Leica announces $1300 special edition 'G-Star RAW' D-Lux 6
Jun 19, 2013 at 22:11 GMT
Leica has announced a special edition of its D-Lux 6 high-end compact camera, in collaboration with clothing manufacturer G-Star RAW. The special D-Lux 6 (itself arguably a 'special edition' Panasonic Lumix DMC-LX7) will be available from Leica Stores and Boutiques worldwide, and is expected to cost around $1300 - around $800 more than the standard D-Lux 6 and roughly $1000 more than the LX7.
What do you get for your money? Well, 'a new dot structure on the leather body trim' and a leather case with 'exclusive carrying strap'. And a red dot, of course.
|This is the new 'RAW' edition Leica D-Lux 6, which comes with a different body finish and leather case with an 'exclusive' carrying strap. It will be available from Leica stores worldwide, at a rumored price of $1300.|
According to G-Star, the collaboration with Leica is 'natural', since 'both brands utilise design where form follows function, and stand for high-quality products of authenticity and durability'. The New York-based company has previously collaborated with bicycle manufacturer Cannondale, Hennessy cognac, Land Rover and it even got its name on the side of a 1927 canal boat in Amsterdam.
Shubhankar Ray on the Leica D-Lux 6 ‘Edition by G-Star RAW’
In this video, Shubhankar Ray, Global Brand Director for G-Star, talks about the collaboration between G-Star and Leica Camera on the limited special edition camera Leica D-Lux 6 'Edition by G-Star RAW.'
Via Imaging Resource
What do you make of the G-Star RAW D-Lux 6? Let us know in the comments.