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Now you 'C' it: the Leica C enthusiast compact with built-in EVF

By dpreview staff on Sep 9, 2013 at 14:03 GMT

Leica has announced an enthusiast compact with a 12MP 1/1.7" MOS sensor, 28-200mm equivalent F2.0-5.9 zoom, and built-in 200k dot EVF, which it's calling simply the Leica C (Typ 112). If the specs look familiar, that's because this is essentially Leica's reworking of the Panasonic DMC-LF1.  It offers such goodies as Full HD movie recording, optical image stabilisation, built-in Wi-Fi and NFC, and RAW format recording. It'll be available in October with a choice of two rather fetching finishes, 'Dark Red' and 'Light Gold'. 

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Press Release:

LEICA CAMERA ANNOUNCES “LEICA C”

A new line of Leica digital compact cameras that pairs elegance and style with high performance digital technology 

Solms, Germany, 8 September 2013: Leica Camera is proud to present the Leica C, the first model of a new line of Leica digital compact cameras that every stylish, fashion-forward consumer will want to own. A first in Leica’s impressive history of compact cameras, the Leica C camera offers Wi- Fi  and  Near Field Communication (NFC) which not only allows for remote access of images and videos from a smartphone or tablet but enables the user to view images and watch videos being captured by the Leica C in real-time from their smartphones.  Its technical features are  impressive, but the sultry beauty of the Leica C is in its slim, sophisticated form. The elegant body of the camera is the work of Audi Design, who were also commissioned to develop the unique range of camera accessories for the Leica C. The Leica C is available in two stunning finishes—champagne and bordeaux—and is complemented by a range of accessories in premium materials that highlight the distinctive, eye-catching looks of the new Leica compact camera line.

The perfect complement to the Leica C’s well-designed and stylish look, Leica is offering a range of specially designed, perfectly finished, premium matching accessories. The range currently features five different options of fashionable bags and cases: the Leica C-Clutch, Leica C-Twist, Leica C-Snap, Leica C-Pouch, and Leica C-Case. The Leica C-Clutch is a luxurious clutch handbag with a carrying strap. In light gold or dark red Alcantara with a sandblasted metal closer, it offers two separate compartments with ample space for the camera and other personal belongings. Also in Alcantara and offered in both colors, the Leica C-Twist wrap-around case is attached to the tripod thread on the base of the camera and then simply wrapped around the Leica C and elegantly closed with a magnetic clasp.

The Leica C-Snap is comprised of hard plastic and elastic silicone that provides optimum protection against scratches and inadvertent knocks. The Leica C-Pouch is a polished pouch with a fascinating wrap-around design in black lambskin nappa leather. The Leica C-Case, an elegant case in black leather with lighter contrast stitching, also offers excellent protection for the Leica C. Thanks to its magnetic clasp, the case can be opened and closed quickly and ensures that the camera is always ready for action within seconds. This case is supplied complete with a matching carrying strap in black leather with lighter contrast stitching. The C-Hand Straps in soft and supple Alcantara in a choice of light gold or dark red complement the collection of premium accessories for the Leica C and guarantee optimum carrying comfort.

The Leica C is the first Leica camera to feature an integrated Wi-Fi and NFC (Near Field Connection) module. This allows the wireless transfer of images and videos to smartphones and tablets  via a WiFi connection. To use this feature, all users have to do is download the Leica C Image Shuttle app and install it on their iOS or Android device. The photographer can then connect to a WiFi network and the image transfer can begin. Another highlight of this technology is that WiFi in combination with the app enables remote control of the Leica C from a smartphone or tablet—particularly practical for remote-release photography and shooting with the self-timer. The practical application of Wi-Fi and NFC technology goes beyond the instant transferring of files from the camera to a smartphone or tablet; users are granted the ability to watch images and videos simultaneously on a smartphone, share images instantaneously with a client, review important moments as they happen, upload images and video instantly onto social media, and even monitor different rooms in their homes i.e. where children might be sleeping, playing or (not) doing their homework.

