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Sony introduces large-sensor 'high-zoom' Cyber-shot RX10

By dpreview staff on Oct 16, 2013 at 06:00 GMT
Sony RX10
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Sony has announced an addition to its RX-series of premium fixed-lens cameras, the Cyber-shot DSC-RX10. With the same 1" sensor as the RX100 II, the RX10 offers a Carl Zeiss Vario Sonnar T* 24-200mm equivalent zoom lens with an F2.8 constant maximum aperture. It uses a Bionz X image processor with offers improvements in resolution, noise reduction, and diffraction reduction. Other features include a tilting 3-inch LCD, OLED electronic viewfinder, Wi-Fi with NFC, and 60p video recording. Sony expects the RX10 to become available for purchase in November with a $1300 MSRP.

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Press Release:

Sony Adds High-Performance Zoom Camera to Acclaimed Cyber-shot® RX Line

New RX10 Model Combines Versatile 24-200mm (35mm equivalent) F2.8 Lens with Legendary RX Series Image Quality

SAN DIEGO, October 15, 2013 Sony’s new Cyber-shot RX10 camera adds a high-zoom model to its premium line of Cyber-shot RX series cameras.

The new camera features a 1.0-type, 20.2 effective megapixel back-illuminated CMOS sensor combined with an impressive 24-200mm (35mm equivalent) F2.8 Carl Zeiss® Vario Sonnar T* zoom lens to deliver the ultimate combination of performance and versatility in a high-zoom camera, giving photographers the ability to shoot impressive high-resolution still images and crisp, clear full HD videos with ease. 

This unique pairing of large, high-resolution sensor and premium zoom lens is complemented by an advanced BIONZ™ X processing engine and AF system, ensuring that all content shot with the new RX10 camera – still images and full HD videos alike – is richly detailed, crisp, and continually in focus.

“The innovative new RX10 high-zoom camera is a natural extension to our popular RX family of products, carrying on its legacy of balancing compact size and high-performance imaging in the ultimate package,” said Patrick Huang, director of the Cyber-shot camera business at Sony Electronics. “It’s an unparalleled all-around performer that will leave enthusiasts, hobbyists and even professionals reaching for their DSLRs less and less.”

Sensor and Lens

The new RX10 camera shares the same high-resolution, 1.0-type 20.2 megapixel Exmor ® R CMOS sensor used in Sony’s popular RX100 II compact camera. About 4x the size of a standard compact camera sensor, it excels in producing high quality images in all types of lighting conditions. The BIONZ X processor is about 3x faster in processing speed compared to previous BIONZ predecessors, and reinforces the impressive image quality of the sensor by applying new detail reproduction technology and area-specific noise reduction.  It also utilizes diffraction-reducing technologies, which compensates for the lens diffraction at smaller apertures.   

The fixed Carl Zeiss Vario Sonnar T* 24-200mm lens offers superb clarity and resolving power, with a wide F2.8 maximum aperture across the entire zoom range that delivers extra brightness and bolsters low-light capabilities. The wide aperture combined with a seven-bladed iris diaphragm allows for easy creation of professional-looking photos with smooth, defocused backgrounds.

AF System, EVF Viewfinder and LCD

The new Cyber-shot RX10 camera features an extremely speedy and responsive new contrast-detection autofocus system thanks to a new-generation Direct Drive SSM (Super Sonicwave Motor) mechanism that works with the Exmor R CMOS sensor and powerful BIONZ X processor.   

Additionally, the camera has lock-on AF that accurately tracks moving subjects, even if they disappear momentarily from the frame. Users also have a choice of three selectable sizes for the spot AF frame, cutting the risk of accidental focus errors with very small subjects. It also has an upgraded ‘Eye AF’ that ensures crisp portraits focused accurately on the subject’s eyes. 

The new RX10 high-zoom camera can shoot at up to 10 frames per second with continuous autofocus. This capability combined with the advanced AF and versatile 200mm, constant aperture F2.8 lens makes it an outstanding choice for shooting fast action and sports.

The camera also features a high-contrast OLED Tru-Finder™ that provides crisp edge-to-edge visibility and a wide viewing angle of about 33°, as well as a clear, bright 3.0-type White Magic™ LCD tilts up or down for easy framing for even more compositional freedom.

Impressive Full HD Video Shooting

The Cyber-shot RX10 camera has a host of advanced HD video shooting capabilities, including the ability to capture full HD video either 60p (AVCHD progressive) or a cinematic 24p frame rate, with full control over P/A/S/M exposure modes. Additionally, the camera can read and process data from every one of the large sensor’s pixels to create extremely smooth, highly-detailed Full HD videos. It also has a ‘clear’ HDMI® output which allows footage to be reviewed on an external monitor or recorded to a separate storage device.

The RX10 has an audio level meter with adjustable levels to ensure that movies sound as good as they look and there’s a microphone jack and headphone output for accurate level monitoring. Further, the RX10 model is compatible with the XLR-K1M adapter, which takes users into the world of pro-quality sound recording and allows for the addition of an external microphone via a balanced XLR terminal.   

Design and Control

Aesthetically, the new Cyber-shot RX10 features a variety of fully customizable controls and settings that offer DSLR-like flexibility for advanced users. The lens itself has a manual control ring that can be used for zoom or focus control, as well as a dedicated aperture ring that can be set to ‘stepped’ (clicking) or smooth and silent (very useful for movies) when making adjustments.

