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Nikon launches 1 S1 and 1 J3 1-system mirrorless camera and 1 Nikkor lenses

By dpreview staff on Jan 8, 2013 at 02:00 GMT

Nikon has launched two additional camera and two lenses to the Nikon 1 mirrorless system. The 10MP 1 S1 and 14MP 1 J3 are two small mirrorless camera both featuring hybrid-AF. The 1 J3 looks a lot like the previous 1 Js but sees the mode dial moved to the camera's top plate. The S1, meanwhile is a smaller, less expensive model aimed squarely at point-and-shoot users. In addition Nikon has announced the 1 Nikkor 6.7-13mm F3.5-5.6 VR 18-35mm equivalent wide-angle zoom and a retractable superzoom lens, the 1 Nikkor 10-100mm F4-5.6 VR.

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Press Release:

NIKON EXPANDS THE NIKON 1 SYSTEM WITH THE ANNOUNCEMENT OF THE NIKON 1 J3 AND NIKON 1 S1 AS WELL AS THE NEW 1 NIKKOR VR 6.7-13MM F/3.5-5.6 AND VR 10-100MM F/4-5.6 LENSES

Nikon 1 S1

Las Vegas, CES Booth #8643 (January 7, 2013) – Today, Nikon Inc. announced the new Nikon 1 J3 and Nikon 1 S1, the latest additions to the ever growing Nikon 1 Advanced Camera with Interchangeable Lens System. Designed for consumers looking for a camera that offers the compact size and portability of a point-and-shoot camera along with advanced controls and features found in high-end digital cameras, the new J3 and S1 cameras offer enhanced speed and performance, high image quality and new easy-to-use creative shooting modes. Furthermore, users will be able to easily share and transfer images to smart devices instantly when connected to the optional WU-1b Wireless Mobile Adapter 1 .

Nikon also announced new accessories for the Nikon 1 System, including two new additions to the 1 NIKKOR lenses lineup, the VR 6.7-13mm f/3.5-5.6 and the VR 10-100mm f/4-5.6, ideal lenses for capturing amazing images and HD video with incredible detail. The 6.7-13mm is the first 1 NIKKOR lens to offer a wide, 100-degree angle of view , and the compact and lightweight 10-100mm is a 10x zoom lens that is ultra-portable, perfect for taking on any type of trip or excursion. Nikon has also announced the new WP-N2 underwater case, specifically designed for the adventurous user looking to take their photography on water-based excursions like snorkeling or surfing without the fear of water damaging their camera.

"With today's announcement of the Nikon 1 J3, Nikon 1 S1, 1 NIKKOR VR 6.7-13mm lens and 1 NIKKOR VR 10-100mm lens, Nikon continues to demonstrate our commitment to developing and expanding the Nikon 1 System for creative shooters looking to step up from their compact digital cameras," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. "Similar to previous Nikon 1 System cameras, the compact yet powerful J3 and S1 offer stunning image quality, quick performance, incredibly fast shooting speeds, user-friendly modes and controls, as well as the ability to wirelessly share and transfer images when paired with the WU-1b Wireless Mobile Adapter ."

Built to Capture and Deliver Stunning Results: The New Nikon 1 J3 and Nikon 1 S1

Nikon 1 J3

Though new additions to the Nikon 1 System, both the J3 and S1 feature many proven and trusted Nikon technologies commonly found in other Nikon camera models. The Nikon 1 J3 features a 14.2-megapixel CX-format CMOS sensor , while the Nikon 1 S1 sports a 10.1-megapixel CX-format CMOS sensor. Paired together with Nikon's powerful EXPEED 3A image processing engine, these CMOS sensors deliver stunning high-quality images and HD video even in challenging lighting situations with rich detail. For complete shooting versatility, both cameras feature a wide ISO range, from 160 to 6400 in the J3 and 100 to 6400 in the S1, allowing users even more freedom and capabilities when capturing content in low-light situations. Both cameras offer wide and bright 3-inch LCD screens as well as a new integrated flash that can be setup to go off automatically or can be manually popped up based on a shooter's desired results.

Additionally, the Nikon 1 J3 and Nikon 1 S1 offer Nikon's Advanced Hybrid Autofocus (AF) system, which is lightning fast and highly responsive, ideal for capturing life's split second moments. With this rapid AF system, users can take advantage of incredibly fast shooting speeds, allowing them to capture fast action that is sharp and in clear focus. The cameras also feature a 73-point AF array that helps ensure accuracy and super precise focus even when capturing fast moving subjects throughout the frame. Further, the Nikon 1 J3 and Nikon 1 S1 include the world's shortest release time at approximately 80 milliseconds*, and the world's fastest high-speed continuous shooting** at 15 frames-per-second with continuous AF .

