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Pentax announces Efina budget compact and white WG-3 waterproof

By dpreview staff on Jun 4, 2013 at 00:11 GMT

Pentax has announced a white version of its WG-3 rugged waterproof camera and an entry-level point-and-shoot compact. The white version of the WG-3 shares all the features with the existing model but comes in a different color scheme (we'll let you guess what that is). We'll be testing the GPS version of the WG-3 as one of our forthcoming waterproof camera tests. Meanwhile, the 'Efina' is an inexpensive 14MP CCD-based camera that's exactly the sort we thought Pentax had stopped making. Still, it comes with decorative patterns on it, which seems to be this season's thing - so that's something. The Efina, announced in Japan in January, will cost around £80, while the white WG-3 will retail for $299/£289.

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WG-3 Press Release:

PENTAX Adds White WG-3 to its Family of Ruggedized Cameras

Performance meets photographic demands with fast F2.0 lens, in-camera shake reduction, and increased waterproof, crush-proof and shockproof ratings.

Denver, CO (June 3, 2013) — PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the addition of a white WG-3 to its ruggedized lineup of compact cameras which launched in March 2013. The WG-3 line of cameras is now available in five colors including the new white, black and orange or in green or purple in the GPS version. The WG-3 and WG-3 GPS line of cameras offer worry-free shooting for active families and adventurous individuals. Pulling from long standing expertise in the rugged camera category, PENTAX upgraded the features on this new and improved line of waterproof cameras, now in its 15th generation.

Included in these upgrades are a feature-set that has been optimized to meet the rigorous and demanding needs of the adventurous photo enthusiast, whose travels and exploits can take them into a variety of scenarios too challenging for the traditional point-and-shoot.

For the unplanned adventure, the WG-3 offers a worry-free shooting experience with an increasingly ruggedized body that is shockproof from drops of up to 6.6 feet, coldproof to 14 degrees Fahrenheit and crush-proof, waterproof to 45 feet, and can withstand up to 220 foot pounds of force. The WG-3’s rugged design is enhanced by its folded optical zoom lens that reduces its vulnerability to moisture and dust while ensuring a compact and pocketable size without the protrusion of a lens barrel. Finally, the sturdy construction and sharp design, unique to the WG-3, features a textured grip for a controlled ergonomic grasp and colorful grip accents to further enrich its rugged styling.

“The addition of white to the existing line of WG-3 cameras is a timely inclusion for upcoming summer activities,” said John Carlson, Sr. Marketing Manager, PENTAX. “The WG-3 is a great, worry-free camera to keep with you for a day at the beach, a long hike or even on the slopes in the winter. Regardless of season, climate or weather the WG-3 was built to withstand the elements and capture great images.”

Pricing and Availability
The white WG-3 rugged compact camera will be available online and with limited distribution to retail outlets in July 2013 for  a suggested retail price of $299.95.

To learn more about the WG-3 and WG-3 GPS line of rugged cameras visit: http://www.pentaximaging.com/digital-camera.

Pentax WG-3 specifications

Price
MSRP$299
Body type
Body typeCompact
Sensor
Max resolution4608 x 3456
Other resolutions4288 x 3216, 4224 x 2376, 3216 x 3216, 3072 x 2304, 3072 x 1728, 2592 x 1944, 2592 x 1464, 2048 x 1536, 1920 x 1080, 1024 x 768, 640 x 480
Image ratio w:h1:1, 4:3, 16:9
Effective pixels16 megapixels
Sensor photo detectors17 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeBSI-CMOS
Image
ISOAuto 125-6400, 125, 200, 400,800, 1600, 3200, 6400
White balance presets4
Custom white balanceYes
Image stabilizationSensor-shift
Uncompressed formatNo
JPEG quality levelsBest, Better, Good
File format
  • JPG (EXIF 2.3)
  • DCF 2.0
  • PIM III
Optics & Focus
Focal length (equiv.)25–100 mm
Optical zoom4×
Maximum apertureF2.0 - F4.9
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Tracking
  • Single
  • Face Detection
Autofocus assist lampYes
Digital zoomYes (6.7x)
Manual focusYes
Normal focus range50 cm (19.69)
Macro focus range1 cm (0.39)
Number of focus points9
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots460,000
Touch screenNo
Screen typeWidescreen TFT color LCD with anti-reflective coating
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed4 sec
Maximum shutter speed1/4000 sec
Exposure modes
  • Programmed AE
Built-in flashYes
Flash range3.40 m
External flashNo
Flash modesAuto, On, Off, Red-eye, Soft
Drive modes
  • One Shot
  • Self-Timer (10s, 2s, Remote 3s)
  • Continuous
  • Burst
  • Remote Control (3s, 0s)
  • Auto Bracketing
Self-timerYes (2 or 10 sec)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
Videography features
Resolutions1920 x 1080 (30 fps), 1280 x 720 (60, 30 fps)
FormatMPEG-4, H.264
MicrophoneMono
SpeakerStereo
Storage
Storage typesSD/SDHC/SDXC card, Internal
Storage included70 MB Internal
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (Micro, Type-D)
WirelessEye-Fi Connected
Remote controlYes (Optional)
Physical
Environmentally sealedYes (Crushproof, Waterproof, Shockproof, Dustproof, Freezeproof)
BatteryBattery Pack
Battery descriptionLithium-Ion D-LI92 rechargeable battery & charger
Battery Life (CIPA)240
Weight (inc. batteries)230 g (0.51 lb / 8.11 oz)
Dimensions124 x 64 x 33 mm (4.9 x 2.5 x 1.3)
Other features
Orientation sensorYes
Timelapse recordingYes (Interval shot mode for stills and movie)
GPSNone

