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Hasselblad announces distinctly RX100-esque 'Stellar' compact

By dpreview staff on Jul 22, 2013 at 18:30 GMT

Hasselblad has unveiled a rather familiar-looking compact camera - the Stellar. The very RX100-esque compact offers the same 28-100mm equivalent Zeiss-branded zoom and 20MP 1"-type sensor as the Sony, but comes with a substantial hand-grip made from a choice of exotic materials and, we suspect, a significantly higher price tag.

The Hasselblad Stellar will be available with a choice of hand grips.

The company has set up a dedicated website for the camera - due to ship this month - on which you can select your favorite grip material from a list of seven. This appears to be the only aspect of the camera that isn't simply badge-engineered.

The Stellar is the second product to stem from the company's collaboration with Sony, following the announcement of the NEX-7-based Hasselblad Lunar at Photokina 2012.

The camera's specifications exactly match those of Sony's DSC-RX100

The collaboration is also due to include 'products for the DSLR segment' (which could easily mean a camera based on Sony's 'SLT' semi-transparent mirror technology). Oddly the Stellar appears to be based on the existing RX100 model, rather than the recently-announced RX100 M2.

Hasselblad was bought-out by private equity group Ventizz in 2011, which is attempting to derive increased value from the brand.

Comments

Total comments: 434
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Richard Murdey
By Richard Murdey (6 months ago)

Audacious.

But remember, they don't have to sell very many to turn a profit since the margins are so big. Get several thousand people around the world who want a RX-100, for whom paying an extra $1000 for some luxury "style" and an exclusive brand name is chump change, and Hasselblad are in the clear with this to the tune of several million in profit

It's a far less risky strategy than investing the R&D to develop a camera themselves.

0 upvotes
guamy
By guamy (9 months ago)

"SERVER ERROR" says for looking for more comments on this topic... i guess dpreview don't want anymore comments about this camera. Dpreview should learned something about this product that their readers are not as they think they are. If dpreview is really that serious about reviewing anything, they should think twice about it first before publishing anything. Commenters on this camera are about 95% are on negative side about this camera.. does anyone or two of dpreview staff have any idea of what their readers will think about this camera before before publishing it? Nope.. not even one i guess.

0 upvotes
Haim Hadar
By Haim Hadar (9 months ago)

I really don't understand why everybody keep trashing HB - They created an admirable camera, pocketable albeit its large sensor and bright lens, which no Japanese maker can dream of achieving. The only problem is the pointless, ugly grip. Oh yes, and they may want to consider BSI sensor and tilting screen, but one can't ask for everything...

1 upvote
Provia_fan
By Provia_fan (9 months ago)

I hope you mean this in sarcasm

4 upvotes
Chiggles
By Chiggles (8 months ago)

I really, honestly think that you could not make that comment in seriousness with an account on this site.

0 upvotes
ric63
By ric63 (9 months ago)

Oh Dear
Sigh

0 upvotes
Harry Sinniah
By Harry Sinniah (9 months ago)

Here are some hard facts and features of the grip that people may have overlooked.

1. It looks like wood but its actually a space age nano tech based material that cloaks to the background.
2. It blends (cameleon) with the color of your outfit --- cool for fashonable uppies who match colors.
3. Dynamicals molds to your palm when you grip it, an advances Dr. Scholls for you palm.
4. The two rivets on the grip are actually micro laser beams that help focus assist that can do a mind meld and focus on command.
5. They are the next generation of cameras on US pedator drones.
6. If you are old fashioned you can turn off the cameleon feature and take it to a service center where you have the choice of 250 different grips.
The grip change is part of the scheduled maintenenace for the first 1 year or within 100 shutter actuations

Note that this is not a camera but rather a fashion statment so the engineers do not expeect to have more that 10 sutter actualtion in its life time.

Its ART

4 upvotes
mgatov
By mgatov (9 months ago)

I am so embarrassed for them.

1 upvote
OLDANINTHAWAY
By OLDANINTHAWAY (9 months ago)

I'm surprised this was not thought of before. They look like the Packmeyers that I used to put on my pistols; made gun handling very comfortable and offered a more steady control when shooting. I wonder if it enhances one's comfort, control, and aim. I'm not sure I would put holes in my cameras. Packmeyers always fit perfectly on a pistol without damaging the firearm.

