Previous news story    Next news story

Samsung launches leatherette-coated WB350F Wi-Fi compact

By dpreview staff on Jan 7, 2014 at 19:25 GMT

Samsung has unveiled the WB350F - its latest style-concious, Wi-Fi connected compact. The leatherette-clad WB350F features a 21x, 23-483mm equivalent, F2.8-5.9 zoom lens, in front of a 16.3MP BSI CMOS sensor. It features a touch-sensitive 3" hVGA (460k dot) LCD. It also features NFC, allowing quick connection and 'Tag & Go' image transfer with compatible smart devices.

Jump to:


Press Release:

Samsung Brings Style to CES 2014 with New 21x Zoom WB350F SMART Camera

New long-zoom compact camera offers style and sophistication for social shooters

LAS VEGAS – January 07, 2014 – Samsung Electronics Co. Ltd. announced the WB350F SMART Camera, a successor to the well-received WB250F SMART Camera, which offers flexible photography settings for shooters of any level in a compact and easy-to-use form factor.  Boasting a 21x optical zoom and a 23mm wide angle lens, the WB350F ensures that users will capture stunning detail in everything from sweeping landscapes to long-zoom shots of the action from the stands.  Additionally, the WB350F incorporates a myriad of Samsung’s signature SMART Camera 3.0 features for social sharing. 

“By leveraging the successes of our compact line of SMART cameras over the past few years, Samsung has been able to innovate and create compelling devices to meet the needs of photographers at every level,” said Ron Gazzola, Vice President, Marketing for Digital Imaging, Samsung Electronics America. “SMART sharing features and premium designs have captivated consumers and the WB350F is a prime example of how those features converge to create a lifestyle device that truly reflects its user.  With a variety of colors, a premium feel and an enjoyable user experience, the WB350F is sure to adapt to any trendsetter’s personal style.”

Premium Photos, Pint-sized Package

Optimized for photos in nearly any situation, the WB350F utilizes a 16MP BSI CMOS Sensor and a wide ISO Range (80-3200) to capture images in stunning detail.  Additionally, users can capture Full HD Video at 30 frames per second, ensuring that video clips accurately convey the dynamic action of any scene.

For users more accustomed to pre-set SMART Modes, the WB350F incorporates a number of settings for capturing the best possible photo in a variety of settings.  Users can capture their “good side” with Beauty Face, which gently evens skin tones and minor blemishes, or take in an entire vista with the pre-configured Panorama setting, which allows users to sweep their camera from side to side to capture a landscape.  Additional capabilities like Dual Capture and Baby Monitor enable users to utilize the camera in several different ways to meet their needs.

SMART Camera 3.0 Connectivity

Employing the latest SMART Camera 3.0 connectivity features, the WB350F is equipped with Near Field Communications (NFC) and Wi-Fi capabilities so that photographers can share their breathtaking images quickly and easily. The all-new ‘Tag & Go’ feature simplifies device pairing and seamlessly connects the WB350F with users’ smartphones and tablets by simply touching the two devices together; no additional configuration is required. Once paired, users can then access a host of clever features designed to improve both usability and functionality. Photo Beam sends photos being viewed on the camera straight to smartphones, while AutoShare saves images straight to smartphone in real time, removing the burden of manually backing up pictures. With Remote Viewfinder photographers can use their smartphone to control the WB2200F, a great solution for setting up group or individual shots, while Mobile Link allows the transfer of selected images to smartphones to help organize the viewing experience.

Slim Design, Stylish Appeal

Likely to make a statement in any situation, the WB350F is slim and stylish.  Wrapped in an elegant leatherette finish, the WB350F exudes a premium feel and design.  Users can navigate the 3.0-inch touchscreen and quickly frame images or adjust settings with ease.

The stylish WB350F will be available in White, Black, Brown, Red and Blue.

Samsung WB350F specifications

Price
MSRP$259.99
Body type
Body typeCompact
Sensor
Max resolution4608 x 3456
Image ratio w:h4:3
Effective pixels16 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeBSI-CMOS
Image
ISO80-3200
Image stabilizationOptical
Uncompressed formatUnknown
Optics & Focus
Focal length (equiv.)23–483 mm
Optical zoom21×
Maximum apertureF2.8 - F5.9
Autofocus
  • Contrast Detect (sensor)
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots460,000
Touch screenYes
Live viewYes
Viewfinder typeNone
Photography features
Built-in flashYes
External flashNo
Videography features
Videography notes1080 30p
MicrophoneNone
SpeakerNone
Storage
Storage typesMicroSD, MicroSDHC, MicroSDXC
Connectivity
USB USB 2.0 (480 Mbit/sec)
WirelessBuilt-In
Wireless notesWith NFC
Physical
BatteryBattery Pack
Battery descriptionSLB-10A
Weight (inc. batteries)276 g (0.61 lb / 9.74 oz)
Dimensions114 x 65 x 25 mm (4.49 x 2.56 x 0.98)
Other features
GPSNone