The Leica C guarantees images that are particularly rich in detail and is extremely versatile and ideal for every kind of photography—from portraits to wide-coverage shots and capturing the beauty of landscapes. Featuring a high-performance zoom lens, with a range equivalent to 28 to 200 mm in 35 mm format, and an extraordinarily large sensor for its class with a resolution of 12.1 megapixels, the Leica C delivers outstanding image quality, even in unfavorable lighting conditions. Even more creative freedom is provided by a freely programmable ring on its lens. The combination of high-precision optics and a large sensor guarantees outstanding imaging performance and pin-sharp pictures with brilliant, natural colors, clarity and contrast. Thanks to its remarkably fast autofocus and a continuous-shooting mode with up to ten frames per second, the Leica C captures even the tiniest of details.  It also offers a wide range of camera functions, various settings, in-camera processing options and an intuitively simple handling concept for flexible and spontaneous photography. This, plus its particularly stylish and elegant compact design, makes the Leica C an ideal companion for all occasions where photos are paramount. 

The camera’s full-HD video function allows for even more creative opportunities. The 3" camera monitor offers photographers complete control during exposure and recording. The camera’s integrated viewfinder is an additional aid to composition and assessment of scenes in brightly lit situations. Videos and still pictures alike can be creatively processed either in the camera or with the Adobe® Photoshop® Lightroom® professional imaging software supplied with the camera.

The Leica C and most accessories will be available from  Leica dealers starting in October 2013. The Leica C-Pouch and C-Snap accessories will be available from December.

Leica C (Typ 112) specifications

Body type
Body typeCompact
Sensor
Max resolution4000 x 3000
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels12 megapixels
Sensor photo detectors13 megapixels
Sensor size1/1.7" (7.44 x 5.58 mm)
Sensor typeCMOS
Image
ISOAuto, 80, 100, 200, 400, 800, 1600, 3200, 6400, (12800 with boost)
White balance presets4
Custom white balanceYes
Image stabilizationOptical
Uncompressed formatRAW
File format
  • JPEG (DCF/Exif2.3)
  • RAW
  • MPO
Optics & Focus
Focal length (equiv.)28–200 mm
Optical zoom7.1×
Maximum apertureF2.0 - F5.9
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Tracking
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (Max 4x)
Manual focusYes
Normal focus range50 cm (19.69)
Macro focus range3 cm (1.18)
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots920,000
Touch screenNo
Screen typeTFT Color LCD
Live viewYes
Viewfinder typeElectronic
Viewfinder resolution200,000
Photography features
Minimum shutter speed60 sec
Maximum shutter speed1/4000 sec
Exposure modes
  • Program
  • Aperture Priority
  • Shutter Priority
  • Manual
Built-in flashYes
Flash range7.00 m
Flash modesAuto, On, Off, Red-Eye, Slow Sync
Continuous drive10 fps
Self-timerYes (2 or 10 sec)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
AE Bracketing±1 (3 frames at 1/3 EV, 1 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (60, 50, 30, 25 fps), 1280 x 720p (60, 50, 30, 25 fps), 640 x 480 (30, 25 fps)
FormatMPEG-4, AVCHD
Videography notes1920 x 1080 (60i FHD: 17Mbps, Sensor Output is 60fps; 30fps FHD: 20Mbps / MP4, Sensor Output is 30fps)
MicrophoneStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC, Internal
Storage included87 MB Internal
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (mini HDMI)
WirelessBuilt-In
Wireless notesWith NFC capabilities
Remote controlNo
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery Life (CIPA)250
Weight (inc. batteries)195 g (0.43 lb / 6.88 oz)
Dimensions103 x 63 x 28 mm (4.06 x 2.48 x 1.1)
Other features
Timelapse recordingNo
GPSNone

Additional images

Accessories

C-Twist, dark red S-Snap, light gold
C-Clutch, light gold C-Clutch, dark red
C-Case C-Pouch

Comments

Total comments: 244
12
iAPX
By iAPX (7 months ago)

i am pretty sad that Leica could NOT differenciate it from competition with something else than a red dot or Luxury protections (featuring a big visible "Leica" logo).

I'd liked that Leica have taken the Panasonic DMC-LF1, simplified it's interface, removed wi-fi, adding a grip for the right hand. And I would even liked to have video modes removed too, to simplify the interface, and make it a pure photographer tool, something simple and more efficient.

Comment edited 13 seconds after posting
1 upvote
tkbslc
By tkbslc (7 months ago)

They aren't going to sell enough to warrant designing their own camera, that's why they don't.

3 upvotes
tkbslc
By tkbslc (7 months ago)

They aren't going to sell enough to warrant designing their own camera, that's why they don't.

0 upvotes
iAPX
By iAPX (7 months ago)

These proposals are essentially:
1-firmware simplifications, removing useless fonctions (not adding or modifying existing functionalities!)
2-shell modification, since they have modified the Panasonic presentation, it's doable

0 upvotes
T3
By T3 (7 months ago)

"removed wi-fi, adding a grip for the right hand."