Efina Press Release:

PENTAX Efina

A stylish, entry-level digital compact camera

PENTAX RICOH IMAGING UK LTD is pleased to announce the launch of the PENTAX Efina digital compact camera. The high-quality aluminium body is available in a range of four sleek and stylish colours (pink, red, silver and green), all offering outstanding specifications to ensure effortless photography every time.

The Efina incorporates an optical five-times zoom lens, approximately 14.0 effective megapixels, HD movie recording and a 2.5 inch LCD monitor in its slim, card-sized body. Its compact dimensions mean it can fit into a pocket or handbag with ease, making it the ultimate take anywhere camera.

The camera is also fitted with a self-portrait mirror on the front panel, helping you capture the perfect profile shot, wherever you are.

Major Features
1.  Optical 5X zoom lens with 26mm wide-angle coverage
The Efina comes equipped with an optical five-times zoom lens with a focal-length coverage from approximately 26mm wide angle to 130mm telephoto (in the 35mm format). Since its 26mm wide-angle setting offers a wider angle-of-view than ordinary zoom lenses, this zoom lens is useful in a greater variety of applications — especially with such subjects as breathtaking scenery, magnificent architecture and family or group shots in confined spaces. The Efina also provides a five-times Intelligent Zoom function to extend the zoom coverage up to approximately 25 times, without compromising image quality.

2. High-sensitivity shake-reduction mode to guarantee sharp, blur-free images
The Efina’s high-sensitivity SR (Shake Reduction) mode automatically adjusts sensitivity up to ISO 1600 in relation to the subject’s illumination level. This mode comes in especially handy in dimly lit locations as it allows the user to record images with a faster shutter speed to minimise the adverse effect of camera or subject shake.

3. 16 Scene modes for easy capture of particular subjects
The Efina offers 16 different scene modes to automatically optimise shooting settings for a particular scene or subject. With a simple selection of the pictograph corresponding to the desired scene mode, this convenient feature allows the user to take beautiful images with minimal effort.

4. Automatic face detection for beautiful portraits
No matter where the photographer places the subject’s face in the image field, the Efina’s Face Detection AF & AE function instantly and accurately detects the face and optimises focus and exposure settings. Because of this, the subject’s face is always captured in sharp focus and perfect exposure, even when the subject stands in the backlight.

5. Other features
I.      Large, easy-to-view 2.5-inch LCD monitor with approximately 230,000 dots
II.     In body recharge system for simple, cellphone-like battery
III.    Approximately 32MB built-in memory
IV.    Exclusive camera pouch included
V.     Compatibility with Eye-Fi wireless LAN SD memory cards
VI.    Image viewing, editing and filing software included

RRP £79.99. Availability and distribution of the Efina to be confirmed.