Additional images

Comments

Total comments: 32
b craw
By b craw (3 months ago)

Ugg. We are in dire need for (smarter) need-based commentary. This size sensor is fine given the widest swath of need of the target consumer for this camera. This constant obsession with sensor size reminds me of something else - maybe we should give a bit more consideration of the "motion in the ocean" and just a smidge less on boat size.

0 upvotes
utomo99
By utomo99 (3 months ago)

Come on Samsung. Try to make camera to beat Sony Rx 100.
With big sensor, fast lens and small body.
And people will be happy

3 upvotes
Joseph Mama
By Joseph Mama (3 months ago)

It's a TRAVEL ZOOM, which is a perfectly legit market segment. Sorry that not every camera ever produced lives up to your current desires.

8 upvotes
iae aa eia
By iae aa eia (3 months ago)

Legit my... They're just holding themselves to the era when larger sensors were an issue. That is not the case anymore. Man, the most (common) compact cameras in the film era were 110, frame similar to 1-inch sensors! Even camcorders. The sensors were that small (as still are today) to allow the quick reading and processing of the signals. That's not the case today either. Smaller sensors than 1-inch are just profitwise components nowadays. Camera makers are perfectly able to abandon these 1/1.7 and smaller in regular cameras (except phones and internal movement zoom cameras).

0 upvotes
tkpenalty
By tkpenalty (3 months ago)

Enthusiasts that make up a small proportion of sales will be happy*

0 upvotes
ttbek
By ttbek (2 months ago)

iae aa eia: You might want to watch for the NXF1 as being more along those lines, though it will be interchangeable lens. Or maybe an EX2F successor will be along soon?, I don't really follow the non-interchangeable lens cameras much. This particular camera is simply not aimed at the same kind of buyer as the Rx 100 is.

0 upvotes
Pedro Pastore
By Pedro Pastore (3 months ago)

I find this interesting, and like the idea of being spoiled with a 21x zoom. I understand the criticism about the looks but why the instant negativity about "not being as good" as the Fuji XF1 or "image quality is lacking" when nobody has seen an image yet?

I'm new to the site and I'm wondering if the replies are so skewed by fan-boys of certain brands that I won't find anything useful here besides assumptions and mine-is-better reviews...

2 upvotes
Joseph Mama
By Joseph Mama (3 months ago)

The STYLE is a rip off of the XF1 which apparently should be able to corner the market on leatherette finish.

The camera is totally different obviously. This one is a travel zoom with 21x zoom and small sensor, with the focus on the zoom. The XF1 only has 4x zoom, but has much larger aperture values for better low light performance, and a 2/3rd inch sensor.
It is idiocy to compare the two.

Comment edited 40 seconds after posting
0 upvotes
ybizzle
By ybizzle (3 months ago)

Regarding image quality, it's simple. One does not need to see a sample because history and physics tell us that 16mp on a tiny 1/2.3" sensor with a slow lens yields results barely better than modern day smartphones. Of course, you are trading off image quality for the long zoom and if that's what you crave, then by all means this is for you.

However for those similar to myself who do not require lengthy zoom, desire exceptional IQ with style and substance then the XF1 fits the bill. The instant you pick it up, rotate the metal lens barrel, you quickly notice the impeccable fit and finish. Truly a marvel in design and form factor.

2 upvotes
peevee1
By peevee1 (3 months ago)

"why the instant negativity about "not being as good" as the Fuji XF1 or "image quality is lacking" when nobody has seen an image yet?"

1. We can read sensor size and apertures. f/2.8 over 1/2.3" sensor is much worse than f/1.8 over 2/3" sensor. About 5 times worse.
2. We have seen JPEGs from Samsung cameras and they are awful.

Comment edited 59 seconds after posting
1 upvote
Pedro Pastore
By Pedro Pastore (3 months ago)

Thanks for the info, now I am armed with valid data to support the opinions. I'm a bit smarter today and know a bit more of what to look for and the trade-offs.

0 upvotes
klopus
By klopus (3 months ago)

Why do they all produce new compacts, anybody still buys them?

0 upvotes
utomo99
By utomo99 (3 months ago)

Yes. Many people buy Sony Rx 100, Canon S120 and others

1 upvote
mauijohn
By mauijohn (3 months ago)

Oh yes we do buy compacts and this one blows away it's competitions such as canon, nikon, and other camera manufacturers.