The camera has six different customizable buttons plus a top-mounted LCD for instant confirmation of exposure and other key settings. The camera has a premium feel thanks to its light, rigid magnesium alloy build, and is also dust- and moisture-resistant for use in outdoor situations.

Wi-Fi and Other Convenient Features

The RX10 model has on-board Wi-Fi for easy connection with any iOS or Android™ smartphone, and features NFC (Near Field Communication) one-touch for simple connection to NFC-enabled Android devices. Consumers can share photos wirelessly on a connected mobile device, HD TV or home networked devices.  Additionally, a connected phone can be used as a smart remote control to fire the camera’s shutter. 

The new camera plays back high-resolution still images directly on a connected 4K television, offering four times the detail of Full HD. It also features support for TRILUMINOS™ Color, delivering an impressive variety of rich, natural colors when content shot with the camera is played back on a compatible BRAVIA™ television with TRILUMINOS Display.

There’s a range of compatible accessories for the RX10 camera including the new LCJ-RXE premium jacket case that protects the camera from dust and knocks. Additionally, the ECM-XYST1M Stereo Microphone can be attached via the camera’s Multi Interface Shoe™ for crisp dialogue and ambient sounds while shooting HD video, and the HVL-F43M  flash and HVL-LEIR1 Video IR light ideal for capturing subjects and taking creative shots in low light.

Pricing and Availability

The Sony Cyber-shot RX10 high-zoom camera will be available for purchase this November for about $1300. The new camera and all compatible accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit www.blog.sony.com for a full video preview of the new Sony RX10 camera and follow #SonyCamera on twitter for the latest α camera news.

Product specifications

Price
MSRP$1299.99 / £1049
Body type
Body typeSLR-like (bridge)
Body materialMagnesium alloy, composite
Sensor
Max resolution5472 x 3648
Other resolutions4864 x 3648, 5472 x 3080, 3648 x 3648, 3648 x 2736, 3648 x 2592, 3648 x 2056, 2544 x 2544, 2736 x 1824, 2592 x 1944, 2720 x 1528, 1920 x 1920, 640 x 480
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels20 megapixels
Sensor photo detectors21 megapixels
Sensor size1″ (13.2 x 8.8 mm)
Sensor typeBSI-CMOS
ProcessorBionz X
Color spacesRGB, AdobeRGB
Color filter arrayPrimary color filter
Image
ISOAuto (125 - 12800), manual (125- 12800)
White balance presets9
Custom white balanceYes
Image stabilizationOptical
Uncompressed formatRAW
JPEG quality levelsStandard, fine
File format
  • JPEG (DCF 2.0, EXIF 2.3)
  • Raw (Sony ARW 2.3)
Optics & Focus
Focal length (equiv.)24–200 mm
Optical zoom8.3×
Maximum apertureF2.8
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (6.6x)
Manual focusYes
Number of focus points25
Screen / viewfinder
Articulated LCDTilting
Screen size3
Screen dots1,228,800
Touch screenNo
Screen typeWhiteMagic
Live viewYes
Viewfinder typeElectronic
Viewfinder coverage100%
Viewfinder magnification0.7×
Viewfinder resolution1,440,000
Photography features
Minimum shutter speed30 sec
Maximum shutter speed1/3200 sec
Exposure modes
  • Auto
  • Program auto
  • Aperture priority
  • Shutter priority
  • Manual
Scene modes
  • Portrait, Anti Motion Blur, Sports Action, Macro, Landscape, Sunset, Night Scene, Hand-held Twilight, Night Portrait
Built-in flashYes
Flash range10.20 m
External flashYes (Multi-interface shoe)
Flash modesAuto, fill-flash, slow sync, rear sync, off
Drive modes
  • Single-shot
  • Continuous
  • Speed priority continuous
  • Self-timer
  • Self-portrait
  • Bracketing
Continuous drive10 fps
Self-timerYes (2 or 10 sec, continuous)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±3 (at 1/3 EV steps)
AE Bracketing±3 (3 frames at 1/3 EV, 2/3 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (60p, 60i, 24p) ,1440 x 1080 (30p), 640 x 480 (30p)
FormatMPEG-4, AVCHD
MicrophoneStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC, Memory Stick Duo/Pro Duo/Pro-HG Duo
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (micro-HDMI with 4K still and uncompressed HDMI output)
WirelessBuilt-In
Wireless noteswith NFC and remote control using PlayMemories Mobile app
Remote controlNo
Physical
Environmentally sealedYes
BatteryBattery Pack
Battery descriptionNP-FW50 lithium-ion battery and charger
Battery Life (CIPA)420
Weight (inc. batteries)813 g (1.79 lb / 28.68 oz)
Dimensions129 x 88 x 102 mm (5.08 x 3.46 x 4.02)
Other features
Orientation sensorYes
Timelapse recordingNo
GPSNone

Additional images

177
I own it
298
I want it
40
I had it
Discuss in the forums

Comments

Total comments: 114
Gesture
By Gesture (6 months ago)

$900 is MORE than enough.

1 upvote
mosc
By mosc (6 months ago)

exactly my thoughts.

1 upvote
TheBaldEagle
By TheBaldEagle (6 months ago)

Sony should make it less than $1,000 to win more market share (create a win-win situation) and make more accessories with affordable prices (driving more sales). They can sell it for a million dollars but if nobody buys it then no body would be happy. They should try making money with affordable products like flashes, shotgun mic, vertical grip, DVD video lessons for this camera, competitions using this camera , books, camera bags, polo shirts, cameraman vests etc....

