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Casio Europe releases 20.1 MP Exilim EX-ZS30 camera

By dpreview staff on Feb 18, 2013 at 20:32 GMT

Casio Europe has launched the Exilim EX-ZS30 featuring a 20.1 MP CCD sensor. It comes with a a 6x 26-156mm equiv. optical zoom lens and a 2.7 inch LCD. The camera includes beginner-friendly features include a Premium Auto mode and a set of eight Art shot filters. The Z320 will be available silver, black, purple, white, and pink at a price to be confirmed.

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Casio Releases Stylish EXILIM Camera with 20.1 Megapixels

Norderstedt, February 18, 2013 - Casio Europe GmbH and its parent company, Casio Computer Co., Ltd., today announce the release of the EX-ZS30. This new stylish, compact EXILIM digital camera boasts 20.1 effective megapixels

Encased in a high-quality stainless steel body, the new model has a CCD with an effective resolution of 20.1 megapixels and a wide-angle 26mm, 6x optical zoom lens. With the new EX-ZS30, Casio has packaged outstanding performance in all the basic photographic functions in a camera that is extraordinarily simple to use, even for beginners. Anyone can easily take fun and beautiful photos using this stylish digital camera built with advanced imaging functions.

The EX-ZS30 has dedicated buttons for shoot, view, and delete, making operation easy even for first-time users. It is equipped with Premium Auto, which automatically analyzes the scene to choose the best settings and performs optimal image processing. This means users need only press the shutter in order to take beautiful shots even under difficult conditions, including night scenes, portraits, backlit situations, landscapes, and macro photography. There are also a wide range of functions for fun photo taking. The camera features Art Shot with eight artistic effects that alter the stylistic impression of photos (Toy Camera, Soft Focus, Light Tone, Pop, Sepia, Monochrome, Miniature, and Fish Eye), as well as Dynamic Photo, which lets users combine a choice of eight preset moving characters with a captured still image. The EX-ZS30 comes in five color options: silver, black, purple, white, and pink

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Comments

Total comments: 56
Charrick
By Charrick (Feb 20, 2013)

I wonder why some people are so outraged to see the details of a camera they would never buy anyway. Guess what...some people are going to buy small sensor cameras. And many of those people want more megapixels. And some of those people will also want bright colors.

Not for you? Then move on. When your favorite company produces a camera that you would otherwise buy but it has way too many megapixels for you (and you're too lazy to go into the menu and turn it to a lower megapixel setting or think the interpolation to fewer megapixels will somehow destroy your image), then definitely feel free to rage as much as you like.

0 upvotes
Marty4650
By Marty4650 (Feb 19, 2013)

Stylish?

These look like generic P&S cameras. They could be made by Vivitar or Polaroid, or whatever factory in China grinds them out.

That writing on the front advertising the megapixel count is really impressive. And so 2003.

0 upvotes
Charrick
By Charrick (Feb 20, 2013)

Guess what. This IS a generic P&S camera, which some non-professionals looking for a relatively cheap pocket camera might actually buy and might - though this might be shocking - enjoy.

I know that you are completely taken aback by the adjective "stylish", but seeing as how this a press release and not a review, "stylish" is probably seen as more appropriate for a press release than "generic". Yes, I know. Marketers can be devious sometimes.

Also, many things of high quality are made in China - iPhones for one (although I'm an Android guy...and many of those are also made in China...maybe even in the same factory). I know that "China" is synonymous with "low quality", but a factory built to Japanese specifications with Japanese robots and a strict, monitored assembly line might in fact produce things the same in China as it would in Japan. I fail to see how just being on Chinese soil makes all of these identical machines function worse.

Just keepin' it real.

1 upvote
peevee1
By peevee1 (Feb 19, 2013)

Instead of joining m43, they are still fighting the lost battle.

0 upvotes
Thoughts
By Thoughts (Feb 19, 2013)

As long as they offer pink cameras, they are safe

0 upvotes
straylightrun
By straylightrun (Feb 19, 2013)

More megapixels and more zoom is what the average joe wants, regardless if they know what it means. Believe it or not, some people don't spend their lives reading about digital cameras and analysing specifications of new cameras on the internet. If Casio actually listened to some of these comments, they wouldn't be in business for very much longer.