Not for this market. Wifi is a heck of a lot more valuable than a grip, when it comes to the target market for this camera. Buyers of this camera will want to be able to link with their smart phones or other devices to upload images. Besides, if Leica M rangefinders don't have grips, then why does this camera need one? A grip would merely ruin the classic Leica profile.

0 upvotes
Impulses
By Impulses (7 months ago)

A small rubber grip makes total sense, I added a stick-on one to my LF1... Can't say I agree with the rest. You have to be a pretty hardcore purist to think that one extra button and a few extra menu options (for video) somehow add unnecessary complexity... And the NFC/wifi is super useful even if you don't intend to use it for sharing pictures at all.

The remote control capabilities are brilliant, I've fourteen a

1 upvote
Impulses
By Impulses (7 months ago)

Blah, tapped post by mistake... Meant to say that I've gotten a lot of use out of the remote control functionality. Comes in very handy for spontaneous group shots when there isn't a stranger around to take the photo (beats the hell out of the old timer shuffle) and even for taking shots from all kinds of weird angles, the phone acts pretty well as remote viewfinder and offers a fair degree of control.

0 upvotes
dylanbarnhart
By dylanbarnhart (7 months ago)

Panasonic made the body and Leica made the lens. It's no shame to label the whole camera as Leica or Panasonic. I don't know about the LF1 lens, but the Leica lens on my LX7 is crazy sharp even at f1.4.

As for the price bump, it's because Leica doesn't have the kind of sale distribution Panasonic has and the kind of volume Panasonic has. So Leica needs a higher profit margin to make a buck.

As for people who buy them, they're not all stupid. The Leica case just looks better when pulled out of a Gucci bag.

1 upvote
balios
By balios (7 months ago)

Panasonic made the body and lens. Leica approved the lens and allowed its name to be applied.

3 upvotes
Impulses
By Impulses (7 months ago)

The lens isn't nearly as sharp as the LX7's (see the Cameralabs review or several forum threads), nor as bright, but it's still pretty unique in it's own right... Final output looks sharper than that of similar 10-20x travel zooms, and it's also got a longer reach than any of the other pocketable advanced compacts (S110, RX100, P330 etc are all 3-5x).

I've been pretty happy with the LF1, I think it justifies it's premium over something like the S110 (street price) without climbing up to the RX100 MkII's price bracket (the latter's also slightly bulkier... And that's without even taking into account the EVF which will be a big draw for some (frankly I could do without it but I've been surprised by how usable it is).

0 upvotes
AbrasiveReducer
By AbrasiveReducer (7 months ago)

The problem, I think, is that people misunderstand why Leica does this. Yes, they need to get something cheaper than they could make and mark it up. That's part of their survival.

But there's more to it. Leica lacks the resources to make significant changes that would differentiate the camera enough so people would feel they were getting something extra. And since they won't sell a huge number, they can't get Panasonic interested in making a really unique model. This situation has existed as far back as the R3 vs. the Minolta XE-7.

2 upvotes
Frank_BR
By Frank_BR (7 months ago)

Now let's hope that Panasonic does not have the same fate as Minolta.

0 upvotes
dual12
By dual12 (7 months ago)

Panasonic is just a brand name of the HUGE Matsushita corporation. Cameras are drop in the bucket for them. There's no comparison with Minolta.

0 upvotes
Janovlk
By Janovlk (7 months ago)

Actually Matsushita electric doesn't exist anymore. Few years they use Panasonic as the corporation's name. It is the most popular brand they hold.

0 upvotes
Marty4650
By Marty4650 (7 months ago)

Which is precisely why I say Leica is smart for not applying Hasselblad style markups to their rebadged Panasonics.

The raise the price a lot, but not enough to make it into a joke. Like Hasselblad does.

1 upvote
tkbslc
By tkbslc (7 months ago)

It's only $200-300 more and it includes $150 software with it, making the true premium pretty small.

1 upvote
Der Steppenwolf
By Der Steppenwolf (7 months ago)

So you are the one that would give 150$ just thave red dot instead of Panasonic brand ?
Wow. I would not pay one dollar more.