0 upvotes
barack
By barack (6 months ago)

sony never learn... with no questions
way oh way the price stay the same like a cartel.
and not learn from apple. low the price catch the market by surprise,
and you have succeed. now with app's to make $$ and the tech u win big time.
the number one goal is to have as many as you can devices out there...
some one there need to go home seriously,
$$$camera vs computer$$$???????? come on now

1 upvote
ric63
By ric63 (6 months ago)

Well Sais Barack :-)

0 upvotes
IGOR63
By IGOR63 (6 months ago)

Great versatile compact camera , it is immediately obvious , such a need for taking pictures while traveling , there's virtually no time to change lenses , and the like are always great shots as a reflex , but put a huge minus , no navigator (GPS / GLONASS), and without it, this half-hearted versatility for the money I do not need . Shoot in different places, traveling the world , and for me personally instead fashioned Wi-Fi is needed to store the coordinates navigator shooting , then at home to have to always remember , and where am I , it nasnimal . When producers from SONY Nabala with Wi-FI and can remember about GPS . And even if you do it's best to monitor folds back like a video camera in the side scrolling , or like Sony SLT-A77 ( A99 ) , I say , because not a single camera and not just SONY used, and fold back the monitors also.

0 upvotes
Shutterbug108
By Shutterbug108 (6 months ago)

Can Canon make a superzoom bridge camera with a smaller sensor of 10 x 7.5 mm ( 4:3 ) and with a longer 20x optical zoom ? Price it at around $600 and it will sell.

0 upvotes
yabokkie
By yabokkie (6 months ago)

Canon have 2/3" broadcasting (like 14-22x zoom for 30,000 US) market and low-end small sensor ultra zooms, too.
Canon 50x zoom: SX50 HS
Pana 60x zoom: DMC-FZ70
http://www.usa.canon.com/cusa/professional/products/lenses/broadcast_lenses/remote_control_lenses/application_a

Comment edited 3 minutes after posting
0 upvotes
John Miles
By John Miles (6 months ago)

Rated FZ50 (-2) http://www.dpreview.com/forums/post/52339583

This is a superb F2.8 offering with a useful zoom range. I'd prefer a manual zoom lens of longer reach, and the instant EV calibration via a front wheel under the shutter, si I could maintain a camera stabilising grip with my thumb and three fingers on the grip.

1 upvote
guyfawkes
By guyfawkes (6 months ago)

As long as the Zeiss lens is of equivalent quality, this could be a genuine successor to the lovely R1. True this had an APS sensor of 10meg, but the huge advances in sensor technology and processing engines could even things out, and probably it will even be better. Can't wait to see a dpreview.

I have a gut reaction that my bank account will have a little dent in it soon! Oh, but there are the new full frame Alpha 7 and Alpha 7R E mount cameras. Choices, choices.

Comment edited 48 seconds after posting
4 upvotes
TheBaldEagle
By TheBaldEagle (6 months ago)

New Gold standard for All in one Super-zoom camera category
!

5 upvotes
ric63
By ric63 (6 months ago)

I agree.
However dpreview rarely gives gold awarsds to Sony

0 upvotes
owenleve
By owenleve (6 months ago)

Camera looks awesome. 'Maybe high priced' but have you priced a pro 2.8 lens lately? This looks like a camera someone like my self can get excited about. Great focal length. Excellent image quality from a sharp lens and a LOT less to carry around. Thinking personal travel, backup camera, etc.

7 upvotes
justmeMN
By justmeMN (6 months ago)

Hmmm. An advanced video camera that also shoot still pictures? It sounds like that's its niche.

0 upvotes
Jimmy jang Boo
By Jimmy jang Boo (6 months ago)

$1200 is absurd.

4 upvotes
streemcat
By streemcat (6 months ago)

Zeiss 2,8/24-200 for $1200 is bargain

1 upvote
Impulses
By Impulses (6 months ago)

First thought: Damn, it's about time someone built a bridge camera like that, and it's not at all surprising that Sony did it... But that price is whacky!

Second thought: Well, that price is actually not so whacky... True, a Panasonic FZ200 is like a third of the price, but a more apt comparison might be something like a G5/G6 plus the 24-70mm (equivalent) f/2.8 lens, and that would run you at least $1,400 for far less reach.

Add Panasonic's 70-200mm/2.8 equivalent to that and you're at double the price of the RX10 (and double the bulk with two lenses). The RX10 might be less versatile in some senses, but also much MORE versatile in others. The price is actually not too bad for what it is.

It's up to Sony to market it well enough or properly manage stock so that it's a success tho, but they found a very profitable market with the RX100 and were even confident enough to raise the MkII's price, I'd wager they know what they're doing. ;)

3 upvotes
Digitall
By Digitall (6 months ago)

If Sony put 1″ sensor on all bridge cameras, they win again.

2 upvotes
Digital Suicide
By Digital Suicide (6 months ago)

RX10 name obliges to set price in the midle between RX100 and RX1 :)

2 upvotes
Francis Carver
By Francis Carver (6 months ago)

What exact mathematical or financial formula are you using to make that statement valid, please?

2 upvotes
Maverick_
By Maverick_ (6 months ago)

Nice new option. Most enthusiasts would never need another camera if this shoots as good as it looks and its specs.