Pentax Efina specifications

Price
MSRP£79.99
Body type
Body typeUltracompact
Body materialAluminum and Composite
Sensor
Max resolution4288 x 3216
Image ratio w:h4:3, 3:2, 16:9
Effective pixels14 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeCCD
Color spacesRGB
Color filter arrayPrimary color filter
Image
ISO80, 100, 200, 400, 800, 1600
White balance presets5
Custom white balanceNo
Image stabilizationDigital only
Uncompressed formatUnknown
Optics & Focus
Focal length (equiv.)26–130 mm
Optical zoom5×
Maximum apertureF3.5 - F6.3
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Face Detection
Digital zoomYes (5X)
Manual focusNo
Normal focus range50 cm (19.69)
Macro focus range20 cm (7.87)
Screen / viewfinder
Articulated LCDFixed
Screen size2.5
Screen dots230,000
Touch screenNo
Screen typeQVGA TFT LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed1/8 sec
Maximum shutter speed1/1400 sec
Exposure modes
  • Auto
Scene modes
  • Portrait, Sport, Landscape, Close Up, Sunset, Backlight, Candle Light, Children, Bright, Fireworks, Self Portrait, Night Portrait, High ISO, Panorama Left-Right, Panorama Right-Left, Blur Reduction
Built-in flashYes
Flash range4.10 m
External flashNo
Flash modesAuto, Auto Red-eye Reduction, Forced On, Forced Off
Drive modes
  • Single-shot, burst, self-timer, delay timer, two-shot self-timer
Self-timerYes
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720, 640 x 480
MicrophoneMono
SpeakerMono
Storage
Storage typesSC/SDHC, Internal
Storage included32MB
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMINo
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion D-LI109 rechargeable battery
Battery Life (CIPA)200
Weight (inc. batteries)91 g (0.20 lb / 3.21 oz)
Dimensions87 x 54 x 21 mm (3.43 x 2.13 x 0.83)
Other features
Timelapse recordingNo
GPSNone
2
I own it
0
I want it
0
I had it
Discuss in the forums
12
I own it
5
I want it
5
I had it
Discuss in the forums

Comments

Total comments: 54
Babya
By Babya (6 months ago)

The Efina's menu system and capture modes are very similar to what Kodak used on their 2000-2011 EasyShare cameras.

0 upvotes
jaygeephoto
By jaygeephoto (10 months ago)

Whom exactly is the Efina's target market, 8 year old girls? Looks a bit like a Barbie camera. Flowers? Besides, kids take almost all of their photos on smart phones.

0 upvotes
jaygeephoto
By jaygeephoto (10 months ago)

I have recently purchased a WG-3 camera and am very impressed by it’s capabilities. Since I am a professional photographer and own some very bulky and expensive equipment, I thought this camera would be perfect for the many outdoor activities I enjoy.

I was equally surprised to find out however how few people know about this camera. I take every opportunity to show it off especially to my friends who are outdoor sports enthusiasts. Their reaction is almost always the same: “this is cool, -I didn’t even know they made this – where can I get one – I’ve never seen this in stores – does Pentax still make cameras?” After researching Pentax products further I feel that the entire line of very capable cameras is very much under-represented in the marketplace, especially in New England and the US in general. Not sure about white though.

0 upvotes
mpgxsvcd
By mpgxsvcd (10 months ago)

Just look at these specs. No wonder there is no market for this type of camera. My phone has better camera specs and it costs less. Are they seriously putting an F3.5-F6.3 lens in compact cameras now? It is almost like they don't believe the laws of physics apply to their cameras. I think this camera is about £79.99 overpriced.

14.0 megapixels
Sensor size 1/2.3" (6.17 x 4.55 mm)
Sensor type CCD
80, 100, 200, 400, 800, 1600
F3.5 - F6.3

2 upvotes
LJ - Eljot
By LJ - Eljot (10 months ago)

I had a Minolta Weathermatic ones. (No wait! It is still there.) That is a yello tank (armoured) wich uses 110 cartridges. That thing was fun.

0 upvotes
InTheMist
By InTheMist (10 months ago)

The waterproof compact is such an under reported, yet desirable product range.

I've bought more waterproof compacts that DSLRs over the years. Fun to have!

3 upvotes
Timmbits
By Timmbits (10 months ago)

In a world of smartphones, this is quite useless.
If at least it had a lower pixel count so it has larger photosites, to get rid of noise and produce clean images, then we'd have something!
Tiny sensor + high pixel count = noise machine

It could have been a nice camera for our little toddlers. Now our toddlers will be disappointed and turned off of photography, instead of being enthused by it.

1 upvote
nikanth
By nikanth (10 months ago)

Lens is more important than sensor! And lens in smartphones are bad.

