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Leica announces X Vario zoom compact with APS-C sensor

By dpreview staff on Jun 11, 2013 at 13:00 GMT

Leica has officially announced its much-teased (and leaked) X Vario - the world's first compact camera with an APS-C sensor and fixed zoom lens. Its Vario Elmar 18-46mm 1:3.5-6.4 ASPH lens offers a 28-70mm equivalent range, and sits in front of a 16.1MP CMOS sensor. Viewing is via a 920k dot 3" LCD, or the same optional plug-in EVF as used by the M Typ 240 and X2. The camera has control dials on the top plate for shutter speed and aperture, and zoom and focus rings around the lens barrel. The price tag is a hefty $2850/£2250.

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Press Release:

New: Leica X Vario

The Highly Anticipated ‘Mini M’ Features Characteristics Reminiscent of the Legendary M-System

Solms, Germany, 11 June 2013: Leica Camera AG has unveiled the latest addition to its digital compact camera offerings and presents the Leica X Vario. Made in Leica Camera’s headquarters in Germany, the X Vario features a high-performance 16.5-megapixel (effective 16.1), APS-C format, CMOS image sensor, a zoom lens covering a range of focal lengths from 28 to 70 mm (35 mm equivalent) and Full-HD video recording capability. With several design and handling characteristics of the storied M-System, the ‘Made in Germany’ Leica X Vario offers great versatility and creative freedom.

The X Vario’s high performance image sensor is unusually large for a camera in its class. Combined with the Leica Vario Elmar 18-46 mm f/3.5-6.4 ASPH, it sets completely new standards for imaging quality in the compact segment with outstanding exposures in all situations. The Leica X Vario is the world’s first compact camera to combine a large, APS-C format, CMOS image sensor with a zoom lens.

From expansive interior shots, landscapes to portrait photography, the range of focal lengths offered by the Leica X Vario opens up entirely new horizons for creative photography. The camera’s versatility is further expanded by a new, 1080p Full HD video recording function that allows photographers to record memories at a frame rate of 30 full frames per second. The video data can be saved in MP4 format and uploaded directly to social media or mobile devices without any need for conversion. An integrated wind-noise filter that reduces undesirable noise guarantees crystal-clear sound recording.

The Leica X Vario’s wide range of camera setting options combined with its fast and precise autofocus offers even the most demanding photographers maximum creative freedom – for spontaneous shots as well as for carefully arranged compositions.

The Leica X Vario is distinguished by an intensely focused design concept. Its handy form, linear design and the premium materials used in its construction are reminiscent of the Leica M-System. For instance, the top plate is machined from solid aluminium in the same process used for the Leica M. This, in combination with its robust metal construction and premium high-grip leather trim ensures that the X Vario is a classic Leica camera in terms of both look and feel.

Further showcasing Leica M DNA, the X Vario features an intuitive handling concept with clearly laid out functions. The user-friendly operation of the menu interface guarantees rapid access to an impressive range of automatic and versatile manual setting options. Combined with the ease of switching between manual and automatic control, it allows photographers to concentrate completely on composing their subjects and choosing the decisive instant to shoot in any situation. The dials on the top plate provide grip when setting the shutter speed and aperture. Moreover, changing the plane of focus, the white balance, and other imaging parameters allows photographers to consciously influence the look or mood of their images. In Live View mode, the generously sized high-contrast, 3-inch monitor offers photographers complete control at all times and a detailed view– even in bright surroundings.

Accessories

An extensive range of accessories is also available to adapt the Leica X Vario to photographers’ particular needs. For example, the Leica EVF 2 Viso-Flex electronic accessory viewfinder with 1.4 megapixels and a 90° swivel function is extremely helpful when shooting from unusual angles. An accessory handgrip makes it easier to shoot one-handed and provides a better grip. As with the Leica M (Typ 240), finger loops in three different sizes (S, M and L) can be attached to the handgrip, helping further ensure safe and steady handling of the camera. An optional lens hood ensures the minimisation of reflections and the Leica SF 24 D flash unit offers greater freedom for subject lighting.

Leica continues to provide a comprehensive range of superbly finished bags, cases and straps that complement the elegance of the X Vario: An ergonomically designed camera protector and an every-ready case in premium black or tan leather; wrist and carrying straps that can be combined with all Leica X and M cameras are also offered in untreated natural leather in black or tan. Whenever the X Vario is used with multiple accessories, photographers can take advantage of the system bag.

Included Software

Adobe® Photoshop® Lightroom®, a professional digital workflow solution for Apple Mac® OS X and Microsoft Windows®, is also included in the Leica X Vario package. This digital image processing software offers a wide range of functions for the management, processing and presentation of digital images. The software is available to X Vario customers as an online download after product registration.