0 upvotes
Hugo808
By Hugo808 (Feb 19, 2013)

I used to work at Jessops and people would unfailingly make a compact camera buying decision based on how far the zoom extended.

I would ask them what they wanted it for and they'd say "Family parties and weddings" so I'd recommend one with a wide angle zoom so they could get more people in the shot. But no, they wanted a zoom that stuck out more tahn they wanted a useful camera. I may as well not have been there. Irony.

0 upvotes
mpgxsvcd
By mpgxsvcd (Feb 19, 2013)

When digital cameras first came out they knew that the sensors were too small to support many megapixels. Then they increased the megapixels at a ridiculous rate. What made them change minds?

1 upvote
WilliamJ
By WilliamJ (Feb 19, 2013)

Microlenses. It works great for sure, but it's not magic though !

0 upvotes
mpgxsvcd
By mpgxsvcd (Feb 19, 2013)

What the world needs is Bigger Zooms, Smaller Sensors, and More Megapixels. Oh yea and More Feminine Color Choices.

2 upvotes
WilliamJ
By WilliamJ (Feb 19, 2013)

You forgot strictly no-VC in order to found back the good ol' sensations of non-stabilized cameras. "What a feeling" as sang Irene Cara !

0 upvotes
spidermoon
By spidermoon (Feb 19, 2013)

Oh yes, show me your hard 20mpx 6x pink zoom :)

1 upvote
WilliamJ
By WilliamJ (Feb 19, 2013)

Me love you long time !

0 upvotes
Andrew Butterfield
By Andrew Butterfield (Feb 19, 2013)

What they should do is a camera with two sensors you can switch between. A 6MP and a 20MP. People would soon realise that 6MP was better and demand for low mgapixels would soar.

2 upvotes
Hugo808
By Hugo808 (Feb 19, 2013)

You'll find that all cameras can be switched to smaller file sizes, and it tends to make the images better because there is less interpolation and therefore processing to do.

Have a look in your settings for something like Small/medium/large.

1 upvote
Revenant
By Revenant (Feb 19, 2013)

I wouldn't say there is less interpolation and processing, because the camera takes a full-sized picture, using the same amount of pixels on the sensor, and then downsamples it. But downsampling tends to give cleaner files, because some noise gets averaged out in the process.

1 upvote
Andrew Butterfield
By Andrew Butterfield (Feb 19, 2013)

Are the kind of people who buy a camera because it's metallic pink even aware what a megapixel is, or that by having 20.1 of them they have more than their peers have in their pink cameras? Will they know they have to buy a big memory card to make sure they can get more than three photos on it? Wasn't the guy from Casio on here the other week talking about doing the exact opposite of this with their camera range?

1 upvote
Rachotilko
By Rachotilko (Feb 19, 2013)

This market segment does not deserve to survive.

1 upvote
JimSab
By JimSab (Feb 19, 2013)

Well done Casio, you've made a camera for idiots and old people. Because everyone will still prefer to use their phones.

20mp, WHAT THE ****?! Nobody in that market needs even 10mp, nobody ever asked for it.

The compact camera market is just getting more and more f***ed. The cameras haven't gotten faster, better or more reliable than ones from 5 years ago. My 6mp IXUS 60 is probably faster than this piece of s***.

1 upvote
K_Photo_Teach
By K_Photo_Teach (Feb 19, 2013)

The Nokia 808 Pureview showed that high megapixel counts on small sensors can work.

Comment edited 38 seconds after posting
1 upvote
Rachotilko
By Rachotilko (Feb 19, 2013)

Nokia 808 Pureview had 1/1.2" sensor => three times the area of 1/2.3"

2 upvotes
dpLarry
By dpLarry (Feb 19, 2013)

20,100,000 GRAINS!

2 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Feb 19, 2013)

Yow! 20 MP! I told you this would happen, Murray.

Even if this initiative is indifferently implemented, it will goad competition to do it better.

Sometimes stampedes are good.

Comment edited 2 times, last edit 6 minutes after posting
0 upvotes
Macx
By Macx (Feb 19, 2013)

More megapixels does not equal less resolution guys and girls. You HAVE to compare the final output. Looking at it on a pixel-per-pixel basis is meaningless in a photography context.