0 upvotes
zinedi
By zinedi (10 months ago)

Yes, and: in a world of smartphones, this is very important too: BE as much DIFFERENT from smartphones as possible, BE as much OPTICAL and PHOTOGRAPHIC specialized instrument as possible - not only electronic display Print-Screen - recent tendency was opposite - to merge phone and P&S - that's wrong IMO. The most important thing e.g. is good viewfinder - no smartphone has it, good optics - no smartphone has it, good advanced photographer's handling features (manual focus, ..). No Wi-fi/Eye-fi/Whatever-fi rubbish will save photographic cameras!

Comment edited 2 times, last edit 4 minutes after posting
1 upvote
mpgxsvcd
By mpgxsvcd (10 months ago)

nikanth sounds like a person that thinks that the lens manufacturer is more important than the F stop range for the lens. Give me a fast focal ratio lens and a few nice large pixels and I will buy it. Leave your super zooms at home.

0 upvotes
peevee1
By peevee1 (10 months ago)

So, Pentax did not drop cheap P&S after all. It has been more than a year since they released something in that class, so I though they got smarter. Apparently not.

3 upvotes
Timmbits
By Timmbits (10 months ago)

it's surely made by some chinese company and just rebranded. looks really cheap... like a $20 product

3 upvotes
KonstantinosK
By KonstantinosK (10 months ago)

Efemina, more like it...

0 upvotes
InTheMist
By InTheMist (10 months ago)

Efin A!

0 upvotes
areichow
By areichow (10 months ago)

Awww, poor big man is threatened by a few flowers...

1 upvote
KonstantinosK
By KonstantinosK (10 months ago)

I'm bearded and macho. What can I do?....

0 upvotes
Deleted pending purge
By Deleted pending purge (10 months ago)

There seems to be an ongoing "conspiracy" among waterproof camera manufacturers to go on using those risky water-sealing closures, instead of age-proven o-rings.
Aside from the expense of specially formed rubber sealing production, any closure dependent upon the hinge and locking mechanism to keep the sealing elements aligned is simply wrong, as the risk of water ingress is especially high in smaller depths, before outer pressure forces the seal uniformly over its contact surface.
This risk becomes even greater when the seal deforms, so you have to exchange it yearly - for a price.
There is another feature connected to such "purposefully sloppy" sealing system. It makes your device watertight for a limited time only. Properly sealed casings (e.g., by o-rings in correctly formed grooves) can stay under water pressure until the seal decomposes. Those silly time limits are just another way of your warranty value removal.
And yet, they all keep on doing their user-unfriendly thing... :(

Comment edited 44 seconds after posting
1 upvote
RichRMA
By RichRMA (10 months ago)

I love the reaction to anything different. Reminds me of why every boring car on the road in N. America is black, white or especially grey these days. Conformity is the rule. Differences are perceived with paranoia.

0 upvotes
tkbslc
By tkbslc (10 months ago)

On the contrary, the reaction is based on the fact that this is more of the same.

2 upvotes
Josh152
By Josh152 (10 months ago)

I don't know where you live in N.A. but around here in we have cars in pretty much every color they come standard in driving around.

0 upvotes
h2k
By h2k (10 months ago)

The camera with the floral print reminds me of coffee cups that have the word "coffee" printed on them. I think they should sell a camera that has "pictures" printed onto it.

1 upvote
LJ - Eljot
By LJ - Eljot (10 months ago)

Pentax allready did that: http://www.dpreview.com/products/pentax/compacts/pentax_optiors1500

0 upvotes
Zvonimir Tosic
By Zvonimir Tosic (10 months ago)

Efina is intended for the gentler sex. They represent more than 50% of overall population and yes, they too love cameras but not necessarily overcomplicated or black ones. It's the same group Fuji has designed XF-1 for.
Efina is not for hairy beasts like us ;-)

2 upvotes
straylightrun
By straylightrun (10 months ago)

Sexist much?

1 upvote
Zvonimir Tosic
By Zvonimir Tosic (10 months ago)

Who? Yourself? The others who cannot get the pinkish camera with floral motifs and would never get one?

2 upvotes
InTheMist
By InTheMist (10 months ago)

He's got a point - about about the flowers, you know?

1 upvote
Anepo
By Anepo (10 months ago)

Zvonimit Tosic is correct, straylight run my reply to you is: stupid much?

This camera is OBVIOUSLY being directed towards the female crowd that does not know anything about cameras, to get them to buy a nice feminine looking camera.
While men woh do not know anything about cameras would NEVER buy them selfs a PINK camera with a flower pattern, must of them choose silver, black or white.

This is marketed TO women by the manufacturer, the fact that Tosic pointed that out does NOT make him sexist, it just means he is pointing out how MARKETING works and is done.