0 upvotes
AmateurSnaps
By AmateurSnaps (9 months ago)

It doesn't even look like its been done particularly well. I checked the date for April 1st tbh.

Its a lump of materiel screwed into the side of the camera, for the price they are likely to ask they could at least have put a bit effort into the design.

0 upvotes
guamy
By guamy (9 months ago)

Looks like a deadly weapon to me.

0 upvotes
ABM Barry
By ABM Barry (9 months ago)

NEWS FLASH: HusselPlunder now comes with "Free" T shirt for the partner/wife.
It says in large print:

"I.M WITH STUPID"

1 upvote
ABM Barry
By ABM Barry (9 months ago)

Walmartians, ...... HasselBladians!, ........ Top Idea! This would work too!
Inspire by other posters.

1 upvote
ABM Barry
By ABM Barry (9 months ago)

Here,s a challenge: "FOOLS GALLERY"
1/ If you spot one of these adornments around the neck of someone in public, .. capture the shot
2/ Post it on DPR and other sites.
3/ Imbed a LAUGH rating counter 1 -- 10
4/ Send the results to HusselPlunder
5/ The winner will be sent the "Top Fool Spotter's" certificate

I would like to say that we can shame it out of the market, However, Fools are very thick skinned and very Vain!
Have fun with it.
If I spot a FOOL in Australia, I'll sell them the Sydney Harbor Bridge and offer to put an Exotic Wood Handrail on it.
Sydney Harbor Bridge $100Million, Wooden handle with an "H" on it $700Million. Sounds about right?

2 upvotes
Minolta4Life
By Minolta4Life (9 months ago)

I know this sounds terrible, but I can't wait to see what they come out with next. I'm never had so much fun, or read so many funny posts in my life.

0 upvotes
jaygeephoto
By jaygeephoto (9 months ago)

If you made a toilet brush with a teak wood handle and stainless steel wire it would probably last longer too.

2 upvotes
ABM Barry
By ABM Barry (9 months ago)

And take better pictures,
Known as the "HasselBrush"

1 upvote
Markie77
By Markie77 (9 months ago)

I think dpreview should create a new menu item called "humor" and put news like this in there.

0 upvotes
Markie77
By Markie77 (9 months ago)

This camera just looks weird. Mixing wood with plastic not a good look. If Hasselblad REALLY want to branch out and increase their profit margins, they should start thinking about putting those handles in other places too. Hey how about a broomstick. A $5 broom could be worth $700 with that hand grip on it.

3 upvotes
Minolta4Life
By Minolta4Life (9 months ago)

I'm going to get a couple of those wooden beauties for my car doors.

0 upvotes
guamy
By guamy (9 months ago)

....and to my toilet flush handle too.

2 upvotes
Chiggles
By Chiggles (8 months ago)

But it comes in Wenge (http://www.hasselblad-stellar.com/media/27939/wenge-front.jpg) It will match my living room furniture!

0 upvotes
KZMike
By KZMike (9 months ago)

The recent offerings these are significant only due to the fact that Hasselblad has taken the Barnum and Bailey philosophy that a sucker is born every minute. Hasselblad seems to have lost their past and have become a 'me too' company and is certainly lost the status they once had.

1 upvote
guamy
By guamy (9 months ago)

Japanese people noted for buying very expensive items such as rolex watches, they are the customers for this fugly and tasteless style of this kind of camera, the more expensive the more they like it. So don't be so critical to this camera.. there are still a large part of customers of this acute (cute) kind of camera on that part of our planet.

0 upvotes
Vitruvius
By Vitruvius (9 months ago)

If I had one of these people would ask me if I built the hand grip in my garage. I mean just look at the huge DIY screws. High end?? NOT.

0 upvotes
Minolta4Life
By Minolta4Life (9 months ago)

I agree. They could have at least sculpted the grip perfectly to the body, or something more than simply plaster a hunk of "exotic" wood to the body.

