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Hasselblad announces distinctly RX100-esque 'Stellar' compact

By dpreview staff on Jul 22, 2013 at 18:30 GMT

Hasselblad has unveiled a rather familiar-looking compact camera - the Stellar. The very RX100-esque compact offers the same 28-100mm equivalent Zeiss-branded zoom and 20MP 1"-type sensor as the Sony, but comes with a substantial hand-grip made from a choice of exotic materials and, we suspect, a significantly higher price tag.

The Hasselblad Stellar will be available with a choice of hand grips.

The company has set up a dedicated website for the camera - due to ship this month - on which you can select your favorite grip material from a list of seven. This appears to be the only aspect of the camera that isn't simply badge-engineered.

The Stellar is the second product to stem from the company's collaboration with Sony, following the announcement of the NEX-7-based Hasselblad Lunar at Photokina 2012.

The camera's specifications exactly match those of Sony's DSC-RX100

The collaboration is also due to include 'products for the DSLR segment' (which could easily mean a camera based on Sony's 'SLT' semi-transparent mirror technology). Oddly the Stellar appears to be based on the existing RX100 model, rather than the recently-announced RX100 M2.

Hasselblad was bought-out by private equity group Ventizz in 2011, which is attempting to derive increased value from the brand.

Comments

Total comments: 434
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yudhir
By yudhir (9 months ago)

I would buy this if it was sony

0 upvotes
Roland Karlsson
By Roland Karlsson (9 months ago)

At the Hasseblad price?

And even the ugly wooden ones?

Comment edited 48 seconds after posting
1 upvote
ABM Barry
By ABM Barry (9 months ago)

IT IS A SONY, The out of date model that is.

You could buy it and stick a SONY badge on it? That should do the trick!

0 upvotes
yudhir
By yudhir (9 months ago)

yeah! i dig those grips but certainly not at those price

0 upvotes
nikanth
By nikanth (9 months ago)

Is this a ploy to make the Sony camera owners feel satisfied that their camera is as good as a very costly camera? Marketing trick? OR may be just an advertisement trick of Sony? Hassleblad is an advertising company for Sony. These expensive cameras are reported by various magazines etc..

3 upvotes
Roland Karlsson
By Roland Karlsson (9 months ago)

Ohhhhhhh ... good question. In the case of Leica/Panasonic, this might be a reason why Panasonic do it. It certainly gives some kind of credit to Panasonic cameras. You don't get the red dot ... but it is just as good image quality as a Leica.

But ... in this case? I don't guess so. Its quite obvious that Hasselblad is only pimping the cameras with some wood. It can't possible affect Sony.

1 upvote
SulfurousBeast
By SulfurousBeast (9 months ago)

Yes, but there is a difference as Leica most time modifies the JPEG and other processing engines to their specs, though most other aspects of the camera remain the same. Atleast that lends some credibility to the Red Dot and buyers to feel satisfied. Honda Vs Acura maybe....

0 upvotes
Revenant
By Revenant (9 months ago)

Yes, Leica use their own firmware. Do we know that Hasselblad doesn't? Not that it really matters, but I'm curious to know if they just reuse Sony's JPEG engine (which is not that great IMHO), or if they use their own.

0 upvotes
SeeRoy
By SeeRoy (9 months ago)

"Lunar"; "Stellar"...
It would be more appropriate to use the astronomical term "Black Hole" - toward which this company is surely heading.

5 upvotes
dmanthree
By dmanthree (9 months ago)

I think the next name should be "Stoopar."

0 upvotes
akcli2007
By akcli2007 (9 months ago)

I would think the next one will be called "Disaster" LOL

0 upvotes
Roland Karlsson
By Roland Karlsson (9 months ago)

The black grip looks OK, and suitable price being $99 extra for attaching it. But - the wooden ones looks as strange as it can be - just out of place.

0 upvotes
ezradja
By ezradja (9 months ago)

3rd party grip for RX-100 inspiration

0 upvotes
smatty
By smatty (9 months ago)

Oh no, not again!