5 upvotes
YiannisPP
By YiannisPP (6 months ago)

Agreed, unless you want to go out with just your clothes and no bag, in which case the RX100 is the way to go.

3 upvotes
JJLMD
By JJLMD (6 months ago)

Agree. Agree.

1 upvote
CyberAngel
By CyberAngel (6 months ago)

Agreed, unless you want to go out with just your clothes and no bag, in which case the Lumia 1020 is the way to go.

0 upvotes
teos
By teos (6 months ago)

very innovative step by Sony, congratulations!!! conservative companies Canon and Nikon repeat themselves, and will die soon unless they get customer-oriented rather than revenue-oriented !!!

4 upvotes
micksh6
By micksh6 (6 months ago)

200mm F2.8 lens should have 71.4 mm entrance pupil. How come this has 62mm filter (about 50mm front element diameter)?

0 upvotes
EinsteinsGhost
By EinsteinsGhost (6 months ago)

FL is 73.3mm, so 26mm entrance pupil.

5 upvotes
Kirppu
By Kirppu (6 months ago)

Stylish camera and sign that manufacturers should start to upgrade their bridge camera sensor sizes or that's how I see the situation.

4 upvotes
Francis Carver
By Francis Carver (6 months ago)

"manufacturers should start to upgrade their bridge camera sensor sizes."

They are all doing that, no? Oh well.... only Sony does.

0 upvotes
YiannisPP
By YiannisPP (6 months ago)

The only thing that could stop me from buying this is the thought that a year later they could release the RX20 with 300mm reach, constant F2.8 and only slightly bigger. Now that would be annoying!

Comment edited 19 seconds after posting
0 upvotes
Vladik
By Vladik (6 months ago)

Dude, with 24-300mm 2.8 constant it would have horrendous barrel distortion and horrible corner quality. I dont think they'll do it. 200mm is long enough

4 upvotes
YiannisPP
By YiannisPP (6 months ago)

Let's hope it doesn't have horrendous barrel distortion and corner quality as it stands at 200mm!

3 upvotes
EinsteinsGhost
By EinsteinsGhost (6 months ago)

The ten year old F828 doesn't, and it had 28-200 equiv Vario-Sonnar (f/2-2.8). The sensor on F828 was, however, much smaller.

3 upvotes
rpm40
By rpm40 (6 months ago)

This is actually exactly what I expected as a follow up to the rx100- an R1 successor with the 1" sensor. It should be an incredibly versatile camera with good image quality.

Only thing I wouldn't have guessed- the price. STEEP. They managed the R1 with an aps-c sensor and beautiful lens for $999, and that's really the top of the range for where this should have been priced.

Just like when Fuji released the ambitious XS-1 superzoom with a bigger sensor, styled it like an SLR, and then proceeded to price it above many SLRs, it will probably die on the vine.

1 upvote
YiannisPP
By YiannisPP (6 months ago)

Take inflation into account and this is probably cheaper in real value than the R1. Bot to mention it's on a different level of performance and IQ.

1 upvote
rpm40
By rpm40 (6 months ago)

Figuring in inflation it should be right around $1,199. I get your point, but it was still comparatively a few hundred cheaper, with an aps-c sensor.

If they needed to scale back the range or max aperture of the lens a little just to keep the price down, they should have done it. They're pricing themselves to death on this one.

1 upvote
YiannisPP
By YiannisPP (6 months ago)

Yes you're right, I just did the calculation myself:) But this price won't hold for long I think, you'll be able to buy it cheaper than that soon, probably. But you have got to admit, this is a camera on another level of performance. Or it should be anyway. Same thing was said about the price of the RX100...I think there should be enough people willing to pay for this unique camera, if it turns out as good as it sounds. I am seriously tempted despite the fact I'm unemployed at the moment!

Comment edited 2 minutes after posting
0 upvotes
Francis Carver
By Francis Carver (6 months ago)

@ rpm40: Frankly, this DMC-RX10 is a camera+lens combo intended for folks who can swing the $1,298 starting price for it. It'll probably drop to $1,198 after Christmas 2013 or by early 2014, though. Considering the processor, camera features, and particularly the constant aperture Zeiss Vario Sonnar optic on it, this price is actually a veritable bargain.

1 upvote
MJ Jones
By MJ Jones (6 months ago)

This is great news and I look forward to an in-depth review QUICKLY... Used the R1 which was a great cam for portraits and still life. Apparently size and weight are similar.

0 upvotes
MJ Jones
By MJ Jones (6 months ago)

"Take inflation into account and this is probably cheaper in real value than the R1. Bot to mention it's on a different level of performance and IQ."
Sure but in the meantime the average price of cameras went down. So I still believe ithis cam is priced about $200 higher than reasonable. Guess this price is for early adopters and will come down after Xmas.

1 upvote
YiannisPP
By YiannisPP (6 months ago)

In my opinion the mistake in your thinking comes from the use of the word "average". This camera is no average in any way, it is unique. As others have pointed out, any alternative that offers same level of IQ for stills and video with the same lens specs, costs quite a bit more than the RX10.

0 upvotes
D1N0
By D1N0 (6 months ago)

A lot of people would be better of with this than a dslr, but they won't buy it because it looks like a bridge you can get for $150 at the Aldi market or Wall-Mart.

2 upvotes
photofan1986
By photofan1986 (6 months ago)

I agree with the first part, but not the second: they would not buy it because they are uninformed, and think that DSLR is the be-all and en-all of photography.