0 upvotes
Minolta4Life
By Minolta4Life (9 months ago)

I am posting a second time, as I always do after an initial post to ensure my first reaction was not "knee jerk"....please see my first post.

1 upvote
jaygeephoto
By jaygeephoto (9 months ago)

I was thinking of a really good April Fool's camera parody after reading about the Lunar and the Vario but alas, pathetic reality trumps fiction. Again.

2 upvotes
Roddy Pratt
By Roddy Pratt (9 months ago)

Brilliant. An RX100 that won't fit in your pocket!

You could of course remove the grip and fit one of Richard Franiec's tasteful and beautifully made ones instead...

http://www.kleptography.com/rf/#camera_rx100

1 upvote
white shadow
By white shadow (9 months ago)

There is a private message for you.

0 upvotes
yabokkie
By yabokkie (9 months ago)

no big deal. Sony badge their lens as Zeiss already.
so no one can have a genuine product.

either you get a third-party lens,
or you get a third-party lens with a third-party grip.

hope there will be Sony-Zeiss-Hassy-Walmart version
with a third-party strap at the price of
Sony - Zeiss - Hassy - Walmart = Franklin

Comment edited 5 minutes after posting
2 upvotes
ABM Barry
By ABM Barry (9 months ago)

Sony Zeiss lenses are not Stellar quality by any stroke of the imagination!
Sony are just as big a con group as HusselPlunder.

I remember Sony marketing announcing a few years back that they are out to take on Canon & Nikon in the Pro market.
Putting a label on crap sends a "Fool Warning" to Pros.

I was at a news conference recently in Australia just after our change of leadership. 300+ Pro photographers, Nikon?Canon, ...NOT ONE SONY TO BE SEEN! What dose that tell us?

0 upvotes
tallguy600
By tallguy600 (9 months ago)

Whats the best about that camera are the comments about it :-)
Absolutely hilarious!

2 upvotes
white shadow
By white shadow (9 months ago)

In all the gloom of today, joblessness, hopelessness, frustration, anger over corruption by politicians, greediness, aimlessness by the millions at least we have Hasselblad to make us laugh.

Never mind, if the camera is not for you.

1 upvote
ABM Barry
By ABM Barry (9 months ago)

Mmmmm Your observation sounds sounds like the characteristics of the HusselPlunder board room? LOL

0 upvotes
patricioandrez
By patricioandrez (9 months ago)

i'm sory but you are wrong.
This is an intelligent move by hasselblad.
This camera is not for you.
Is for people who precisely want not to be confused whit any of us.
People that wants everebody see that they can pay a lot more without any reason.
Is Marketing.
And also hasselblad wins because everyone is talking about the brand.
(excuse my english i live in a remote country)

0 upvotes
Minolta4Life
By Minolta4Life (9 months ago)

I understand your point, but last I checked, business was about making money. I can't see enough people, with or without money, supporting Hassy's bid to slip into the market rebadging and adding grips to cameras. If they don't get it right, this bad move will solidify their exit from the camera world.

0 upvotes
ABM Barry
By ABM Barry (9 months ago)

The sad indictment being that I expect the "New Wealth elite in China will snap them up! I hop not!

0 upvotes
patricioandrez
By patricioandrez (9 months ago)

i know i exagerated a little
the point is that the worst mistake we can make is think that corporations are stupid. They can make mistakes, but for sure they studied very well their moves: they want to make money. We as consumers must be smart too, and think what is the real utility of what we buy,

0 upvotes
ABM Barry
By ABM Barry (9 months ago)

I have a good solution:
A web site should be established containing a list of NAMES of those shallow sods that have been stupid enough to be conned into making the purchase of any RE-Badged Stellar priced fashion accessory. (I don't class them as cameras)

The HusselBlunder Lunatic has a BODY ONLY price of $8,300 in Australia !!!
For those that aren't aware: "IT'S JUST A SONY NEX-7"
I'm told that it also just ships with the very ordinary Re-Named SONY/SUNY Kit lens!