Creativity Unleashed: User-Friendly Shooting Modes and Controls

Designed to take creative freedom to new heights, the Nikon 1 J3 and Nikon 1 S1 offer user-friendly shooting modes and controls that photographers can take advantage of whether capturing a family portrait or recording a video of the big hit at a ballgame. For easier control and quick access to camera features, the J3 utilizes improved menu navigation while the S1 features a graphic user interface (GUI) based mode selection, both designed to be easy-to-use and make menu navigation effortless and direct.

The new Nikon 1 System cameras both feature unique shooting modes like Auto Mode, Creative Mode, Advanced Movie, Motion Snapshot and Best Moment Capture, all of which are easily accessible and applied. When in Auto Mode, both cameras will automatically select the optimal settings for the scene, so that the shooter can concentrate on framing the photo. When in Creative Mode, shooters can utilize full manual exposure controls (P,S,A,M) as well as Selective Color, Miniature, Soft, Night Landscape, Backlighting and Night Portrait modes to help achieve the desired results that they seek. The Nikon 1 J3 also provides access to Easy Panorama Mode to provide a wide perspective for vast landscapes or interiors.

The Advanced Movie Mode is integrated into both new cameras to bolster video capabilities. When in Advanced Movie Mode, the simultaneous shooting of Full HD video and high-resolution stills of a subject or scene is achievable. Furthermore, full manual exposure controls (P,S,A,M) can be used and slow motion movies at both 400 fps and 1200 fps can also be captured when in this mode. Both cameras share the Enhanced Motion Snapshot Mode to provide users with the option of capturing a quick passing moment with a short, slow-motion movie sequence in addition to a single defining still image. When using Motion Snapshot, in-camera electronic Vibration Reduction (eVR) can be applied to assist in removing blur from images.

With Best Moment Capture Mode, Nikon 1 J3 and Nikon 1 S1 shooters can explore the benefits of two dynamic features, Slow View and Smart Photo Selector. In Slow View, the pressing of the shutter button halfway down once focus is achieved will allow users to capture live action (approx. 1.33 seconds), while the view of the subject is displayed at five times slower than normal speed (approx. 6.66 seconds) on the camera's LCD screen. Furthermore, the slowed-down view is looped over and over until a full-press of the shutter is made. By viewing action slowed down, users have more opportunities to capture the perfect moment. When Smart Photo Selector is used, shooters can capture up to 20 shots with the J3 and 15 shots with the S1 with one press of the shutter button. The cameras will then automatically identify the five best images to keep based on exposure, focus and facial recognition factors.

Instantly and Easily Share Creative Content: Nikon 1 System Connectivity

Like the Nikon 1 V2, the Nikon 1 J3 and Nikon 1 S1 were designed to work with Nikon's optional WU-1b Wireless Mobile Adapter. When the WU-1b is connected to the J3 or S1, users have the ability to capture high-quality images and can then easily transfer them wirelessly to a smart device. Once transferred, images can be shared with family and friends or posted to status pages on social media networks. If using the free Wireless Mobile Adapter Utility application for Android™ 2 platform smart devices as well as iPhone® and iPad® 3 mobile digital devices, J3 and S1 users will have the ability to remotely take photos with the camera from a smartphone or tablet.

Expansion of the 1 NIKKOR Lens Lineup: The New 1 NIKKOR VR 6.7-13mm and VR 10-100mm Lenses

Alongside the new Nikon 1 System cameras, Nikon also announced the addition of two new 1 NIKKOR lenses, the 6.7-13mm f/3.5-5.6 and 10-100mm f/4-5.6. With these two lenses, Nikon 1 shooters have even more options when building a camera system that fits their shooting needs and creativity. The new compact, ultra wide-angle zoom 6.7-13mm lens (equivalent to a focal length of 18mm to 35mm in FX/35mm format) will provide photographers with new avenues to explore their creativity and expressivity in photos and videos. The lens includes Vibration Reduction (VR) and has a wide 100-degree angle of view, which makes it ideal for capturing photos and HD video of landscapes, cityscapes, interiors, and architecture. Photographers looking for some more range with their Nikon 1 System cameras will enjoy the new 10-100mm telephoto zoom lens (equivalent to a focal length of 27mm to 270mm in FX/35mm format), which also incorporates Vibration Reduction (VR). The compact and lightweight telephoto lens is portable and convenient enough to take everywhere, while providing a long focal range perfect for various types of photography including group shots and action sports.

Capturing Images Underwater: The New WP-N2 Underwater Case

Perfectly paired with the new Underwater White Balance setting found in both the Nikon 1 J3 and Nikon 1 S1, Nikon has introduced the new WP-N2 underwater case. This new underwater case can house either the J3 or the S1 in addition to the 1 NIKKOR 10-30mm lens. Moreover, the WP-N2 underwater case will allow users to zoom in and out when using the 10-30mm lens. Designed to complement the versatility of the Nikon 1 System cameras, the WP-N2 gives shooters the creative freedom to capture images and videos at the beach, the lake or during aquatic adventures such as snorkeling. The underwater case is submergible and waterproof up to approximately 131 feet (40 meters). Additionally, the new J3 and S1 feature an Underwater White Balance setting which makes adjusting white balance easy when capturing photos underwater .

