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Nikon unveils tiny Coolpix S02 for 'trendy individuals'

By dpreview staff on Sep 5, 2013 at 04:00 GMT

Nikon has taken the wraps off the Coolpix S02 - a tiny metal-bodied 13MP compact camera with a smartphone-sized CMOS sensor and 2.7-inch touch-sensitive LCD. The S02 does not accept memory cards, but comes with 7.3GB of built-in storage. The entire package, built around a 3x (30-90mm equiv) zoom lens is small enough to fit in the palm of your hand. Apart from the new sensor, the most notable improvement compared to the S01 is the addition of 1080p video. Curiously, for a camera so clearly aimed at 'hip' and 'stylish' (read: young) people, the S02 does not feature any connectivity options, either built-in or via optional accessories. 

The S02 will be available later this month in three colors, at an MSRP of $179.95.

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Press Release:

THE NEW NIKON COOLPIX S02 IS THE ULTRA-CHIC ANSWER FOR CAPTURING AMAZING IMAGES

MELVILLE, N.Y. (September 5, 2013) – Today, Nikon Inc. introduced the tiny COOLPIX S02, a stylish, super-compact camera that proves great image quality can come in small packages. The new COOLPIX camera is ideal for those who seek easy-to-use features and speedy performance whether on-the-go or out on the town with friends. The S02 is a stylish, hip and inexpensive ultra-mini compact camera, and a great gift for the trendy individual.

The new COOLPIX S02 features an easy-navigable home screen and user interface with shortcut menus for quick operation, making it simple to acquire share-worthy images with incredible detail and sharpness. The S02 strikes a balance between style and size, making it a must-have accessory to have on hand at all times.

“The new COOLPIX S02 is Nikon’s latest super sleek offering to give consumers a simple way to achieve exceptional image quality with stylish flair,“ said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “The COOLPIX S02 is user-friendly, making it great for capturing memorable moments in an instant with ease.” 

The COOLPIX S02’s ultra-compact design houses a 13.2-megapixel CMOS sensor to help users capture amazing image quality and Full HD 1080p video, even in challenging lighting conditions. The 3x zoom NIKKOR lens of the S02 helps produce truly exceptional images that only a camera with a zoom lens can help capture. Though astoundingly small, the S02 is easy to operate thanks to a highly responsive 2.7-inch touch screen, letting the user focus on capturing every precious moment.

In addition to its fashionable, compact design, the COOLPIX S02 also includes user-friendly features like Scene Auto Selector Mode which helps the user effortlessly capture high quality images. To help the user capture images in almost any scenario or lighting condition with ease and confidence, the ideal scene mode is automatically chosen based on the distinctive shooting situation (portrait, landscape, night portrait, night landscape, close-up and backlighting). The COOLPIX S02 also includes a hand-held night scene mode for improved low-light shots and backlit scene HDR for improved picture quality even in brightly lit situations. Additionally, a group of special effects can be used to give images a new fun, creative twist, including Mirror, Sepia, High Contrast Monochrome, High Key and Low Key. 

Price and Availability

The Nikon COOLPIX S02 will be available in September 2013 for a suggested retail price (SRP) of $179.95* in a variety of trendy colors including silver, white, pink and blue. For more information about this COOLPIX camera and other Nikon products, please visit www.nikonusa.com. 

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Nikon Coolpix S02 specifications

