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Leica announces $1300 special edition 'G-Star RAW' D-Lux 6

By dpreview staff on Jun 19, 2013 at 22:11 GMT
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Leica has announced a special edition of its D-Lux 6 high-end compact camera, in collaboration with clothing manufacturer G-Star RAW. The special D-Lux 6 (itself arguably a 'special edition' Panasonic Lumix DMC-LX7) will be available from Leica Stores and Boutiques worldwide, and is expected to cost around $1300 - around $800 more than the standard D-Lux 6 and roughly $1000 more than the LX7.

What do you get for your money? Well, 'a new dot structure on the leather body trim' and a leather case with 'exclusive carrying strap'. And a red dot, of course. 

This is the new 'RAW' edition Leica D-Lux 6, which comes with a different body finish and leather case with an 'exclusive' carrying strap. It will be available from Leica stores worldwide, at a rumored price of $1300.

According to G-Star, the collaboration with Leica is 'natural', since 'both brands utilise design where form follows function, and stand for high-quality products of authenticity and durability'. The New York-based company has previously collaborated with bicycle manufacturer Cannondale, Hennessy cognac, Land Rover and it even got its name on the side of a 1927 canal boat in Amsterdam

Shubhankar Ray on the Leica D-Lux 6 ‘Edition by G-Star RAW’

In this video, Shubhankar Ray, Global Brand Director for G-Star, talks about the collaboration between G-Star and Leica Camera on the limited special edition camera Leica D-Lux 6 'Edition by G-Star RAW.'


Via Imaging Resource

What do you make of the G-Star RAW D-Lux 6? Let us know in the comments. 

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Leica D-Lux 6

Comments

Total comments: 266
1234
Bruce Clarke
By Bruce Clarke (10 months ago)

Thanks for the laugh. Wonderful bit of marketing BS.

2 upvotes
Marty4650
By Marty4650 (10 months ago)

Leica really missed the boat on this one.

Since the whole advantage of this product is to public flaunt that "I am rich enough to waste money and all you poor people aren't"... they should have charged $10,000 for this special edition.

They would probably sell exactly the same number, but their profits would be ten times greater. I hope they take my advice the next time so they don't screw up again by setting their price too low.

12 upvotes
CameraLabTester
By CameraLabTester (10 months ago)

"So many point and shoot cameras by many brands are introduced almost every day... *slurp* *lick* ... and NOBODY bats an eyelash...

Leica releases an expensive el cheapo brick... and the whole town goes berserk!"

---The Joker, Dark Knight.

1 upvote
Babka08
By Babka08 (10 months ago)

Re-arranging handgrips on the Titanic.

1 upvote
Klaus H
By Klaus H (10 months ago)

Thought this was a wind up when I first viewed it. ;-))) Dutch (as in based in Holland) fashion label G-Star has been well known in the UK for some considerable time as the chav/neds favourite brand, indeed it is deemed much cooler not to be seen wearing it. ;-)

Sounds like someone needs to "re-imagine" their common sense. Almost (but not quite) as hilarious as the Frankenblad Lunar.

0 upvotes
SteB
By SteB (10 months ago)

I am very pleased with my Panasonic LX7. However, I'm not sure how this expenive version will take better photos. I can only figure that some people have got more money than sense.

2 upvotes
Tonio Loewald
By Tonio Loewald (10 months ago)

This camera makes perfect sense to someone who would pay $1000 for a pair of jeans that's no better than a $50 pair of jeans but is fashionable. The problem isn't with the product, but that it rates as news on dpreview.

5 upvotes
balios
By balios (10 months ago)

I don't blame DPreview. They published it so we could all have a good laugh.

2 upvotes
attomole
By attomole (10 months ago)

@ballos,
And knowing it would get some attention and traffic on the website

1 upvote
Dimitris Servis
By Dimitris Servis (10 months ago)

Despite all the bitter criticism hereinafter I am sure the inspirational design will help its affluent owners take better pictures.

