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Apple's Jony Ive and Marc Newson design special edition Leica M

By dpreview staff on Oct 8, 2013 at 22:21 GMT
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Jony Ive, design mastermind at Apple, and Marc Newson, the creative force behind the thoroughly unconventional Pentax K-01, have collaborated with Leica to design a special edition Leica M for a good cause. The unique M will be sold at auction, at an event raising money for The Global Fund to fight AIDS, Tuberculosis and Malaria. The one-of-a-kind camera is the product of 85 days' work and nearly 1000 prototype parts.

The finished result is a good deal more restrained than Newson's last attempt at camera design, and betrays Ive's obsessive focus on details which is usually showcased in Apple's line of computers and mobile devices. But despite the eye-catching brushed aluminum shell and rounded accents, the finished camera is still unmistakably a Leica. What do you think of it? Let us know in the comments. 

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Press Release:

Leica Digital Rangefinder Camera designed by Jony Ive and Marc Newson to join more than 40 rare and exceptional objects in (RED) Auction at Sotheby’s New York

Money raised through the (RED) Auction will go towards the fight against AIDS in Africa

A truly unique Leica Digital Rangefinder Camera designed by Jony Ive and Marc Newson will join more than 40 other rare and diverse items in the (RED) Auction on November 23rd 2013. Based on the Leica M, the camera will be auctioned to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

Hundreds of models and prototypes were made in the development of The Leica M for (RED). The body and lens ultimately being machined from a custom engineered alloy. Presented with a perfectly textured anodized aluminum outer shell, the traditional leather waist, synonymous with Leica, has been replaced with a laser machined aluminum body. More than 21,000 hemispheres create a new and extraordinary aesthetic, while a total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this incredibly special camera. Delivering an uncompromised photography experience, the camera features a full-format CMOS sensor, high performance processor and new Leica APO-Summicron –M 50mm f/2 ASPH lens.

Jony said; “Leica represents the confluence of precision engineering, world-class lens technology and design principles which elevate both function and form. Designing this very special camera for the (RED) Auction has been a privilege for myself and Marc, and its sale on November 23rd will generate funds so critical to the fight to end AIDS.”

"With nearly 1000 prototype parts and more than 725 hours of manufacturing time, the winning bidder will own a piece of exquisite imaging history. The attention to each and every detail of this camera – from its outer shell to the magnificent optics – will delight a collector who appreciates the absolute pinnacle of craftsmanship", said Marc Newson.

Dr. Andreas Kaufman, Chairman, Leica, said: "We loved the collaboration with Jony and Marc. Their design sets a new and unprecedented standard in modern photography. As the only one ever to be produced, and boasting their unrivalled aesthetic, this Leica camera will truly create its own historic category when it goes under the hammer this winter."

The fundraising auction comes as the war against AIDS faces a critical battle: to deliver the first AIDS Free Generation since HIV was diagnosed 32 years ago. In 2003, new childhood HIV infections peaked with more than 1,500 babies born with HIV every day. For only 40 cents a day, mothers can be treated to prevent transmission to their unborn children, and just over 900 babies are now born daily with the virus. By 2015, that number can be almost zero.

Additional images

Via: Wired, Source: Sothebys
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Comments

Total comments: 358
12345
pictureAngst
By pictureAngst (6 months ago)

I love great design and I really want to love this unique camera...

...but...

A few months back I had a go at 3D modelling for the first time. I tried to use the primitives provided (cube, sphere, cone, etc) to build a watch casing that I had in mind. I then played with some basic features such as edge rounding.

No matter what I did though, the result looked like a slightly bloated and overly rounded imitation of what I had in my mind.

This camera reminds me of that experience.

Hope it raises millions though.

1 upvote
inevitable crafts studio
By inevitable crafts studio (6 months ago)

wow the round edges are ugly, the didnt get the design idea of a leica at all.

and the pentax guy .. come on ...why did they let him in this project anyway ?

i hope they raise some money, probably they are SO clever that they allready know that people witht hat mich money have bad taste ..