4 upvotes
johnparas11zenfoliodotcom
By johnparas11zenfoliodotcom (7 months ago)

i will pay for the better looking camera not necessarily the red dot. (we all know it is a panasonic LF1-- but this leica version.. and all the rebadged panasonic cameras all look better than the regular panasonic camera... Image quality wise from both cameras.. for me both look the same.. ) . although I wish they added a hot shoe (or at least the LF1 had a hot shoe in the first place :-) -- I guess the Pana LX7 that has been rebadged would be the best way to go.. but.. financially for me.. not yet :-) i am not buying this camera yet :-)

Comment edited 3 minutes after posting
1 upvote
tkbslc
By tkbslc (7 months ago)

@Der Steppenwolf:

No, but I can see how some would. That's all I'm saying. And mostly just pointing out that the price difference is not as large as some are saying.

Comment edited 2 minutes after posting
0 upvotes
Gesture
By Gesture (7 months ago)

Hopefully, the price premium also earns one world-class warranty service. If so, I think it justifies to a certain extent the Leica prices.

2 upvotes
JEROME NOLAS
By JEROME NOLAS (7 months ago)

How many Lunars they sold? Where can I find It? Thanks

0 upvotes
tkbslc
By tkbslc (7 months ago)

Not the same company

0 upvotes
peevee1
By peevee1 (7 months ago)

Feels the same...

0 upvotes
tkbslc
By tkbslc (7 months ago)

This one isn't even made of wood, how can it feel the same?

0 upvotes
peevee1
By peevee1 (7 months ago)

Ripoff works even better without any wood.

0 upvotes
Marty4650
By Marty4650 (7 months ago)

Hasselblad could learn a LOT from Leica.

Hasselblad takes a nice camera, puts a clown suit on it, and sells it for a 600% premium. Then everyone has a good laugh.

Leica takes a nice camera, makes it even nicer without changing anything on the inside. They just improve the styling, create a bunch of nice cases and straps, and include some better software. Then they slap a more reasonable 80% premium on it. At least relatively speaking it is a lot more reasonable.

Then some people actually buy it.

You have to give Leica credit for this.

18 upvotes
ARTASHES
By ARTASHES (7 months ago)

well they could improve jpeg engine of pana at least but I don't think so

0 upvotes
Joel Halbert
By Joel Halbert (7 months ago)

Marty, the premium in this case is surprisingly small, $699 vs. $499 (not $399 as mentioned by some). So this is only a 40% premium, or a $200 premium in absolute terms - hopefully the start of a trend with such pricing going forward.

And it does include LR5 and a significantly better warranty. I do wish the LF1 or the Leica C had a higher-res EVF, but the 202K was and is very common, quite usable though not special.

I've been planning to buy an LF1, now I will consider this one (I do happen to need LR5 as well). As I said elsewhere,
"I haven't bought or really considered previous Leica-branded versions of Lumix cameras, but I'd consider this. I'd also brace myself for potential hostility from "in-the-know" critics while using the camera in tourist spots."
Such as the hostility in most responses right here.

9 upvotes
burnin
By burnin (7 months ago)

And the Leica probably has a better resale value over the LF1.

Wow, who knew that a Leica re-badge may actually be considered a reasonable purchase compared to the Pan version? Shocking!

Maybe Leica finally turned a corner and realizes that a re-badge version should not be ludicrously priced.

0 upvotes
Marty4650
By Marty4650 (7 months ago)

Joel.... you are right. The list price is $499, even though Amazon is currently selling them for $399. Remember, this Panasonic was announced last April, so it is already 5 months old, and price cutting is common for Panasonic.

If I wanted this sort of camera, I would buy either version and feel like it was good deal. But in the case of the Leica, only if I wanted a copy of Lightroom.

Joel, if you need Lightroom too, then the Leica version makes a lot of sense. The premium for the better warranty, better styling and red dot is actually pretty small. And the resale value will make up for that premium, or perhaps even more.

Just look at the selling prices for used Panasonics and their Leica clones.....

The Leica D-Lux 5 in used condition sells for between $400 and $500 dollars today on ebay. While the Panasonic LX5, which is exactly the same camera, sells for between $200 and $300.

That's $200 more you will get if you ever sell your Leica version. That really makes up quite a bit.

3 upvotes
Joel Halbert
By Joel Halbert (7 months ago)

Agreed. By the way, the only $399 price I see is a used or refurbished one from Panacam. I am not aware that Amazon has lowered the LF1 price more than about 5% here and there - yet. Of course, lower prices always come to those who wait.

Again, the price delta seems surprisingly low for this one. We are talking about an evening or two out for many of the people here, or a good trip to the supermarket plus a gas tank fill-up. Or one extra night in a hotel on vacation. I'm not saying $200 is nothing, but in my book it doesn't paint someone as a filthy vile bourgeois fool idiot.