Pricing and Availability

Available now in the UK from authorised Leica dealers including the Leica Store Mayfair, www.leica-storemayfair.co.uk, tel: 020 7629 1351, the Leica X Vario is offered in a black finish. It is also available as a set with the X Vario camera protector and carrying strap in tan leather. The suggested retail price of the Leica X Vario is £2,150 inc. VAT; the set SRP is £2,250.

Individual accessories are priced as follows (SRP including VAT): 

  • EVF 2 Viso-Flex: £380
  • Lens hood: £90
  • Handgrip: £100
  • SF 24 D flash unit: £270
  • Finger loops for handgrip: £90 in S, M or L
  • Leather ever-ready case in black or tan: £180
  • Leather camera protector in black or tan: £90
  • Carrying strap with protective flap in black or tan: £80
  • Wrist strap with protective flap in black or tan: £60

The range of optional accessories will be available following the launch of the camera.

Leica X Vario specifications

Body type
Body typeLarge sensor compact
Sensor
Max resolution4928 x 3272
Other resolutions4944 x 3272, 4288 x 2856, 3264 x 2160, 2144 x1424, 1632 x 1080
Image ratio w:h3:2
Effective pixels16 megapixels
Sensor photo detectors17 megapixels
Sensor sizeAPS-C (23.6 x 15.8 mm)
Sensor typeCMOS
Image
ISOAuto, 100, 200, 400, 800, 1600, 3200, 6400, 12500
White balance presets5
Custom white balanceYes (2)
Image stabilizationNo
Uncompressed formatRAW
JPEG quality levelsFine, Standard
File format
  • DNG + JPEG super fine
  • DNG + JPEG fine
  • JPEG (Super Fine/ Fine)
Optics & Focus
Focal length (equiv.)28–70 mm
Optical zoom2.5×
Maximum apertureF3.5 - F6.4
Autofocus
  • Contrast Detect (sensor)
  • Single
  • Face Detection
  • Live View
Autofocus assist lampYes
Manual focusYes
Normal focus range30 cm (11.81)
Number of focus points11
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots920,000
Live viewNo
Viewfinder typeElectronic (optional)
Photography features
Minimum shutter speed30 sec
Maximum shutter speed1/2000 sec
Exposure modes
  • Program (P)
  • Aperture priority (A)
  • Shutter priority (S)
  • Manual (M)
Built-in flashYes (Pop-up)
External flashYes (with Leica SF 24D, Leica SF 58 flash units)
Flash modesAuto, On, Off, Red-Eye, Front Curtain, Rear Curtain, Slow sync, Studio
Continuous drive5 fps
Self-timerYes (2 or 12 sec)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±3 (at 1/3 EV steps)
AE Bracketing±3 (3 frames at 1/3 EV steps)
Videography features
FormatMPEG-4
Videography notes1080p 30fps
MicrophoneStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes
Physical
BatteryBattery Pack
Battery descriptionLeica BP-DC8
Battery Life (CIPA)450
Weight (inc. batteries)680 g (1.50 lb / 23.99 oz)
Dimensions133 x 73 x 95 mm (5.24 x 2.87 x 3.74)
Other features
GPSNone

Additional images

30
I own it
13
I want it
3
I had it
Discuss in the forums

Comments

Total comments: 757
12345
LAstreetPhoto
By LAstreetPhoto (10 months ago)

Why does leica waist it's time and money making these things, instead of making this thing why didn't they just make more M's thus bringing down the unit price so photographers could afford them, instead of marketing their cameras to doctors, lawyers, dentists and other rich douchbags who have no photographic talent.
I'm quite happy with my X-Pro1 and I have no doubt that fuji will have a full frame X-Pro in the next few years, at that point Leica will only be relevant as a lens company.

2 upvotes
gerard boulanger
By gerard boulanger (10 months ago)

$2,850 for a bulky and very slow zoom, no viewfinder (optional bulky EVF for $500...), non removable lens.
I guess the bokeh won't be a subject of discussion on this forum with an aperture of f/6.4, equivalent of f/9 on a full frame.
Even 5 times cheaper Panasonic cameras got faster lenses...

$1,400 with an EVF and a f/2.8-3.5 would have been appropriate. So..$1,450 extra for a red dot?

I don't think so.

7 upvotes
xentar
By xentar (10 months ago)

So, we will now have an easy time to identify people who don't know much about photography but have a lot of extra money...

22 upvotes
supeyugin1
By supeyugin1 (10 months ago)

Oh, I like that cutout around Red Dot on their half-case, and the strap is pretty impressive too!

3 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (10 months ago)

The notch cut out for the red dot is just a bit much. Why not cover the whole damn slow lens cam and just expose the red dot since that is what is important right?