And the HasselBlunder Stellar is, ... Wait for it! :
"IT'S JUST A SONY RX-100" priced at USD$3200 !!!!!!!!
Now, "Off you go, it's time to take your Yellow pills"

1 upvote
jaygeephoto
By jaygeephoto (9 months ago)

I think you're onto something here - I don't think that revealing their identity would be appropriate (or interesting). Rather, I would suggest sightings, complete with photographs of these "partnerships" in the wild. Something similar to what birders do.there's a website called people of Walmart along similar lines.

1 upvote
ABM Barry
By ABM Barry (9 months ago)

Walmartians, ...... HasselBladians!, ........ Top Idea!

0 upvotes
Carioca1967
By Carioca1967 (9 months ago)

Why are you all surprised to see a new grip on a Sony when Prof. Dr. Griepentrog is a member of the board?

http://www.vmcap.de/en/griepentrog.php

Comment edited 2 times, last edit 43 seconds after posting
0 upvotes
CrazyPipo
By CrazyPipo (9 months ago)

They haven't learned a single thing from Lunar....

The next thing we'll see from Hassy is probably a Sony RX1, I mean, Hasselblad....uh....the Incredible....that's probably what they'll name it.

0 upvotes
mattmtl
By mattmtl (9 months ago)

Some have compared this to Leica's rebadged Panasonics.

The thing is, Leica used that partnership as life support while developing its own digital cameras (starting with the M8). It contributed directly to the design of the Panasonic cameras it rebadged.

And Panasonic used/uses the Leica name on its lenses as a way to gain some respectability in the market. The current rebadged Panasonics appear to be more or less an afterthought beside a range of products designed and made by Leica.

I suppose it's possible that Hasselblad is using this initiative as a similar kind of "life support," but I don't see any evidence of it. What I see instead is a company that is now simply a brand, in the business of rebadging off-the-shelf cameras that it has not helped design. That its sole contribution appears to be a grossly overpriced grip of dubious tastefulness just adds insult to injury. And I don't see Sony getting the same kind of benefit Panasonic did.

7 upvotes
Gesture
By Gesture (9 months ago)

Yes, and Leica had/has a dealership and service network for service and support. I still wish Leica didn't pretend that they were Leica cameras. Just say co-developed with Panasonic. And, yes, now there are many true Leica digital models M variants, X series, S camera.

0 upvotes
Jon Ragnarsson
By Jon Ragnarsson (9 months ago)

I can only say this:

Hasselblad, what are you doing? Please staph!

0 upvotes
KAllen
By KAllen (9 months ago)

I wonder what the market is for selling a wooden handle and a H is to RX100 owners as an add on? A Hassy on the cheap.
What would of been more useful is a lens hood system and flip up magnifier for the screen. That would make a degree of sense.
This nonsense stands a good chance of lowering the profile of their MF gear.

4 upvotes
Timmbits
By Timmbits (9 months ago)

OMG that looks ridiculous!!! LOL

such a CLASH of conflicting styles.

what drugs were they on? looks like someone was in a real hurry to come up with nothing.

6 upvotes
Bram de Mooij
By Bram de Mooij (9 months ago)

I can hardly believe this.
Embarrasing for Sony too.

5 upvotes
ABM Barry
By ABM Barry (9 months ago)

Don't be fooled, Sony are just as guilty!

0 upvotes
kimsch
By kimsch (9 months ago)

Looks like some people actually bought the Lunar ;-0:
https://m.facebook.com/hasselbladlunar.official?id=368027916644090&_rdr

0 upvotes
guamy
By guamy (9 months ago)

Do the hassle...

2 upvotes
jira
By jira (9 months ago)

Looks like a product of a mad artist.

1 upvote
comet suisei
By comet suisei (9 months ago)

Today lot's of companies in the pro camera business get the technology from Japan or buy the whole camera / lens from there and just change the brand, why shouldn't they, though Japanese labor costs are the highest among the world (including wages and social security payments, at 22.0 euros per hour compared to 17.8 euros in the US and 20 euros on average in the EU) they are more efficient, innovative and in terms of durability out of competition. Hasselblad has already partnerships with Fujifilm and Fujinon producing bodies and lenses for them. I'm just surprised the move to Sony but i bet the reason is because of it's taller sensor compared to the Fujifilm X Pro 1
By the way, the latest Zeiss Touit lenses are also Made in Japan, made by Fujinon.