I think I'm talking myself into it just to raise some hackles around here. I like the burgundy one (I bought a red GF1 because I liked it, plus people here ridiculed it for not being "pro" black. But I do want a black GX7 since they don't make red).

1 upvote
HowaboutRAW
By HowaboutRAW (7 months ago)

Marty--

The Panasonic LF1 may have been introduced in April, but it was not consistently available until two or three weeks ago (later August). And it's still selling for the list price of $499.

Comment edited 45 seconds after posting
0 upvotes
Marty4650
By Marty4650 (7 months ago)

You're right.

The $399 price I saw on Amazon was for a used copy. The cheapest a new copy was selling for was $471.

So this makes the red dot premium even smaller than I thought it was.

0 upvotes
Sordid
By Sordid (7 months ago)

Leica. The new Apple.

0 upvotes
knize10
By knize10 (7 months ago)

Made by Panasonic.

0 upvotes
Der Steppenwolf
By Der Steppenwolf (7 months ago)

Just like Apple is made by Foxconn and Samsung to name a few.

2 upvotes
JakeB
By JakeB (7 months ago)

ugh.

0 upvotes
Gesture
By Gesture (7 months ago)

But designed in California! Manufactured to Apple specifications. Etc. Etc.

2 upvotes
peevee1
By peevee1 (7 months ago)

What, for all that extra money, they could not even install a better EVF panel? Dead company for idiots.

1 upvote
Sordid
By Sordid (7 months ago)

Now, now!
For all that extra money, you get that orange Leica logo!

0 upvotes
Marty4650
By Marty4650 (7 months ago)

Get your monitor re-calibrated... the dot is red. And it always was red, and it will always be red.

Unless it is black. Like on the Leica M.

But it will never be orange. Orange is an ugly color!

5 upvotes
John Basso
By John Basso (7 months ago)

Hi Marty;
You don't want to upset The House Of Orange! Do You ? LOL.
John Basso.

0 upvotes
Marty4650
By Marty4650 (7 months ago)

This has to be great for Panasonic.

Sure, a few people with more money than sense will rush out and buy a few of these new LeicaSonic cameras, and they will pay $750 or so for the privilege of getting a red dot on their Panasonic LF1.

However... a whole lot more people will buy a Panasonic LF1 for $399, thinking "this is the same camera as the Leica, for half the price!"

In the entire history of marketing the partnership between Leica and Panasonic has to be one of the most successful ones. Both companies have benefited enormously due to this partnership.

Leica gets to slap a red dot on a Panasonic camera and double the price of it. Instant and easy profits. Panasonic gets the credibility of a "Leica Seal of Approval" which helps them sell a lot of cameras under their own brand name. So everyone wins.

Of course, none of this would work if Panasonic didn't make great cameras.

You just won't see Leica slapping a red dot on a Kodak Easyshare camera.

19 upvotes
Northgrove
By Northgrove (7 months ago)

Exactly. This is how I use to think. And not from a "ooh it's Leica optics, I must have that to be cool!" perspective, but truly because Leica do demand a certain quality in their gear to not lessen the value of their brand. It's a good indicator of quality optics, regardless if you're some sort of Leica fan or not.

Having said that, the Nikon P7800 preliminary seems better both in optics (a whole stop faster on the tele end) and features.

Comment edited 2 times, last edit 1 minute after posting
1 upvote
AbrasiveReducer
By AbrasiveReducer (7 months ago)

Your reasoning is partially correct. Sure, Leica will not sell something that isn't reasonably good and I'm sure this camera is fine. But the number Leica will sell is too small to have any influence on Panasonic, which is why the cameras are essentially identical. And since it's the same camera, Panasonic doesn't have to go out of their way, so why not make a bunch for Leica? A sale is a sale.

Comment edited 39 seconds after posting
1 upvote
Joel Halbert
By Joel Halbert (7 months ago)

Well, I wouldn't say that the P7800 is really a direct competitor to the LF1 / Leica C. The Nikon seems to be a good camera, and it does have the EVF, but it is much, much larger - much larger than an LX7 which in turn is much larger than an LF1.

The Nikon would compete with Canon G, or with advanced compacts + add-on EVF, or with Fuji X20, or with Nikon 1 or MFT cameras that have interchangeable lenses.