4 upvotes
petr marek
By petr marek (9 months ago)

I think it´s a nice functional grip.
Hasselblad is now a very-expensive-grip making company.
I think I´ll make this grip myself for coming RX100ll and for saved money I´ll go for a very nice holiday to take some photos.

5 upvotes
Roland Karlsson
By Roland Karlsson (9 months ago)

The main problem doing this grip is bolting it to the camera. Do they take an already ready camera and drill some holes in it and use pop rivets? (pop-nit in Swedish). Or do they attach the grip to the actual case before Sony assembles the camera?

1 upvote
Johannes Zander
By Johannes Zander (9 months ago)

No, they just glue it to the body. The screwheads are fake.

4 upvotes
Roland Karlsson
By Roland Karlsson (9 months ago)

@Johannes - you do know this? Or guess? BTW - its not screw heads - its pop rivet heads.

1 upvote
white shadow
By white shadow (9 months ago)

In the Leica-Panasonic partnership, at least Leica contribute the Leica designed lens. In this case, what does Hasselblad contribute?

0 upvotes
white shadow
By white shadow (9 months ago)

Dare to imagine in the not so distant future Hasselblad may launch a wooden handphone with the Sony Xperia phone as its innard.

1 upvote
Matt1645f4
By Matt1645f4 (9 months ago)

This kind of thing needs a new dedicated site "MORE MONEY THAN BRAINS" perhaps ?

0 upvotes
Roland Karlsson
By Roland Karlsson (9 months ago)

Why do they do this?

Its just a third party grip on an already existing camera. Just a piece of wood with some screws. Nothing all that remarkable. Except maybe that it is ugly.

So - my question still stands. What are they doing? And why? What's the plan?

2 upvotes
Roland SEG
By Roland SEG (9 months ago)

Dear Mr. Karlsson, did you ever heard about "good taste"???

0 upvotes
AbrasiveReducer
By AbrasiveReducer (9 months ago)

It would be nice to think they have a sense of humor.

0 upvotes
Andrew Butterfield
By Andrew Butterfield (9 months ago)

I hope my RX100 never has to see this.

6 upvotes
Andrew Butterfield
By Andrew Butterfield (9 months ago)

Did they get those grips from a child's toy gun?

0 upvotes
Roland SEG
By Roland SEG (9 months ago)

Such a pity of your bad taste, even you are not an American.

0 upvotes
Dennis
By Dennis (9 months ago)

So sad with the demise of this iconic company! What's next? An overpriced Sony Xperia phone with a wooden handle? Could be more visionary and meaningful though...

Comment edited 2 times, last edit 5 minutes after posting
2 upvotes
Zvonimir Tosic
By Zvonimir Tosic (9 months ago)

NEX7 is Hassy's Lunar.
RX100 is Hassy's Stellar.
What's left?
RX1 is possibly .. Hassy's Ebenezar? :)

0 upvotes
JWest
By JWest (9 months ago)

I don't get it.

2 upvotes
slick83
By slick83 (9 months ago)

fools and their money are easily parted

2 upvotes
eivissa1
By eivissa1 (9 months ago)

uglier than ugly....

1 upvote
tommy leong
By tommy leong (9 months ago)

anyone lucky enough to carry one will bring smiles from people on the streets :)
It gladden my heart to know, there are still a lot of such folks....

0 upvotes
E.J.
By E.J. (9 months ago)

Sad, what has become of this company!

Comment edited 19 seconds after posting
1 upvote
tiberiousgracchus
By tiberiousgracchus (9 months ago)

im gonna have many a sleepless night...

1 upvote
forsakenbliss
By forsakenbliss (9 months ago)

Anyone has the sales figure to their Lunar?