2 upvotes
SeeRoy
By SeeRoy (10 months ago)

They jes keep a-comin...

0 upvotes
Realeyes
By Realeyes (10 months ago)

In the video Shubhankar Ray says it was about "how little design you could add" - well, that pretty much sums up what Leica did with the Panasonic LX7 in the first place. He also said that rather than redesigning the camera they wanted to "reimagine" it. What a load of rubbish!

Yet again, Leica does nothing to enhance its reputation with this new model (see X Vario). They should either concentrate on their rangefinder and X2-type cameras; or produce limited edition, small production runs of novelty luxury cameras, so at least the person buying one has something that might appreciate in value. Then again, so few people will ever buy a $1300 camera that could be bought for $300- $500 that it will be a collector's item in its own right.

Nice leather case, though.

2 upvotes
jaygeephoto
By jaygeephoto (10 months ago)

Hasselblad Lunar anyone? There's also an exciting lineup of 2014 Maybach's about to hit the showroom floors any minute now too. Point is, that you can "tart up" just about anything and charge ridiculous sums of money for it if it has a name brand with some cachet graffitied on it. I'm still upset about my red Leica flip-flops that fell apart.

0 upvotes
Siddharth
By Siddharth (10 months ago)

I'm planning to quit my job and start up the following.. I will manufacture dummy Leicas ( precise copies that will look like a Leica but actually just a dummy )
You can flaunt them (like jewellery) with pride!!
M dummy: £1000
Vario X dummy: £ 500
Oh there will be a Hermes version copy later for £4000

1 upvote
Tapper123
By Tapper123 (10 months ago)

They would probably sell.

You could even market the fact they aren't actually cameras as a feature, since the buyers would no longer have to feel embarrassed about not knowing how to actually use a camera.

I once saw a video on youtube of a shiny new M user in NYC taking photos in the park... with the lens cap on. That guy is your market!

Comment edited 31 seconds after posting
1 upvote
neatnclean
By neatnclean (10 months ago)

taxation is far too low for "hi-net worth individuals" ... is all I conclude from products like this.

2 upvotes
harold1968
By harold1968 (10 months ago)

Leave taxation out of it.
taxation is merely theft by government of personal property.

2 upvotes
tkbslc
By tkbslc (10 months ago)

Taxes are often returning money to the public that was indirectly stolen from society. Difficult concept and probably not the place to discuss it.

0 upvotes
Ray Sachs
By Ray Sachs (10 months ago)

Wow. I just saw this announcement. Live and let live, for sure, as long as its not hurting anyone else. But I gotta admit an inability to get why anyone would spend $1300 for this when the EXACT same camera is $300 in an LX7. But, its their money - mine sure wouldn't go in that direction.

0 upvotes
Michaelr205
By Michaelr205 (10 months ago)

I can't believe I've actually spent 15 minutes reading these comments!

But now I have, what I say is "live and let live".

2 upvotes
Artistico
By Artistico (10 months ago)

Leica has been doing the luxury collector's limited edition nonsense for decades, but at least in the past it was the M's that got the star treatment and despite outrageous prices, at least there is a top-notch photographic tool underneath the unnecessary trappings of luxurious indulgence.

But a minor redesign of the D-Lux 6? It's not even particularly interesting from a design or fashion statement point of view, and definitely not from a photographic point of view when you can basically get the same camera for a quarter of the price (which is what it should cost).

Moreover, if I were rich and wanted to flaunt it, I'd not want to be caught dead with a technically inferior camera that only cost $1300 around my neck. Particularly not one that can easily be mistaken for one that costs $500... I'd rather get a proper Leica, ideally one of the special editions with titanium, gold and leather that looks like leather.

Comment edited 29 seconds after posting
2 upvotes
skimble
By skimble (10 months ago)

haha what a joke

1 upvote
Infared
By Infared (10 months ago)

Ha Ha Ha Ha Ha................