3 upvotes
YiannisPP
By YiannisPP (6 months ago)

I beg to differ. This thing oozes quality of construction and anyone with an eye for quality can tell this thing apart from other 150$ bridge cams.

1 upvote
Francis Carver
By Francis Carver (6 months ago)

Yeah, for someone who would mistake a Sony DMC-RX10 for a $150 P&S digital camera, no pricey eyeglasses, contacts, or eye surgery would be of much help.

2 upvotes
ric63
By ric63 (6 months ago)

Long awaited succesor to the amazing and ground breaking camera the R1
Sony is the only company that keeps trying, some things are good, some things are simply bad, and things like this are stunning.
They dont keep punching out face lifted same old same old.
Well done Sony for having a go.
Expensive yes, but also an instant classic. Will be nice next to my R1.

4 upvotes
EY2
By EY2 (6 months ago)

Actually surprised someone hasn't mentioned the Panasonic FZ10. (maybe they have, I just haven't gotten that far down)

It came out exactly 10 years ago. Much cheaper of course, but every single aspect of this camera is better by miles (except the reach of the lens, but at least it starts much wider).

I don't own any Sony photo gear, but I applaud their recent releases. The price is high, yes, there is a LOT packed in there.

0 upvotes
EinsteinsGhost
By EinsteinsGhost (6 months ago)

FZ10 was contemporary to Sony F828, a camera I still have and use as a third option. The F828 came with a larger sensor and 28-200 equiv. f/2-2.8 Vario-Sonnar. The RX10 goes for 24-200 equiv f/2.8 but on a much larger sensor (4x the size of F828). It should be quite a practical camera.

1 upvote
Francis Carver
By Francis Carver (6 months ago)

All true, and particularly if you read the camera specs and lens features as it applies t video/videography, this will be the go-to camera for many, many semi-pro and partially professional videographers as well. RX10 has features that only dedicated camcorders priced at over $4,500 have, and those will either have 1/3-inch or at a maximum 2/3-inch sensors. And those with the 2/3-inch sensors will be huge and heavy shoulder-mounted contraptions.

No matter how we slice this -- kudos to Sony for the RX10. Now, as to the just announced FF A7 and A7R and proprietary E-mount lenses for them -- well, that's another can or worms entirely.

1 upvote
MJ Jones
By MJ Jones (6 months ago)

I used the FZ10 whiche introduced me into digital photography. If I remember rightly price was around $1000 then, weight and size more or less similar to this new announcement.
FZ10 produced the best pix I ever got from a digital cam, including the FZ200. Used it a lot in the mountains (snow), it was like using binoculars. Glass clarity even at full zoom was amazing.
On the down side, cam was slow and viewfinder made taking pix more like guess work.
Had hoped the FZ200 would have been a worthy successor. Its glass, build, etc is good but sensor and processor turned out to be below expectations.
RX10 might be the one.

0 upvotes
mpgxsvcd
By mpgxsvcd (6 months ago)

This is a neat little camera. Good specs and a nice lens. However, the price is going to turn a lot of the super zoom crowd away.

I just can't fathom the majority of super zoom users looking at an FZ200 next to this camera and then deciding to spend twice as much on it.

I know what specs count so I can see how this camera might be worth twice as much. The average user will simply see that it has much less than half of the zoom that the other cameras have with twice the price.

They also will see the DSLR and mirrorless cameras right next to this one for about half the price and about the same size or smaller. The average user has no idea what F2.8 even means. Unfortunately, I think this camera will be a flop despite it being an excellent hybrid video/photography tool.

I just hope that the manufactures don't use this as an example of "What we don't want" if it doesn't sell. Eventually the average consumers will get educated about Focal Ratio, Resolution, Pixel size, and ISO.

6 upvotes
Francis Carver
By Francis Carver (6 months ago)

I guess I must not be an "average consumer," 'cause I full well understand what Sony is delivering here by way of a truly revolutionary camera and matching optic for $1,298, and I am full well happy, in fact ecstatic, to give them my $1,298 for it.

Thanks a bunch, Sony-san.

2 upvotes
JohnFredC
By JohnFredC (6 months ago)

Now we are talkin'! This camera is aimed directly at me. Directly. My only complaint is the inability to turn the back LCD face-in to protect it. That's just the way Sony rolls.

4 upvotes
Just another Canon shooter
By Just another Canon shooter (6 months ago)

DPR, your description is misleading as always.The lens is 8.8-73.3/2.8, as seen from the picture. Those numbers do not appear anywhere in the specifications??? If you say that it is equivalent to 24-200, which is fine, you must say that it is equivalent to f/7.6. F2.8 is nonsense, it is f/2.8, and if you multiply the top by the crop factor, you should multiply the bottom by the same factor, like saying that the lens is 8.8-73.3/2.8, which is what it is, equivalent to 24-200/7.6, which is true.

Just read the comments to see how many people you fooled into thinking that this is a 24-200/2.8 lens.

Comment edited 2 times, last edit 5 minutes after posting
1 upvote
MikeWarner
By MikeWarner (6 months ago)

This is covered here:
http://www.dpreview.com/news/2013/10/16/very-big-and-very-fast-sony-cyber-shot-rx10-first-impressions-review?utm_campaign=internal-link&utm_source=news-list&utm_medium=text&ref=title_0_1

0 upvotes
Just another Canon shooter
By Just another Canon shooter (6 months ago)

On the front page, it says, "with a 24-200mm Zeiss Vario-Sonnar zoom lens", which is wrong. When you go to the next page, it is kind of right (except for he part f2.8=f2.8, because f2.8 is not a number) but on this page, the description is wrong.

