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Canon reveals PowerShot Elph 330 HS, Elph 115 IS and A2500

By dpreview staff on Jan 29, 2013 at 04:00 GMT

CP+ 2013: Canon has announced three long-zoom compacts, the PowerShot Elph 330 HS, the Elph 115 IS and the A2500. The Elph 330 HS, called the Ixus 225 HS in Europe, is a Wi-Fi capable 12MP CMOS camera featuring a 10x, 24-240mm equivalent lens. The Elph 115 IS, known as the Ixus 132 in Europe, has a 16MP CCD sensor and an 8x, 28-224mm equiv stabilized zoom. A Wi-Fi variant, called the Ixus 135 is available in Europe. Finally, the A2500 is an inexpensive model using the same 16MP CCD chip placed behind a 28-140mm equiv zoom. It has a slightly smaller screen than the A2600 launched at CES.

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Press Release:

Canon U.S.A. Introduces Three New Stylish PowerShot Digital Cameras Providing Wide-Angle And Long Telephoto Lenses In Compact Designs

Canon PowerShot Elph 330 HS / Ixus 225 HS

LAKE SUCCESS, N.Y., January 28, 2013 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the addition of three stylish, feature-packed PowerShot Digital Cameras: the PowerShot ELPH 330 HS, ELPH 115 IS and A2500. These new models are ideal for photography enthusiasts of all levels looking for great photo quality and excellent video performance in compact, powerful point-and-shoot designs.

The new PowerShot ELPH 330 HS digital camera provides advanced wireless connectivity for easy sharing. Providing great performance in dimly lit situations, the ELPH 330 HS digital camera includes the Company's HS SYSTEM that delivers clear images with minimal noise and maximum detail even when shooting in low-light. The new cameras offer great features such as Canon's Smart AUTO, enabling even novice users to get optimal camera performance automatically, so whether photographing a running child or a solo recital on stage the cameras deliver spectacular images with ease. Smart AUTO allows the cameras to detect up to 58 scenes for the PowerShot ELPH 330 HS digital camera and up to 32 scenes for the PowerShot ELPH 115 IS digital camera and PowerShot A2500 digital camera. All three models also feature ECO Mode, an advanced new method that manages power consumption and extends battery life by approximately 30 percent, when enabled, allowing you to shoot more photos for a longer amount of time.

"With the introduction of these sleek, new models to our family of PowerShot digital cameras, we are able to provide our customers with a range of imaging options including more models with wireless connectivity to upload and share their amazing creative images," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.

PowerShot ELPH 330 HS Digital Camera

Photography today is as much about image quality as it is about sharing, whether through prints or online communities. With this in mind, the PowerShot ELPH 330 HS digital camera builds upon the success of the PowerShot line with built-in advanced wireless capabilities to easily share high-quality images captured with an impressive 10x optical zoom lens and 12.1-megapixel High-Sensitivity CMOS image sensor. After an initial one-time set-up, the camera can connect to both iOS® or Android smartphones and tabletsi for quick and easy sharing. Users launch Canon's free CameraWindow applicationii, available on both the iOS® and Android operating systemsi, to wirelessly transfer photos and videos from the camera to their device. Frequently used devices and accounts are conveniently stored in the camera's wireless history menu for quick one-touch access.

With these enhanced wireless capabilities, users now have the ability to comment on their uploaded photos directly from the camera - so being part of conversations taking place on social networking sites is easy and convenient. In addition, individuals can control the destination of Facebook uploads - choosing to share content with everyone, or post photos only to selected Facebook groups. Users can also instantly upload images wirelessly from the camera to Canon iMAGE GATEWAYiii, and automatically upload them to a computer remotely. Photos can also be printed wirelessly using Wireless PictBridgeiv on select Canon wireless inkjet printers, including the new PIXMA MG6320 Photo All-In-One printer, so special moments can be preserved and cherished.