Price and Availability

The Nikon 1 J3 camera with the 10-30mm lens will be available in February 2013 for the suggested retail price (SRP) of $599.95***. Additionally, the Nikon 1 S1 camera with the 11-27.5mm lens will be available in February 2013 for the suggested retail price (SRP) of $499.95***. To match consumers' personalities and creativity, the J3 will come in a variety of stylish colors including White, Black, Silver, Burgundy and Beige, while the S1 will come in White, Black, Red, Pink and Khaki.

The two 1 NIKKOR lenses, the 1 NIKKOR VR 6.7-13mm f/3.5-5.6 and 1 NIKKOR VR 10-100mm f/4-5.6, will have suggested retail prices (SRP) of $499.95*** and $549.95***, respectively. The new WP-N2, the underwater case for either the Nikon 1 J3 or the Nikon 1 S1, will be available in February 2013 and will have a suggested retail price (SRP) of $749.95***. For more information on these new Nikon 1 System products and other Nikon products, please visit www.nikonusa.com.

Nikon 1 S1 specifications

Body type
Body typeRangefinder-style mirrorless
Sensor
Max resolution3872 x 2592
Other resolutions3840 x 2160, 2896 x 1944, 1936 x 1296
Image ratio w:h3:2, 16:9
Effective pixels10 megapixels
Sensor size1″ (13.2 x 8.8 mm)
Sensor typeCMOS
Image
White balance presets6
Custom white balanceYes
Image stabilizationUnknown
Uncompressed formatRAW
Optics & Focus
Autofocus
  • Contrast Detect (sensor)
  • Phase Detect
  • Multi-area
  • Selective single-point
  • Tracking
Digital zoomNo
Manual focusYes
Number of focus points135
Lens mountNikon 1
Focal length multiplier2.7×
Screen / viewfinder
Articulated LCDNo
Screen size3
Screen dots460,000
Touch screenNo
Screen typeTFT LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed30 sec
Maximum shutter speed1/16000 sec
Exposure modes
  • Program (P)
  • Shutter-priority (S)
  • Aperture priority (A)
  • Manual (M)
  • Creative Mode
Built-in flashYes (pop-up)
Flash range5.00 m
Flash modesAuto, On, Off, Red-eye, Slow sync, Rear curtain
Continuous drive15 fps
Self-timerYes
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation-3–5 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (60, 30 fps), 1280 x 720 (60 fps), 1072 x 720 (60 fps) 640 x 240 (400), 320 x 120 (1200)
FormatMPEG-4, H.264
MicrophoneStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC card
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (Type C)
WirelessOptional
Wireless notesWU-1bb mobile adapter
Remote controlYes (Optional ML-L3)
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion EN-EL20 rechargeable battery & charger
Weight (inc. batteries)197 g (0.43 lb / 6.95 oz)
Dimensions102 x 61 x 30 mm (4.02 x 2.4 x 1.18)
Other features
Timelapse recordingYes
GPSNone

Nikon 1 J3 specifications

Body type
Body typeRangefinder-style mirrorless
Body materialMetallic body
Sensor
Max resolution4608 x 3072
Image ratio w:h3:2, 16:9
Effective pixels14 megapixels
Sensor size1″ (13.2 x 8.8 mm)
Sensor typeCMOS
Image
White balance presets6
Custom white balanceYes
Image stabilizationUnknown
Uncompressed formatRAW
Optics & Focus
Autofocus
  • Contrast Detect (sensor)
  • Phase Detect
  • Multi-area
  • Selective single-point
  • Tracking
Digital zoomNo
Manual focusYes
Number of focus points135
Lens mountNikon 1
Focal length multiplier2.7×
Screen / viewfinder
Articulated LCDNo
Screen size3
Screen dots921,000
Touch screenNo
Screen typeTFT LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed30 sec
Maximum shutter speed1/16000 sec
Exposure modes
  • Program (P)
  • Shutter-priority (S)
  • Aperture priority (A)
  • Manual (M)
  • Creative Mode
Built-in flashYes (pop-up)
Flash range5.00 m
Flash modesAuto, On, Off, Red-eye, Slow sync, Rear curtain
Continuous drive15 fps
Self-timerYes
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation-3–5 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (60, 30 fps), 1280 x 720 (60 fps), 1072 x 720 (60 fps) 640 x 240 (400), 320 x 120 (1200)
FormatMPEG-4, H.264
MicrophoneStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC card
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (Type C)
WirelessOptional
Wireless notesWU-1bb mobile adapter
Remote controlYes (Optional ML-L3)
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion EN-EL20 rechargeable battery & charger
Battery Life (CIPA)220
Weight (inc. batteries)201 g (0.44 lb / 7.09 oz)
Dimensions101 x 61 x 29 mm (3.98 x 2.4 x 1.14)
Other features
Timelapse recordingYes
GPSNone

