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Canon unleashes PowerShot SX700 HS travel zoom

By dpreview staff on Feb 12, 2014 at 04:00 GMT
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Canon PowerShot SX700 HS
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Canon has introduced its new PowerShot SX700 travel zoom, which features a 25-750mm equivalent F3.2-6.9 lens and the company's latest DIGIC 6 processor. While you're zoomed in tight, the camera's Zoom Framing Assist feature lets you quickly back out, recompose, and return to where you were. The SX700 also features manual exposure control, Wi-Fi with NFC, and 1080/60p video. The camera will be shipping next month in your choice of black or red for $349.99.

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Press Release:


The New, Super-Zoom PowerShot SX700 HS and Waterproof PowerShot D30 Digital Cameras Deliver Outstanding Performance and Versatility

MELVILLE, N.Y., February 11, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the addition of the new super-zoom PowerShot SX700 HS and the adventure-ready, waterproof PowerShot D30 to the PowerShot line of compact digital cameras.

The stylish and pocket-sized PowerShot SX700 HS camera features an impressive 30x optical zoom lens (equivalent to 25-750mm zoom range), built-in Wi-Fi®, and Near Field Communication (NFC™)1 capabilities helping to ensure high-quality images can be captured and easily shared. This focal range will allow a user to be able to photograph a flower that is close but also have the zoom to capture an image of wildlife that is in the distance in a compact design of a camera. The new PowerShot D30 camera is the world’s deepest waterproof camera*, allowing for shooting up to 82 feet below sea level. This ready-for-adventure camera is also shockproof and cold and heat resistant. Both cameras produce breathtaking low-light images and offer 1080p full high-definition video so moving and still images can be clearly captured in many different environments.

"With the PowerShot SX700 HS camera’s incredible long-zoom capabilities and the PowerShot D30 camera’s ability to shoot underwater at a world-record depth of 82 feet, these cameras are capable of inspiring creativity when photographing wildlife, marine-life or everyday adventures," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., Inc. "In addition, consumers now have two excellent new digital camera options that allow them to create images and video that are not only high in quality, but easy and fun to use."

The PowerShot SX700 HS Digital Camera
The 30x optical zoom PowerShot SX700 HS camera combines a 16.1 Megapixel High-Sensitivity CMOS sensor and the DIGIC 6 Image Processor to create the Canon HS SYSTEM –allowing for excellent low-light performance. With Canon’s Intelligent IS, the PowerShot SX700 HS camera automatically chooses from various settings to help optimize image stabilization for the shooting condition.

The Wi-Fi® connectivity options in the PowerShot SX700 HS camera allows users to easily share beautiful images online with family and friends. Using the Mobile Device Connect Button, users can connect to a compatible smartphone, a compatible tablet or a Wi-Fi enabled computer. Connection to the computer is easily done using Canon iMAGE GATEWAY through the cloud2. For easy Wi-Fi connectivity, built-in NFCTM allows quick and simple pairing to compatible AndroidTM devices. With NFC, users press the Mobile Device Connect Button and tap their NFC-enabled Android device to the PowerShot SX700 HS camera to send images from the camera to their compatible smartphone with ease. For even more convenience, photographers can control the camera remotely via the free Canon Camera Window app3 from virtually anywhere with their compatible iOS® or Android device3. After composing the image, the photographer controls the shutter from their compatible smartphone, so that the photographer can be included in the shot.

Zoom Framing Assist Auto has been enhanced to make it easier to keep a subject that is at a far distance in the frame of view. The camera also records high-quality 1080p/60p Full HD video through a dedicated movie button. The Hybrid AUTO mode allows users to record up-to four seconds of video every time a still image is taken, and then automatically joins the clips and pictures into a video that captures the essence of a vacation, an important event, or any time you are shooting many shots in a day. Hybrid Auto automatically recognizes the scene and optimizes camera settings to capture the highest possible image quality to create a great looking highlight reel in 720p HD video.

The PowerShot SX700 HS camera also features Creative Shot mode. Creative Shot mode is an easy yet powerful tool to add artistic effects to photos. In Creative Shot mode, users compose a shot and the camera analyzes the photo to apply a series of artistic elements. Creative Shot mode includes four categories with 46 filters total. The four filter categories are: Retro, Monochrome, Special, and Natural. Before an image is captured, users choose one of the four filter types and Creative Shot will automatically render five different variations of the shot in different composition, color and lighting styles, delivering creative, new perspectives automatically while still maintaining the original image.

The PowerShot D30 Digital Camera
The PowerShot D30, Canon’s latest waterproof camera, provides an ideal solution for those in need of a durable digital camera that can handle different adventures. The PowerShot D30 camera is waterproof to a record-breaking 82-feet below sea level giving the open water diver 23 more feet of depth to explore in their underwater environment. The PowerShot D30 camera is also temperature-resistant from 14 degrees to 104 degrees Fahrenheit and shockproof to 6.5 feet. A great travel companion, the PowerShot D30 camera’s built-in GPS** tracker remembers where and when photos were taken so images can be captured along with the date, time and location of each moment.