A fantastic multipurpose lens: the PowerShot ELPH 330 HS digital camera provides a 10x optical zoom lens taking images from 24mm wide, up to 240mm at the telephoto end, able to capture that group shot, or zoom in for a dynamic close-up. Great even in low light, the camera's 12.1-megapixel High-Sensitivity CMOS image sensor and DIGIC 5 image processor combine and deliver on Canon's HS SYSTEM helping ensure detail is captured even in dark or shadowed areas at a maximum ISO speed of up to 6400. For capturing memorable moments on video, at the touch of a dedicated movie-record button, the PowerShot ELPH 330 HS digital camera shoots beautiful 1080p Full HD video and includes a built-in stereo microphone for great sound. Helping document vacations with your own personal highlight reel, the camera's new Hybrid AUTO mode utilizes a combination of Smart AUTO and Intelligent IS to create a beautiful and steady HD video clip (up to approximately 4 seconds) in Movie Digest mode every time you shoot a still image. Helping ensure you don't miss those magic moments, the camera features both High Speed AF for fast focusing speed and High-Speed Burst for continuous capture at up to 6.2 frames per second while maintaining superb image quality. The combination of features, including wireless connectivity, Canon's Intelligent IS system and ECO Mode, help make the PowerShot ELPH 330 HS digital camera a great imaging companion for vacations, all-day sporting events, or family parties.

Expected to hit store shelves in March, the PowerShot ELPH 330 HS digital camera will be available in three modern colors: black, silver and pink for an estimated retail price of $229.99.

PowerShot ELPH 115 IS Digital Camera

The new pocket-able PowerShot ELPH 115 IS digital camera features an 8x optical zoom lens (28-224mm), which provides a focal range to capture most any situation. The PowerShot ELPH 115 IS digital camera includes a 16-megapixel image sensor and DIGIC 4 image processor for exceptional image quality. For those photographers who "shoot it all" and seamlessly move from scene to scene, the PowerShot ELPH 115 IS digital camera provides Canon's Smart AUTO mode that intelligently selects the proper camera settings based on up to 32 predefined shooting situations for capturing spectacular images in a variety of settings with ease. For creative video capture, users can record HD video with a built-in microphone for great sound. The PowerShot ELPH 115 IS digital camera also includes Canon's unique Intelligent IS system technology, matching the lens movement with one of six stabilization modes for smooth video and sharp still images. The camera also includes Canon's new ECO Mode allowing you to shoot more photos for a longer amount of time.

With anticipated in-store availability in March, the PowerShot ELPH 115 IS digital camera will available in four sleek colors: blue, silver, black and pink at an estimated retail price of $169.99.

PowerShot A2500 Digital Camera

Rounding out Canon's new PowerShot lineup is the PowerShot A2500 digital camera, which includes a 16-megapixel image sensor and DIGIC 4 Image Processor, as well as a 28mm wide-angle lens with 5x optical zoom that can extend out to 140mm at the telephoto end. The camera also features Canon's Smart AUTO mode that analyzes each scene to intelligently select camera settings based on 32 predefined shooting scenarios to help capture stunning images with ease. The PowerShot A2500 digital camera can also capture great video, recording HD through a dedicated movie button. Helping ensure crisp images, Canon's Digital IS reduces the effect of camera shake and subject movement. For travelers and those on the go, Canon's new ECO Mode conserves battery life, allowing you to shoot more photos over a longer period of time. For those photographers looking to be a little more creative, the camera also features various Scene Modes such as Fisheye Effect, Toy Camera Effect and Monochrome to help provide additional creative freedom when capturing your photos. And for those just learning the art of photography, a Help Button will provide simple explanations of camera settings and functions.

Expected for sale in April, the PowerShot A2500 digital camera will be available in silver, red and black for an estimated retail price of $129.99.

Compatible with iOS version 5.1/6.0 or later and Android devices version 2.3/4.0 or later. Data charges may apply.

ii This software enables you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software.

iii One-time registration is required on CANON iMAGE GATEWAY online photo album.

iv PictBridge (Wireless LAN) certified printer is required.