Additional images

Nikon 1 S1  
Nikon 1 J3  
Nikkor 1 10-100mm F4-5.6 VR Nikkor 1 6.7-13mm F3.5-5.6 VR

1 The Wireless Mobile Adapter Utility Application must be installed on the smart device before it can be used with the WU-1b
Wireless Mobile Adapter connected to the Nikon 1 J3 and Nikon 1 S1. The application can be downloaded free of charge from
Google Play™ or the Apple App Store. For use with Android or iOS mobile devices, please refer to mobile device compatibility and
available features at https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or
https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).
2 Android and Google Play are trademarks of Google, Inc.
3 iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

*Among digital cameras with interchangeable lenses available as of December 20, 2012 as determined by Nikon performance
tests; measured when using the single-point AF mode and the shortest focal length of 1 NIKKOR VR 10-30mm f/3.5-5.6
(according to research conducted by Nikon Corporation).
**Among digital cameras with interchangeable lenses available as of December 20, 2012 (according to research conducted by
Nikon Corporation).
***SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
****Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the
manufacturer

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Comments

Total comments: 62
justmeMN
By justmeMN (Jan 16, 2013)

The Nikon 1 line has been criticized for having a smallish sensor, but it sounds like the J3 has incredible performance.

I look forward to the full review.

In contrast, the larger sensor Canon EOS M sounds like kind of a half-hearted effort, with poor AF speed.

0 upvotes
marike6
By marike6 (Jan 12, 2013)

Just travelled to a couple of European cities and brought my V1 to use in situations where my D800 would be overkill and it performed great. Excellent IQ, and AF performance. My only wish is that Nikon (in addition to some faster lenses) would raise the minimum shutter speed in Auto ISO. There were many situations where the camera picked combinations like 1/15 of sec and ISO 800. And even though the VR works great, 1/15 and motion of any kind simply doesn't work. Setting 1/60 as the minimum shutter speed in Auto ISO via a firmware update would be great. The X-Pro1 has the same issue.

0 upvotes
bluevaping
By bluevaping (Jan 11, 2013)

Nikon 1 J3 and S1 do not have anti-aliasing filter. Looks accurate checking Nikons site.
http://imaging.nikon.com/lineup/acil/bodies/s1/features01.htm

Comment edited 2 times, last edit 7 minutes after posting
0 upvotes
marike6
By marike6 (Jan 9, 2013)

15 fps with full AF? That pretty much trounces all other mirror-less cameras, AFAIK. Can anyone think of a camera with a faster burst mode?

2 upvotes
jj74e
By jj74e (Jan 9, 2013)

nikon's performance, sony's sensor, panasonic's video, olympus's customization, samsung's design and lens performance/price ratios = my dream camera.

2 upvotes
Timmbits
By Timmbits (Jan 8, 2013)

It's what the Pentax Q should have been. A beginner's first IL camera.

2 upvotes
lecoupdejarnac
By lecoupdejarnac (Jan 8, 2013)

Those who use the Q (and most of us are quite fond of its operational design) are extremely glad that it is not like these...

1 upvote
NotSteve
By NotSteve (Jan 9, 2013)

As a Q owner, I think this comment misses the point of both systems, which are quite different and each have their strengths. One could even argue that the Q is actually a better beginner's MILC, since it not only has a full auto mode but also manual controls similar to a full-sized DSLR -- room to grow and learn about the basics of photography for a beginner. From what I understand, manual control is possible on the System 1 cameras, but they require more diving into the menu system. For high speed action photography, however, the System 1 cameras seem quite unparalleled in the field. Lastly, for me at least, the fisheye lens on the Q really seals the deal for that system. At this point, I don't think the System 1 has anything as fun as that lens.

0 upvotes
NotSteve
By NotSteve (Jan 9, 2013)

what's up with the comment system?

Comment edited 5 minutes after posting
0 upvotes
NotSteve
By NotSteve (Jan 9, 2013)

...

Comment edited 3 minutes after posting
0 upvotes
NotSteve
By NotSteve (Jan 9, 2013)

...

Comment edited 3 minutes after posting
0 upvotes
Francis Carver
By Francis Carver (Jan 8, 2013)

"Nikon has announced the 1 Nikkor 6.7-13mm F3.5-5.6 VR."

Wow, a 2x range "zoom" lens that is only as dark as F5.6 when "wide open" at 13mm? Now, that is a true engineering miracle in the year 2013, yessirie!

"...a retractable superzoom lens, the 1 Nikkor 10-100mm F4-5.6 VR."