With its sleek design and comfortable grip, the PowerShot D30 camera can quickly adapt from under-to-above-water shooting environments through the camera’s new Sunlight LCD mode. This feature reduces glare when shooting above water so capturing and sharing outdoor photos is easier than ever before. While in the water, however, the PowerShot D30 camera screen is bright and intuitive for easy, hassle free use. Smart AUTO intelligently selects the proper camera settings based on 32 predefined shooting situations giving users the best possible shot composition – while Intelligent IS automatically chooses from six different modes to help image stabilization for the shooting condition.

In addition, the PowerShot D30 camera also delivers excellent low-light shooting capabilities through the Canon HS SYSTEM – powered by a 12.1 Megapixel High-Sensitivity CMOS sensor DIGIC 4 Image Processor. The PowerShot D30 camera also records stunning 1080p full HD videos through an easy-to-access dedicated movie button so moving images can be captured the instant they happen.

Pricing and Availability

The PowerShot SX700 HS digital camera will be available starting in March for a retail price of $349.99 in black or red. The PowerShot D30 digital camera will be available starting in April for a retail price of $329.99 in blue.

* As of January 20, 2014. For compact type waterproof digital cameras.

** In certain countries and regions, the use of GPS may be restricted. Therefore, be sure to use GPS in accordance with the laws and regulations of your country or region. Be particularly careful when traveling outside your home country. As a signal is received from GPS satellites, take sufficient measures when using in locations where the use of electronics is regulated. GPS tracking does not work underwater.

1. Compatible with iOS versions 6.0/6.1/7.0, Android smartphone versions 2.3.3/4.0/4.1/4.2/4.3 and Android table versions 4.0/4.1/4.2/4.3. Data charges may apply.
2. One-time registration is required on Canon iMAGE GATEWAY online photo album.
3. This software enables you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software

Canon PowerShot SX700 HS specifications

Body type
Body typeCompact
Max resolution4608 x 3456
Other resolutions4608 x 3072, 4608 x 2592, 3456 x 3456, 3264 x 2448, 3264 x 2176, 3264 x 1832, 2448 x 2448, 640 x 480, 640 x 424, 640 x 360, 480 x 480
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels16 megapixels
Sensor photo detectors17 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeBSI-CMOS
ProcessorDigic 6
Color spacesRGB
Color filter arrayPrimary color filter
ISOAuto, 100-3200
White balance presets6
Custom white balanceYes
Image stabilizationOptical
Uncompressed formatNo
JPEG quality levelsSuperfine, fine
File format
  • JPEG (Exif 2.3)
Image parameters
  • Sharpness
  • Contrast
  • Saturation
  • Skin Tone
Optics & Focus
Focal length (equiv.)25–750 mm
Optical zoom30×
Maximum apertureF3.2 - F6.9
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (4X)
Normal focus range5 cm (1.97)
Macro focus range1 cm (0.39)
Number of focus points9
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots922,000
Touch screenNo
Screen typePureColor II G TFT
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed15 sec
Maximum shutter speed1/3200 sec
Exposure modes
  • Smart Auto
  • Program
  • Aperture Priority
  • Shutter Priority
  • Manual
Scene modes
  • Portrait, Smart Shutter, High-speed Burst HQ, Handheld Night Scene, Low Light, Snow, Fireworks
Built-in flashYes
Flash range3.50 m
External flashNo
Flash modesAuto, on, slow synchro, off
Drive modes
  • Single
  • Auto Drive
  • Continuous
  • Continuous AF
  • Self-timer
Continuous drive9 fps
Self-timerYes (2 or 10 secs, custom)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (60p, 30p), 1280 x 720 (30p), 640 x 480 (30p)
Storage typesSD/SDHC/SDXC
USB USB 2.0 (480 Mbit/sec)
HDMIYes (micro HDMI)
Microphone portNo
Headphone portNo
Wireless notes802.11b/g/n with NFC
Remote controlNo
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionNB-6LH lithium-ion battery and charger
Battery Life (CIPA)250
Weight (inc. batteries)269 g (0.59 lb / 9.49 oz)
Dimensions113 x 66 x 35 mm (4.45 x 2.6 x 1.38)
Other features
Orientation sensorYes
Timelapse recordingNo
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Canon PowerShot SX700 HS


Total comments: 22
Andrea Duni
By Andrea Duni (2 months ago)

This camera will be the right successor of the great A720 IS... I always need a compact camera near my dslr... for those situations were dslr is impossible to be carried on or for everyday use (smartphone camera is not good in low light conditions). Just one bad point: AA batteries are very smart... hopefully nb-6hl after market batteries are not so expensive as originals.

