Ricoh issues fifth feature-enhancing upgrade for GR Digital IV

I'm a software product manager, and I've long wondered why more camera companies don't take this tack. I know, I know, they want you to upgrade, but continual improvement builds brand loyalty - and neglect does the opposite (I'm getting ready to sell off my Micro Four Thirds investment; one big reason is Olympus' "Feh, we already got your money, who needs ya?!" attitude...)

Ricoh and, in particular, Fuji seem to continue enhancing and evolving their products, even as the hardware is already in customers' hands. I like that commitment on the company's part and it makes me more confident in making another purchase from them when I decide I'm ready to move up to a better body.

I really like how Ricoh, Pentax and Fuji keep releasing updates to their cameras well longer than other manufacturers.

Definitely something I consider when buying a new camera.

I love my GR...

Wish Nikon would do that for V1/V21

Ricoh is awesome, adding features to a 3 year old camera. Still love my GRD IV