Size-wise, the most realistic competitor to LF1 is the Sony RX100 series, but then you have to choose a (much bulkier) add-on EVF or go without one. Next up for Panasonic should be an LF2 with further improvements to EVF and lens - Leica could have driven that and justified a really significant premium.

Comment edited 49 seconds after posting
0 upvotes
Alexander Vienna
By Alexander Vienna (7 months ago)

why this horrible colours.......????? brown and gold!!! ok its something new.... people like brown Audi`s as well.... hehe

otherwise it will be a fantastic little camera.... the panasonic version is great for its size......

Comment edited 2 times, last edit 11 minutes after posting
0 upvotes
sdribetahi
By sdribetahi (7 months ago)

Jesus, what is up with Leica and viewfinders and lcd's from 2006? They must have a giant warehouse of 200k viewfinders they are determined to get ride of, now matter how outdated they become.

Comment edited 33 seconds after posting
0 upvotes
abortabort
By abortabort (7 months ago)

So that would be the viewfinder from the identical and recently released LF1 then? Or is it the one from the just announced Sony A3000. If you would like to show me another compact that fits in your pocket with a better built in EVF I would happily buy it.

Eagerly awaiting your reply for my next camera purchase.

3 upvotes
Combatmedic870
By Combatmedic870 (7 months ago)

OMG, i didnt see this coming at all......who knew...

0 upvotes
Hubertus Bigend
By Hubertus Bigend (7 months ago)

This, including its Lumix twin, is the only (1) small travelzoom-format (2) not-less-than-200-mm eq. telephoto (3) camera with a real viewfinder. For me, this really is the first interesting compact camera since the Olympus C-70Z. And while I do think that the Leica does offer something for its higher price, if only Lightroom, and while I do think it clearly looks nicer than the Lumix, too, I'll probably still prefer the Lumix in the end, for pragmatic reasons (don't need Lightroom, don't care too much about the looks). We'll see; one of the two might become the first compact camera I'll be buying after quite some years...

4 upvotes
abortabort
By abortabort (7 months ago)

Gosh camera folk are so pragmatic! It's all about the stats and figures.

To be fair previous rebranded panasonic Leicas have been far from 'special', but this actually looks pretty nice, add that to the fact it doesn't cost all that much more (once you factor in a copy of Lightroom) and this starts to look pretty good actually.

I would prefer to pay a little more and get a watch that I like the styling of or a pair of shoes or shirt or car or whatever. So long as the difference is 'stupid' expensive and isn't 'just' a badge.

Hell I'd have a hassy stellar if it was based on a MkII RX100 and was $999.

0 upvotes
justmeMN
By justmeMN (7 months ago)

It has a red dot on it, so it must be good. :-)

0 upvotes
Dimitris Servis
By Dimitris Servis (7 months ago)

Stylish, fashion-forward consumer

0 upvotes
Andrew Butterfield
By Andrew Butterfield (7 months ago)

Leica has done this with Panasonic cameras for quite a while now so it must pay off for them. This is in no way like one of Hasselblad's horrors. And since the Panasonic versions have a Leica branded lens, it seems reasonable that the Leica versions should have a Leica branded body.
But actually this one looks rather different to the donor LF1. I like it. And it's not that much more money if you take the bundle into account. For somebody who wants something a little less run of the mill, with a decent camera to boot, good luck to 'em.

3 upvotes
abortabort
By abortabort (7 months ago)

My thoughts exactly. Usually they are a Panasonic with a Leica badge at twice the price. This actually has it's own 'look' (even though underneath it's the same), comes bundled with better SW (LR) and isn't stupid amount more. The fact that the LF1 is a fairly unique camera with built in EVF as a doner doesn't urt either.

It's a slightly more luxo LF1 at a bit higher price... Not everything has to be about corner sharpness + bokeh to $$ ratio.

1 upvote
HowaboutRAW
By HowaboutRAW (7 months ago)

AndrewB--

How is this different than the Panasonic LF1, I've shot test shots with the LF1, and this "Leica" looks exactly the same. The LF1 doesn't have the world's sharpest lens.

0 upvotes
abortabort
By abortabort (7 months ago)

@ HowaboutRAW - He means the actual 'look' of it, not any function of it.

0 upvotes
HowaboutRAW
By HowaboutRAW (7 months ago)

A–

And except for the Leica stamp it doesn’t look any different either.

0 upvotes
mpgxsvcd
By mpgxsvcd (7 months ago)

I can't fathom anyone buying this camera for $699 when the much better Panasonic LX7 has sold for $275 brand new in the past and is at $328 right now.