Wow, a "bright" F5.6 at 100mm, hmmm? Heck, maybe we should try do define "superzooms" first. Shoot, we had better zoom glasses 50 years go than these new Nikon offerings.

2 upvotes
marike6
By marike6 (Jan 9, 2013)

UWA zooms with variable apertures are not uncommon. Sigma's 10-20 f4-5.6, a popular APS-C lens, has similar lens speed. Fast wide angle zooms with constant f2.8 or f4 apertures are going to be much larger, and the Nikon 1 is all about small size.

f5.6 at 270mm (which is what the 100mm represents) is pretty standard. Almost all of the consumer telephoto zooms, 28-300, 75-300 or 100-300 are f5.6 at 300mm. It is extremely rare to zoom lens that's 300mm at the long end with an f4 max aperture. The Sigma 120-300 2.8 and 100-300 f4 are much, much larger, more expensive lenses.

1 upvote
falconeyes
By falconeyes (Jan 9, 2013)

If you do this comparison, please do it right.

A Nikon 1 10-100/4-5.6 equals a full frame 27-270/11-15 lens. F-stop just scales like focal length when doing system comparisons.

A faster than 27-270/11-15 lens is certainly dable but I agree that the Nikon 1 lenses are all about size.

0 upvotes
Neodp
By Neodp (Jan 9, 2013)

No F-Stop does *not* scale (as someone posted), with focal crop factors. DOF options, like Bokeh(tight DOF), does; but telephoto makes Bokeh too. f/1.8, is f/1.8 for example, and that's 1/1.8 wide. f/2.8 is, "middle of the road" (yet slower f/4 is common for tele's). Even f/2.8 is *not* particularly fast, or slow, due to its resultant shutter, and/or ISO required. In other words, low light (and your shadows), require wide F-Stops, from the lens, and at your desired focal lengths. Stabilization (good) only stops your hand blur; but wide aperture can do that, and stop people (or whatever) blur, noise, and prevent lower detail, from higher ISO. This does not indicate, that fast lenses are only for no-flash, and low light; as they allow a lighter, faster recharging flash, as well. All combined with Bokeh range/look/texture. ...and all that is also why you want a reliable, fast, and accurate AF; even if single point.

Comment edited 6 times, last edit 12 minutes after posting
0 upvotes
Bamboojled
By Bamboojled (Jan 15, 2013)

@falconeyes,
I think you need glasses falconeyes, f-stop as Neodp stated does not increase, depth of field or subject isolation does increase or decrease, but this is based on the sensor size not the f-stop.

So what is now being offered by Nikon is the worlds smallest interchangeable 27-270 equivalent lens at the SAME f-stop as lenses 3-4 times it's size, I would say that is pretty cool and innovative.

0 upvotes
peevee1
By peevee1 (Jan 8, 2013)

So J2 had the shortest life span of any product line.

0 upvotes
AP7
By AP7 (Jan 8, 2013)

Best feature: Electronic Shutter with maximum flash sync speed 1/60 sec !

0 upvotes
dubstylz
By dubstylz (Jan 8, 2013)

Nikon keep on bringing out new 1 series bodys but the lens line up is still pretty lame, sort it out nikon, if you want this to be a viable system you best start bringing out some sexy fast glass!

2 upvotes
MarkInSF
By MarkInSF (Jan 9, 2013)

It's clear this is not really an enthusiast system. Personally, I think they're doing just fine with eight lenses in 16 months, most quite nice if not sexy fast. Lately the announcements of new lenses and accesories have been fairly regular as Nikon 1 sales have been solid in most markets. Enthusiasts have been disappointed, but that's not the main market right now. From rumors there may be some fast primes due later. Even some lenses from Tamron, if patent applications are to be believed (they indicate r&d, at a minimum.)

Instead, for now Nikon has stayed with the strength of the CX sensors - their diminutive size. The lenses to date have mostly been manageably small and cheap, but beautifully made, with metal barrels and mounts, and nice rubberized zoom rings. And they aren't optically crude either, with proper Nikon performance on a smaller scale. What other system lets you buy the equivalent of a 50mm (f/1.8) prime and two zooms covering 27mm to almost 300mm for around $600? And fit them all in your jacket pockets?

Yup, they aren't super fast, but as sensors improve all I'll have given is DOF control, a reasonable tradeoff for an inexpensive system I can carry everywhere. It's nice not having to leave anything at home when I travel. And they aren't actually any slower than consumer-grade zooms of other sizes. A 10x superzoom is always going to have compromises, and they are never this well made, or this inexpensive.

I was hoping the UWA zoom would be less, because I want one, but this is still quite low and it will probably come down. If it had been made faster I couldn't have considered buying one (I'm on disability and have to be thrifty - one reason I bought a V1 and two zooms at recent clearance prices.)

