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Fujifilm launches free digital magazine for X series owners

By dpreview staff on Nov 20, 2013 at 17:36 GMT

Fujifilm has launched a digital magazine for owners of its X series cameras. Available in six languages (English, French, German, Spanish, Russian and Italian), it's available from the Apple Newsstand or Google Play store, or alternatively can be viewed using a web browser. See Fujifilm's press release below for full details.

Press release:

FUJIFILM launches free digital magazine dedicated for X-series users

FUJIFILM has launched a unique digital magazine to help X-series users across the world get even more from their cameras, lenses and accessories. The free magazine is available in six languages and can be viewed through web browsers and both iOS and Android devices for a truly universal appeal.

Every issue of Fujifilm X Magazine is 100 per cent interactive, which enables users to swipe through images, watch videos and explore cameras in detail providing a fully immersive experience that’s only possible with a digital magazine. In addition to the interactive functionality, each issue will contain inspirational photographs and interviews from X-series users, advice on how to get more from X-series cameras, plus equipment tests, the very latest news and fantastic competitions to win high-value prizes.

Highlights from the launch issue include an interview with fashion photographer and X-Pro1 user Alex  Lambrechts, how to get more from the Fujifilm Film Simulation modes and a gallery of stunning portrait images from X-series users around the world.

Commenting on the launch, Lucy Edwards, Fujifilm UK’s marketing manager for digital  cameras,  said:  “Fujifilm has a long history of being at the forefront of digital innovation and producing this interactive magazine underlines our commitment to deliver creative solutions for our customers. X-series  users  are  discerning photographers and we wanted to produce a product that reflects those values as well as being a useful resource to help them get more from X-series ownership.”

Fujifilm X Magazine is available now in English, French, German, Spanish, Russian and Italian. The UK version can be viewed online here:
http://www.fujifilm.eu/uk/products/digital-cameras/fujifilm-x-magazine/

It can also be downloaded for free to a tablet or smartphone by searching for ‘Fujifilm X Magazine’ in the Apple Newsstand or Google Play store.

Comments

Total comments: 48
robertbrockmann
By robertbrockmann (5 months ago)

Is it just my iPad? I downloaded the mag, but it keeps on crashing and crashing... And in my laptop the interface is unusable. Am I doing something wrong?

0 upvotes
jimmyca1219
By jimmyca1219 (5 months ago)

great move by fuji

0 upvotes
whtchocla7e
By whtchocla7e (5 months ago)

I was on the fence about getting a Fuji X camera but this free magazine seals the deal!

1 upvote
Leon Shmyhol
By Leon Shmyhol (5 months ago)

Before you seal it try to use this free digital magazine on your Android or Apple smartphone or tablet...

0 upvotes
SuvoMitra
By SuvoMitra (5 months ago)

This seems to have upset a number of people, but as a Fuji user (X100), I'll happily download and read what Fuji has to say about their system. I also recently picked up a Nikon 1 outfit, the cinderella of mirrorless systems, for peanuts. The more impressed I became, the more I wondered why everybody else hadn't long discovered the sweet spot it hits. I wish Nikon had thought to produce a free magazine to explain to people what the 1 series was about and where they wanted to take it. Excellent engineering let down by dire marketing. At least Fuji is getting its message across, both in the engineering and in product definition and awareness, and this initiative is rather consistent with their customer-focused approach, which, for once, is plain in actions as well as marketing. Any X100 user who just installed firmware 2.0 can vouch for this.

Comment edited 2 times, last edit 2 minutes after posting
7 upvotes
temm
By temm (5 months ago)

I am ready to jump ship from DSLR. Bring on the x-pro2!

0 upvotes
backayonder
By backayonder (5 months ago)

So much bitterness

0 upvotes
PhotoKhan
By PhotoKhan (5 months ago)

What...?!...

A "brand-driven/marketing-vector" magazine offered for FREE !?!?!
Wow!...Now I REALLY want a Fuji-X ;)

(I wonder...Do marketeers today actually believe they put us ALL to sleep...?)

Comment edited 48 seconds after posting
2 upvotes
TakePictures
By TakePictures (5 months ago)

I already have a Fuji-X cam. Now I'm happy with a free magazine that adds to my enthusiasm for that cam. What's wrong with that?

6 upvotes
PhotoKhan
By PhotoKhan (5 months ago)

Absolutely nothing.