2 upvotes
abortabort
By abortabort (7 months ago)

I can't fathom why you would buy a LX7 when you can buy a bicycle?

7 upvotes
Dimitris Servis
By Dimitris Servis (7 months ago)

I can't fathom in general... :-(

6 upvotes
HowaboutRAW
By HowaboutRAW (7 months ago)

mpg--

The LX7 does not come with a built-in view finder, has less zoom, is no where near as pocketable as this camera, doesn't have a built-in lens cover, but yes has a better lens than this "Leica" LF1.

In many ways the LX5 is better than the LX7, though the add-on EVF for the LX7 is much better than that for the LX5.

1 upvote
Richard Butler
By Richard Butler (7 months ago)

The LX7 is a much older model and is clearly being sold off, cheap. That offer won't last forever, so your comparison risks being meaningless by the time this model hits the market and its price begins to drop.

It's meaningless to compare street prices (particularly end-of-life ones), to recommended selling prices.

2 upvotes
dpLarry
By dpLarry (7 months ago)

...what is "fathom"?

1 upvote
peevee1
By peevee1 (7 months ago)

Richard, LX7 has been dipping to $300 and below since last Thanksgiving - this is 10 months already. Does not look like a selloff, especially giving that not replacement model has been even announced yet.

0 upvotes
tkbslc
By tkbslc (7 months ago)

It's based on the LF1, which is a $500 camera. Not the LX7. Comparing apples to oranges here given the size, zoom range and viewfinder differences on the two camera. Might as well tell us about the used SLR you can find for $250 on ebay.

1 upvote
HowaboutRAW
By HowaboutRAW (7 months ago)

A more interesting direct competitor with the LF1 is the Olympus XZ10. No EVF, but a very very good lens, probably better than the Leica/Panasonic's and better at high ISO--useable when shooting raw at ISO 2000. And this week $300.

0 upvotes
andix
By andix (7 months ago)

First there were DSLRs and PSs, then MILCs. This is a PFTL (Pay For The Label.)

4 upvotes
mpgxsvcd
By mpgxsvcd (7 months ago)

I wish Leica would remake the LX7. That is a great camera.

2 upvotes
abortabort
By abortabort (7 months ago)

It's called a D-Lux 6

4 upvotes
abortabort
By abortabort (7 months ago)

Was also that G-Star special version for a cool $1300! Whatever G-Star is?!

0 upvotes
mr_landscape
By mr_landscape (7 months ago)

Funny news from Leica, as always. 1/1.7: stone-age and considering their crazy price...

0 upvotes
Richard Butler
By Richard Butler (7 months ago)

Maybe they should copy what Canon, Nikon, Olympus and Panasonic do with their enthusiast compacts and use a 1/1.7"... oh, hang on.

8 upvotes
abortabort
By abortabort (7 months ago)

@ R Butler - Don't forget Pentax with their enthusiast compacts and mirrorless Q7 which was a sensor size upgrade over the Q and Q10.

0 upvotes
tkbslc
By tkbslc (7 months ago)

I liked your comment, R Butler, but including Panasonic in the sarcastic list of companies to copy seems a bit ironic.

0 upvotes
garyknrd
By garyknrd (7 months ago)

I hate to say it but I bet they sell like hot cakes.

0 upvotes
JEROME NOLAS
By JEROME NOLAS (7 months ago)

MEH

0 upvotes
domina
By domina (7 months ago)

meh

0 upvotes
Jogger
By Jogger (7 months ago)

.. better than the Hassy Lunar.. which doesnt say much. At least, it makes more sense than the X Vario.

3 upvotes
Markol
By Markol (7 months ago)

I don't get it- finally Leica has made the transition to digital and survived (several old legends have not), quite well if I'm not mistaken. Yet they continue to sell these rebranded Panas which can't do the brand any good.

Comment edited 28 seconds after posting
0 upvotes
Lukino
By Lukino (7 months ago)

not any good except money. Money is good.

1 upvote
Greg VdB
By Greg VdB (7 months ago)

I just spent a few minutes comparing product shots of the Pana and the Leica. It's like identical twins: side-by-side there are a some slight differences, but if you see one by itself it's impossible to tell which is which. Buy the Panasonic (for half the price?), stick a red dot on it, et voila! Just to say that Pana did a great job with the original design, also estheatically, and buying the Leica is a sign of a high cash over intelligence ratio...

9 upvotes
kodachromeguy
By kodachromeguy (7 months ago)

"high cash over intelligence ratio..." Wow, you just described the typical American consumer.