Now, I agree that 20 megapixels behind a comparatively tiny lens aperture sounds like trouble, and it obviously isn't marketed for enthusiasts, but maybe Casio uses the extra data-points for some clever automatic noise reduction and sharpening which is appreciated by the snapshooters this is marketed for.

Or maybe they just want to distinguish it from other P&S in its price range.

3 upvotes
Rachotilko
By Rachotilko (Feb 19, 2013)

Hey, but what about diffraction ? Such a tiny pixels are more sensitive to the effects of diffraction. You can combat the resulting loss of sharpness by using larger apertures, but this thing has also tiny aperture: f/3.5-f-6.5.

BTW, this thing has CCD sensor. It's very well known that CCDs are particularly badly affected by high pixel density.

0 upvotes
Macx
By Macx (Feb 19, 2013)

If you're looking at the output at the pixel level, diffraction would be a problem; but if you consider that photos from this camera is likely to be shown, at best, on something like a new iPad which has a bit more than 3 MP resolution diffraction becomes much less of a problem. In fact, even something as tiny as the aperture on the Casio should be able to resolve for the iPad display without being diffraction limited, if it doesn't stop down further.

Also, even if the end image, as far as the consumer is concerned, is limited to the 3 MP shown on their iPad/TV/computer, it's likely that even the rather invasive sharpening and denoising performed by most modern p&s cameras is going to get you a better and more pleasing result if the starting point is 20 MP raw image, compared to one with fewer data points.

I don't want to come across as apologetic about manufacturers pumping up megapixels, it can be misleading, and money could sometimes be better spent on cameras with bigger glass.

1 upvote
Michael_13
By Michael_13 (Feb 20, 2013)

@Macx:
I don't agree. This sensor will generate masses of useless data due to diffraction. This is a waste of space and energy on any portable device. No kind of clever data processing can change this.

0 upvotes
AliRoust
By AliRoust (Feb 19, 2013)

High megapixel + Small senor= Muddy pictures
Casio wants to say ME TOO. And join the club of high noise, low quality, pixel crowded poor dynamic range camera makers.
How about a 6 Megapixel and standard 35 mm f 2.8 lens with a RAW function. I 'll bet the pictures would have been so much better

Comment edited 2 times, last edit 8 minutes after posting
3 upvotes
lkent18
By lkent18 (Feb 19, 2013)

:-/

Comment edited 28 seconds after posting
0 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Feb 19, 2013)

Hey, that's my ID portrait.

0 upvotes
MarkInSF
By MarkInSF (Feb 19, 2013)

Hmm. It has the equivalent of a 26-156mm lens. It's really just 4.6-27.6mm. In the past you've always made that distinction clear.

I'm not bothered by the 20 MP sensor. It's only a problem if the processor can't keep up and the camera gets bogged down. Otherwise it's just more pixels, not necessarily more total noise. For flexibility, I'd rather have more resolution to start with and downscale later.

As for the lens limiting the resolution, I have yet to see a test where the pixel grid wasn't easily visible in good light. In low light the noise can turn the image into a sea of mush, but in good light the pixels are easily seen and limits image resolution far more than the sharpness of the lens, except way out at the edges.

1 upvote
King Penguin
By King Penguin (Feb 18, 2013)

Effective resolution of 20mp? Er, sounds like marketing speak for 'it's not actually a 20mp camera' .......not that I care...........

1 upvote
King Penguin
By King Penguin (Feb 18, 2013)

.......or am I just too cynical?

0 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Feb 19, 2013)

I try to be as cynical as I can, but I'm always falling behind.

0 upvotes
Ben O Connor
By Ben O Connor (Feb 18, 2013)

this thing has 20.1 mpx. 1 inch sensored another pocketable cam has smilar mpx..... and some entry level dslr´s has about 12-16 mpx !!!

Please rename some standards in terms of Megapixels.

0 upvotes
bobbarber
By bobbarber (Feb 18, 2013)

This is getting be like Spinal Tap.

"But MY camera goes up to eleven!"