Comment edited 2 times, last edit 48 seconds after posting
1 upvote
RPJG
By RPJG (6 months ago)

Maybe you don't understand how f-stops work? For exposure purposes, it is f/2.8. For DOF-equivalence, it is f/7.6.

So all you're complaining about is that they're referring to the actual f-number which determines exposure, instead of the "equivalence" f-number that only applies when comparing the DOF to a full-frame camera.

7 upvotes
Francis Carver
By Francis Carver (6 months ago)

Canon Shooter, you are at least partially wrong with your theorem, like RPJG had just pointed out so very politely.

The lens on the Sont DMC-RX10 is in fact a constant F2.8 aperture lens. Even is Canon says that it is an F7.6 lens, see?

I agree with the focal length part, but then again, you can clearly see the actual focal length range yourself by looking at the markings on the front of lens.... For most folks, those numbers in mm would mean absolutely nothing. What DPR did here is to provide the "equivalent focal lengths," since in the photography business, that is what we grown used to over the decades.

1 upvote
Just another Canon shooter
By Just another Canon shooter (6 months ago)

I am afraid you are the one who does not understand how "f-stops work". Exposure is an irrelevant measure of IQ. Total light is the one which determines the noise (mainly).

They should be either referring to actual number in both cases, or to the equivalent ones in both cases.

DPR: "... is that it requires you to understand not just the equivalent focal length range and aperture, but also the effect of sensor size.

This understanding isn't helped by the use of F-numbers to describe aperture...."

Comment edited 3 times, last edit 12 minutes after posting
0 upvotes
RPJG
By RPJG (6 months ago)

Thanks, but I understand all this. You can change tack and start talking about how f-stops relate to image quality, but that's not the point your original post was making.

Anyway, it's pretty standard to talk about equivalent focal lengths but actual f-numbers, because... that's just how it's generally done. Then everyone knows what's being talked about, and can make their own calculations re angle-of-view and DOF and light-on-sensor etc.

1 upvote
Just another Canon shooter
By Just another Canon shooter (6 months ago)

OK, fair enough. I said: misleading, not wrong. Why not call it 8.8-73.3/7.1? This is right, too, actual FL and eq. aperture.

I disagree that everyone knows what's being talked about. If you tell me 24-200 2.8. I have no idea what the light gathering ability is, and then the shot noise. The crop factor is missing. Anytime DPR does this, I have to compute the crop factor to get the equivalent aperture. They somehow believe that they do not need to report either of those two.

Comment edited 2 times, last edit 53 seconds after posting
1 upvote
RPJG
By RPJG (6 months ago)

Maybe, and I'm obviously just guessing, lots more people are interested in getting a feel for the equivalent focal length (FOV) than are interested in trying to assess the light-gathering capability.

Not to say that getting a feel for light-gathering capability isn't useful. But whilst FOV is FOV is FOV, calculating shot noise will just be an estimate, and you're better off checking out actual sample images when trying to assess noise performance.

0 upvotes
cgarrard
By cgarrard (6 months ago)

Finally Cybershot gives up an R-1 replacement :) this is an exciting camera!

Carl

4 upvotes
DezM
By DezM (6 months ago)

Looks great but no Phase Detect AF and the bracketing is limited to 2/3 EV. Come on Sony?

3 upvotes
Rmano
By Rmano (6 months ago)

This matter of the limited bracketing shuould be a religious thing... ;). I have no other way to explain it... all Sony camera are crippled by the limited bracketing option.

Comment edited 24 seconds after posting
1 upvote
Markol
By Markol (6 months ago)

Actually this is what so many have been waiting for for many years: a bridge camera with a larger sensor and a reasonable, not exxagerated zoom lens, and at constant 2.8 at that.
If those same people are willing to pay the high price is another question.
If other enthusiasts are not more likely to invest in a mirrorless system for that price too.

7 upvotes
Dédéjr
By Dédéjr (6 months ago)

Too expensive, no thankyou

4 upvotes
cgarrard
By cgarrard (6 months ago)

Haha!

Find a 24-200mm f/2.8 Lens in any manufacturer for under 1200 bucks alone, too expensive my ar$%! And it's got an aperture control ring and its a Zeiss too.

People...

10 upvotes
Just another Canon shooter
By Just another Canon shooter (6 months ago)

Find a 24-200/2.8 lens from Sony...

2 upvotes
cgarrard
By cgarrard (6 months ago)

Right above your comment.

0 upvotes
Just another Canon shooter
By Just another Canon shooter (6 months ago)

Wrong, it is about 3 times shorter.

0 upvotes
cgarrard
By cgarrard (6 months ago)

Haha whatever dude. Its a 24-200mm equivalent focal length lens with an f/2.8 constant brightness. DOF equivalent is obviously different but your arguing yourself into corner.

6 upvotes
EY2
By EY2 (6 months ago)

He obviously has an unhealthy obsession about the "equivalence thing". That's the only thing he seems to write about. He won't know he's wrong until its too late, and then I'm sure he won't admit it.
He's probably got it in his Will to be buried with his bricks and stove pipes. (FF bodies and large lenses)

3 upvotes
Francis Carver
By Francis Carver (6 months ago)

This has got nothing to do with the above, but now that CARL ZEISS has officially changed its name and the name of all of their lenses to plain ZEISS (no more "CARL," in other words) - it is curious to see how the Sony PR guys are still using the old name.