0 upvotes
BarnET
By BarnET (3 months ago)

Why does it blow away the competition.
The new canon yes I agree. That F7.0 is the best laugh I had in quiet some time. But the others come close in lens apertures. And samsung is not well known for getting the most out of the jpegs.

So no it's just another unexciting travel zoom. With stolen styling.

1 upvote
peevee1
By peevee1 (3 months ago)

He writes it because he works for Samsung.

0 upvotes
Lan
By Lan (3 months ago)

Oooh, leatherette. Can we have one in vinyl please? Ideally something in a fake tiger pattern!

Sorry, I've just given Hasselblad more ideas haven't I...

2 upvotes
peevee1
By peevee1 (3 months ago)

Chorus: XF1 rip-off. Of course it is not nearly as good.

2 upvotes
mauijohn
By mauijohn (3 months ago)

I'm ready to sell my canon s100 for this one no regrets. Samsung really sets a new standard for this category of camera. Anything less..will just gather dust in the shelf. Bye bye canon.

1 upvote
peevee1
By peevee1 (3 months ago)

At Samsung, are you an employee or a contractor?

2 upvotes
mauijohn
By mauijohn (3 months ago)

I'm not a contractor or a samsung employee, but I know how to read specs and history that even iphone got edgy about samsung products on their phones. This is about competition that if you fail to renovate your products you also fail to deliver.

0 upvotes
mauijohn
By mauijohn (3 months ago)

....as simple as that. I bet canon and nikon now is going back to their drawing boards to revised everthing to what they started to come up with a better compact camera than this one but...its to late.

0 upvotes
BarnET
By BarnET (3 months ago)

Well the Canon S100 can create better pictures as this. It has an faster lens and larger sensor. So actual resolution will be higher. This Samsung like all travelzooms is severely diffraction limited.
In low light the s100 also wins. So unless your desperate for more zoom without going bigger there is really no point.

2 upvotes
mpgxsvcd
By mpgxsvcd (3 months ago)

I long for the days when the new feature of a camera was something that actually made it take better pictures.

10 upvotes
BarnET
By BarnET (3 months ago)

Luckily it still happens sometimes. In the forest of incapable big number offerings of uselessness.

The Olympus stylus 1 is an good example.
I just hope CES will have at least 1 decent compact because my counter is still at zero

The Canon n100 is now my best of CES compact. That kinda says enough about the rest.

Canon also has the worst with the 340hs.

0 upvotes
ybizzle
By ybizzle (3 months ago)

A page out of Fuji's design on the XF1. Sadly, it has none of the charm or sophistication of the XF1. Of course, the image quality is also lacking. The XF1 was and still is the pinnacle of compact camera design. Elegant, yet modern especially in brown/tan form. Truly an exceptional piece that harkens back to the Leica days and the M6 Titanium. Magnificent!

Comment edited 4 minutes after posting
6 upvotes
hydrospanner
By hydrospanner (3 months ago)

I was within a hair of picking up an XF1, but the wonky mechanics of the lens barrel turned me off.

I'm guessing you own one...how's it work for you?

1 upvote
ybizzle
By ybizzle (3 months ago)

I do have one, in brown. When the price dropped to $250, I could not resist. They are $199 now if you look around. The manual zoom lens actually gives more options when shooting. For instance you can do a zoom burst type shot or manipulate light as the barrel zooms in and out. Manual mode is best for these types of shots. It's my go to camera as far as portability is concerned. It also gets compliments due to its retro design! I would not hesitate to buy another!

0 upvotes
Pedro Pastore
By Pedro Pastore (3 months ago)

Confused. You say the image quality of a not-yet-released camera is lacking? Not exactly an "informed opinion" is it?

Comment edited 2 times, last edit 8 minutes after posting
0 upvotes
BarnET
By BarnET (3 months ago)

I bought one for my mothers birthday. The lens mechanism takes some getting used to but it's sturdier then it looks. It's all metal. The pictures in low light were beyond compare of compacts like this samsung. She had an wb before. The larger sensor and f1.8 at the wide end make an huge difference.

0 upvotes
ybizzle
By ybizzle (3 months ago)

Pedro please see my response above. I've seen IQ from doezens of similar spec cams and this is no different.

3 upvotes
BarnET
By BarnET (3 months ago)

Indeed ybizzle. The xf1 now has the xq-1 as it's successor with an xtrans 2/3 inch sensor. It's now even better. But I like the styling of the xf1 more. Damn that thing is pretty.

1 upvote
Total comments: 32