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Hasselblad announces distinctly RX100-esque 'Stellar' compact

By dpreview staff on Jul 22, 2013 at 18:30 GMT

Hasselblad has unveiled a rather familiar-looking compact camera - the Stellar. The very RX100-esque compact offers the same 28-100mm equivalent Zeiss-branded zoom and 20MP 1"-type sensor as the Sony, but comes with a substantial hand-grip made from a choice of exotic materials and, we suspect, a significantly higher price tag.

The Hasselblad Stellar will be available with a choice of hand grips.

The company has set up a dedicated website for the camera - due to ship this month - on which you can select your favorite grip material from a list of seven. This appears to be the only aspect of the camera that isn't simply badge-engineered.

The Stellar is the second product to stem from the company's collaboration with Sony, following the announcement of the NEX-7-based Hasselblad Lunar at Photokina 2012.

The camera's specifications exactly match those of Sony's DSC-RX100

The collaboration is also due to include 'products for the DSLR segment' (which could easily mean a camera based on Sony's 'SLT' semi-transparent mirror technology). Oddly the Stellar appears to be based on the existing RX100 model, rather than the recently-announced RX100 M2.

Hasselblad was bought-out by private equity group Ventizz in 2011, which is attempting to derive increased value from the brand.

Comments

Total comments: 434
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The Jacal
By The Jacal (9 months ago)

Is it possible to un-see things?

18 upvotes
Roland Karlsson
By Roland Karlsson (9 months ago)

Don´t know, maybe with hypnosis. But, unfortunately, you may see it again. So, wasted effort.

1 upvote
guamy
By guamy (9 months ago)

You're out of luck.. me too after days of sleepless night that grip is still on my mind clearly. I already tried everythig from taking a very cold shower to even going back smoking a pack a day again... still my mind is still on that ugly teak wood grip.

0 upvotes
guamy
By guamy (9 months ago)

You're out of luck.. me too after days of sleepless night that grip is still on my mind clearly. I already tried everythig from taking a very cold shower to even going back smoking a pack a day again... still my mind is still on that ugly teak wood grip.

0 upvotes
Craig from Nevada
By Craig from Nevada (9 months ago)

Are those drywall screws holding the grip in place?

2 upvotes
owenleve
By owenleve (9 months ago)

Seriously? What a joke.

3 upvotes
Minolta4Life
By Minolta4Life (9 months ago)

I love the way that brown wood matches the titanium body....ooowwwwhhh....yeah, I just jizzed in my pants. What is Hass, Sony's little brother that get hand me downs?

1 upvote
Clint009
By Clint009 (9 months ago)

@ogl, it is a beautifull design for class taste people.

0 upvotes
ABM Barry
By ABM Barry (9 months ago)

You had better go and have a look in the mirror!

0 upvotes
GabrielZ
By GabrielZ (9 months ago)

"bought-out by private equity group Ventizz" - I didn't know that! Now it makes sense why the venerable Hasselblad is now producing this crap for all those tasteless nouveau-rich with more money than sense!

Comment edited 20 seconds after posting
4 upvotes
Lan
By Lan (9 months ago)

I don't think that's fair, on the nouveau-rich ;)

0 upvotes
William Koehler
By William Koehler (9 months ago)

I believe Ventizz is doing a spectacular job of pile-driving the value of the Hasselblad name into the ground.

0 upvotes
b534202
By b534202 (9 months ago)

Kudos to the sales person @ Sony for convincing Hasselblad to make another overpriced derivative camera.

4 upvotes
dpLarry
By dpLarry (9 months ago)

More correctly, Kudos to the engineers at Sony.

0 upvotes
urx462
By urx462 (9 months ago)

hey people arent you all being a bit too judgemental about this new technical leap. there probably is a very good explanation for the big handle. first of all, wood means ecology and secondly with the global warming the future compacts will all need such large handles as the whole world will become slipperier. well done Hasselblad.

0 upvotes
fuxicek
By fuxicek (9 months ago)

I wonder, if they include Allen key for unscrewing the hand grip?

2 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (9 months ago)

I think it is a torx and not a hex screw. Any way it is still screwy. Maybe the screws are an inside joke?