0 upvotes
Just a Photographer
By Just a Photographer (9 months ago)

You are fully correct but that is not the point.

The point is that a company which once belonged to the top notch camera manufacturers lowers itself to using a standard pretty low end consumer camera. All Hassy does is rebrand it with an a Hassleblad logo and a wooden handgrip and then resell the 100% same Sony RX 100 for over 3000 dollars....

0 upvotes
yabokkie
By yabokkie (9 months ago)

most RX100s are made in China.
think they should make this in Germany.
only three screws isn't it?

0 upvotes
ABM Barry
By ABM Barry (9 months ago)

You have missed the topic argument.
Yes! re-badging takes place in all market sectors and the retail price reflects this.

However, what we are talking about here is sticking a Ferrari badge on a Dewoo paint it red and put a price tag of $600,000 on it.
Then they lie & cheat the public.
It should be mandatory that a Consumer Warning Tag should be clearly attached to these Husselblunders:
'WARNING THIS IS A FAKE HASSELBLAD"
" NOT REAL!"
And for the really stupid: "Do not eat!"

1 upvote
bronxbombers4
By bronxbombers4 (9 months ago)

Wow. Only three untouched rainforest had to be plundered to get these rare woods.

Put me down for ten!

0 upvotes
CameraLabTester
By CameraLabTester (9 months ago)

WILL IT SELL?

"Eh sure... why not?" (Moe the Bar Tender accent)

"If they price it lower than Sony RX100, I'll buy one."

.

3 upvotes
Salvador Abreu
By Salvador Abreu (9 months ago)

I cannot believe what Hasselblad has become.

12 upvotes
Alex 2011
By Alex 2011 (9 months ago)

This is what happens when bad people buy good companies.

Do not let a bad person buy your good company.

12 upvotes
jaygeephoto
By jaygeephoto (9 months ago)

What would Victor Hasselblad say about all of this? An inventor, entrepreneur and a gentleman. Shame on them!
http://www.exakta.net/Centenario-de-Victor-Hasselblad.html

3 upvotes
msmithphd80
By msmithphd80 (9 months ago)

Looks comfy. But.... and I admit I wasn't expecting quite the similarity...it also looks almost exactly like a more and more familiar RX100!

0 upvotes
aerorail
By aerorail (9 months ago)

i have a grip like that on my .357

0 upvotes
jaygeephoto
By jaygeephoto (9 months ago)

May I borrow it? My reply would be flagged however.

0 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (9 months ago)

The "Stevie Wonder" model by Hassy.

4 upvotes
chj
By chj (9 months ago)

At least Leica actually makes Panasonics look a little nicer when they overprice them. Hasselblad is charging a premium to make your Sony butt-ugly.

9 upvotes
chillgreg
By chillgreg (9 months ago)

*includes exclusive Hassleblad iron-on transfer for your t-shirt!!!

0 upvotes
jaygeephoto
By jaygeephoto (9 months ago)

I'll settle for a stencil and a can of spray paint - think versatility.

0 upvotes
ABM Barry
By ABM Barry (9 months ago)

Also comes with second T shirt for the wife that says:
"I'm With Stupid" with a velcro arrow that points to the camera owner depending on what side he is on.

0 upvotes
tallguy600
By tallguy600 (9 months ago)

OMG, that's impossibly ugly!
How could they release those pictures of a product destined to never ever see the public?

5 upvotes
Trafford
By Trafford (9 months ago)

My first thoughts, too.

0 upvotes
yabokkie
By yabokkie (9 months ago)

if the price is good enough, I think I may get one, throw the camera away, and fit the grip to RX100M2.

3 upvotes
ARB1
By ARB1 (9 months ago)

Does the grip come with a box of Crackerjacks or is it found in a box of Crackerjacks.

0 upvotes
Frank_BR
By Frank_BR (9 months ago)

Look!
It's a plane?
It's a camera?
No! It's a Hahahahasselblad!

11 upvotes
Total comments: 434
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