3 upvotes
WayneDB
By WayneDB (10 months ago)

OK so from a technical perspective this is not exactly cutting edge, however I look at this the same way I do my girfriends watch. Side by side her $ 6,000 Cartier and my $ 50 SwatchWatch do almost the same thing - they tell the time. My $ 50 cheapie is objectively a little better, as the black hands-on-white-face are easier to read then her fashionably white on white dial. They both need their battery replacing in a year or two. They are both pretty accurate. There is one difference mind you. Mine says "Swatch" on the dial while her's says "Cartier". And yes hers is no doubt made better. But not $5,950 better.
But my point here is this: How many of you naysayers wear a Rolex or an Omega or some other insanely expensive thing on your wrist that technically just tells the time?...and ask yourself a simple question - why DO you wear that expensive status symbol....?

1 upvote
wansai
By wansai (10 months ago)

people don't generally "wear" camera equipment anymore than a carpenter wears his tools. I think the analogy doesn't quite fit well in this case.

A camera is a camera; it's a tool, not a fashion accessory. Watches have always been fashion accessories. I don't know anyone who considers cameras to be a fashion accessory. Otherwise you'd see people walking around carrying vintage cameras around their necks with no film roll inside.

Like carpenter's tools, it exists for a singular purpose to be used for that purpose and taken off/removed when not in use.

4 upvotes
JEROME NOLAS
By JEROME NOLAS (10 months ago)

It's like a Porshe with two cylinder engine and max speed
100 km per hour, would be great in 1943 (TO SAVE YOUR LIFE) when they run from Russia...GOT IT?

0 upvotes
BaldCol
By BaldCol (10 months ago)

I spend more on something when I think that spending more gets me a better product. I have a 70-300 canon L lens because I think it is better than a non L lens. The people that pay more just to have a name are fools sucked in by marketing hype.

1 upvote
Hansadlp
By Hansadlp (10 months ago)

@wansai: very well said. It seems that companies like Leica and Hasselblad want to move from the photographic tool segment to the fashion segment. Hence the Hermes and Walter da Silva editions by Leica and moving their business from photograpic stores to boutiques.

Comment edited 18 seconds after posting
1 upvote
lmtfa
By lmtfa (10 months ago)

WayneDB, can you translate your post into German? That's because it makes no freaken sence. Now, go out and play with anything you have that's mechanical and ditch the Swatch use your Cartier. That's a man!

0 upvotes
Shamael
By Shamael (10 months ago)

a Swatch is made to look at it and see what time it is. Cartier is made for suckers who want to pay for that crap, same as this camera. You can sell what ever you want, if it is too expensive, no one buys it. So, then, give it an extra dot and triple overprice it and you find the suckers that buy such stuff. Just, there is a difference in selling 2000 units for 3000$ than selling 20000 units for 999$. In my calculation, the 999$ deal sounds much better.

0 upvotes
CFynn
By CFynn (10 months ago)

If you have UK £2,150 to spend on a Leica you could get a nice M3 body and lens .

Comment edited 3 minutes after posting
0 upvotes
Timmbits
By Timmbits (10 months ago)

I think the Cartier has a lifetime warranty... Swatch wouldn't hear from me when my Swatch Skin stopped working at 13 months age... and the Cartier is probably better built. With such a slow lens, they were just too lazy and too greedy to give it a lens that is good wide open.

1 upvote
WayneDB
By WayneDB (10 months ago)

The point I was trying to make (in any language even German) is that watches were originally made to tell the time but some manufacturers have turned them into very expensive devices that...well that tell the time. Rational people buy those expensive watches. Hell I know a pro photographer that uses a Rolex to tell the time. A camera is another type of device that was made to take a picture. I was just speculating as to how many whiners on this thread wear expensive watches that just...tell the time...yet they whine about this camera that is an overpriced device for taking pictures.

0 upvotes
Carbon111
By Carbon111 (10 months ago)

I think its funny that just because Leica has released this stupid little Vario-X camera (that only pilots and dentists will buy), folks have come popping out of the woodwork, frothing at the mouth and decrying *all* Leica gear as overpriced crap.
The Ms (the *real* ones mind you ^_^) are absolutely superbly engineered and constructed quality machines and, as a bonus, they're mated to the best glass in the industry.

5 upvotes
Wyville
By Wyville (10 months ago)

I think it has more to do with the fact that with this camera Leica is essentially making an arrogant statement that it can sell anything for any price purely based on it having a red dot.

I love Leica rangefinders, but this camera is more like an insult. If they want to be a high end brand with a sense of exclusivity, that's great, but at least bring out a high end product. Why not couple this body to a tri-elmar-like lens, build in a decent EVF and use a digital split image focus aid? That would have made it a "mini-M" to some extend.

5 upvotes
lmtfa
By lmtfa (10 months ago)

Carbon111, I know pilots and they don't play with overpriced junk.

2 upvotes
Shamael
By Shamael (10 months ago)

Carbon111, the M's where absolutely superbly engineered and constructed quality machines and, as a bonus, they're mated to the best glass in the industry.

The new M's are just stupid digitals and not a fart better than most other ones. The glass remains and anyone who want's to pay between 3 and 9 grant for a lens, can use them with adapters on just any mirrorless today. The new M240 makes fantastic good shots, but I still will not pay the price they ask for that body since it's not worth the money.