0 upvotes
ragmanjin
By ragmanjin (9 months ago)

Given the names of the cameras, looks like this is a frantic half-dead flail of a former giant. Can't compete with the Phase/Mamiya/Leaf superpower in the medium format market anymore, so they're clinging to their "we were in space once" thing and leaving the camera manufacturing to someone else. Good call in my opinion, especially since Leica's new medium format offerings are blowing their closed system out of the water in all the areas Hassy once thought they were great.
DPR really needs to start covering medium format.

4 upvotes
Zvonimir Tosic
By Zvonimir Tosic (9 months ago)

Phase/Mamiya/Leaf are superpowers? In the market that accounts less that 7,000 cameras a year overall? Ahah ... very funny.

1 upvote
ragmanjin
By ragmanjin (9 months ago)

Ever tried one? I'm sure you'd know what I'm talking about if you did. When it comes to bullet-proof image quality and all-around badassery, there's no better.

3 upvotes
ragmanjin
By ragmanjin (9 months ago)

Not to mention they're offering better DR, better image quality, lower noise, better colour accuracy and higher-res SINGLE-SHOT sensors at like half the price of Hasselblad, in an open system where you can slap your sensor on a ALPA technical camera or a Hassy V or whatever whenever you need to. There's a reason the apparently less than 7000 true professional photographers of the world are making enough to afford these cameras making their billboards and bus wraps and posters and UPSCALED prints rather than downsampled facebook covers. Anything looks good if you make it small enough. For example: http://motionblurdaily.com/2013/06/18/why-we-use-what-we-use-medium-format-vs-full-frame-vs-aps-c/

1 upvote
maxola67
By maxola67 (9 months ago)

Yes!

Coffins are also made of wood.)))

1 upvote
SulfurousBeast
By SulfurousBeast (9 months ago)

That's where Hasselbad would end up being soon!

1 upvote
KoKo the Talking Ape
By KoKo the Talking Ape (9 months ago)

"Attempting to derive increased value from the brand" was all we needed to hear.

3 upvotes
BelePhotography
By BelePhotography (9 months ago)

Sad. This is so unworthy of the name it has been given. Dear venture capitalist, please stop this!!!

2 upvotes
Archiver
By Archiver (9 months ago)

They are not venture capitalists. They are VULTURE capitalists.

4 upvotes
Spectro
By Spectro (9 months ago)

this is embarrassing. Hasselblaah needs to commission an exclusive camera/sensor from sony. Not take a sony camera and tack wood on it for more.

3 upvotes
white shadow
By white shadow (9 months ago)

Years ago, would you have the slightest imagination that a camera can turn into a piece of furniture?

Yes, it can.

Comment edited 58 seconds after posting
2 upvotes
ABM Barry
By ABM Barry (9 months ago)

Just had another thought, .... HusselThief should offer a range of:
Wooden SD Cards?
1/ Wooden work!
2/ Wooden loose it!
3/ Wooden sink!
4/ Grainy Image!
And some poor Sap will pay $$$$$$$$$$

Wooden be seen dead with it!

8 upvotes
Ferling
By Ferling (9 months ago)

I paid only half for the price of a "Z" by going for an "L". So.. how much is an "H" vs an "S"?

0 upvotes
ABM Barry
By ABM Barry (9 months ago)

I think the FF DSLR from HusselBlunder should be named
"BLACKHOLE" That's where your money will go and the Brand name in the not to distant future.

3 upvotes
RichRMA
By RichRMA (9 months ago)

Translations in order:

"I think it's the ugliest thing I've ever seen!"
(I can't afford it)
"I'm laughing my head off!"
(I can't afford it.)
"If Sony offered X X X X I would buy it in a heartbeat."'
(No I wouldn't, because I can't afford it, so much for the bombast)

0 upvotes
Josh152
By Josh152 (9 months ago)

UMM it's an RX100 with a new finish, Hasselblad's logo slapped on it, out of place wooden grip which in addition to ruinning the whole point of owning such a small camera also doesn't match the rest of the camera and which looks like a third party accessory that someone bolted on a Sony RX100. Basically it's just a re-branded RX100. The only reason to buy this instead of an RX100 is for the dubious prestige of owning a Hasselblad branded camera. That is the reason for the comments you refer too. It has nothing to do with if someone can afford it or not.