3 upvotes
attomole
By attomole (10 months ago)

This is a much about the Brand G-Star Raw as it is about Leica,
Who do you think came up with this? its not really about making a great camera its about Brand recognition and association, more about selling Jeans or whatever than selling a particular model of Camara.

0 upvotes
Marty4650
By Marty4650 (10 months ago)

And ironically.... sometimes the $400 jeans and the $20 jeans are made in the same factory in China. They just get different labels and have minor cosmetic differences.

Just shows you the power of branding.

1 upvote
ChrisP7
By ChrisP7 (10 months ago)

Anyone got the Pentax connection yet? Marc Newson designs a range of clothing for G-Star. You know, the bloke who came up with the Pentax K-01.

0 upvotes
Cane
By Cane (10 months ago)

But that is actually a fantastic camera.

1 upvote
h2k
By h2k (10 months ago)

Funny the rage expressed here. Why not "not even ignore it", if the news is so ephemere? Envious?

Besides, I'd still suggest to mention essential specs right in the front-page news text, like sensor size and lens data.

1 upvote
xiod_crlx
By xiod_crlx (10 months ago)

why ignore it? it is really stupid =]

I want to see that idiot who will spend $1.3k over a compact camera with average characteristics.

Price based product placement works just fine with works of art, fashion items and jewelery - but not in a world of things that you might accidentally use from time to time...

"essential specs" for this camera is the price and nothing else

Comment edited 13 seconds after posting
6 upvotes
arndsan
By arndsan (10 months ago)

why ignor it?
i think that everyone interested in photography still respect the Leica M and the good lenses and would love to own one somehow (I would like too).
This kind of stuff really destroy the respect for THE ICON of photography.
It becomes a ridiculous luxury fashion item and this beaks every photographers heart
maybe this is why.

Comment edited 2 minutes after posting
0 upvotes
balios
By balios (10 months ago)

I don't see a lot of rage, I see a lot of people laughing.

6 upvotes
JohnEwing
By JohnEwing (10 months ago)

The Colonel's lady and Molly O'Grady are sisters under the skin.

0 upvotes
pictureAngst
By pictureAngst (10 months ago)

That's so incredibly profound that I have no idea what it means.

I've made a promise to myself that I will repeat it in at least 3 business meetings today, then sit back and look knowingly while others admire my unfathomable insight.

3 upvotes
Dennis
By Dennis (10 months ago)

"The Ladies" by Rudyard Kipling
http://www.poetryloverspage.com/poets/kipling/ladies.html

Judy O'Grady (Molly is a typo), a prostitute, and the Colonel's Lady (and all women) are all alike, seemed to be the conclusion. Nowadays the analogy is used to point out differences that are only superficial - fits the context here quite well...

Comment edited 1 minute after posting
1 upvote
pictureAngst
By pictureAngst (10 months ago)

@Dennis - thanks for the link, guessed it was something like that.

In my meetings I'll now be able to look incredulously at anyone who queries me, exclaim "you know - Kipling?" then shake my head pityingly.

Life is good.

1 upvote
Siddharth
By Siddharth (10 months ago)

Looks like Leica is creating brand imagery that says" Leica is not meant for photographers but only for the rich and snob. You just need to show the red dot to make every one aware you are rich and above others."
Soon die hard M photographers will be ashamed to take their cameras out in public...as they may not be taken as serious photographers..

Sony and Fuji should immediately take out range finder styled full frames to capitalise on this..

8 upvotes
Marty4650
By Marty4650 (10 months ago)

The G-String RAW might be the perfect camera for shooting in the Amsterdam red light district.

No wait... it's G-Star.... never mind

2 upvotes
jtan163
By jtan163 (10 months ago)

I reckon Lecia should just sell $3000 decals - then you could just bling up any camera you like with a red dot.