0 upvotes
joe6pack
By joe6pack (6 months ago)

I don't like the line of buttons. All looks the same. Hardly practical.

The lens that can focus to infinity is nice though.

0 upvotes
probert500
By probert500 (6 months ago)

infinity is so far away

0 upvotes
Dames01
By Dames01 (6 months ago)

Lovely camera. Great cause!

I hope it will go for lots of $$$.

2 upvotes
Photo Pete
By Photo Pete (6 months ago)

My full review:-

Poorly proportioned camera with some exotic finishes made for a worthy cause.

1 upvote
ksgant
By ksgant (6 months ago)

Came here expecting tons of people not getting that it's a one-off design for a specific thing that will be auctioned off for a charity. I was not disappointed.

It's a wonder that most of you can still see, with how far your eyes rolled back in your heads...or have fingers left with how fast you just HAD to get to forums and type out your indignation over all this!

2 upvotes
AlanG
By AlanG (6 months ago)

I think we all get the point. That doesn't justify a stupid useless surface exercise being passed off as some kind of worthwhile design.

2 upvotes
JohnEwing
By JohnEwing (6 months ago)

But hey, we've all enjoyed poking fun at it.

0 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (6 months ago)

Mark Nuisance obviously does not do market research but is trying to make sculptures out of utilitarian objects where his ugly style of form is more important than function. Marc... stick to making smooth objects for toddlers.

4 upvotes
Dames01
By Dames01 (6 months ago)

Trolls have inherently no idea what design actually means...

0 upvotes
andy amos
By andy amos (6 months ago)

Does that make Mark, whoops, I mean, "Marc" Newson a troll, as its pretty obvious he hasn't got a clue......second time round too! The K01 was actually even more ugly in reality than the pictures made out. God help Leica! Or is that, god helps trolls! I wish I was god!

Comment edited 11 minutes after posting
0 upvotes
ronis
By ronis (6 months ago)

Do you mean,trolls made it?

0 upvotes
Model Mike
By Model Mike (6 months ago)

Don't diss my K-01, please - it's lovely :-)

0 upvotes
Jim Evidon
By Jim Evidon (6 months ago)

Laser machine body texture instead of leather? You don't want to use this in chilly weather without gloves. The lens barrel looks like a Sony product. It's the one thing that annoyed me most when I had an NEX5N. No tactile difference between the focus ring and the aperture ring. Recessed shutter dial and shutter release? Again, another ergonomic backward step. It's not the smartest design to come out of a camera factory. I'll stick with my M8, thank you. If I felt like spending over $7500 for a new camera body, it would be an M type 240 and not this product of styling over function. But as a fund raiser for people who must have the latest collectors' item and don't want it to look like just another Leica, it does have a unique look.

"If you have to ask how much it cost, you can't afford it"....J.P. Morgan

0 upvotes
leisurefix
By leisurefix (6 months ago)

Are people deliberately missing the point? Only one camera has been made, which will be sold at auction. The first (RED) auction made over $40million, so it is likely that this camera will be considerably more than $7500.

4 upvotes
expressivecanvas
By expressivecanvas (6 months ago)

"Are people deliberately missing the point? Only one camera has been made, which will be sold at auction."

So, I suppose you think the point then is that when someone designs something that is crap, looks like crap, and appeals to only a small few, then it is prime for charity? I happen to believe that charities deserve much better! For instance, a beautiful Leica-designed Leica with just one simple feature indicating it is a 'one-off' collector's item would be the more logical way to go. A collector's item for a charity should appeal to as many people as possible to drive the price up. THAT is the point.

1 upvote
Indulis Bernsteins
By Indulis Bernsteins (6 months ago)

Agreed, like a titanium-bodied Leica, made in the 3D spark-erosion workshops of some Formula 1 car maker (maybe from parts of a car that won the F1). Now THAT would be cool, practical, retain the classic design of the Leica, and still be valuable, because it just isn't practical to manufacture.

0 upvotes
skytripper
By skytripper (6 months ago)

A thoroughly boring and uninspired design. Jony Ive should stick to designing computers.