0 upvotes
Timmbits
By Timmbits (10 months ago)

@carbon111: that is the risk a company takes, when they insult people's intelligence!

0 upvotes
davidrm
By davidrm (10 months ago)

Well.... If you wander around one major haunt of the offensively rich, which is St Tropez, France, you'lll note that cameras don't figure very high on the list of rich person status symbols. And when they do, it will much more likely be the ridiculous sight of some 60 year old Russian multi millionaire snapping his, ahem, "daughter" with a Canon 1Dx and a huge L lens. Not a Leica in sight. No end of Ferraris, Aston Martins, huge Yachts, Gucci, Versace, etc etc, but zero Leica. If the rich guy status symbol theory actually panned out, this would be the no-brainer location for a Leica store. But no.

Not that I own or want a Leica, just an observation.

1 upvote
misolo
By misolo (10 months ago)

Depends on the market. I suspect this is mostly for Asia and Middle East. I talked to the store clerk in the Leica distributor in a major Gulf city. He told me that their main problem with Leica cameras like the D-Lux (what an awful and embarrassing name, by the way) and X series was they could not get enough stock. Sometimes people would walk in and buy 20 to hand out to family and friends for some occasion.

4 upvotes
zodiacfml
By zodiacfml (10 months ago)

hmm, Leica is probably strong in the middle east. i'm about to go there for a vacation and see it myself.

0 upvotes
limlh
By limlh (10 months ago)

There are 3 Leica stores in Singapore.

0 upvotes
28
By 28 (10 months ago)

let's put labels on things not on people!
In Vienna there are several Leica Shops, second hand serviced and new, monthly flee markets, ongoing photography exhibitions and a very active community around it. Not strictly leica of course, other classics too. I think some of the most auctions have been taken place here during the last couple of years. Professional photographers use leica, they have several of them, that's the best marketing you can have. Not for showing of, it's for output and yes digital cameras have issues, which are discussed and improved on. It's all physics in the end...

0 upvotes
Shamael
By Shamael (10 months ago)

misolo, I live in Asia and travel through Asia permanently. I have not seen a single Leica in the hands of any Asian citizen in the last 20 years. In my place we get tourists from China, Korea, Taiwan, no Leica. Sorry, but it seems to me that the majority of those sold rest in vitrines, beside some other gadgets. I started photography in 1960 and since then i had many brands, Hasselblad, Mamyia and Bronica in medium formats, all kind of Nikon gear, but never I have been interested in Leicas or Bessas. And all my friends where the same, none of them ever had a Leica. It was just not the kind of camera we wanted to ow. Today, as digitals they could be funny to use, but not at the price they cost. I wanted a flexible camera and awaited a small mirroless that has all, and I bought it when NEX-7 came on the market. That was, and for me, still is for me, a real hammer. I do not give my opinion concerning the gulf and arabic markets, it would sound a bit too jewish.

Comment edited 2 times, last edit 2 minutes after posting
0 upvotes
HubertChen
By HubertChen (10 months ago)

More sales for Fuji-X: Nicer styling, better lenses, lower price.

I am very surprised by this move of Leica. In the Medium Format market segment they are growing, as they are price and performance leaders. But in the APSC market segment this crown clearly goes to Fuji. Maybe they are milking this market segment for all it is worth and then leave it, using the gained cash to boost their medium format presence ?

1 upvote
WayneDB
By WayneDB (10 months ago)

"But in the APSC market segment this crown clearly goes to Fuji" - now there's an unbiased objective opinion!

1 upvote
supeyugin1
By supeyugin1 (10 months ago)

I'd say in APS-C market Samsung is even better than Fuji.

1 upvote
misolo
By misolo (10 months ago)

46mm f/6.4. Excellent.

6 upvotes
Alexander Shp
By Alexander Shp (10 months ago)

$2850/£2250 for whose specifications = priceless joke

0 upvotes
Luke Kaven
By Luke Kaven (10 months ago)

Hey, I just noticed that the leather case has a special notch cut out to be absolutely certain that the red dot shows through very clearly. Everyone must know what kind of camera you are carrying at all times.

That either tells you where Leica's priorities are, or where their Achilles heel is, or both.

6 upvotes
bronson
By bronson (10 months ago)

They wouldn't have put the little notch in the case without knowing their customers wants. It actually looks quite ridiculous and a bit sad in that context, really.

1 upvote
Richard Murdey
By Richard Murdey (10 months ago)

Oh. My. God.

Part of me is hoping against hope that the red dot conceals the ambient light sensor/AF assist lamp or some other vital function, which is why the cutout must be there.

If not, whatever is left of their credibility is shattered. Any Leica owner trying to justify their purchase will be met with: "Well, Leica sells a $250 eveready case with a special cutout for the brand label. Tell me again why I should imagine they are a serious photography outfit?