1 upvote
jaygeephoto
By jaygeephoto (9 months ago)

Hammer and chisel will work just fine. Be sure to use a bench vice and wear safety glasses (safety first, you know). Also, please record the entire grip-ectomy for our viewers. I hear Sony makes some excellent video cameras.

Comment edited 1 minute after posting
0 upvotes
alkeme
By alkeme (9 months ago)

I hope it is weather proof?

0 upvotes
Bill Bentley
By Bill Bentley (9 months ago)

Yeah, because the buyer of this camera will surely be taking photos in inclement weather. Not.

0 upvotes
Josh152
By Josh152 (9 months ago)

Well they may cry all over it once they figure out the just spent a mint on an RX100 with a new finish and wooden grip.

1 upvote
sebastian huvenaars
By sebastian huvenaars (9 months ago)

Weatherproof i'm not sure, but that lump of wood will definitely float lol ^_^

0 upvotes
AbrasiveReducer
By AbrasiveReducer (9 months ago)

Well it does need a hand grip so they screwed one on. I'd have gone with something more exotic like burled Bubinga wood or spalted Mahogany. But maybe those will come later. An extra grip for left-handed users would make a nice addition, too.

1 upvote
ogl
By ogl (9 months ago)

Design from hell

6 upvotes
iAPX
By iAPX (9 months ago)

Hasselblad and Leica are now competing alone, in a great new Luxury market.

Which one will take the lead, marketing a consumer-class camera for 10X the price, given a new Luxury presentation?

3 upvotes
Boerseuntjie
By Boerseuntjie (9 months ago)

I'm waiting for the Hasselblad/Sony cell phone with wood exterior, shame they can't call it the Galaxy ;)

3 upvotes
fuxicek
By fuxicek (9 months ago)

so, how much do they charge for that grip?.... 2 thousands dollars?

0 upvotes
Clint009
By Clint009 (9 months ago)

This is high class design. Excellent.

1 upvote
Jun2
By Jun2 (9 months ago)

Hasselblad specializes in hand-grips.

20 upvotes
Minolta4Life
By Minolta4Life (9 months ago)

Now that's funny.

0 upvotes
hellowin
By hellowin (9 months ago)

Hassy might be the first camera in space, but now they are lost in space...

Comment edited 1 minute after posting
3 upvotes
Boerseuntjie
By Boerseuntjie (9 months ago)

The emperor's invisible clothing comes to mind when I see this camera...LOL
And the little boy screams out, but look it's a Sony!!
Not knocking the RX100 I have used it and in my opinion it's the best point and shoot camera out besides the RX1, but this is just shameless from Hasselblad, at least with Leica they do tweak their Panasonic camera's a little before they put on that red dot....LOL

Comment edited 54 seconds after posting
1 upvote
Optimal Prime
By Optimal Prime (9 months ago)

Zzzzzzz......

0 upvotes
psanders
By psanders (9 months ago)

What's in a name: HassleBad

2 upvotes
Abhijith Kannankavil
By Abhijith Kannankavil (9 months ago)

The collaboration is also due to include
'products for the DSLR segment' >>

and that'd be called "SOLAR" and cost 5 times as much.. great.

1 upvote
LFLee
By LFLee (9 months ago)

I guess most ppl here have no clue that there are many sudden-rich ppl in the east that have no idea about camera but as long as the camera is named Leica, or in this case Hasselblad, they will buy it without a blink. For them, is a show of status, not taking pictures.

Simply said, you are not their targeted customer. :P

6 upvotes
Dave Oddie
By Dave Oddie (9 months ago)

I think plenty of people realise there are some very wealthy people who fling money about like confetti on blinged up versions of various products but there are also quite a few who aren't stupid enough to fall for this.

Being ostentatious is one thing. Buying a product that labels you as a fool easily parted from their money is another.

6 upvotes
dstate1
By dstate1 (9 months ago)

Hasselblad seems to have been converted into a wood shop. Could a Hasselblad chair be on our lucky horizon? I would love one of those wooden foot massagers with a luxury brand attached.

2 upvotes
Azfar
By Azfar (9 months ago)

Ugly has a new name.

