|Previous news story Next news story|
Blackmagic ships Pocket Cinema Camera and drops price on original model
Blackmagic Designs has announced it is shipping its Raw-video-shooting Pocket Cinema Camera and is reducing the price of its original, larger Cinema Camera. The Pocket Cinema Camera is built around a 'Super 16mm' sized sensor (12.5 x 7mm) and can shoot Apple ProRes 422 (HQ) or lossless compressed CinemaDNG 1080 footage at 23.99, 24, 25, 29.97 or 30p. Meanwhile the company has knocked $1,000 off the price of its original, 2.5K resolution Raw-shooting Cinema Camera model.
The original Blackmagic Cinema Camera is available in both Canon EF and passive (non-autofocus) Micro Four Thirds mounts. Both will now cost $1,995. The Pocket Cinema Camera, which uses a smaller sensor but still promises 13-stops of dynamic range, uses a full Micro Four Thirds mount, allowing autofocus in addition to peaking-assisted manual focus. The Pocket Cinema Camera sells for $995.
The company says the 4K-capable Production Camera, announced alongside the Pocket Cinema Camera should begin shipping in 3-4 weeks.
The new Blackmagic Pocket Cinema Camera is now shipping and there is a software update for it posted on our web site.
There are some new features in the software for the Pocket Cinema Camera. You can now focus by pushing the focus button when using an active MFT lens. This makes it very easy to accurately focus. The focus peaking feature is still there and you enable it by double pressing the focus button. The focus zoom feature is enabled by double pressing the OK button.
There will be an update for the 2.5K Blackmagic Cinema Camera soon that will also add these features, plus new de-bayer processing that will improve the cameras sharpness when shooting non RAW files.
The Blackmagic Production Camera 4K is not yet shipping as we need some more time. Our first batch of sensors was delivered only this week, so we have not been able to complete the software for the camera. We expect to start shipping in about 3 to 4 weeks once the final software work and testing is completed.
Blackmagic Cinema Camera Price Reduction
We have worked very hard over the last year to be able to build the Blackmagic Cinema Camera at a lower cost so we can reduce the price and allow access to digital filming to a wide range of cinematographers and photographers.
We have done it and from today the Blackmagic Cinema Camera EF and MFT models will be reduced in price to US$1,995. This is very exciting and is one of the proudest moments of my life to be able to do this!
I think people will be able to use the savings to invest in some exciting lenses and rigs to really boost the creative possibilities. The Blackmagic Cinema Camera is a fantastic design that's now well proven. The advantage of the 2.5K sensor is it has enough resolution to eliminate the bayer resolution loss of a HD sensor, but when shooting RAW it produces files that are too not to big to store and work with easily. It's a fantastic solution.
All orders placed that have not yet been filled, can be reduced to the new lower price.