9 upvotes
kewlguy
By kewlguy (10 months ago)

This is why Leica can't make enough M 240, too busy making fashion statements...

0 upvotes
tabloid
By tabloid (10 months ago)

Am looking forward to DP in depth review of the camera.

4 upvotes
Matt1645f4
By Matt1645f4 (10 months ago)

might be a while...............

3 upvotes
iAPX
By iAPX (10 months ago)

They already have done it, dpreview seems to be fast at reviewing cameras : http://www.dpreview.com/reviews/panasonic-lumix-dmc-lx7/

They forgot the fake leather on the body, as well as other detail,s but stiol it's a great $400-$500 pocket camera! (if you don't minde paying $1300 for the "red dot")

0 upvotes
Dennis
By Dennis (10 months ago)

Why not look at it in this way; Panasonic, a well-known camera manufacturer, is selling cameras under its own brand as well as branded limited editions like G-Star/Leica, Paul Smith/Leica, other fashion brands...

Interestingly, my browser suggested "d'luxe" when when I typed "dlux" - kind of underlines the nature of this "Frankenstein" camera... ;-)

0 upvotes
agentul
By agentul (10 months ago)

to drive your point a bit further: is Panasonic can sell its own cameras under the Leica brand for these insane amounts of money, and keep doing it for years, this says something about the quality of their products.

1 upvote
berni29
By berni29 (10 months ago)

That is a very good point. The LX range are well made indeed.

1 upvote
dccdp
By dccdp (10 months ago)

@agentul: Actually, it only says something about the /build/ quality of (some of) their cameras. If you are rich and still a true photo enthusiast, you will buy better cameras than this.

1 upvote
xiod_crlx
By xiod_crlx (10 months ago)

2agentul

actually panasonic is electronic device manufacturer and might have no proper optic design department and they have to go to leica for "technical support" in this area, like samsung cooperated with schneider or sony with cz and so on, which results in appear of "foreign labels" on cameras

surprisingly in case of panasonic-leica cooperation it work event in reverse way as well!

0 upvotes
Dames01
By Dames01 (10 months ago)

I don't understand the reactions to this product announcement. If this is not a camera for you, then just ignore it!
Leica appeals to people who have a lot of money and are looking for something exclusive, and from that perspective I am sure it will appeal to these select few.

2 upvotes
agentul
By agentul (10 months ago)

but then what would we laugh about? politics? the economy?

12 upvotes
Dennis
By Dennis (10 months ago)

Kind of agree, but then this hardly qualifies as photography news...

4 upvotes
agentul
By agentul (10 months ago)

why not? it's about a camera. and, to be honest, DPR is better than Top Gear (the TV show). they show some outrageous cameras that make us laugh, but there's also serious gear reviews for a wide variety of budgets. it's not like we can make such jokes about the Sigma f1.8 lens, can we?

1 upvote
Dennis
By Dennis (10 months ago)

Agree, but wouldn't want to see DPReview become Top Gear Photography. And in line with the comment above by tabloid "Am looking forward to DP in depth review of the camera", this news will not make much impact - beyond entertainment. My concern is credibility, not of the Leica brand (they must know what they are doing), but DPReview content...

Comment edited 2 times, last edit 9 minutes after posting
0 upvotes
agentul
By agentul (10 months ago)

you do realize that it might have been just a sarcastic comment, right? besides, there are other cameras for which people have been waiting a long time to be reviewed, and the DPR staff always complain that they work as fast as they can. so, while a Leica review might be done as a fun project, i get the feeling that they are currently swamped with serious things.

0 upvotes
groucher
By groucher (10 months ago)

This is the thing you have to remember, Sigma build a lens to be as good as a lens can be... briefly.