0 upvotes
Luke Kaven
By Luke Kaven (10 months ago)

I've read from a Hong Kong camera dealer that the tradition of giving expensive gifts in Asia to curry ongoing favor with a business associate follows this convention:

Him: Leica M9P with NOCTILUX
Her: Leica X-Vario (formerly X2)

The dealer reports that he can sell as many Noctiluxes as Leica will ship to him for just this purpose.

1 upvote
Timmbits
By Timmbits (10 months ago)

UGH!
almost $3k for an f3.5 on an apsc!
WHAT are they thinking?
Even with a Leica label, the sensor is still an APSC, and the lens is still an f3.5 (just like any cheap kit lens)... how does the Leica label change that?
It's not worth $2K extra. To me, this is just an insult.
It's kind of like buying a Smart and fooling yourself that you have a real Mercedes.
I'm not saying that APSC is bad... what I am saying, is that at this price, you can get a FF Sony RX1... technology becomes more affordable, sensor sizes get bigger... on the scale of time, this is regression.
As far as size is concerned, one expects fixed lenses to retract, and give you a very portable/pocketable package, which is the whole point of fixed lenses isn't it?
I could live without an included viewfinder... when the included screen can at least be tilted. I wouldn't mist swapping the flash for a VF.
Aside from an envious label, what does this offer that you can't have with a Samsung NX or Sony NEX?

Comment edited 7 minutes after posting
2 upvotes
bronson
By bronson (10 months ago)

What it gives you above a samsung or sony is a the Leica name. Leica is clearly not interested in complainers like us. Their audience likes the red dot almost as much as they like the bragging rights of how much it cost them.

0 upvotes
Timmbits
By Timmbits (10 months ago)

yes, I get that, as it was mentioned. I'm just saying... there are much nicer cameras. if we were still in the film world, I would consider spending more money on a camera... but it's technology that gets obsoleted quite quickly... in 2 years from now, sensor technology will have progressed by leaps and bounds, with double the sensitivity and double the dynamic range we see today. No camera is worth spending triple the amount on, for only a couple years' use before upgrade/replacement.

Comment edited 1 minute after posting
1 upvote
bronson
By bronson (10 months ago)

Leica is simply bringing their version of the CMOS compact to market. It's overpriced (not unexpectedly) by double, but their target market also has double or more my disposable income and no doubt, doubly concerned about things like, well.... red dots.

1 upvote
km25
By km25 (10 months ago)

Good God, I did not see the case, it has a notch in so the Leica logo is not covered up. This more apperral than camera!

3 upvotes
Chris_in_Osaka
By Chris_in_Osaka (10 months ago)

This company does not produce photographic equipment, it produces lifestyle accessories in low volumes with high mark ups.

This camera's release should not be reported by dpreview, but rather by "Wallpaper" magazine or something similar.

5 upvotes
starwolfy
By starwolfy (10 months ago)

When you are rich, do you really think it's your camera that you will use as a statut symbol ? That is just kind of pathetic... ;)

If it was the case, I guess most people who's only aim is to show off would do it with the biggest possible Nikon or Canon and not with a Leica.

When you show off you want people to recognize you as "rich" or "wealthy".
To bad for Leica haters but maybe 99% of normal people just don't have a clue about what a Leica is !
They will just "wow" and "waaa" when they see your big 5D Mark III with a 80-200mm F2.8 because it looks pro and in people's mind the bigger the more expensive and that's it.

I have a Leica which I take around almost everyday with a 50 lux ASPH or a 35 Lux ASPH. I rarely meet people who know about my camera. Very RARELY !

People just think I am around with a cheap oldie so stop you anger with your "statut Symbol with red logo crap".

1 upvote
supeyugin1
By supeyugin1 (10 months ago)

I have a Digilux 2, and people often ask whether it's a film camera?
And they usually note that it's a Leica.

1 upvote
highwave
By highwave (10 months ago)

I figured it out!

This is the greatest marketing scheme in the history of camera.The Leica marketing department is Genius!

This camera was just created to hypermarket the Leica M!

Think about it; it must have cost them next to nothing in development cost (it's practically a repainted Leica X2 with a glued on Tamron Lens and they won't lose much money supporting all 3 people who will buy it) yet it's getting near 500 replies on its debut day!

And the replies are basically "Why didn't Leica stick to the M system" That's the cheapest hyper-advertisement I can ever think of.

Not even the D800 and OM-D of last year garnered this much attention.

11 upvotes
Richard Murdey
By Richard Murdey (10 months ago)

The Pentax K-01 did. Just sayin'

0 upvotes
misolo
By misolo (10 months ago)

Tamron would be too embarrassed to put out such a slow narrow-range zoom. And, yes, there is such a thing as bad publicity.