Price
MSRP$179.95
Body type
Body typeUltracompact
Sensor
Max resolution4160 x 3120
Other resolutions2272 x 1704, 1600 x 1200
Image ratio w:h4:3
Effective pixels13 megapixels
Sensor photo detectors14 megapixels
Sensor size1/3" (4.8 x 3.6 mm)
Sensor typeCMOS
Color spacesRGB
Image
Custom white balanceNo
Image stabilizationDigital only
Uncompressed formatNo
File format
  • JPEG Exif 2.3
Optics & Focus
Focal length (equiv.)30–90 mm
Optical zoom3×
Maximum apertureF3.3 - F5.9
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Selective single-point
  • Face Detection
Manual focusNo
Normal focus range30 cm (11.81)
Macro focus range5 cm (1.97)
Screen / viewfinder
Articulated LCDFixed
Screen size2.7
Screen dots230,000
Touch screenYes
Screen typeTFT-LCD with Anti-reflection coating
Live viewYes
Viewfinder typeNone
Photography features
Exposure modes
  • Programmed Auto
Scene modes
  • Back Lit Scene HDR
  • Hand Held Night Scene
  • Scene Auto Selector
Built-in flashYes
Flash range1.40 m
External flashNo
Drive modes
  • Single
Self-timerYes
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps); High-speed: 1920 x 1080 (15 fps), 1280 x 720 (60 fps)
FormatMPEG-4
MicrophoneStereo
SpeakerMono
Storage
Storage included7.3 GB
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (micro-HDMI)
Remote controlNo
Physical
BatteryBattery Pack
Battery descriptionBuilt-in lithium-ion battery
Battery Life (CIPA)210
Weight (inc. batteries)100 g (0.22 lb / 3.53 oz)
Dimensions77 x 51 x 18 mm (3.03 x 2.01 x 0.69)
Other features
GPSNone

Additional images

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Comments

Total comments: 63
Razor512
By Razor512 (7 months ago)

What is the point, most of those ultra compact point and shoot cameras often don't do much better than the cellphone cameras.

You still get no bokeh or any other enhancements over major enhancements over the smartphone, all you really gain is a real zoom, and less image noise and a little more detail, but at such a high cost it is not enough of an improvement to justify the cost.

If you are going to spend more than $150 on a camera, just save up your money and get at least a DSLR. You will get much better quality and not have the look of " durrrr something was happening and I pulled out the camera and pushed the button yay!!!"

While different levels of cameras have their place, often when you start investing more money into camera gear, you are likely looking for a better and more professional looking end result.

2 upvotes
yabokkie
By yabokkie (7 months ago)

compared with a phone:
- a bulky camera,
- a small display,
- extra battery, memory, ... (that users will have to manage),
...
for a zoom lens?

0 upvotes
wyoming
By wyoming (7 months ago)

hahaha it even costs MORE that the smartphone!!!
if they manage to sell this thing it's marketing-genius

0 upvotes
TFD
By TFD (7 months ago)

Not small enough to make a difference, rather buy a Sony WX80 for the same price.

If you want small and trendy buy the Minox "spy" camera.

http://www.minox.com/index.php?id=6001&L=2

0 upvotes
jon404
By jon404 (7 months ago)

Given that size, why not have it double as a Zippo cigarette lighter?

Actually, now that I think of it, why not stick a 35mm-equiv fixed lens small camera in a replica Zippo lighter case? Great branding possibilities... military Zippo case designs, college sports case designs, etc, etc...

0 upvotes
yabokkie
By yabokkie (7 months ago)

and it could be powered by dimethyl ether fuel cell.

0 upvotes
JordanAT
By JordanAT (7 months ago)

ON/OFF, zoom, shutter, and playback. Make it twice the size, run it on AAs, and you have the perfect grandma-cam.

You laugh, but I'm serious. Give an octogenarian a camera and that's all they really need or want. I got one like that and a pack of 10 - 256MB SD cards for my wife's grandmother for her 90th birthday. I told her to use it just like film - when the card is full, just take it to RiteAid and they'll print pictures. She can store the cards in a little case and when (ahem, if) she fills them up we can get together and I can reset them for her. When the batteries run out every year or so at her rate), she just picks up another pair.

It's been a huge hit. Beat's the heck out of the disposable cameras she was always taking pictures with!

2 upvotes
D1N0
By D1N0 (7 months ago)

Specs are missing from article: http://www.nikonusa.com/en/Nikon-Products/Product/Compact-Digital-Cameras/26431/COOLPIX-S02.html#tab-ProductDetail-ProductTabs-TechSpecs

14mp 1/3.1" puny sensor

0 upvotes
justmeMN
By justmeMN (7 months ago)

I'm proud of the fact that I am neither "hip" nor "stylish". :-) #not4me

0 upvotes
peevee1
By peevee1 (7 months ago)

Don't you already have even smaller camera like this in your phone?