2 upvotes
AndreaV
By AndreaV (5 months ago)

PhotoKhan, I can't get your point. Yes, it's a marketing tool to promote their camera, what's wrong with it? Aren't you interested? No need to look at it and comment. Does it hurt you somehow? Can't imagine why. Maybe you can even find something good in it (some nice photos to get some inspiration?)... and oh! it's for free!

4 upvotes
PhotoKhan
By PhotoKhan (5 months ago)

No it's not for "free", precisely.

It's to anchor you guys to the brand. Any "In-house pub" is.

There are are 2 "costs" involved:

1. Losing "situational awareness" as a consumer, due to brand "inbreeding".
2. Losing critical eye as a photographer enthusiast, in what relates to the actual photos.

For instance, those Lake District photos in page 5 of this current issue?...Some of the poorest I've seen from such an inspiring location.

(Nothing against you guys enjoying it, though.)

Comment edited 2 minutes after posting
0 upvotes
AndreaV
By AndreaV (5 months ago)

About the Lake District photo I agree, I don't like them too, but if you go to the following page there are some that I like. Of course, I know that the photographers could have taken them also with a Canon/Nikon/whateverelse camera and not only with a Fuji.
Every company try to "inbreed" you! In Milan they organize a "Photography week" with some nice expositions, a lot of seminars and other cool stuff, everything for free... and guess... everything is sponsored by Canon! I got a free Canon magazine (on paper), participated to seminars with pro photographers teaching you how to shot (using Canon cameras) and I could try out almost any kind of Canon equipment.
Is this bad? No, it's great! Let's just try to get the best we can out of any free offer using our intelligence to keep "situational awareness" and "critical eye".

1 upvote
Ranford Stealth
By Ranford Stealth (5 months ago)

To quote Good Ol' Charlie Brown "Good grief". "Situational awareness"? Just reading that monthly mag is gonna cause that? No. Losing "critical eye"? Looking at published pics causes that? No. It's just a free mag relating to the X-series is all, appealing to x-users and those curious about it. Naysayers and Sony fanboy types will be outraged and dismayed as usual, but then whining and complaining is their very life's blood, a quick glance at any dpreview forum will show that. I'm surprised if they have the time to get out and take pictures at all. Perhaps it's just "culturally relevant".

0 upvotes
biza43
By biza43 (5 months ago)

It works fine on my computer. I really do not understand who would read this on a phone, with small screen? It's really nice on a big screen, some great photos.

1 upvote
10ThousandSuns
By 10ThousandSuns (5 months ago)

biza43
How did you get it to download to your computer? I could not find any mention about a computer, only iPads and iPhones. I went to UK site and was only able to view the first 9 pages then it wanted me to subscribe. I own two X cameras but it seems that anyone in the US who doesn’t own either an iPad or an iPhone is out of luck. Any help would be appreciated as there just might be a useful article every once in a awhile. Thanks.

0 upvotes
Dave Luttmann
By Dave Luttmann (5 months ago)

Works great on my iPad. Nice to see other pros work using Fuji X cameras.

0 upvotes
Gesture
By Gesture (5 months ago)

Oh brave new world.

0 upvotes
gerard boulanger
By gerard boulanger (5 months ago)

Not a very good interface, will be soon invaded by ads?

0 upvotes
FocusPuller
By FocusPuller (5 months ago)

Useless pretty much on a smartphone. Navigation in Safari dodgy. So far, no good.

0 upvotes
Calistoga_Guy
By Calistoga_Guy (5 months ago)

iOS and Android? Well I've got a Nokia windows phone, I guess I'm out...

0 upvotes
dpmaxwell
By dpmaxwell (5 months ago)

No offense, but as a WP user, you really should be used to that by now.

12 upvotes
chooflaki
By chooflaki (5 months ago)

Dowloaded it on my Ipad for free. And not asked if I owned a Fuji camera. Looks great. Quite a hefty magazine. 45 mb download. This is a great supporting feature. Every camera company should get on the bandwagon..

1 upvote
plevyadophy
By plevyadophy (5 months ago)

It's no big deal; Olympus have had something similar for a while now and Panny have had for ages. Leica and Hasselblad too have had a mag for ages. I think even Sigma have a users mag.So really it's Fuji copying others.