4 upvotes
Ferling
By Ferling (6 months ago)

I was about to make a cheesy comment regarding a "Wooden Grip and Gold Logo", but it's a good thing I didn't. :)

However, I'm torn with taking this at face value: "...when it goes under the hammer this winter."

Kidding aside. I'm glad to see these efforts are for a charitable cause. It is a handsome work.

0 upvotes
rurikw
By rurikw (6 months ago)

Would be nice to know more about the 561 models. What of? How related to the <1000 prototype parts? I am sure it's lovely but to appreciate the material and the craftsmanship you need to get to hold it. The design is only part and hard to judge from low res pics. Certainly looks like a well honed interpretation of Leica aesthetics. Like the softness of its boxiness, the rounded edges that go on the lens as well. Couldn't they have made 10 of them and put them on show in the world's biggest design museums and let people hold them for 10$ a minute? The upper left pic on additional images seems to be of an earlier prototype, fortunately they did away with the crease on the top plate on the final model?

0 upvotes
GabrielZ
By GabrielZ (6 months ago)

Its aesthetic resembles that of a 1950s/60s portable radio. From the smoothed out curves of the whole body and lens, to the control dials on top, to the laser-etched body texture, which resembles that of a speaker grill...I wonder if they looked at such retro-radios for design inspiration? Anyway that's what this project remind's me of.

1 upvote
DotCom Editor
By DotCom Editor (6 months ago)

Pretty dumb.

0 upvotes
Vadimka
By Vadimka (6 months ago)

don't be so hard on yourself.

6 upvotes
massimogori
By massimogori (6 months ago)

Two good things in a single shot:

1) The money will go for charity;

2) they'll make just one victim.

9 upvotes
Mescalamba
By Mescalamba (6 months ago)

+1 Thats spot on! :D

0 upvotes
Model Mike
By Model Mike (6 months ago)

Never laughed so much on a thread. Keep em coming :-)

0 upvotes
Jimmy jang Boo
By Jimmy jang Boo (6 months ago)

An Apple camera dressed up as a Leica (phone and apps not included).

In the name of charity, wouldn't it be more noble for Apple to write a check for the equivalent of what they invested in this collusion with Mr. Marky Marc??

2 upvotes
pcblade
By pcblade (6 months ago)

Leica and Apple collaboration is about craftsmanship : the product of their work has been set to auction for charity, but is also a true craftsmanship statement.

Comment edited 37 seconds after posting
1 upvote
Artistico
By Artistico (6 months ago)

I like the idea of making just a single one. Makes it more special. As far as the design goes, I wouldn't want it for myself as it's not to my tastes, but I still think it's good design.

2 upvotes
AbrasiveReducer
By AbrasiveReducer (6 months ago)

I think it looks ok. What troubles me is that people who don't like it are not entitled to their opinion. They "hate" which is nonsense--the idea that somebody harbors hatred for an object, this week's electronic toy.

If people can be fans of companies--not just giving them money but promoting their products for free--surely a person is entitled to not like something.

Of course this is all about publicity and any publicity is great. Get people talking.

0 upvotes
Sir Nick of High Point
By Sir Nick of High Point (6 months ago)

Yes, this! Simple, elegant design. Too bad it's digital.

0 upvotes
JohnEwing
By JohnEwing (6 months ago)

I suppose you have to look at it as pretext for someone to spend a lot of money. As such, it doesn't matter whether it works or not. Chances are that it will, of course, although the chances of hooking a flash up to it look slim.

Looking at it as an objet d'art it's halfway OK, a sort of ectoplasmic rendering of what was once a Leica. Kinda peely-wally for my taste, and the bluish bands at top & bottom of the VF jar a bit. But the artistic value (whatever that is) doesn't matter. As was remarked in an NYT review a few years ago, the prices of paintings do not show how much they're worth but how little money matters to the people who buy them.

I hope, though, that whoever buys it removes the battery before it goes in the vault. Assuming, of course, that they ever put the battery in. But them Leica will do that for them.