0 upvotes
Zvonimir Tosic
By Zvonimir Tosic (10 months ago)

In the world where middle-class is rapidly disappearing, there's enough rich to which Leica can provide anything to flatter their statutary distinction and they'll buy it.
So is the lens slow, or fast, majority of Leica's new breed of clients don't really care. Because they couldn't tell the difference. What they care about is that Leica logo is visible from a mile even when a camera is wrapped up in leather.

3 upvotes
Richard Murdey
By Richard Murdey (10 months ago)

Do you expect anyone here to disagree with you?

1 upvote
Tower
By Tower (10 months ago)

If you are NOT "create" the better camera. You are the next Rollei

0 upvotes
ezradja
By ezradja (10 months ago)

Leica fans logic:
Very affordable price, imagine if you bought M9 with leica zoom lens, that would be more than 10.000 USD. So, thanks Leica for bring this cheap camera for us middle class fans.

0 upvotes
Timmbits
By Timmbits (10 months ago)

yeah, of course... it's like buying a Smart, because Smart is owned by Mercedes. no matter how many red dots you put on it, don't fool yourself... it's not a FF, and definitely not worth $3k.

1 upvote
Edmond Leung
By Edmond Leung (10 months ago)

A great camera!
A Leica zoom lens + a classic Leica camera for less than $3,000! Great!
A must buy product.

0 upvotes
supeyugin1
By supeyugin1 (10 months ago)

I already have Digilux 2, and I bought for $450, so I don't need this one. One Leica is enough for show off!

0 upvotes
Mrrowe8
By Mrrowe8 (10 months ago)

What asshat is buying this Flaming turd ? Makes no sense , for same price u could buy Nikon d600 .. Or Sony rx1 why would anyone be as stupid as to buy this ? Just cause it says Lieca are people that ignorant ??

6 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (10 months ago)

Sadly most people are stupid.

2 upvotes
Timmbits
By Timmbits (10 months ago)

this camera is an insult to our intelligence

2 upvotes
Third Eye Focused
By Third Eye Focused (10 months ago)

Basically agree but I bet the Leica will not throw oil spots all over it's sensor.

1 upvote
zodiacfml
By zodiacfml (10 months ago)

You guys don't get it. This is created to answer Hasselblad's Lunar! If you haven't noticed, the pricing is also very aggressive, you could buy two of this for one Lunar! Thanks Leica!

1 upvote
Timmbits
By Timmbits (10 months ago)

perhaps you need to go through the exercise of considering this for actual purchase for yourself... do yourself the favor, try it...
now do you see the light?

1 upvote
Trollshavethebestcandy
By Trollshavethebestcandy (10 months ago)

Dear Leica.
You are not protecting your M sales by producing #$%@ at three to four times the market price. You are just giving them reason to shop elsewhere. Make the Digital CL at that price not some paper weight in two years time. At that price you can rent a M for all your shooting occasions for a couple years. You are dumb. Stick to your strengths.
Sincerely,
Everyone with a brain.

3 upvotes
Richard Murdey
By Richard Murdey (10 months ago)

Thing is, this camera already exists. It's the XE-1. You can go and buy it this afternoon, its the same look, same feel, same interface, same controls, and broadly speaking the same output. To go out and shoot with it, you'd be very, very hard pressed to point out any significant reason why the Leica is better.

The lens I suppose. Leica glass and all that. For which you'll give up interchangeable lenses of the Fuji X-system.

Or - I'm reaching here, bear with me - you prefer the snap in EVF to a built in one?

Then again, people bought the X1, X2. They clearly have a well-trained customer base so I guess they don't really need to worry about what products other companies release...

1 upvote
white shadow
By white shadow (10 months ago)

Big request!

DPR would need to get hold of a production model fast to give it a full review.

Maybe there are a lot of hidden capabilities this camera can do which we are not aware off. Leica may have something secret up their sleeves.

0 upvotes
Richard Murdey
By Richard Murdey (10 months ago)

I was 100 comments in before it dawned on me that the lens was not removable.

So its a Fuji XE-1 with the kit zoom welded to the body and no EVF.

For twice the cost of the XE-1 kit.
.. and the lens aperture is slower..

... exhales slowly ...

Well, this will go over like the proverbial lead zeppelin!

Comment edited 19 seconds after posting
7 upvotes
Third Eye Focused
By Third Eye Focused (10 months ago)

Sums it up nicely

0 upvotes
skyfotos
By skyfotos (10 months ago)

It does have an "X" in it's name so at least it is in fashion!

3 upvotes
CosmoZooo
By CosmoZooo (10 months ago)

Leica is kidding right. I am not even a pro but who on earth would want this overpriced thing and why?

Slow non-power zoom means this is not even compact - 3.5-6.4 - really? That's slower then the 16-50 PZ which is also compact. 16.1 mp sensor - is that from NEX by any chance? No EVF? And someone would want this over NEX-6 why? Or better yet the upcoming 7n? You'll still have loads of cash left to buy some nice lenses.