0 upvotes
calking
By calking (5 months ago)

Actually it's for fuji users so not copying.

0 upvotes
Graham Hill
By Graham Hill (5 months ago)

So you have to be an X Series camera owner to get this magazine?

0 upvotes
peter_jones
By peter_jones (5 months ago)

Seems not.

0 upvotes
Graham Hill
By Graham Hill (5 months ago)

Yes but the poorly worded title indicates that you do need one.

People get paid to write this poorly?

0 upvotes
tnun
By tnun (5 months ago)

they do. all over the world, in every field.

0 upvotes
KL Matt
By KL Matt (5 months ago)

The headline is slightly misleading I'll admit. I actually came here to figure out which it is: walled garden or free to all. But I wouldn't be so fast to proclaim this DPR writer's dimwitedness — making something that boils down to corporate owned content yada yada an actual controversial topic for your readership, no matter how you manage to do it, is actually quite brilliant. If the headline had read "Fuji publishes a free magazine for all" guess what BORING no one reads the article.

1 upvote
Ranford Stealth
By Ranford Stealth (5 months ago)

The wording is fine, Graham. Read it again..."OR considering your first x-series camera"....I don't think they'll be sending squads out to check! But if you think it's poorly worded maybe you should just give it a miss?

0 upvotes
JadedGamer
By JadedGamer (5 months ago)

Not any more than you needed the Hipstamatic app to read their free Snap magazine... but that was more of a "lifestyle"-mag with Hipstamatic-produced images in it.

0 upvotes
grumpycat
By grumpycat (5 months ago)

No zoom feature so it is useless on phone!

0 upvotes
day2012
By day2012 (5 months ago)

Have you tried the app? Or is there not a version for your phone?

0 upvotes
TakePictures
By TakePictures (5 months ago)

It does zoom on my iPhone.

0 upvotes
grumpycat
By grumpycat (5 months ago)

Sony android crap here no zoom!

0 upvotes
bavarius6
By bavarius6 (5 months ago)

Nice idea but HUGE downloads and crashes on my S3 when I try to open the magazine. I'm sure they'll improve it though.

0 upvotes
dpmaxwell
By dpmaxwell (5 months ago)

You think? I dunno... seems to me like the kind of thing that will get quietly & quickly abandoned once the company realizes how much money they are spending to create it with absolutely zero ROI. Seems more like a marketing department vanity project, really. But who knows, maybe this will turn their camera division around.

1 upvote
calking
By calking (5 months ago)

Camera division is on par with Oly, pany, sony, rich, etc. thanks tho.

1 upvote
KL Matt
By KL Matt (5 months ago)

I wouldn't be so sure about that, dpmaxwell. It all depends on how much budget is available for building the X brand, and how that brand equity is calculated. Sure they may move the funds elsewhere depending on the readership they get. But they'll move it into other interactive content with similar themes, probably with a different agency, who may or may not be better at executing the brief. Don't underestimate the value of brand building. So now they have the content, they need to promote it. This article itself is a huge win -- the test will be what happens next.

0 upvotes
Axibis
By Axibis (5 months ago)

Bravo Fuji.

0 upvotes
Vlad Didenko
By Vlad Didenko (5 months ago)

Well, the Android app experience is definitely not bravo. Nice try at best....

0 upvotes
calking
By calking (5 months ago)

Maybe people should learn to read on something larger than a 3" phone screen.

0 upvotes
Samuel Dilworth
By Samuel Dilworth (5 months ago)

A PDF, a PDF, my kingdom for a PDF!

6 upvotes
DanteRecknagel
By DanteRecknagel (5 months ago)

PDF isnt interactive. They should have used HTML 5.

1 upvote
plevyadophy
By plevyadophy (5 months ago)

@DanteRecknagel

Since when has PDF not been interactive???
I have some interactive PDF publications on my computer, and have had for years.
So what exactly do you mean by interactive (maybe we are lost in translation here)?

0 upvotes
bwian
By bwian (5 months ago)

True.
I don't like this kind of "interactivity" that doesn't bring any added information.
9 pages document for 42MB!

Why not just a PDF where we can read full articles and add some rich media?

1 upvote
JadedGamer
By JadedGamer (5 months ago)

He means that noone with sense of security turns on interactivity and scripts in Adobe Reader, since there are many trojans exploiting such holes in PDFs.

0 upvotes
Total comments: 48