0 upvotes
iamphil
By iamphil (7 months ago)

So this is Nikon's take on Canon's PowerShot N? Do these two "competitors" do anything other than copy the "innovations" coming from the other?

0 upvotes
Revenant
By Revenant (7 months ago)

The WiFi-equipped Canon is meant to be used as an "accessory" to a smartphone, whereas the Nikon is just a tiny P&S with no connectivity options at all.

0 upvotes
ipribadi
By ipribadi (7 months ago)

This camera is intended for those who don't own a phone or aren't allowed to own a phone yet.
Yes it's for the 4th graders and under as it perfectly fits their still small growing hands but have out grown their Fisher Price toy cameras.

Comment edited 48 seconds after posting
2 upvotes
Razor512
By Razor512 (7 months ago)

But would you really want to give a kid a camera that cost nearly $200 and has no weather sealing or impact protection?

If you want too teach a kid to use a camera and take better photos, then you need one of those impact resistant, waterproof $90 nikon cool pix or somethign similar. (the zoom mechanisms are all internal and they are designed to take more of a beating so 1 mistake won't destroy the device, and it will allow them to bet some of the extreme basics (composition and handling of a camera, when they have proven them self to not mistake the camera for a football, then you can move up to a cheap $200 (or 140 used (with kit lens) Panasonic Lumix DMC-GF3. it will offer manual controls to get them used to used to picking their aperture, shutter speed, and ISO, and also processing their own RAW files, then finally they can move up to a proper DSLR (or borrow yours) with a proper larger sensor, and keep the micro 4/3 as a backup

0 upvotes
RichRMA
By RichRMA (7 months ago)

Still, is it any worse than getting hack actor Ashton Kutcher to shill for your device?

4 upvotes
Vadimka
By Vadimka (7 months ago)

Good job Nikon... nice rebound after Nikon-1 fiasco...

3 upvotes
tommy leong
By tommy leong (7 months ago)

do we need to queue up in the streets to buy
this hipworthy device?
Just like the other hipworthy device :)

1 upvote
Mahmoud Mousef
By Mahmoud Mousef (7 months ago)

Aren't DPREVIEW staff trendy individuals anymore?
;)

0 upvotes
Ken Johnes
By Ken Johnes (7 months ago)

Atlast , atlast the camera every D300 and D700 owners were waiting for is here. kudos to Nikon for making one so cheap, it´ll sell like no other cam on the market..

is someone at nikon having real orga*sm looking at this crappy cam? i wonder..

0 upvotes
klopus
By klopus (7 months ago)

If it has same feeble sensor as in most phones why do I need to lug around another device and loose connectivity instead of simply using my phone's camera? Just because of the optic zoom?

Comment edited 35 seconds after posting
2 upvotes
SammyToronto
By SammyToronto (7 months ago)

One of the more useless camera launches in recent history.

Nikon forgot to say that this camera is for "trendy individuals" who don't own camera phones; NO need to get this camera if you have one, unless you're dying to have a zoom lens. A very niche market, I'd say, and not exactly a very promising prospect in terms of sales.

3 upvotes
SWSF14
By SWSF14 (7 months ago)

DOA indeed if the target is the "hip".
No "hip" wireless capabilities.

1 upvote
MrTaikitso
By MrTaikitso (7 months ago)

Ironic, shown on top of an iPhone. So other than the real flash, what's the point over a smart phone with a good camera? Lumia 1020 for example, or even the shown iPhone. #Puzzled

0 upvotes
TitusXIII
By TitusXIII (7 months ago)

13MP crammed unto a smart phone size sensor is nothing but a disaster.
Expect nothing but unacceptable amounts of noise on all the photos.

1 upvote
HeyItsJoel
By HeyItsJoel (7 months ago)

Do you have one? Have you tried it for yourself? No? Then you're just contributing to the noise pollution.

2 upvotes
Artistico
By Artistico (7 months ago)

I second that. There might not be much noise visible, but then there would be a lot of noise reduction smearing of anything resembling texture and detail. Smartphones and compact cameras would have been so much better if they'd capped the megapixels relative to sensor size at a realistic number. Imagine the better per-pixel sharpness, the better dynamic range, better colours, better high ISO performance, and with even smaller file sizes: it's a win-win-win-win-win situation to reduce the resolution.