Comment edited 59 seconds after posting
2 upvotes
Roland Karlsson
By Roland Karlsson (6 months ago)

I do not know. I really do not know. Hmmmm .. but I assume wearing white clothes is a must if you shall use this one. And if you are dark haired, a white cap over the hair. Maybe wearing all black, and being dark skinned is an option also.

It does not look bad. On the contrary actually. It is just hard to find a matching environment and a matching photographer.

1 upvote
dyoon153
By dyoon153 (6 months ago)

nah, clothes don't matter much. you just need to have iPhone 5 or 5s as a match.

Jokes aside, really, I know what you mean. I can picture someone wearing white (or any bright grey toned) suit pulling out this camera...

0 upvotes
JDThomas
By JDThomas (6 months ago)

Maybe David Byrne will buy it?

0 upvotes
SWSF14
By SWSF14 (6 months ago)

It looks like a character from the next Pixar movie about talking cameras inside the basement of a diabolical collector.

But it's for a good cause. Yes, there is still some good in the world.

0 upvotes
G1Houston
By G1Houston (6 months ago)

This is just stunning. Beautiful!

9 upvotes
zerostudio
By zerostudio (6 months ago)

“If your hate could be turned into electricity, it would light up the whole world.”

― Nikola Tesla

2 upvotes
leisurefix
By leisurefix (6 months ago)

The bickering and criticism by such a large number of people here is just crass and depressing. I am not particularly philanthropic, but I will defend those that are.
These two designers have given up a huge amount of their time to curate a charity auction. Leica has collaborated with them to create one camera for inclusion in that auction. They should all be applauded for their willingness to help a good cause. The functionality, usability, or whatever of the camera is very much secondary to the creation of an object that all people involved hope will sell for as much money as possible (for the good of the charity).

4 upvotes
Jogger
By Jogger (6 months ago)

Oh come on, this is a huge publicity stunt. Apple could easily donate one day's worth of profits to the cause.. but, no, that would not generate a large enough PR window leading up to the auction.

Bill Gates has donated more of this own time and money to causes than Apple has ever done... did you know that Steve Jobs shunned donating money to charity?

12 upvotes
JDThomas
By JDThomas (6 months ago)

It means very little when multi-billion dollar corporations do things like this. Any money they "lose" by donating they get back from a tax write-off.

Corporations like Apple are not philanthropic. They are out for publicity. Period.

What is really philanthropic about rich people throwing money at a one-of-a-kind camera? If they REALLY cared they would just GIVE the money away.

Real philanthropy is someone with little money giving whatever they can, be it time or money to a charity while the rest of the world never acknowledges or even knows about it.

2 upvotes
leisurefix
By leisurefix (6 months ago)

I see the main player in the production of this item being Leica, who are far from a multi billion corporation. I had not heard of Jony Ive before, and have no Apple products (their products always seemed rather expensive). From my perspective upon reading the Sotheby web site dedicated to this I thought it a wholly commendable venture.
Any donation is worthwhile, this "real philanthropy" concept is quite ridiculous. A pound is still a pound regardless of how wealthy the giver.
The side-note about Bill Gates: I quite agree, the work he has done with his wife is hugely impressive. I knew very little of Steve Jobs beyond the obvious of being the dead co-founder of Apple.

0 upvotes
JDThomas
By JDThomas (6 months ago)

Do you even know what "philanthropy" means? It has nothing to do with money. It's about caring for humankind.

This is all about generating publicity regardless of whether it's Apple or Leica they aren't doing it for their love of humanity.

2 upvotes
leisurefix
By leisurefix (6 months ago)

I do know what philanthropy means, although its use is seen as a little archaic in the UK. It encompasses many facets, money is most certainly one of them. Perhaps you were thinking of altruism when you say "It has nothing to do with money."?

1 upvote
liquid stereo
By liquid stereo (6 months ago)

leisurefix:

As a design object, I find this thing to be hideous. What's wrong with saying that?

This has nothing to do with Apple. Its about those who subscribe to form over function. And really principle over form or function.

Why is it here on DPR? Are we being goaded into bidding on the object? Its because its news. Surely we can offer opinion on news.