Canon PowerShot Elph 330 HS, Elph 115 IS and A2500 specifications

Body type
Body typeCompact
Max resolution4608 x 3456
Other resolutions4608 x 2592, 3264 x 2448, 1600 x 1200, 640 x 480
Image ratio w:h4:3, 16:9
Effective pixels16 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeCCD
Color filter arrayPrimary color filter
ISOAuto 100, 200, 400, 800, 1600
White balance presets6
Custom white balanceYes (1)
Image stabilizationNo
Uncompressed formatNo
File format
  • JPEG (Exif 2.3)
Optics & Focus
Focal length (equiv.)28–140 mm
Optical zoom5×
Maximum apertureF2.8 - F6.9
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
Autofocus assist lampYes
Digital zoomYes (4x)
Manual focusNo
Macro focus range3 cm (1.18)
Number of focus points9
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots230,000
Touch screenNo
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed15 sec
Maximum shutter speed1/2000 sec
Exposure modes
  • Smart Auto
  • Program
  • Live View Control
  • Digital IS
Scene modes
  • Portrait
  • Face Self-Timer
  • Low Light (4.0MP)
  • Fish-eye Effect
  • Miniature Effect
  • Toy Camera Effect
  • Monochrome
  • Super Vivid
  • Poster Effect
  • Snow
  • Fireworks
  • Long Shutter
  • Discreet
Built-in flashYes
Flash range3.00 m
External flashNo
Flash modesAuto, On, Off, Red-Eye, Slow Sync
Drive modes
  • Single
  • Continuous
  • Self-timer
Continuous drive1 fps
Self-timerYes (2 or 10 sec, Custom)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720 (25 fps) 640 x 480 (30 fps)
Videography notesMiniature Effect (HD (5, 2.5, 1.25 fps) or L (6, 3, 1.5 fps))
Storage typesSD/SDHC/SDXC
USB USB 2.0 (480 Mbit/sec)
Remote controlNo
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion NB-11L rechargeable battery & charger
Battery Life (CIPA)220
Weight (inc. batteries)135 g (0.30 lb / 4.76 oz)
Dimensions98 x 56 x 20 mm (3.86 x 2.2 x 0.79)
Other features
Orientation sensorYes
Timelapse recordingNo

Additional Elph / Ixus Images

Canon PowerShot Elph 330 HS/Ixus 225 HS Canon PowerShot Elph 330 HS/Ixus 225 HS
Canon PowerShot Elph 115 IS/Ixus 132 Canon PowerShot Elph 115 IS/Ixus 132

Additional PowerShot A2500 Images

Canon PowerShot A2500 Canon PowerShot A2500
I own it
I want it
I had it
Discuss in the forums
I own it
I want it
I had it
Discuss in the forums


Total comments: 29
By AlfCheesey (Mar 28, 2013)

Strangely, the ELPH 30 (IXUS 240) is missing from the product database too.

By AlfCheesey (Mar 20, 2013)

The Elph 330 (Ixus 255) has now been released. Why is it still not in the product database?

By tkbslc (Jan 31, 2013)

f6.9!!! Yikes.

gohar kazi
By gohar kazi (Jan 30, 2013)

when it come for india

By futile32 (Jan 30, 2013)

the 115 sounds like a step down from the 110? Whats going on with the exclusion of 1080p?

1 upvote
tom sugnet
By tom sugnet (Jan 30, 2013)


By mauijohn (Jan 29, 2013)

can canon think any better inprovements anymore? they are stuck, that was it, no more. old canon engineers wake up.

1 upvote
By tkbslc (Jan 31, 2013)

They come up with excellent products when design goals call for it. These are designed to be cheap, so they are.

By mauijohn (Jan 29, 2013)

another poor baterry life camera from canon.the new casio excillim rated 500 shot for one charge... a feat canon can not achieve inspite of many years on this kind of business.

1 upvote
By WilliamJ (Jan 29, 2013)

No grip, no deal ! As simple as that !

By tkbslc (Jan 31, 2013)

Serious? On an ELPH?

1 upvote
By migus (Jan 29, 2013)

How about a small A-series with 24-100/1.8-3.5 zoom, 10Mpix BICMOS, clean ISO 400 and tunnel OVF (repeat, OVF!), all for $199 and 199gr.?

In a bleak sea of noisy overpixed P&S', Canon is about the last to have an A-series with AA batts and OVF (even worst tunnel is better than my best AMOLED in sunny snow). Yet none comes even close to my old A620, which is still my tool of choice for macros and daylight deep-DOF landscapes...

Lee Jay
By Lee Jay (Jan 29, 2013)

I guess I have to keep my Elph 500 HS forever. There's never been a replacement that included an f/2 lens like that one has, especially one with nice beveled corners so it's comfortable in my pocket.

By DeZemBer (Jan 30, 2013)

Not even the Powershot S100/S110?

Lee Jay
By Lee Jay (Feb 1, 2013)

No, too big. Gotta be Elph 500 sized.

By justmeMN (Jan 29, 2013)

Meh. No update for the G1 X. No update for the T3/1100D. No additional EOS M body. No additional EOS M lenses. It seems like Canon product development is stuck in the slow lane. Oh well, I guess we will have to wait for their Fall 2013 announcements.

By mpgxsvcd (Jan 29, 2013)

I like how the manufactures now think that F6.9 is appropriate for small sensor cameras. They just completely ignore diffraction and the fact that smaller apertures require more light.