9 upvotes
Luke Kaven
By Luke Kaven (9 months ago)

Lost in translation: This is a Sony compact consumer camera. Everybody can afford this camera. Nobody is jealous to have the Hasselblad badge on it. It's a trick. Walk away.

5 upvotes
160631
By 160631 (9 months ago)

- I bought the Hasseblad NEX and I don't want to feel like I threw away the money?

1 upvote
Lanski
By Lanski (9 months ago)

I probably can't afford a turd signed by Versace. I still don't want it though.

6 upvotes
Roland Karlsson
By Roland Karlsson (9 months ago)

@160631 - you are joking? You didn´t buy the Lunar - did you?

0 upvotes
dannyboy5400
By dannyboy5400 (9 months ago)

I'd say it was butt ugly but I don't want to insult butts.

1 upvote
Roland Karlsson
By Roland Karlsson (9 months ago)

Butts come in two varieties - very ugly and very sexy. So - I always gets very confused when people say "butt ugly".

Comment edited 20 seconds after posting
0 upvotes
Rod McD
By Rod McD (9 months ago)

Hasslebling #2. Obviously I and my fellow readers are not the target audience for this camera. What a descent from photography to tacky! I suppose a good point is that (unlike Sony) they recognised the need for a grip on a camera and didn't leave it to the after-market.

3 upvotes
PixelMover
By PixelMover (9 months ago)

Oh, anyone wanna take a $100 bet that their FF DSLR (with choice of 11 grips, handcrafted out of hand-selected rare bullsh*t) will be called 'Solar' ?

10 upvotes
SulfurousBeast
By SulfurousBeast (9 months ago)

No 'Scorching' deal on it though LoL!

0 upvotes
dormcat
By dormcat (9 months ago)

@PixelMover: Hey, don't you steal my idea.

0 upvotes
guizai
By guizai (9 months ago)

At least Hassy should be honest label this is a Sony camera with Hasselblad attachment hand grip.

3 upvotes
PixelMover
By PixelMover (9 months ago)

Funny enough, if they had just produced a line of Hasselblad branded acessories for luxury compacts, they may have ended up earning more with less ridicule... "Yeah, I havethe Hassy Grip, Case and VF on my Leica Vario X". Totally would work..

Sure, they would have been accused of selling out, but it wouldn't damage the reputaion of their camreas that much.

2 upvotes
ABM Barry
By ABM Barry (9 months ago)

Let me ask you the real question, .... Who made the Hand Grip?

It won't be a group of German engineers, .... nope! It will be some poor fellow with a Micro CNC milling them out in his small house in China, India, VietNam for Cents per unit!

Ventizz Capital Fund IV will see to that! (They own 100% of HusselCrook.

I look at my ELM500 now and it makes me angry!

I hate Thieves and Stupidity, at least it's all in one boat! ......... (for now?)

Comment edited 52 seconds after posting
3 upvotes
Shashikant
By Shashikant (9 months ago)

Hi ABM Barry - I am from India and I say that your remarks are despicable. You must be a German as it appears from your diatribe. Please understand even though India is a third world country we will not cheat by attaching a extremely ugly wooden handle to a top of the line (?) product. If I make a handle for this product then I will make it out of SANDAL WOOD. Sandal wood will give the fragrance for the lifetime of user, also the same Sandalwood handle will last a few hundred years although the camera and user and manufacturer might be in the grave.

0 upvotes
zeeviss
By zeeviss (9 months ago)

LoL. I'll take two )

0 upvotes
ABM Barry
By ABM Barry (9 months ago)

Hello Shashikant. No my friend, my remark was squarely aimed at the accountants of Hasselblad who are driving down the manufacturing costs. I am very aware of the superb craftsmanship that you posses. What I am very much against is the fact that; You are not being paid the amount you are commercially worth.