0 upvotes
unknown member
By (unknown member) (6 months ago)

"Oh come on, this is a huge publicity stunt. Apple could easily donate one day's worth of profits to the cause.. but, no, that would not generate a large enough PR window leading up to the auction."

Uh, this camera and story has nothing to do with Apple.

0 upvotes
JDThomas
By JDThomas (6 months ago)

Philanthropy literally means "love of humankind". I'm not confusing it with altruism. Altruism is often resultant from true philanthropy.

You are simply parroting "philanthropy" as a word that corporations use to make their marketing schemes sound more admirable. While the donations are a good thing, I guarantee you they would not be doing it if they received no direct benefit. No for-profit corporation can be truly philanthropic.

0 upvotes
Optimal Prime
By Optimal Prime (6 months ago)

One question: what's the starting bid at the 'auction'?

I'm thinking of getting two for my 8yo twins.

0 upvotes
comet suisei
By comet suisei (6 months ago)

if it was pink then i would get one

0 upvotes
liquid stereo
By liquid stereo (6 months ago)

Jony Ive should give back all his awards. The guy is a design goofball.

First IOS 7 and now the POS M.

He really did need Steve Jobs to say "no, that's a turd."

11 upvotes
xMichaelx
By xMichaelx (6 months ago)

Agreed. Form over function at all times.

1 upvote
unknown member
By (unknown member) (6 months ago)

It just goes to show that products at Apple are the result of much greater input beyond Mr. Ive, and especially when Steve Jobs was around.

This is an awfully designed camera and it also makes me wonder if Mr. Ive has ever even done any serious photography or used a camera beyond a point and shoot.

0 upvotes
EasyClick
By EasyClick (6 months ago)

I quite like it. It looks simple but I'm sure a lot of attention has been brought into it. It really looks like a camera from the future and everyone is wearing white jumpsuits.

0 upvotes
sapralot
By sapralot (6 months ago)

Works like a charm... With a light gray wall displayed on the screen. :-)

Seriously, the end justifies the means.

0 upvotes
falconeyes
By falconeyes (6 months ago)

Now, Jony brought to cameras what he brought to iOS. Jony, please, focus with what you are great at: designing computer hardware.

In an interview ( http://www.theverge.com/2013/9/19/4748572/apple-jony-ive-ios-7-interview ) Jony describes his philosophy ("objects whose forms don't hint at what they do"). And that's the problem, both for a UI and for tools: their forms SHOULD hint at what it does ...

And a camera is a tool.

Comment edited 49 seconds after posting
5 upvotes
unknown member
By (unknown member) (6 months ago)

Thing is Mr. Ive is just one part (and a very overrated one at that) of the design process at Apple, thankfully, otherwise Apple's products would be designed equally as bad. Thankfully, they are not.

0 upvotes
topstuff
By topstuff (6 months ago)

The comments below are, in the main,very very depressing...

Is Photography not a creative thing?

Is it not fair to assume that aesthetic issues, or design issues, are a subject that should resonate with creative people?

If so, how is it that so many people so HATE CHANGE ?? Why do so many people accept the fact that camera design has not essentially changed for 60 years?

Why are people so accepting that the black plastic lump that is every single DSLR on the market, is so universally clunky and ugly?

And why is it whenever anything comes along that simply questions this ethos, it gets shot down by DPR?

The degree of conservatism and neophobia on DPR always surprises me. Maybe it shouldn't. Maybe this is truly a place for gear heads and their black plastic boxes, scared of change and the shock of the new.

As for Jony Ive's interpretation of Leica, It is pleasant and nice enough. Infinitely more attractive as an object than any Canikon out there, that is for sure.

2 upvotes
groucher
By groucher (6 months ago)

You seem to have answered your own question. There are no DSLRs out there that can compete with the aesthetics (or handling) of the classic early 80s metal SLRs such as the Nikon F or Olympus OM series. The bloated lumps that we have today are bloated lumps because they are full of 'features' that have little to do with photography and which are worse than useless as they get in the way of what you want to do. You can avoid using 95% of these features but you still have to carry the bloated lump around with you.