Can someone enlighten me here?

2 upvotes
Timmbits
By Timmbits (10 months ago)

Perhaps they just forgot that there is already the Fuji X series and the Samsung NX series in existence, both which offer better lenses than the Sony NEX lenses. :p

Comment edited 40 seconds after posting
1 upvote
reginalddwight
By reginalddwight (10 months ago)

I like the clean look of the camera, but wish Leica could have included a built-in OVF and faster lens.

2 upvotes
viktoriskra
By viktoriskra (10 months ago)

I might purchase this as a backup to my shiny new Lunar..

21 upvotes
iaredatsun
By iaredatsun (10 months ago)

thanks for sharing that thought with us.

3 upvotes
viktoriskra
By viktoriskra (10 months ago)

All I need to do now is to find an equally ostentatious Vuitton bag to stuff them both into..

9 upvotes
Steve_
By Steve_ (10 months ago)

I was thinking a dumpster, but that's just me. Ebay's probably more realistic.

0 upvotes
agentul
By agentul (10 months ago)

you may want to ask at the Pagani and Bugatti dealerships - they may have some bags to match your cars.

0 upvotes
walkaround
By walkaround (10 months ago)

It is an unholy ABOMINATION, sayeth the Holy Ghost (of Barnack). Tear out your eyes rather than look at it.

4 upvotes
jon404
By jon404 (10 months ago)

For US $2,800, Leica couldn't hang an optical viewfinder on that thing?

But it oozes tradition, like the tradition of a staggering price.

Anyway, today I'm back to my project of sticking a velcro on the top of my Sony RX100, to attach an old Olympus viewfinder. At 20 MP, the alignment can be off a bit!

4 upvotes
Matt23
By Matt23 (10 months ago)

Guys I think you are a bit harsh on Leica this time. Anyways, for those who are actually interested in buying it in Australia, check the following link (anticipated price is $3499): http://www.CameraPro.com.au

0 upvotes
marike6
By marike6 (10 months ago)

If this camera had a 35mm f/1.8 or f/2 lens at 1/3 the size of this lens it would actually be a big improvement. But I'm guessing the zoom fans in the Leica R&D department won out.

And Leica couldn't replicate the X2 in a more expensive body, and they had to differentiate this camera from the FF RX1 and other APS-C fixed lenses compacts like the GR, DP1, X100 and Coolpix A.

But at 680 g (1.50 lb) what is the advantage of this camera vs an APS-C DSLR? Once you add the EVF, it's not all that small.

6 upvotes
white shadow
By white shadow (10 months ago)

Like I have said earlier, if Sigma can make an 18-35mm f1.8 APS-C lens I am sure Leica which has a long history of making quality lenses can do better.

Perhaps, the asking price would have been more acceptable.

2 upvotes
CameraLabTester
By CameraLabTester (10 months ago)

Good camera. Impressive COMPACT.

But...

But...

Just think of all the other good things...

You can buy for $2,859

.

10 upvotes
agentul
By agentul (10 months ago)

like 2859 dollar menus at McDonald's. you can then take photos of them and call it "a commentary on the evolution of pioneer camera manufacturers". actually, you could probably spell it out using said dollar menus.

0 upvotes
Snaaks
By Snaaks (10 months ago)

They forgot to mention The Leica SD-card. Pricetag 324 dollar for 8 GB. The first sd card with a red dot.

18 upvotes
Richard Murdey
By Richard Murdey (10 months ago)

not sure if serious...

0 upvotes
Timmbits
By Timmbits (10 months ago)

@Richard... they'd offer an SD card if they had a window in the side of the camera so you could peek inside to see the red dot on the SD card! :D
(if it's a joke - joke or no joke, $300 for an SD card wold be a joke anyways... either way, a joke)

Comment edited 51 seconds after posting
1 upvote
CanonKen
By CanonKen (10 months ago)

I see this lens, then the 18-55mm f/2.8-4 Fuji just released and wonder why a lens like that couldn't be used here. Leica has always jammed fast lenses in small spaces. And an on-lens aperture ring would have been nice (though the one on the body is a decent concession).

5 upvotes
Timmbits
By Timmbits (10 months ago)

they don't want this to remotely compete with their more expensive products

0 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (10 months ago)

They are wayyyyyy too far off from competition to the M. Not even close. What you have here is the retarded cousin that nobody speaks of and is embarrassing in social situations. No disrespect to those with disabilities.

0 upvotes
neo_nights
By neo_nights (10 months ago)

People wondering why is Leica saying this is the first APS-C compact zoom camera, while we had the Sony R1 and Canon G1x before.

Simply those cameras had smaller sensors than the X Vario.
Not MUCH smaller, but smaller nonetheless.

Sony R1: 1,5mm X 14,4mm;
Canon G1x: 18,7mm X 14mm;
Leica: 23,6mm x 15,8mm.