0 upvotes
Dennis
By Dennis (10 months ago)

I am fully with you on this. Most comments on this article are of a somewhat sarcastic nature. Use of smileys should be mandatory... :-)

0 upvotes
photofan1986
By photofan1986 (10 months ago)

Shoots just RAW, no jpeg option. :D

4 upvotes
intruder61
By intruder61 (10 months ago)

i want the $5000 hermes edition

7 upvotes
agentul
By agentul (10 months ago)

or the $10,000 homeless edition

4 upvotes
kewlguy
By kewlguy (10 months ago)

they will soon have the $7500 Herpes edition...

14 upvotes
stevens37y
By stevens37y (10 months ago)

"$7500 Herpes edition..."
haha

1 upvote
Marty4650
By Marty4650 (10 months ago)

I'm holding out for the $20,000 Rolex Presidential Edition. That's the one with the 14K gold lens, with 12 diamonds around the lens bezel.

3 upvotes
PowerG9atBlackForest
By PowerG9atBlackForest (10 months ago)

... a camouflage edition for the celebrities engaged in search-for-landmines projects, .. a downtown version for those engaged in social projects

0 upvotes
manakiin
By manakiin (10 months ago)

All black stealth streetshooter edition without the red dot for 5000$.

1 upvote
dpLarry
By dpLarry (10 months ago)

The $7500 version will have more than 1 red dot.

3 upvotes
Suave
By Suave (10 months ago)

Star Raws. By G. Leicas.

0 upvotes
Len_Gee
By Len_Gee (10 months ago)

"Re imagining the camera"? What a bunch of PR bull* sh#it.
Who in the world is going to pay $1000 premium when you can reskin a stock D6 for $9.95.
Leica is dead as a camera company for enthusiasts.

6 upvotes
electrophoto
By electrophoto (10 months ago)

But then it's not a "Leica" and no a "G-Star RAW" thing ;)

some people have a lot more money than brains...and with a few even 5cts seems to be more than that.

2 upvotes
aris14
By aris14 (10 months ago)

Leica probably recognizes that there are a lot of good cams out there...

0 upvotes
Jun2
By Jun2 (10 months ago)

Need to put some diamonds or gold stuff in it.

6 upvotes
white shadow
By white shadow (10 months ago)

If we do not get amusement in life it will be so boring. Thanks Leica, for tickling us with this new edition of the LX7.

DPR should also be happy because the news of this item will increase the traffic to this website.

The egoistic brand conscious snobs will get some device to brag about. We can of course join them.

Photographers are happy because they can still buy the equally good twin for a much lower price. Hey, the LX7 is a technically excellent camera with an exceptionally good lens which can out resolve its sensor. Not many cameras has that combination.

Now, we can go and have a few beers. The happiness must continue.

Shall we gather at a pub in Bayswater or one in Covent Garden.

Summer is in the air.

3 upvotes
morepix
By morepix (10 months ago)

With this kind of erratic behavior, what happens to the value of the "Leica" brand name on Panasonic lenses? Might as well call them "McDonalds" lenses. For that matter, what's one to think an M9 is really worth?

3 upvotes
KBarrett
By KBarrett (10 months ago)

I don't get it. Is Leica trying to take some of the heat off of Hasselblad with their latest product announcements?

5 upvotes
Toccata47
By Toccata47 (10 months ago)

What a crock of sh!t. And an inside joke becomes reality. If you thought the vario
had leica thumbing their noses, guess again.

"Let's paint it green, throw on a faux half grip, a knock off case and strap and add $1,000 to the price tag. "

Anyone notice they didn't even mention the camera in the ad...just the appearance.

Comment edited 43 seconds after posting
2 upvotes
Greg VdB
By Greg VdB (10 months ago)

Years ago I actually did a summer job in a distribution centre of G-Star RAW, and I can tell you that after handling hundreds of very nice but ridiculously overpriced items every day, it quickly lost all its appeal. Digital Leica's never even appealed to me in the first place since a camera to me is a tool, not fashion...