Personally, I don't hate change as you put it - but I dislike featureism. Full marks to Leica for generally avoiding this and not changing too much over the years. This Applified effort is a cosmetic exercise that has not improved the look of the camera as far as I'm concerned.

1 upvote
Hugo808
By Hugo808 (6 months ago)

"Why are people so accepting that the black plastic lump that is every single DSLR on the market, is so universally clunky and ugly?"

It's form following function. Until we evolve different hands you can't really change things that much without making them harder to use, apart from bright colours - but that can attract unwelcome attention. And there is corporate branding which accounts for a lot of customer loyalty as familiarity is easy to get the hang of. Change the interface with every model and people will flock to the competition in droves.

Black and clunky is here to stay!

1 upvote
Kabe Luna
By Kabe Luna (6 months ago)

As much as I like the look of classic, minimalist SLR and rangefinders, I actually far prefer the feel and ergonomics of the SLRs ushered in by the AF generation. They are vastly easier to hold for long periods, generally lighter and provide easier access to controls. I have no attachment to anything except whatever is best. When a form factor and/or UI comes along that makes photography easier and more enjoyable, I'll be first in the queue.

0 upvotes
unknown member
By (unknown member) (6 months ago)

"The comments below are, in the main,very very depressing... Is Photography not a creative thing?"

A camera is first and foremost a tool, and a tool used to create something. Design that makes a tool more difficult to use is awful design.

0 upvotes
M Jesper
By M Jesper (6 months ago)

Form over function would suggest they succeeded at the former. (excuse the pun) ... They did not.

1 upvote
Alexander St
By Alexander St (6 months ago)

Camera for women. Not functional for serious work. Marc Newson should do this work alone...........

0 upvotes
M Hamilton
By M Hamilton (6 months ago)

Are you implying that women can't do serious work?

0 upvotes
inevitable crafts studio
By inevitable crafts studio (6 months ago)

i could if you want me to ..

0 upvotes
frenchdream
By frenchdream (6 months ago)

It seems having been designed exclusively for a US collector. The focusing ring shows distances in feet only...

Comment edited 30 seconds after posting
1 upvote
Marty4650
By Marty4650 (6 months ago)

I know Marc Newson's design made the Pentax K-01 such a huge hit.

8 upvotes
RichardBalonglong
By RichardBalonglong (6 months ago)

Well... The designers are into minimalism, and they delivered a simple yet striking camera... I say, this camera is beautiful in its nature... Are whiners expect something like a Transformers camera?

3 upvotes
ProfHankD
By ProfHankD (6 months ago)

Continuing the designer-repackaging-of-an-existing-product trend.... Meh. At least this one's for charity, unlike the Hasselblad Lunar and Stellar.

"As the only one ever to be produced, and boasting their unrivalled aesthetic, this Leica camera will truly create its own historic category when it goes under the hammer this winter." -- in other words, they're hoping it will go for the highest price ever paid for a camera. Maybe it will?

0 upvotes
JohnEwing
By JohnEwing (6 months ago)

Tell you what, I'll swap it for my Walter Dorwin Teague Beau Brownie.

0 upvotes
Greg Henry
By Greg Henry (6 months ago)

I'm just wondering if it's possible for Jony Ive to say anything about anything without sounding like he's tripping on Heroin at the moment (reading above - I'm guessing not).

Aside from that however, and I am one who normally enjoys objects that look like "art" - I have to say this looks like something I'd see in an advertisement from Toys-R-Us for a Black Friday sale for a child's toy camera. I can perhaps see a 14 year old Japanese girl wearing one of these around her neck, though. So maybe there are enough of them with wealthy Fathers to justify the cost of developing it.

Comment edited 1 minute after posting
2 upvotes
Riezer
By Riezer (6 months ago)

Newson and cameras:-) 'nuff said...
And the iPod-like mode dials ROFL

I do hope they raise a nice amount of money.

2 upvotes
expressivecanvas
By expressivecanvas (6 months ago)

The reason for the failure of the Pentax Brick, errr, K-01... hiring Marc Newson to design it.