What is up with Hasselblad anyway, they are getting weirder with every launch.

2 upvotes
Dimitris Servis
By Dimitris Servis (9 months ago)

Made of wood with a large extending nose, makes me wonder why they did not name it Pinocchio...

13 upvotes
Dave Oddie
By Dave Oddie (9 months ago)

This is even worse than the Lunar. At least with that they could argue machining it from solid aluminium was expensive even if electronically and as far as imaging goes it got you nothing you could not get with the Nex 7.

This one is faced with the fact the RX100 is already a quality bit of kit with its aluminium body and you can see that they have done nothing to change that or any of the controls. It's an RX100 with a wooden grip!

The fact it doesn't look like its an RX100 II either just adds to the "why on earth bother" sentiments!

2 upvotes
Clint009
By Clint009 (9 months ago)

It is one of the most beautiful camera design I've ever seen is this pocket camera sized.
Same specifications as the 20.2-megapixel Sony RX100, which features a 1-inch sensor behind a bright 3.6x (28-100mm), f/1.8 Zeiss-branded lens in a compact body.
If the the mirrorless Hasselblad Lunar compact system camera, which went on sale last month for $7,000, is also based on a Sony camera (the NEX-7) and features wood or carbon fiber handgrip options, this Stellar Hasselblad would be at around $3000. ?!
It is looking it is the new tendency for high quality pocket size camera. Think also at Lumix DMC LF1, etc...
Leica with Panasonic, Sony with Hasselblad, etc...

1 upvote
jaygeephoto
By jaygeephoto (9 months ago)

Vinyl "alligator" shoes , Schmolex watches.

0 upvotes
Yatzek
By Yatzek (9 months ago)

OMG! Hassalblad was always The Best in my eyes, but now it is like an carpenter who make wooden grip, nothing more...

Why...?!?

0 upvotes
walbog
By walbog (9 months ago)

First in space now last place

4 upvotes
white shadow
By white shadow (9 months ago)

Those travelling to Australia with this camera are sure to have their camera confisticated to be destroyed if they forget to declare it.

In Australia, they are very paranoid of allowing anything made of wood to pass through without quarantine.

Good luck if you have one.

0 upvotes
ABM Barry
By ABM Barry (9 months ago)

If you bring one into Australia, you will be met by firstly, the psychologist then onto the "Viewing Room" as it's not too often we get to see a total moron! LOL

8 upvotes
walbog
By walbog (9 months ago)

I might just have a squizz over Barry's shouler

0 upvotes
jaygeephoto
By jaygeephoto (9 months ago)

I hear you have world class termites in the outback. Why not just leave them to nature?

1 upvote
ABM Barry
By ABM Barry (9 months ago)

Gi Day Jay, ... Our Termites have good taste, like the rest of us, ... they would avoid it like the plague or they too would face ridicule! After all why pay USD$3200 for lunch when there is so much better free for the taking?

1 upvote
Markie77
By Markie77 (9 months ago)

I think that applies to raw or untreated wood. I think it has more chance of being confiscated for looking like some ugly home made contraption that tries to look like a camera. "Oh yes sure that's a camera around your neck"

0 upvotes
SulfurousBeast
By SulfurousBeast (9 months ago)

~300 comments and counting....wow a reputed name company making a joke of themselves!

1 upvote
Jonalvinsellers
By Jonalvinsellers (9 months ago)

I'm sorry. Hassel seems to feel that it needs to get into the hysteria of digital with all the hype and dazzle which does nothing for the pro photographer. We had three of the Hasselblad two and a quarter square, one being the wide angle job. Had to send them to the repair bench several times. Not impressed. Optics were great.

0 upvotes
Keith
By Keith (9 months ago)

Someone from Hasselblad woke up from a bad dream...

1 upvote
CameraLabTester
By CameraLabTester (9 months ago)

Wow.

What a magnificent way for a company to loose respect, bigtime.

.

18 upvotes
iAPX
By iAPX (9 months ago)

Seems Leica took the lead with it's new camera last month, it's great that Hasseblad would like to compete in the Luxury area for non-photographers! :)

1 upvote
LuckyEight
By LuckyEight (9 months ago)

I believe this could be a bestseller if they have a good marketing. For example David Hasselhoff would be a great official face for this product.