3 upvotes
garyknrd
By garyknrd (10 months ago)

I have never owned a Lieca. But isn't that a little pricey for a point and shoot?

1 upvote
Ybor
By Ybor (10 months ago)

Time to drink the Kool-Aid.
Wow, nice fast-ish lens. As long as I got me a red dot I'm good to go.

1 upvote
kty
By kty (10 months ago)

i miss the days getting excited talking about leica...
darn it!
putting this shame on the "holy" red dot!

Comment edited 20 seconds after posting
1 upvote
samhain
By samhain (10 months ago)

@DPR I'd love for you guys to interview someone from Leica regarding this new camera and the overwhelming amount of negative feedback it's generated in such a short time. I think it's almost surpassed the Hassleblad Luna.

7 upvotes
viktoriskra
By viktoriskra (10 months ago)

Not quite - the Lunar is the absolute pinnacle of <insert pejorative noun of your choice>

5 upvotes
AbrasiveReducer
By AbrasiveReducer (10 months ago)

On the contrary, the publicity is great and when the person commenting says something especially articulate like "it's a flaming turd" I doubt they worry about not appealing to this type of consumer. All sorts of luxury items are ripoffs but that's the business of the person buying.

0 upvotes
Steve_
By Steve_ (10 months ago)

I grew up at the racetrack, and racing teaches one many sayings. Included: "there's no such thing as bad publicity". Even so, I'm struggling to identify in which respect this camera is 'luxurious'.

1 upvote
samhain
By samhain (10 months ago)

400+ comments in 5 hours, no takers. Shocker. I'm guessing its the just the $140 lens cap people aren't happy with...

One good thing about this camera- it serves as a model for other companies as what NOT to build: a slow fixed zoom camera with no ovf/evf.

11 upvotes
Photomonkey
By Photomonkey (10 months ago)

There probably will be takers. After intros like this, I notice an avalanche of negative comments and several months later there are boards devoted to the camera.

2 upvotes
Harold66
By Harold66 (10 months ago)

Samhain
You must have meant No BUILT-IN. Evf but i think an optional EVF has some advantages ( larger eye relief, option to shoot at a90 degree angle).I think the issue here is the lackluster specs of the lens( range AND. Max aperture at longer end)

0 upvotes
white shadow
By white shadow (10 months ago)

Hey, at least it has successful helped DPR to generate so many hits in such a short time.

Comment edited 2 times, last edit 2 minutes after posting
0 upvotes
photogeek
By photogeek (10 months ago)

Told you it was gonna be more than D800. :-)

2 upvotes
tkbslc
By tkbslc (10 months ago)

I've got the perfect marketing idea:

Leica X Vario + Peter Lik framed print for only $50k.

1 upvote
thx1138
By thx1138 (10 months ago)

Wow that's a seriously slow lens for a high end product. This is not a cheap entry level camera, yet it's got slower than kit class (f/6.4) aperture which is ~ f/10 FF equivalent. No hope at all of subject isolation or semblance of background blur; basically wide open you are good to go for macro and landscape at least.

Price breakdown: Camera £450 - Leica badge £1700

6 upvotes
Gozgah
By Gozgah (10 months ago)

This is silly. Please stop spreading the FUD of full frame aperture equivalence. An aperture exists regardless of the sensor. A FF camera does not allow you to shoot in less light than an APS-C or m4/3 camera all with a 1.4 lens.

1 upvote
WellyNZ
By WellyNZ (10 months ago)

Where did thx1138 say you couldn't shoot in less light? He was referring to subject isolation.

1 upvote
thx1138
By thx1138 (10 months ago)

@Gozgah

Maybe you should look up the equivalency principle before spewing forth your own FUD and as WellNZ said, where did I mention anything about light levels? I'm talking purely DoF.

0 upvotes
Mescalamba
By Mescalamba (10 months ago)

"Reminiscent of the Legendary M-System"

Yea in price maybe, otherwise its insult of M-system.

13 upvotes
samhain
By samhain (10 months ago)

Absolutely an insult to the M system.

3 upvotes
Kleber
By Kleber (10 months ago)

"X Vario - the world's first compact camera with an APS-C sensor and fixed zoom lens". Please let me understand why Sony R1 or Canon G1X are not in this category!
My question is: At least is Leica still the best glass? I would like to read a review.
Anyway they explore a market where name counts, no matter anything else.

0 upvotes
neo_nights
By neo_nights (10 months ago)

The R1 sensor's size is 21,5mm X 14,4mm and the G1x is 18,7mm X 14mm.
While a "full sized" APS-C sensor is 23,6mm X 15,8mm.

Marginal diference, I know. But problably this is where Leica has got based on.

1 upvote
AngryCorgi
By AngryCorgi (10 months ago)

Finally, Leica creates a camera that can accurately identify who the idiots are. If you buy one of these, you are in that group. Leica is just punking us with this nonsense.

20 upvotes
Total comments: 757
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