2 upvotes
MarkInSF
By MarkInSF (Jan 9, 2013)

It's clear this is not really an enthusiast system. Personally, I think they're doing just fine with eight lenses in 16 months, most quite nice if not sexy fast. Lately the announcements of new lenses and accesories have been fairly regular as Nikon 1 sales have been solid in most markets. Enthusiasts have been disappointed, but that's not the main market right now. From rumors there may be some fast primes due later. Even some lenses from Tamron, if patent applications are to be believed (they indicate r&d, at a minimum.)

Instead, for now Nikon has stayed with the strength of the CX sensors - their diminutive size. The lenses to date have mostly been manageably small and cheap, but beautifully made, with metal barrels and mounts, and nice rubberized zoom rings. And they aren't optically crude either, with proper Nikon performance on a smaller scale. What other system lets you buy the equivalent of a 50mm (f/1.8) prime and two zooms covering 27mm to almost 300mm for around $600? And fit them all in your jacket pockets?

Yup, they aren't super fast, but as sensors improve all I'll have given is DOF control, a reasonable tradeoff for an inexpensive system I can carry everywhere. It's nice not having to leave anything at home when I travel. And they aren't actually any slower than consumer-grade zooms of other sizes. A 10x superzoom is always going to have compromises, and they are never this well made, or this inexpensive.

I was hoping the UWA zoom would be less, because I want one, but this is still quite low and it will probably come down. If it had been made faster I couldn't have considered buying one (I'm on disability and have to be thrifty - one reason I bought a V1 and two zooms at recent clearance prices.)

0 upvotes
iudex
By iudex (Jan 8, 2013)

On one hand there is success of 1 system on Japanese market and on the other hand it is a fail on European market. There is no better way to confirm this than to look at price drop: in November 2011 the V1 was launced with a price of 681 eur; now it sells for 299 eur. There is no other camera with such big price drop (OK, there is the Sigma SD1) and the only reason is bad sales in EU. However now becomes the V1 a truly interesting camera; it is the cheapest CSC with EVF and now is cheaper than any other enthusiast compact.

2 upvotes
MarkInSF
By MarkInSF (Jan 9, 2013)

The European market is generally conservative and I would be, too, if I was being gouged like they are. Sales in Asia are strong and US sales aren't all that bad. They must have overproduced the V1. Which was stupid, because a camera with such limited controls and a smaller sensor was not going to be attractive to enthusiasts. Not when they could get a dslr or NEX for less. I bought a V1 from B&H recently and am impressed and annoyed simultaneously. But for what I paid a little annoyance is easily tolerated, and there is a lot to like in the build quality and the lenses. Now I wish someone would hack it to add bracketing and fix a few other basic problemss, such as making the F button useful.

The V2, looks aside, fixes the most egregious flaws, but the sensor is unimpressive. Oh, well, I wasn't going to buy one anyhow. Maybe a V3 in a couple of years when it's on clearance, though judging from how quickly the J2 was dropped I may not have to wait that long.

0 upvotes
MarkInSF
By MarkInSF (Jan 9, 2013)

The European market is generally conservative and I would be, too, if I was being gouged like they are. Sales in Asia are strong and US sales aren't all that bad. They must have overproduced the V1. Which was stupid, because a camera with such limited controls and a smaller sensor was not going to be attractive to enthusiasts. Not when they could get a dslr or NEX for less. I bought a V1 from B&H recently and am impressed and annoyed simultaneously. But for what I paid a little annoyance is easily tolerated, and there is a lot to like in the build quality and the lenses. Now I wish someone would hack it to add bracketing and fix a few other basic problemss, such as making the F button useful.

The V2, looks aside, fixes the most egregious flaws, but the sensor is unimpressive. Oh, well, I wasn't going to buy one anyhow. Maybe a V3 in a couple of years when it's on clearance, though judging from how quickly the J2 was dropped I may not have to wait that long.

0 upvotes
jquagga
By jquagga (Jan 8, 2013)

Still $100 more than they need to be for some reason. Still not a competitor to the Oly Pen. But at least it's not $200 overpriced like it was or $150 overpriced like the RX-100.

0 upvotes
blank_
By blank_ (Jan 8, 2013)

J3 looks good to me - slim, light and clean, but some controls wouldn't hurt.
They already have 4 similar cameras with these frustrating menu driven controls.
What prevents Nikon from using a PSAM wheel is beyond me.

3 upvotes
Timmbits
By Timmbits (Jan 8, 2013)

It's a consumer camera - for space between the triangle formed by the Pentax Q, the compact enthusiast cameras and MFT. No wonder consumers are confused - it's not as small as a Q, not as good IQ as a MFT, and not as pocketable as the compact enthusiast cameras. When you try to be everything, you end up not excelling at anything.

1 upvote
Robo2k
By Robo2k (Jan 8, 2013)

@Deeso: Totally agree. I can't understand the amount of hate. Maybe because some people here take DPR ratings religiously. I found the V1/J1 review pretty terrible, written by someone who clearly didn't understand the purpose of this camera.