1 upvote
SLove
By SLove (7 months ago)

It probably has the same Sony sensor as the XPeria Z and Samsung Galaxy S4. So nothing new there; the Xperia Z was launched more than 6 months ago.

0 upvotes
whtchocla7e
By whtchocla7e (7 months ago)

I'm trendy, hip and stylish. Finally a camera for me!!

1 upvote
AbrasiveReducer
By AbrasiveReducer (7 months ago)

It appears to be a copy of my 8-year old Canon Elph (which is fine, since it works perfectly and really does go in a pocket). The Elph has buttons and even a tiny viewfinder but other than that, seems pretty similar.

0 upvotes
SeeRoy
By SeeRoy (7 months ago)

Hmm. Not a million miles away from the Minox B that used to dangle around my neck on a chain when I was travelling in Asia back in the 70s. Probably takes better snaps too. But I'll pass, thanks.
FAO Nikon marketing division:
The word "trendy" is no longer "trendy". It wasn't even very "trendy" 30 years ago...

0 upvotes
agentul
By agentul (7 months ago)

this camera should be bundled with Derek Zoolander's cell phone.

2 upvotes
instamatic
By instamatic (7 months ago)

I'm not sure what this camera is trying to achieve from a marketing/strategic standpoint. No WI-FI built-in? Looks dead-on-arrival to me.

What would be good for Nikon to sell perhaps would be a compact camera of similar size with f/1.8-2.4 (25-90mm equiv.) zoom lens, WI-FI built in, full touchscreen control of focus and exposure (like iPhone), and RAW capability for those who want it. It should be priced no more than $250. Perhaps that would be marketable.

Or perhaps Nikon should simply build a nice iPhone zoom lens that's not priced over $100, and complement it with an app that allows RAW - again for those who want it.

0 upvotes
Catalin Stavaru
By Catalin Stavaru (7 months ago)

They are going backwards compared to the world. People are dumping point and shoot cameras in favor of smartphone cameras, Nikon expects the opposite. And then they complain that their new camera systems don't sell well. A smartphone has way better lens than the F3.3 of the Nikon.

Probably the most useless camera of the year.

Comment edited 2 minutes after posting
1 upvote
mpgxsvcd
By mpgxsvcd (7 months ago)

NEXT!

2 upvotes
GrahamSeventy1
By GrahamSeventy1 (7 months ago)

Cool, if it had a simcard slot !

1 upvote
Deleted pending purge
By Deleted pending purge (7 months ago)

No key ring. I hope "trendy individuals" will be delighted anyway.
I wonder where Nikon recruits their market researchers... maybe there's the enemy...

0 upvotes
audijam
By audijam (7 months ago)

it won't sell in north america for sure....girls here ain't stupid...plus they have iphones. LOL!

1 upvote
Jake64
By Jake64 (7 months ago)

It should have come with wifi so it can be used in conjunction with a smartphone. I am sure it does take better photos than a smartphone but people who are "chic" and "cool" don't care about photography, they just want to take pictures and there's a fine line between the two.

Comment edited 1 minute after posting
2 upvotes
steelduck
By steelduck (7 months ago)

Why?

3 upvotes
GabrielZ
By GabrielZ (7 months ago)

Exactly! Signs of desperation on Nikon's part, due to the photo savvy smartphone onslaught? Just release a photo optimized smartphone of your own and be done with it...might even sell - maybe?

0 upvotes
D1N0
By D1N0 (7 months ago)

This little wonder had a brighter lens. Just remake it a bit thinner. With a bsi cmos of 5mp.

http://cdn2.bigcommerce.com/server2200/4b3e3/products/492/images/1069/Nikon_Coolpix_5600_Digital_Camera_P264898_1__92800.1340993641.1280.1280.jpg

0 upvotes
Debankur Mukherjee
By Debankur Mukherjee (7 months ago)

..but there are smartphones.......8-))

1 upvote
eawhitcomb
By eawhitcomb (7 months ago)

I'll admit it...I bought into the cuteness of the S01. Had to have one...in red! Turned out to be the best purchase I made....for my friend's 7 year old daughter. She loves it and it's the perfect size for her.