Francis Carver
By Francis Carver (2 months ago)

Nice write-up, surely. But after the word "unleashes" in the title, the quality of the content took a swift and irreversible nose-dive.

1 upvote
Expat Nomad
By Expat Nomad (2 months ago)

At first look, I thought it was a Fuji F900EXR.

Not even close. F5.3 for the Fuji versus 6.9 for the Canon at the long end. Sure, 250mm longer, but reallly?

Mario G
By Mario G (2 months ago)

I don't know the Fuji F900EXR, but my F600EXR has indeed F5.3 at the tele end, however their clever lens design managed to make it reach F6.2 somewhere in the middle, and it reaches and goes over F5.3 as early as 4x zoom (96mm FF equiv)...

Francis Carver
By Francis Carver (2 months ago)

F6.9? Heck, Canon probably advertises that as being a "bright" lens.

1 upvote
By mrdancer (2 months ago)

This is great! It will drop the price of Panny's ZS40, which I'm more interested in for a travel pocket cam... :)

1 upvote
By MarioV (2 months ago)


By Babya (2 months ago)

Still has manual control over shutter speed and aperture. Like how zoom framing assist has been added.

1 upvote
By LKJ (2 months ago)

Unleashed! Better watch out.

1 upvote
Francis Carver
By Francis Carver (2 months ago)

"Unleashed" is the singular highlight part of the whole camera and its review, surely.

By mpgxsvcd (2 months ago)

F3.2-6.9 lens is all I needed to see. NEXT!

By thx1138 (2 months ago)

Does this set a record for the worlds slowest P&S lens? With it's I presume 1/2.33" sensor this will be like f/40 or so. In fact even wide open it'll be severely diffraction affected.

By Jote (2 months ago)

"Does this set a record for the worlds slowest P&S lens? With it's I presume 1/2.33" sensor this will be like f/40 or so. In fact even wide open it'll be severely diffraction affected."

Yet most of its buyers won't give a damn about it...

1 upvote
By JABB66 (2 months ago)

@thx1138: Nope, I remember one recent P&S with F7.0 at the long end, "unleashed" some weeks ago, but can't find it now.

And the price... $329 :O

P.D: Found it!
Canon PowerShot ELPH 340 HS (IXUS 265 HS)

25–300 mm, Optical zoom 12×
Maximum aperture F3.6 - F7.0

and this with only 12x max. zoom

Comment edited 5 times, last edit 8 minutes after posting
By MarioV (2 months ago)

there's no evidence that you would even know what to do with f/whatever lol.

By Karroly (2 months ago)

Maybe I am wrong but diffraction is only related to the physical iris diameter. This diameter is the same at wide and tele ends, wide open.
Thus if diffraction effect is not noticable at wide angle wide open there should be no reason it is not the same at tele end wide open.

By Dervast (2 months ago)

can someone explain what is the real aperture some were already commenting (f/40)
why is this a problem?
I am a user of a sx220 and I am dissapointed that they keep adding zoom instead of improving optics and sensors

Henrik Herranen
By Henrik Herranen (2 months ago)

Karroly: you are wrong. The diffraction limit is not determined by the physical iris diameter (in mm), but aperture ratio (in f/x).

Dervast: the "crop factor" of a 1/2.3" sensor is around 6. The maximum aperture ratio at the tele end is f/6.9. The equivalent aperture ratio, which determines diffraction over the image (which is not the same as pixel-to-pixel sharpness), is 6*f/6.9 = f/41. What this means in practice is that whatever you do, it is physically impossible to get a sharp image at the tele end, even at full aperture. And it is not so good at wide angle either, because 6*f/3.2 = f/19, which is just on the edge of being severly diffraction limited.

Comment edited 19 seconds after posting
1 upvote
By MarioV (2 months ago)

People, please stop being misleading.
Just because f/6.9 may be the equivalent exposure to f/41 on a full frame sensor doesnt mean that its a flawed system in the compact.

1 upvote
By Dervast (2 months ago)

Hi guys,
thanks for the replies. Perhaps you can share some links so we can also see ourselves what is the diffraction problem at the compact cameras.

Francis Carver
By Francis Carver (2 months ago)

"Does this set a record for the worlds slowest P&S lens?"

Yes, for now. But maybe Canon elves are already hard at work cooking up the next iteration of this baby: one with an F3.9 to F7.4 maximum aperture lens. Whooppie-doo!!!!

The stuff of dreams for all P&S shooters. Heck, only audacious Canon would dare to sell a camera such as this SX700 HS for $349.99. Other makers would be happy and content to "unleash" something like this at a price of $149.99, see?

1 upvote
By dlethanol (1 month ago)

Got my hands on one of these today - checkout unboxing and initial sample shots (more to come) :

1 upvote
Total comments: 22