I bought the V1 when it was a real bargain around €400 along with the 18.5 prime and I love it SO MUCH. Sure, for many purposes, the V1 is no replacement for my D600. But, especially when traveling lightweight, it's a very much portable package that offers just the perfect combination of image quality and speed I need. Also, it's so much fun to shoot with, almost as fun as shooting with my FM2. I say almost, because to me, nothing compares to the FM2.

Having used both the RX100 and the V1 a lot, there is no doubt that the V1 is far superior to the Sony camera, both in terms of usability and image quality. I mean look at the DPR studio comparaison between the V1 and the RX100. Sony's image is much noisier and much softer!

0 upvotes
Timmbits
By Timmbits (Jan 8, 2013)

re: vs.RX100: Less MP = larger photosites. makes sense.

Comment edited 18 seconds after posting
1 upvote
Bamboojled
By Bamboojled (Jan 15, 2013)

@Timmbits,
Softness has nothing to do with more megapixels.
Neither does the speed, focus tracking, interchangeable lenses, or construction.

0 upvotes
GeorgeZ
By GeorgeZ (Jan 8, 2013)

Hmmm.....fist they wanted to sell a so-so camera at a premium price which didn't work all that well for Nikon. They had to drop half the asking-price. The 2nd gen was pretty much the same as the 1st.
And now in the third they obviously don't even want to drop the price to a reasonable level, they introduce a not-needed cheap model for that.
Sorry Nikon, for me you came late into this game and you kept blowing it. The new lenses do nothing to change that, more like the contrary.

2 upvotes
lecoupdejarnac
By lecoupdejarnac (Jan 8, 2013)

Not only that, but these new bodies seem to be a step back for the system.

They've removed most of the buttons from the S1 and J3 that the J1 and J2 had. Yet they chose to keep (on the J3) the useless "mode" dial that doesn't even have PASM on it. They've also removed the up/down zoom toggle that can be used to control aperture (or shutter speed, I forget which) in M mode.

I guess they are trying to force Manual shooters up-market to the V2. Some of us want something more compact than that, though...

2 upvotes
Deeso
By Deeso (Jan 8, 2013)

Funny how these cameras get bashed while Point and Shots of similar size and price get praised.

3 upvotes
GeorgeZ
By GeorgeZ (Jan 8, 2013)

Maybe it's because these aren't P&S, they're intended to compete against MFT, NEX and the like.

4 upvotes
GeorgeD200
By GeorgeD200 (Jan 8, 2013)

I disagree, George. I think the J1,2,3 are not designed to compete with the m4/3 and NEX. The V1/2, maybe. You have to compare them to Nex5/6 and $5-600 m4/3, not OMD-EM5 or NEX 7. Those cameras aren't in the same price range.
I was told directly by a Nikon sales rep that the market for the J series was advanced p/s buyers.

0 upvotes
GeorgeZ
By GeorgeZ (Jan 8, 2013)

Where exactly did I say OM-D? Or NEX7??
The Nikon 1s are interchangable lens cameras with a price comparable to the Oly EP-L series e.g.
And Nikon aims at P&S users who want to step up.

0 upvotes
peevee1
By peevee1 (Jan 11, 2013)

"Funny how these cameras get bashed while Point and Shots of similar size and price get praised."

Maybe because "Point and Shots of similar size and price" beat Nikon 1 with their slow zooms silly, while still being smaller and cheaper (counting the lens). Take RX100. f/1.8 vs f/3.5. No comparison.

0 upvotes
Bamboojled
By Bamboojled (Jan 15, 2013)

You are spot on Peevee1, there is NO COMPARISON...
Obviously you have never shot one.
the response, the speed of focus, the image quality absolutely smokes the RX100.
The RX100 does have a fast lens and is a very nice camera, but lets not make the mistake of comparing the 2 just because they use the same sensor.

That would be like comparing the RX1 to a Canon 5DIII or D800...Very nice camera but not comparable in performance or system depth.

BTW, before you say I don't know what I'm talking about, I own and shoot both the RX100 and the V1, do you?

0 upvotes
backayonder
By backayonder (Jan 8, 2013)

Dig deep people. If everyone buys one we might just might get a replacement for the D300s.

0 upvotes
ogl
By ogl (Jan 8, 2013)

One of the stupid system in the world

4 upvotes
Deeso
By Deeso (Jan 8, 2013)

I wonder how well the new sensor performs

0 upvotes
mcam
By mcam (Jan 8, 2013)

Hope Nikon will soon be able to make some f2.8 Nikon 1 zoom lens without sacrificing the small size factor...

0 upvotes
Donkey914
By Donkey914 (Jan 8, 2013)

@Editor - The specs for the S1 and J3 appear to be swapped.

0 upvotes
Richard Butler
By Richard Butler (Jan 8, 2013)

Sorry about that. Busy day.