I'm from Australia where our large chain-stores force wages & conditions to an abhorrently low level in your's and many other countries.
I have been active in fighting against these poor practices for years. If you were getting $700 per grip, I would not be posting on this site.
With Best Regards, ... Barry M.

0 upvotes
PixelMover
By PixelMover (9 months ago)

The only reason they have not launched 'their' version of the A99 yet is that their design department, after 1 year of careful study, has just now realised that it is not a square box you can simply bolt an ugly grip to.
This understandingly has them baffled. We were not trained for this!

I feel so sorry for Hasselblad.. Sure some less informed rich people will stroke their e-peen buy buying one or two and this will generate some quick and easy cash for them. But at the cost of reducing your once legendary brand to rubble.

The final nail in their coffin will be when a little down the line someone realises these aren't even custom grips but re-painted handles of some veterinarian abortion device or something along those lines...

Oh well, there will always be an Ashton Kutcher to pose with this for the ads...

7 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (9 months ago)

I think it is awesome that Hassy-been has exposed and taken advantage of "The emperor has no clothes" uneducated wealthy segment of the market. Bravo for them separating fools from their money. If you have more money than brains Darwin or theives or charlatans will get you unless you hire someone to shop and think for you. "Hasselblad... We make (lol) cameras for emperors" should be their sales tag line. Maybe Sony should sell high end bundle NEX kits. Buy an NEX and get a Rolex for free $9,000.

2 upvotes
Digitall
By Digitall (9 months ago)

Stellar and Lunar are Pinchbeck cameras.

0 upvotes
Zvonimir Tosic
By Zvonimir Tosic (9 months ago)

If the owner of Hasselblad is a private equity firm, what else can you expect?
It is more natural for them to shut down R&D and any future IP development that asks for capital investment, but rather with minimal expenses capitalise on interest of work of an other company.
It's the typical banker's mentality — they never work hard or risk with their own money, but only with yours. Similarly, they won't spend a cent or break a sweat to make a digital XPan, for example, or try something new, but will use Sony's ready made tech, and add interest plus a substantial handling fee on top.

Comment edited 2 minutes after posting
2 upvotes
CameraLabTester
By CameraLabTester (9 months ago)

"On 30 June 2011, private equity firm Ventizz announced it had acquired a 100% stake in Hasselblad" --- Wikipedia

Ventizz Capital Fund IV is a private equity firm based in Switzerland and Germany.

It has good funds management, but absolutely no experience in photography.

Be kind.

.

2 upvotes
ABM Barry
By ABM Barry (9 months ago)

BE KIND!!! Ventizz Capital Fund IV is the private equity firm that is the Thief behind the Scams!!!!

They dont have good management skills, .... Like all Pirates, they have good PLUNDERING skills.

They will firstly strip the assets, kill the brand, then like all locusts will move on to destroy another field.

Hasselblad will die, unfortunately, their current Captains won't be going down with their ship for they are the scuttlers indeed!

7 upvotes
ABM Barry
By ABM Barry (9 months ago)

I have a good solution:
A web site should be established containing a list of NAMES of those shallow sods that have been stupid enough to be conned into making the purchase of any RE-Badged Stellar priced fashion accessory. (I don't class them as cameras)

The HusselBlunder Lunatic has a BODY ONLY price of $8,300 in Australia !!!
For those that aren't aware: "IT'S JUST A SONY NEX-7"

And the HasselBlunder Stellar is, ... Wait for it! :
"IT'S JUST A SONY RX-100" priced at USD$3200 !!!!!!!!
Now, "Off you go, it's time to take your Yellow pills"

2 upvotes
ABM Barry
By ABM Barry (9 months ago)

HasselConn, ... LeicaDupe, ...

Adding RR (Rolls Royce) Ferrari or Rolex badge to a Lomo plastic toy camera simply achieves an expensive piece of material that we all flush down the toilet at least once per day!