1 upvote
tkbslc
By tkbslc (Feb 18, 2013)

Why so many people worried about a pink camera? It's obviously not targeted at you.

1 upvote
Gully Foyle
By Gully Foyle (Feb 18, 2013)

"Casio Europe releases 20.1 MP Exilim EX-ZS30 camera."

Why?

3 upvotes
OlavM
By OlavM (Feb 18, 2013)

Besides hefty colours, does this thing take pictures :-)

1 upvote
Hugo808
By Hugo808 (Feb 18, 2013)

Looks like the pixel madness isn't about to end.

Canon designing a 40mp and Nikon working on a 52mp, I'm going to need a laptop for each image before long....

5 upvotes
howardfuhrman
By howardfuhrman (Feb 18, 2013)

I am disappointed -- only 20MP. I was hoping that it would be 40mp so it would greater resolution than the Nikon FF.

7 upvotes
hindesite
By hindesite (Feb 18, 2013)

Oooh! 20MP!!

And "advanced imaging functions"!

Disappointed it doesn't have 35x optical zoom, though.

3 upvotes
OlavM
By OlavM (Feb 18, 2013)

Why settle for 35 X ? (does exist, remember ?) No, let's demand 60 X ! (its only a marginal possibility that we're gonna need 60X one of these days, but then, huh :-D

Comment edited 23 seconds after posting
1 upvote
raztec
By raztec (Feb 18, 2013)

"Only two things are infinite: the universe and human stupidity, and I'm not so sure about the former" Albert Einstein

8 upvotes
RFC1925
By RFC1925 (Feb 19, 2013)

I like that quote, but it's not from Einstein.
http://quoteinvestigator.com/2010/05/04/universe-einstein/

1 upvote
Cane
By Cane (Feb 18, 2013)

In before the 'real camera's aren't pink' crowd.

0 upvotes
D1N0
By D1N0 (Feb 18, 2013)

For some reason I want to hit it with a sledge hammer.

12 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Feb 19, 2013)

It's probably because it clashes with your understanding of a meaningful life.

Good instincts.

Comment edited 38 seconds after posting
0 upvotes
ybizzle
By ybizzle (Feb 18, 2013)

20.1 MP!!!! I pre-ordered mine. ;)

4 upvotes
viking79
By viking79 (Feb 18, 2013)

exactly, people need to realize the camera would be just as good if it were 6 MP. The Pentax Q is already 12 MP, but to resolve that the lens would have resolve well over 300 lp/mm, which is insane. A lens that can resolve that much would cost $1000+. The most those point and shoots need to be is maybe 6 MP.

Comment edited 2 minutes after posting
7 upvotes
david kohn
By david kohn (Feb 18, 2013)

but they may be in cahoots with the companies who make SDHC cards. 20mp files take up more room than 6mp files....and of course there is the marketing factor.

2 upvotes
Snappy Happy
By Snappy Happy (Feb 18, 2013)

I still use my 6mp Fuji F20, as it usually produces better pictures than the 12mp Canon SX130 that came after it. I can only imagine what a 20mp wonder is like. I'd be tickled pink if these small sensor cameras were no more than 10mp by now.

3 upvotes
iAPX
By iAPX (Feb 18, 2013)

I still occasionnally use my Fuji F10, such an undestructible and useful pocket camera, with a lens perfectly fitting the sensor, that give great 6MP pictures: everything is a matter of balance!

After 16MP and now 20MP, I guess the race won't be over and couldn't wait to discover the future 24MP and 32MP compact camera generations, using such revolutionary resolutions to produce instagram-alike 1200x800 pictures for the web! lol!

2 upvotes
bobbarber
By bobbarber (Feb 18, 2013)

@viking

Wrong, the camera would be BETTER if it were 6 megapixel, because it would be more responsive.

2 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Feb 19, 2013)

I still use my 7 MP Sony P150 of the 2004 era. I like the minute dimensions and the relatively snappy colors. Plus, I dropped it on the sidewalk twice and it still works fine.

1 upvote
viking79
By viking79 (Feb 19, 2013)

Good point bobbarber :) If they really want to do these high resolution cameras they need to implement pixel binning right in the camera so the user never sees more than 6 MP or so.

1 upvote
Total comments: 56