for S35 and APS-C sensor.
- 40-85mm focal length can be used for Full Frame sensor.
Taking lens compatibility
Lenses with non-rotating front filter threads must be used. The front element of the taking lens should be as close to the rear element of the SLR Magic Anamorphot 1,33x – 50 as possible without making contact. It isn't necessary for the taking lens to have an internal focusing mechanism. Trial and error will be involved but, in general, the SLR Magic Anamorphot is best paired with a prime lens whose front element (not to be confused with its filter thread) is smaller than 50mm in diameter.
MSRP : $1,899 for SLR Magic Anamorphot SPECIAL EDITION 1,33x – 50
: $899 for SLR Magic Anamorphot 1,33x – 50
: $299 for SLR Magic 77mm Achromatic Diopter Set (+0.33, +1.3)