Comment edited 1 minute after posting
0 upvotes
krassphoto
By krassphoto (9 months ago)

Why not a wooden focusing ring? It's been working well with steering wheels...

5 upvotes
Josh152
By Josh152 (9 months ago)

Well at least that would make more sense than bolting a big wooden grip on what is supposed to be a thin, ultra compact camera.

Comment edited 3 times, last edit 6 minutes after posting
2 upvotes
alexzn
By alexzn (9 months ago)

This is butt-ugly, no way around that... Someone at Hassy needs to take a design class... or rent some Sony designers...

4 upvotes
white shadow
By white shadow (9 months ago)

Hey, some butts are sexy and are just a joy to watch but not this one.

What do you expect if they are "bankers" or fund managers? Another banking fraud.

1 upvote
krassphoto
By krassphoto (9 months ago)

Let's hope someone from Hasselblad is reading these comments.

2 upvotes
dannyboy5400
By dannyboy5400 (9 months ago)

I am laughing so hard I can barely breath.

1 upvote
walbog
By walbog (9 months ago)

Me too, I'm reading it all again for the second time, and its the best laugh in a long time.

0 upvotes
walbog
By walbog (9 months ago)

Me too, I'm reading it all again for the second time, and its the best laugh in a long time.

0 upvotes
dannyboy5400
By dannyboy5400 (9 months ago)

That camera hit every branch, twig and leaf on the way down from the ugly tree.

4 upvotes
dannyboy5400
By dannyboy5400 (9 months ago)

Is it April 1st already?

3 upvotes
dannyboy5400
By dannyboy5400 (9 months ago)

You might be a redneck if you add a wooden grip to a metal camera.

4 upvotes
PixelMover
By PixelMover (9 months ago)

Hey, don't insult the Pentax 67!

0 upvotes
Tim F 101
By Tim F 101 (9 months ago)

Kudos to Hassleblad for targeting customers who thought that Sony gear was too moderately priced. The camera would be twice again as awesome if they could engineer a red dot between the lens and the wood grip.

Comment edited 32 seconds after posting
2 upvotes
ABM Barry
By ABM Barry (9 months ago)

I have been using Hasselblad for over 30 years! However I will no longer stay with this traditionally respected manufacturer.

Here in OZ The Pirates at HusselBlunder are extorting ridiculous prices for what can only be described as "Ordinary cameras' SONY.

NEX-7 <$900, ... Call it a LUNAR = AUD$8300 Body only !!!
RX-100 <$500 ... Call it a STELLAR = AUD1600 - $3200 !!!

Accessories: Matching Handbag & Shoes! $10,000

This sends the message that Sony & Hasselblad have shifted from the very competitive Camera manufacturing business to the very lucrative Fashion and Scam business. What they are doing is simply CHEATING! No other word for it. Do they really think we are that Stupid!, ... I guess they must.

It will be interesting to see just how many Fools float to the surface of the profit sheet!

4 upvotes
Tim F 101
By Tim F 101 (9 months ago)

You were joking about the handbag and shoes...right? I did not read the whole press release.

1 upvote
ABM Barry
By ABM Barry (9 months ago)

Hi Tim, Yes! I was joking about the handbag and shoes, .... But it is their mentality after all and would come at no surprise!
Cheers

0 upvotes
nicola
By nicola (9 months ago)

There are and always will be people with more money than sense who will fall for this type of marketing scams ....

2 upvotes
audijam
By audijam (9 months ago)

are you f---ing kidding me?

3 upvotes
cgarrard
By cgarrard (9 months ago)

I feel bad for the ignorant who don't know any better that this is a Sony camera. Or those that know and don't care just because it has a Hassy label on it.

Hassleblad: "You got mud on your face, big disgrace... somebody better put you back into your place!"

"we will we will rock you " forum members now.... "we will we will rock you..."

:)

C

4 upvotes
Total comments: 434
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