It is ZEISS VARIO SONNAR lens, and not a "CARL ZEISS VARIO SONNAR," I would theorize. No biggie, though.

1 upvote
Just another Canon shooter
By Just another Canon shooter (6 months ago)

"DOF equivalent is obviously different but your arguing yourself into corner."

And the total light/noise is different but who cares. You will print that f2.8 on your images.

0 upvotes
photonius
By photonius (6 months ago)

too bad they didn't put the GPS in there that can be found in their smaller cameras. For traveling, it's nice to sometimes tag photos in remote areas.

5 upvotes
spidermoon
By spidermoon (6 months ago)

Impressive, Sony gather all good ideas from others camera and put it in a all-in-one camera. wide-tele constant zoom, quite big sensor, top lcd, direct exposure compensation wheel, mic and headphone jack (very rare in other camera), aperture ring, wifi. All you need is 1300$ :)

2 upvotes
KonstantinosK
By KonstantinosK (6 months ago)

Wow. I never thought I'd say this, but Sony's camera section rocks...

12 upvotes
thx1138
By thx1138 (6 months ago)

Wow, this is a beautiful camera IMO and is that a first, a compact with a top mount LCD just like a full size DSLR?

A very good travel companion for a DSLR, but what's with the slow min shutter speed of 1/3220 on an f/2.8 lens.

2 upvotes
EinsteinsGhost
By EinsteinsGhost (6 months ago)

The LCD on top was also on Sony F828 (a predecessor to RX10). The F828 had similar reach (28-200 equiv. in that case) with a bright lens (f/2-2.8) but the sensor was much smaller. And I still use my ten year old Sony F828 as the third option and if not for the small sensor with limited ISO performance, it still remains a great camera especially due to its lens and features (including the option to shoot in IR mode, and silent shutter).

The F828 was limited to 1/2000s and with f/2-2.8, even at ISO 64, it was easy to exceed the shutter speed limit. The RX10 is actually better if it can handle 1/3200s as the typical DSLR about 1/4000s (including some FF DSLRs).

1 upvote
Artistico
By Artistico (6 months ago)

Looks like a fine camera on paper, though one of my pet peeves is the unnecessary pixel count of the RX cameras as 12 megapixels would have given the same amount of detail with reduced noise, better dynamic range and smaller file sizes.

0 upvotes
cgarrard
By cgarrard (6 months ago)

Can't have it all. That sensor rocks in Raw. I have no problem criticizing Sony at any level, but that sensor is excellent.

2 upvotes
EinsteinsGhost
By EinsteinsGhost (6 months ago)

The sensor is excellent on RX100 and in fact matches well with m43 sensors which are larger. Noise is also practically a non-issue in the price class, especially when shooting RAW. And this, with 20 MP to play with (which can also help extend reach via cropping, or clear image zoom, or similar features if they are included).

0 upvotes
Francis Carver
By Francis Carver (6 months ago)

So, Artistico -- just how many 12MP sensor DMC-RX10s would YOU have purchased for USD $1,298? See the point I am making from Sony's marketing perspective?

0 upvotes
photogalleryonline
By photogalleryonline (6 months ago)

Great Super Zoom camera, 1in sensor and Zeiss 24-200 f2.8 are amazing, the 1/3200 max shutter is going to be a real problem without ND filters. What a great box of electronics designed to be a nice format (DSLR like) camera. If it is fast operationally as well, then seems like they have hit a home run with this camera! I am sure a screw on adaptor to give 280 F4 and 400 F5.6 will be available in time. The perfect camera from 24-400?

0 upvotes
Just another Canon shooter
By Just another Canon shooter (6 months ago)

The lens is NOT 24-200 f2.8.

1 upvote
EY2
By EY2 (6 months ago)

The lens is NOT 24-200 f2,8 on FF.

(There, fixed that for you)

1 upvote
Just another Canon shooter
By Just another Canon shooter (6 months ago)

Is not 24-200. It is 8.8-73.3. It is on the photo.

1 upvote
ZeevK
By ZeevK (6 months ago)

Perfect traveling camera for me. I didn't go for the RX100 for it limited zoom and f-number at tele setting. The body looks much more ergonomic than RX100 and this 24-200/2.8 is a perfect traveler/tourist lens. I am ready to pay the price for this outfit.

2 upvotes
David Stahl
By David Stahl (6 months ago)

At last, a bridge camera with a decent EVF!!! 1.44M dots!!! When you're shooting video of eagles, 200K won't do it.

5 upvotes
Master Yoda
By Master Yoda (6 months ago)

Yes, the ASPC sensor would be nice . . . yes an even longer zoom would be nice . . . yes the price is a bit steep . . . YES they are going to sell a TON of these!

12 upvotes
spidermoon
By spidermoon (6 months ago)

Oh yes, a 20-1000 F2.8 constant APS-C bridge the size of a match box. Law of physics ? who cares :) :)

2 upvotes
Dédéjr
By Dédéjr (6 months ago)

No they will not at that price dpr microcosm not withstanding. Mom and pops shooters will never pay those prices.