There is a market for these -- not the hip and stylish one they claim, but the 6 & 7 year olds who want to run around and take pictures.

6 upvotes
Steve Balcombe
By Steve Balcombe (7 months ago)

My first thought was that this camera seems to be aimed at people who don't have a smartphone. I do have a couple of friends who have held on to their old not-smart phones ("all I want to do is make calls") but that immediately tells you they won't want a gimmick camera. Which leaves 7-year-olds.

1 upvote
OldZorki
By OldZorki (7 months ago)

I will wait for Hasselblad edition

11 upvotes
Robert Cain
By Robert Cain (7 months ago)

LOL

1 upvote
falconeyes
By falconeyes (7 months ago)

OMG

0 upvotes
slick83
By slick83 (7 months ago)

Finally!, no finger-print-ugliness will ruin my otherwise flawless image.

1 upvote
dale thorn
By dale thorn (7 months ago)

13 mp on a smartphone sensor? The Nikon S9500 is 18 mp I think on a 1/2.33 sensor and has more pixel smearing than I've ever seen in any camera. I can't wait to see what this one does.

0 upvotes
chouster
By chouster (7 months ago)

I hate this camera, but I hope they sell tons of these and not be forced to make more money out of their DSLR line-up and raise prices...

0 upvotes
Tee1up
By Tee1up (7 months ago)

Trendy?
That sounds vaguely condescending. I hope they sell dozens of these.

0 upvotes
SW Anderson
By SW Anderson (7 months ago)

I'm reminded "trendy" rhymes with "spendy." Also, that miniaturization, like most things in this life, can be overdone.

To put it another way, I could probably eat a steak dinner using a scalpel and pair of tweezers instead of a knife and fork. But, why would I want to?

2 upvotes
Mirrorless Crusader
By Mirrorless Crusader (7 months ago)

This has got to be one o the worst ideas for a camera I've ever seen. It's a camera phone without the phone.

11 upvotes
chouster
By chouster (7 months ago)

Exactly! If people prefer the crappy IQ of smart phones over the IQ point&shoots offer, why not make a point&shoot with the same crappy IQ...

1 upvote
Mahmoud Mousef
By Mahmoud Mousef (7 months ago)

* cameraphones rarely have optical zoom & xenon flash

0 upvotes
Svelteboy
By Svelteboy (7 months ago)

Price should be $79.95, not $179.95.

10 upvotes
peevee1
By peevee1 (7 months ago)

Given that the camera like that in your phone is essentially free, Nikon should pay YOU.

0 upvotes
Rob Sims
By Rob Sims (7 months ago)

I don't get it - if this has a "smartphone-sized CMOS sensor" and no removable memory, then why not just take photos from your phone?

I-am-baffled.com

4 upvotes
DaPonti
By DaPonti (7 months ago)

I agree. I was "lucky" enough to win a S01 and, even though the lens will probably allow better pictures than on a smartphone, it wasn't good enough to go out of its drawer.

1 upvote
qwertyasdf
By qwertyasdf (7 months ago)

I don't own this camera, but if this camera is "ULTRA-CHIC ANSWER FOR CAPTURING AMAZING IMAGES"
Then there must be no words in my dictionary that can describe the pictures the D800E takes. (Or even the Panasonic LX3 for that matter)

2 upvotes
bizi clop
By bizi clop (7 months ago)

And anyway, what was the question with this (ultra-chic) answer?

0 upvotes
ngollan
By ngollan (7 months ago)

@bizi "How much money we can extract from the rich idiot demography?", asked by every CEO ever.

At least it doesn't seem to be an Android failure like that last attempt at a not-a-phone-cameraphone.

Comment edited 31 seconds after posting
1 upvote
tkbslc
By tkbslc (7 months ago)

How does this differ from the S-01? That's only like $90 at this point.

0 upvotes
Total comments: 63