Way too long of a zoom is the new Megapixel race.

By fberns (Jan 29, 2013)

exactly what I think.
Those (small sensor/small aperture) long zoom ranges are only useable in very bright light, lots of people will be disappointed by the tele results in less bright conditions.
In these small sensor cameras I'd prefer a 4x zoom with f 2.0 to 2.8 or so

1 upvote
Lee Jay
By Lee Jay (Jan 29, 2013)

Elph 500 HS (announced February 7, 2011) - 24-105mm, f/2-f/5.8, ISO 100-3200, 3.4fps, 1080p 24fps video.

Proposed upgrade: 24-105mm, f/2-f/3.5, 3.4fps even at higher ISO, ISO 80-6400 (like the SX50), 1080p 30fps video.

Nothing they've done since 2/2011 has been as good as what they did then, in this small camera category.

By peevee1 (Jan 29, 2013)

Do ELPH 115 and A2500 still have that wonderful Canon's 0.8 fps continuous shooting? ;)

By Bluebird47 (Jan 29, 2013)

I'm waiting for a longer zoom, faster lens compact in this portable package... and please keep the 12 MP whilst improving the noise levels! But as it is, 3.0 - 6.9 for only 240mm zoom is quite a deal breaker.

Pino Martino
By Pino Martino (Jan 29, 2013)

The Europen name seems incorrect, Canon Europa has announced Ixus 255HS
could some one pls check the model name?

Canon PowerShot Elph 330 HS/Ixus 225 HS

many thanks

1 upvote
By Martin87 (Jan 29, 2013)

I don't seen any improvement compared to the last year's models :(

The A-Team
By The A-Team (Jan 29, 2013)

These little cameras are all getting MASSIVE zooms these days.

By Sdaniella (Jan 29, 2013)

I just hope with the continued trickling additions of 24mm wide-angle FOV equivalent on the higher Elph/IXUS model range (below mid-prosumer S compact and mid-prosumer SX SuperZoom range), that a LONG AWAITED FlagShip PowerShot G series will have the highly desired WA 24mm FOV... they've been stalling at the long 28mm FOV for too long!!!

A fast large apertured 'short/medium' ZOOM 24-96, or 24-120 is what I've been waiting/wanting for a long time for a PowerShot G, maybe a PowerShot Pro1 X will have the 24? finally??? Please?

sdyue (not my hubby (RIP))

By PhilipY (Jan 29, 2013)

I agree with you, ChrisSwiss. And just what we needed—more PowerShot cameras...BAD, Canon. Where's the 70D and/or 7D Mk II?

1 upvote
By ChrisSwiss (Jan 29, 2013)

Why do they have to call their cameras differently in Europe? Is it to confuse customers or to make it look as they realeased twice as many new models?

By Sdaniella (Jan 29, 2013)

model naming for global products never easy, and can have unexpected wrong connotations in some languages.
whereas 'Elph' is a play on 'Elf' (something small), it doesn't translate well in the diverse Europe, and the normal word 'Elf' cannot be trademarked, and easily mistranslates into other words like 'eleven'; which is meaningless.
'IXUS' seem 'untranslatable' in Europe, but seems neutral BUT the letter 'I' is COMMON enough to 'sound diminutive'... 'itsy-bitsy' 'teeny-weeny' small'... (many European words for small/tiny have the 'short I sound'... so people can remember it and associated it with Canon for a model trademark)
But I suspect in North America, we better associate with the diminutive 'Elph' than 'IXUS' even though it could work over here as well.

By Lan (Jan 29, 2013)

I see your point about different names being better in different markets; but I can't see any *good* reason for the numbers to change as well.

If it's an Ixus 800, it should be an Elph 800 elsewhere, and a hypothetical PanGalacticGargleblaster800 where appropriate... I know they've somewhat painted themselves into a corner with numbers by this point, but...

They should just do an Apple: CanPro, CanZoom, and CanPocket - then just make an increment to the model number for the brand, i.e. CanTiny 2 is the second model of the tiny camera.

Having a million slightly different products doesn't benefit anyone.

Customer walks into a shop, do I want the 720, the 249, the 978, or the 202? Sales assistant shrugs, and says "that one's on special".

Most customers want a simple easy to understand product range.

Most retailers want to sell a few clearly different products, not stock a million different barely different ones.

It's cheaper to manufacture two cameras than fifty too...

Total comments: 29