2 upvotes
Master Yoda
By Master Yoda (6 months ago)

Clearly, this is NOT aimed at mom & pop snap shooters. Those folks are using their smartphone cameras for the most part now. This camera is however aimed at serious shooters and a lot of them are going to go for this indeed!

1 upvote
Francis Carver
By Francis Carver (6 months ago)

And this is just a wild pet theory on my part.... but maybe the Sony DMC-RX10 camera is aimed at consumers who can actually AFFORD to spend $1,298 for it? Yeah, that must be it.... first you have to be able to AFFORD to spend the money for one.... and then, also be WILLING to be spending the same amount of money on it.

So clearly, the Sony DMC-RX10 is no for everyone, is it now?

1 upvote
zodiacfml
By zodiacfml (6 months ago)

It's only now I realized why it is isn't APSC sized sensor. They don't want to compete with their NEX line.

1 upvote
RPJG
By RPJG (6 months ago)

Bzzt, wrong answer. How big do you think this camera would be with an APS-sized sensor and a 24-200 f/2.8 lens?

5 upvotes
EinsteinsGhost
By EinsteinsGhost (6 months ago)

APS-c sensor would require a 16-135mm f/2.8 lens, or even f/4 if you want to consider matching high iso noise performance. Such lens would be big, heavy and more expensive.

Another way to look at it: consider NEX-6 ($850 body only at launch). And Sony Zeiss 16-70mm f/4 Vario-Elmar lens ($1000). You're already $500 over.

2 upvotes
Waleed Alzuhair
By Waleed Alzuhair (6 months ago)

I think the minimum sensor size for any camera unit these days, should be APS-C. Smaller sensors are available in mobile devices, and there should be a tangible difference between the two.

True, the 24-200 lens is tangible, but not at that price tag.

2 upvotes
RPJG
By RPJG (6 months ago)

Right. Because 1" and 4/3" sensors give terrible results (for 99% of users), and who cares about the benefits of their smaller-yet-often-great lenses?

Comment edited 3 times, last edit 50 seconds after posting
5 upvotes
EY2
By EY2 (6 months ago)

You're joking, right?

If not, you've GOT to fully qualify that kind of "way out there" statement. "for professionals" or "for what I want" or "to print billboard-size prints", something like that.

Lens/Sensor/Processor combinations are WAY too good these days for general statements like that.

0 upvotes
Francis Carver
By Francis Carver (6 months ago)

"I think the minimum sensor size for any camera unit these days, should be APS-C. "

Wow, and I might sightly revise that statement this way: "I think the minimum sensor size for any camera unit these days, should be the medium format."

Or 70mm IMAX, come to think of it.

0 upvotes
CosmoZooo
By CosmoZooo (6 months ago)

Oh my...they did it...Ive been whining for RX100 sensor in a super-zoom and a fast lens and they did it. I would prefer 300 or 400 mm on the long end but an f2.8 across the range up to 200mm sounds awesome...

Steep price - very steep but I will anxiously await the reviews...wow...I feel like Sony is listening...crazy

Comment edited 30 seconds after posting
14 upvotes
shaunly
By shaunly (6 months ago)

Price is a little steep although it is the first to have a 24-200/2.8 Zeiss lens. That alone is worth $600+. In 6 months is drop below $1000.

4 upvotes
Just another Canon shooter
By Just another Canon shooter (6 months ago)

The lens is actually 8.8-73.3/2.8, equivalent to 24-200/7.1. A crop camera with a 18-200/3.5-5.6 lens does the same job, more or less, less wide (but faster there) but more reach.

Comment edited 3 minutes after posting
1 upvote
YiannisPP
By YiannisPP (6 months ago)

Canon shooter, you're one funny guy:)

1 upvote
Francis Carver
By Francis Carver (6 months ago)

"Canon Shooter on the Incessant Rampage."

I beg to disagree about the price drop predicated here by shanly. Maybe down to $1,198 after Christmas and in early 2014, but down to "below $1,000" in just 6 months' time after initial release? I seriously doubt that. This camera with the Zeiss optic on it is rather cheap and an excellent value as it is.

0 upvotes
Just another Canon shooter
By Just another Canon shooter (6 months ago)

I guess DPR are funny, too, because they explained it on the preview page.

http://www.dpreview.com/previews/sony-cybershot-dsc-rx10/

Comment edited 2 times, last edit 3 minutes after posting
1 upvote
Shunda77
By Shunda77 (6 months ago)

Good laaaawwd!! that's expensive!

1 upvote
spidermoon
By spidermoon (6 months ago)

Yeap, but it's a 24-200 f2.8 zeis sonar and top evf and lcd, with a 1" sensor.

4 upvotes
Eigenmeat
By Eigenmeat (6 months ago)

I think 24-600 F2.8 to F5.6 will be alot more interesting...

2 upvotes
mugupo
By mugupo (6 months ago)

Overprice... Should have been ASPC sensor or price point under $1000.

3 upvotes
Francis Carver
By Francis Carver (6 months ago)

Here come the comics.

0 upvotes
bbbinohio
By bbbinohio (6 months ago)

SONY, PLEASE, PLEASE, PLEASE....

follow this great little camera up with a sister camera with a superb 200mm-800mm f/4 lens.

You do that and I will sell everything I own and only carry those to cameras for everything.

I would gladly pay $3,000.00 for such a combo, that would not only be compact, easy to carry and simple to use, but would also allow me to never have to fumble around changing a lenses again.

PLEASE, PLEASE, PLEASE....

1 upvote
Total comments: 114