14 upvotes
abortabort
By abortabort (7 months ago)

Well in this particular case I disagree.

Leica Panasonic rebadges are always identical. This is $699 and the Panasonic is $499. This includes Lightroom and will have much better resale - This is (for once) actually a better buy.

5 upvotes
Greg VdB
By Greg VdB (7 months ago)

@kodachromeguy: Nah, that's a stupid thing to say, mindless materialism has spread all over the globe by now...

Comment edited 3 minutes after posting
3 upvotes
Greg VdB
By Greg VdB (7 months ago)

@abortabort: I could give you the Lightroom argument, but a higher re-sale value? I'm not convinced Leica-buyers are interested in 2nd hand cameras from a few years ago...

2 upvotes
kimchiflower
By kimchiflower (7 months ago)

Maybe a higher resale value, but you'd still lose more in $ terms than a Panasonic owner. Besides, most Leica buyers who are 'enthusiasts' will probably already own LR

0 upvotes
abortabort
By abortabort (7 months ago)

Yeah but people who a brand conscious and not necessarily 'camera people' do pay more, even second hand. Check how much the other basic (C-lux) rebadge Leicas go for even when they are quite old - people do believe it or not, pay for the badge.

I have been eyeing the LF1 but will probably get this instead. NEVER thought I would say that...

Does look pretty nice too...

1 upvote
abortabort
By abortabort (7 months ago)

@ Kimchiflower - But this isn't for 'Leica enthusiasts', it for people who want a compact camera and the brand (mostly). I could do with a copy of LR.

0 upvotes
Greg VdB
By Greg VdB (7 months ago)

@abortabort: Indeed, I find it hard to understand why anybody would pay a 200$ (40% !) premium. Lightroom at the moment is 129$ for a full version...

0 upvotes
abortabort
By abortabort (7 months ago)

@ Greg VdB - So that by your own calculations is only a $70 premium... Probably be worth $150-200 more at resale... seems worth it to me.

1 upvote
Greg VdB
By Greg VdB (7 months ago)

Somehow I find it hard to believe that it would catch 150-200$ more at re-sale... Good for you if it turns out you are right, but let me conclude like this: the cash over brains ratio of these 2nd hand buyers is nothing short of astronomical.

1 upvote
abortabort
By abortabort (7 months ago)

@ Greg VdB - Absolutely agree. That said, seeing these things on the used market around the place suggests that I am probably not that far off. But still, we are talking about a pretty minor $70 difference (assuming you have use for a copy of Lightroom).

Leica Panasonics also tend to have nicer colours than the Panasonic version (not that that would sway me either way).

1 upvote
Lukino
By Lukino (7 months ago)

Yeah because cash rains on stupid people. I can see the movie right now: you stop the car near the side of a mountain road to take a photo and take out your Panny; next to you an AMG Mercedes stopped too, a man on an expensive suite comes out, he takes a glance of the time on his Richard Mille, then pulls out of his pocket a Leica C and frame the scene. You look at him an think "Meh, I'm smarter than you man, I saved 200$"

0 upvotes
Marty4650
By Marty4650 (7 months ago)

If this camera is $699, then it isn't that overpriced.

A Panasonic LF1 (which is the exact same camera) sells for $399 and Lightroom would add another $135 or so to bring the total to $534. So you end up paying $160 more for:

* better styling
* better warranty
* better customer service
* much more brand prestige

And it might be worth the extra money if you value these things, and if you don't already own Lightroom and want a copy.

Of course we all know that a year from now the Panasonic version will be selling for $259, and the Leica version will still be selling for $699. So it just depends on how urgent your need is to have this sort of camera.

Comment edited 2 times, last edit 1 minute after posting
0 upvotes
photoholiko
By photoholiko (7 months ago)

Another overpriced gadget (12.?MP) from Leica, other brands outperform the L-c at a fraction of the price.

1 upvote
ProfHankD
By ProfHankD (7 months ago)

Panasonic Lumix DMC-LF1 - "Lumix" + "red Dot" = profit?

I'm not sure if this move will sell more as the Leica version or as a Leica implicit endorsement of the Lumix version....

2 upvotes
Marty4650
By Marty4650 (7 months ago)

Both will happen.

1 upvote
BaldCol
By BaldCol (7 months ago)

..."Leica digital compact cameras that every stylish, fashion-forward consumer will want to own"... says it all really.

9 upvotes
Total comments: 244
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