2 upvotes
DenZ
By DenZ (10 months ago)

I care way more about the functionality of a camera than I do its appearance. But I really do like the design work they've put into this one, and the fact that its innards are identical to that of the LX7--well, I know it'll perform just fine. If LVMH's (the folks who bring us Louis Vuitton, Dom Pérignon, TAG Heuer, among other high end brands) success is any indication of the demand for luxury goods, then Leica + G-Star is on the right track. There aren't too many cameras that double up as a fashion accessory. This one does, and rather well. It might not appeal to the general DPR crowd, but I think this collaboration makes a lot of sense for Leica.

0 upvotes
MarshallG
By MarshallG (10 months ago)

I'll just stick a red dot on a $139 Panasonic camera and wear it like a piece of jewelry instead.

2 upvotes
Esign
By Esign (10 months ago)

Never heard of G-Star until now. so... they seem to know what they're doing. On the other hand, Leica?

2 upvotes
nathondetroit
By nathondetroit (10 months ago)

Beautiful design, hopefully we can see 1" sensors in the next generation of this form factor though.

0 upvotes
The Customer
By The Customer (10 months ago)

Gorgeous! I like the minor changes that enhance the subtle philosophies inherent in the original design, without overwhelming or changing them. They're the kind of "big by being little" alterations I like to see when reimagining an object that ALREADY excites the imagination. Most excellent.

3 upvotes
cgarrard
By cgarrard (10 months ago)

There's one sold.

9 upvotes
xlynx9
By xlynx9 (10 months ago)

^^ undercover Leica employee.

3 upvotes
Russell Dawkins
By Russell Dawkins (10 months ago)

Methinks "The Customer" had tongue firmly in cheek.

Me hopes.

1 upvote
Wanganuilad
By Wanganuilad (10 months ago)

Never having heard of G-star, thought G-star RAW was some kind of special file...but no

2 upvotes
eivissa1
By eivissa1 (10 months ago)

Dutch / Italian company.

0 upvotes
RunStrom
By RunStrom (10 months ago)

There should be a bit of gold on this camera to justify the price.

0 upvotes
agentul
By agentul (10 months ago)

there should be golden dots, given the context. made of red gold, because it's Leica.

0 upvotes
Joe Pineapples
By Joe Pineapples (10 months ago)

At this price it should come with a super-model to massage your shoulders in case they get tired carrying it...

1 upvote
NaeL
By NaeL (10 months ago)

If you want to make good money, sell expensive stuff to rich people.

1 upvote
white shadow
By white shadow (10 months ago)

In bad times when the masses are poor, that's the way to go.

Make the rich feel good and they will happiliy part with their money. That's why we have fine dining and fast food.

Classic marketing strategy.

1 upvote
cgarrard
By cgarrard (10 months ago)

G-Star, Death Star. The Death Star is cheaper.

3 upvotes
Suave
By Suave (10 months ago)

That's what I thought at first.

0 upvotes
cheetah43
By cheetah43 (10 months ago)

This is a good move by DPR. By inviting ridicule in Leica's direction DPR are doing their best to direct Leica towards sanity. Whether Leica will take note remains to be seen.

3 upvotes
agentul
By agentul (10 months ago)

yes, because stand-up comedians see people laughing at them and think "this is embarrassing, i should probably do some drama next".

1 upvote
mark power
By mark power (10 months ago)

A pretentious video about a pretentious camera. These days if I see someone with a Leica of any kind I see either a rich amateur or an insecure professional who cares how he or she looks. Leica has ceased to be relevant for a long time now and the monochrome camera and this model make my case yet again.

3 upvotes
cgarrard
By cgarrard (10 months ago)

I actually like the Monochrom. This camera and the Vario X are absolutely silly and ridiculous.

C

5 upvotes
starwolfy
By starwolfy (10 months ago)

I didn't know in this world it is outrageous to:
1) Have money
2) Enjoy your money
Is there anything wrong being a rich amateur ?

0 upvotes
Total comments: 266
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