2 upvotes
expressivecanvas
By expressivecanvas (6 months ago)

The new Fisher-Price toddler's toy camera... oh wait, this thing is real?

5 upvotes
Mark Alan Thomas
By Mark Alan Thomas (6 months ago)

The “Fisher-Price” meme was already old, overused, unfunny, and not clever 20 years ago.

1 upvote
Charrick
By Charrick (6 months ago)

Good ol' Marc Newson...the man who shouldn't have a job but somehow still does!

1 upvote
Jogger
By Jogger (6 months ago)

Apple and Leica, the two most pretentious brands out there... sounds like a perfect marriage

6 upvotes
unknown member
By (unknown member) (6 months ago)

Apple actually delivers the goods and is affordable for most people.

3 upvotes
Alexander St
By Alexander St (6 months ago)

I am not sure

0 upvotes
Magnus3D
By Magnus3D (6 months ago)

Not quite, third party manufacturers like Samsung, Intel and many others delivers to Apple and all Apple does is assemble it for you in a shiny box and slap on a fruity logotype for which you happily pay their premiumprice.

0 upvotes
unknown member
By (unknown member) (6 months ago)

"I am not sure."

I've always been of the opinion that if I am not sure about something that it doesn't even make sense to say "I am not sure" about something, never mind trying to discuss it.

0 upvotes
unknown member
By (unknown member) (6 months ago)

"Not quite, third party manufacturers like Samsung, Intel and many others delivers to Apple and all Apple does is assemble it for you in a shiny box and slap on a fruity logotype for which you happily pay their premiumprice."

You obviously know very little about Apple. Your "shiny box and slap on a fruity logotype" is indicative of the kind of rhetoric you get from those that simply hate Apple.

0 upvotes
fad
By fad (6 months ago)

I photograph in the streets of downtown Manhattan, around SOHO. A camera this stylish would be very practical for blending in and being accepted.

The camera we will use today is an ugly piece of retro mechanical equipment with a user interface only it's mother can love and software that is careless and no joy to use.

Let us hope that camera designers learn from this effort.

0 upvotes
Mike Yorkshire
By Mike Yorkshire (6 months ago)

Of course you wouldn't "blend in" with a camera like this! There are many more unobtrusive camera designs than this monstrosity.

2 upvotes
inevitable crafts studio
By inevitable crafts studio (6 months ago)

that was sarcasm ..

0 upvotes
fad
By fad (6 months ago)

Yes, I would most definitely blend in. Because down here people value originality, uniqueness, high style and self-expression. Not looking like every other tourist, pro, student, artist. paparazzo and wannabe, not to mention gear dork, there is.

People of a creative and fashionable bent would smile to be photoed by such a camera.

0 upvotes
inevitable crafts studio
By inevitable crafts studio (6 months ago)

fad, you cant be serious ^^

i never ever met a wannabe thats so deeply honest and naive telling me that he is a wannabe. a guy that seriously wants to blend into an artist community by impressing them with an artsyfartsy leica cam.

oh my god now i get why people talk about leica owners like they do sometimes.

sorry dont want to offend you but as you like it to be like that i guess youre not offended anyway hehe

edit: sorry, another thing is you think using unobstrusive pro gear compared to lets say this leica makes you a wannabe ? i mean, seriously? no kidding? ;)

Comment edited 3 minutes after posting
0 upvotes
Percival Merriwether
By Percival Merriwether (6 months ago)

Once again, form over function.

4 upvotes
keith james taylor
By keith james taylor (6 months ago)

That IS class...!

1 upvote
chillgreg
By chillgreg (6 months ago)

Is it April 1st?

5 upvotes
Dimit
By Dimit (6 months ago)

Elegant
Minimalistic
Unique
For people who appreciate harmony in every sinle thing around.
...now I can finally get my divorce,I'll have something better to play with..

2 upvotes
Paul Guba
By Paul Guba (6 months ago)

I will call it like I see it. Ugly. Looks like a bad 3-D rendering.

Comment edited 49 seconds after posting
11 upvotes
Total comments: 358
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