4 upvotes
oselimg
By oselimg (9 months ago)

Hasselblad please just come out clean, stop making cameras and say ''give us your money'' and save us looking at horrendous objects with horrendous price tags like this one and the one before this. You can at least hire a designer right?

1 upvote
Trollshavethebestcandy
By Trollshavethebestcandy (9 months ago)

At least they did not hire Marc Newson... This is in the top five of ugliest cameras though.

1 upvote
jira
By jira (9 months ago)

I wonder if this 'Stellar' will be "Sellar' on 'NonSellar'.
Definitely it is 'Uglar'

Comment edited 18 seconds after posting
2 upvotes
duncan02
By duncan02 (9 months ago)

The 'H' makes me think of Hewlett-Packard and the design reinforces that.

1 upvote
Charles Babbage
By Charles Babbage (9 months ago)

How low can a company get?

4 upvotes
jaygeephoto
By jaygeephoto (9 months ago)

Here we go again! Well, let's be nice; some people just feel more comfortable dressed in drag no matter the cost. I'm thinking about press on decals of all sorts (licensed of course) that we can paste on our favorite gear. The crowd that buys grills and fascias to make their Chrysler 300's look like Bentley's will surely go for this.

Stellar, eh? Stellar bad taste perhaps. The only Stella' I like is from this clip (wait through the advert.):
http://www.youtube.com/watch?v=S1A0p0F_iH8

Other exciting news. Lexus has placed it's decals on Colnago bikes. Great cars, great bikes - not so sure if it will do for me until I see a bike rack on an LFA:
http://www.bikeradar.com/news/article/lexus-luxury-road-bike-rolled-out-37886/

Comment edited 2 times, last edit 49 seconds after posting
0 upvotes
gskolenda
By gskolenda (9 months ago)

Even that big "H" looks horrendous!

5 upvotes
gskolenda
By gskolenda (9 months ago)

Oh my God! That is butt Ugly!! Is it Pistol or a derringer! It looks like a redneck screwed on his pistol grips to it.

Will be an absolute flop! Gauranteed!

1 upvote
D1N0
By D1N0 (9 months ago)

Isn't this Sony predation on Hasselblads good name? Or How to trash a good name in photograpy in three simple steps. Lunar>stellar>Galactic Big Rip...

0 upvotes
peevee1
By peevee1 (9 months ago)

Nothing wrong with hardwood if done right. Unfortunately, they don't even have a good designer.

1 upvote
d10694
By d10694 (9 months ago)

5 year Guarantee against dry rot and woodworm.

5 upvotes
JEROME NOLAS
By JEROME NOLAS (9 months ago)

I hope they go bankrupt soon!

2 upvotes
oselimg
By oselimg (9 months ago)

Someone please tell me this is not real it's a nightmare!!!

4 upvotes
Optimal Prime
By Optimal Prime (9 months ago)

"U, G, L, Y, you've got no alibi..."

1 upvote
parallaxproblem
By parallaxproblem (9 months ago)

Blinged-up, outdated models at 'stellar' prices, targeted at technically clueless people with too much money is a market sector which is already well established in the mobile phone sector

Expect more of this sort of thing based on other manufacturer's products soon

3 upvotes
SayCheesePlease
By SayCheesePlease (9 months ago)

Im not sure who the prostitute is here- Sony or Hasselblad?

But you know, some foolish people spend a fortune on greater evils.

1 upvote
ezradja
By ezradja (9 months ago)

lazy designer!

1 upvote
Optimal Prime
By Optimal Prime (9 months ago)

Blind designer!

1 upvote
Giuseppe Fallica
By Giuseppe Fallica (9 months ago)

I regret the times of the glorious Hasselbad 500 with the Planar 80mm. This new object has a look that wants to be original, but that finally is only baroque and not sober. Inside, I'm afraid, it's a blend of third-party tecnology (Sony, first of all) which is likely not to be able to run to the fast pace that the market dictates. In other words, Sony already has better things in the drawer, directly with its own brand.

0 upvotes
Total comments: 434
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