1 upvote
Thanatham Piriyakarnjanakul

Great camera, fool comments. :)

6 upvotes
T3
By T3 (Jan 8, 2013)

Dead...end...system. Alive for now.

2 upvotes
marike6
By marike6 (Jan 8, 2013)

The ultra wide angle zoom is extremely interesting. Now we just need Nikon to make a few more fast primes. The 18.5 1.8 was a step in the right direction. A fast wide angle and portrait would make the 1 system a whole lot more interesting.

0 upvotes
abortabort
By abortabort (Jan 8, 2013)

They have already announced that they are going to be making a 32mm = 85mm (equiv) f1.2 lens for the 1-series. They have a 28mm and 50mm equiv primes already.

0 upvotes
Timmbits
By Timmbits (Jan 8, 2013)

f1.2 would go a long ways towards making up for such a small sensor... they should have done the same with their other lenses... or this is just a mass market consumer camera - target market: people wanting to move up from those lousy 1/2.3" sensor cameras to their first interchangeable lens system camera - typically a non-technical nooB who wants something "cute & fancy" to stick into a purse or backpack.

Comment edited 2 times, last edit 6 minutes after posting
1 upvote
Bamboojled
By Bamboojled (Jan 15, 2013)

@Timmbits

DING,DING,DING...we have a winner!

That is exactly the target audience it's aimed at. The folks stepping up from a point and shoot, but don't want the size, weight, or commitment of a full sized or APS-C sensor.

Comment edited 8 minutes after posting
0 upvotes
Brian Caulfield
By Brian Caulfield (6 months ago)

@Timmbits: have you looked at the raw pixels that come off that little sensor? They are hard to distinguish from an APS-C 10mp sensor. I was amazed. Nikon doesn't have to do anything to make up for the sensor size. If you put a f/1.2 85mm equiv lens on this thing it is a fantastic available light portrait or concert camera or videocam. The silent and dark operation really pays off there.

0 upvotes
Airless
By Airless (Jan 8, 2013)

This has got to be the worst product announcement in the history of digital cameras. Nikon is going to get destroyed by this failure of a system.

2 upvotes
abortabort
By abortabort (Jan 8, 2013)

Yes and that is why they were recently at the top of mirrorless sales in Japan.

I don't even own a 1 camera (though do have an RX100 for pocket use), but they really aren't as bad a 'sensor-size-ophiles' like to make out.

1 upvote
Mike99999
By Mike99999 (Jan 8, 2013)

Why? One day these 1" sensors will outperform today's full frame sensors. Nikon is offering an alternative to micro four thirds. Nikon 1 and micro four thirds are the only future-proof systems at the moment...

1 upvote
Timmbits
By Timmbits (Jan 8, 2013)

@abort: that's because it's the only system camera that fits into a little Japanese girl's purse!

@Mike: What? do you really think the development of APSC and FF screech to a halt while they ONLY develop MFT and 1"??? Come on, that is rather myopic! ROTFL!

Comment edited 4 minutes after posting
1 upvote
vapentaxuser
By vapentaxuser (Jan 9, 2013)

If someone gave one to me for free, I wouldn't turn it down. They're not bad cameras at all. I think the S1, especially, is a decent amount of camera for the money.

Comment edited 3 minutes after posting
0 upvotes
MarkInSF
By MarkInSF (Jan 9, 2013)

The product managers are morons but there is nothing wrong with the engineers. They just need to get some photographers to redesign the UI, cut out the stupid gimmick modes, shrink the bodies slightly while adding grips (the V2 is a start - but less ugly.) Oh, and find a better sensor maker if Aptina isn't capable of executing.

The lenses are just fine, some outstanding, none truly awful, and all terrific value with great build quality. Overall, the performance is remarkable, not just the speedy AF, but also the incredible burst modes, very fine viewfinder and high quality LCD, the fast startup and quick buffer clearing, very decent video with ability to take quality stills without interrupting the video, and the very accurate metering. Of course you also have motion snapshot and best shot selection and a lack of adequate controls. It's like a kindergarten pageant put on by a Broadway production crew. Not what you wanted to see, but very impressively executed.

2 upvotes
Neodp
By Neodp (Jan 9, 2013)

LOL +1

0 upvotes
Mssimo
By Mssimo (Jan 8, 2013)

They could have made the number "1" a bit bigger on the front of the camera...or maybe not.

1 upvote
The Jacal
By The Jacal (Jan 8, 2013)

Interesting_move_for_the_lens_release_button._A_bit_like_the_Polaroid......
Sorry,_my_spacebar_is_knackered.

Comment edited 23 seconds after posting
0 upvotes
Mike604
By Mike604 (Jan 8, 2013)

The 1Series is here to stay!! Exciting times in the ONE World.

1 upvote
Neodp
By Neodp (Jan 9, 2013)

In, "la la land"? LOL.

0 upvotes
Total comments: 62