1 upvote
Zvonimir Tosic
By Zvonimir Tosic (10 months ago)

WG-3 in white is a good news for all kinds of doctors, dentists etc. who use WG cameras and their excellent macro capabilities (and LED light) in their everyday work. Because the camera works in clean medical environments, more white colour on a device is better than all black. And it seems WG cameras are becoming increasingly popular in that market segment.
You may all roll your eyes, and not understand it, but from that perspective this addition is truly newsworthy, yes, and Pentax does listen to its customers.

2 upvotes
robbo d
By robbo d (10 months ago)

I have the wg2 and I know your point. This camera is an absolute must for people doing stamp collecting, document investigation, bugs, insects, even hands on medical applications.
The wg2 is very soft wide angle landscape shooter, but comes into its own close up, especially with those LEDs.
Teachers, researchers, families etc this thing rocks.

0 upvotes
Digitall
By Digitall (10 months ago)

With flowers?

0 upvotes
tommy leong
By tommy leong (10 months ago)

if it has cycled recording
i might use it as car cam and occasionally bring it out for some action shots :)

0 upvotes
MarkInSF
By MarkInSF (10 months ago)

I guess Pentax hasn't heard that entry-level P&S cameras are money losers. Or maybe they do know it but have stores that insist they produce a full line of models or they won't carry the more profitable ones. That sounds possible. I don't think Pentax expended any effort on this whatsoever. The most labor went into designing that flower pattern as the rest was state-of-the-art in 2008.

1 upvote
maxola67
By maxola67 (10 months ago)

For such price this P&S would have rather good chance.
Even top smarts haven't such zoom and optics.

0 upvotes
peevee1
By peevee1 (10 months ago)

"Even top smarts haven't such zoom and optics."

f/3.5 at best (way beyond diffraction limit of the sensor)? Surely top smartphones don't have such optics, because they have f/2! And you can use a lot of digital zoom from there before you hit that f/6.3 at the long end.

0 upvotes
maxola67
By maxola67 (10 months ago)

From since has digital zoom become equal to optic one?

0 upvotes
cgarrard
By cgarrard (10 months ago)

I'd consider theWG3 if it had raw output. Otherwise...

0 upvotes
Marty4650
By Marty4650 (10 months ago)

Wow... hold the presses! BIG NEWS!

Pentax has added a fifth color to their WG series, and introduced yet another cheap P&S compact camera that no one will buy.

Maybe they missed the news about smartphones making sub $100 compacts a dying breed?

0 upvotes
Zvonimir Tosic
By Zvonimir Tosic (10 months ago)

Efina is intended for the gentler sex. They represent more than 50% of overall population and yes, they too love cameras but not necessarily overcomplicated or black ones. It's the same group Fuji has designed XF-1 for.
Efina is not for hairy beasts like us ;-)

1 upvote
Eddaweaver
By Eddaweaver (10 months ago)

The Efina may be aimed at females but it is probably intended as a first camera for those too young to be given a smartphone. Canon also tried a pink "girl-cam" 5 years ago with the Powershot E1, and as there was no successor model, it can't have been much of a success.

0 upvotes
Joe Ogiba
By Joe Ogiba (10 months ago)

1280x960 video ? Really ? Why ?

0 upvotes
Mssimo
By Mssimo (10 months ago)

4x3 HD video

0 upvotes
Jeff Keller
By Jeff Keller (10 months ago)

Good catch - fixed.

0 upvotes
tron555
By tron555 (10 months ago)

Big deal, looks like another POS pinhead sensor with way tooooo many MP that takes noisy images. What is the point? Who whats it? What a waste of time, R&D, time, money, etc......!!!! Why don't they make something that could actually take great pictures with.

0 upvotes
tkbslc
By tkbslc (10 months ago)

It has flowers on it man.

8 upvotes
KonstantinosK
By KonstantinosK (10 months ago)

Couldn't he/she been referring to the WG-3?

0 upvotes
D1N0
By D1N0 (10 months ago)

It's for girls m'kay..

2 upvotes
knize10
By knize10 (10 months ago)

And more waste of technology and earth ressources that will soon be obsolete and finds its way in garbage bags all over the planet.

5 upvotes
Jimmy jang Boo
By Jimmy jang Boo (10 months ago)

That statement pretty much applies to everything and anything made in this day and age.

13 upvotes
straylightrun
By straylightrun (10 months ago)

Pretty much anything humanity has ever done since we came into existence is a waste of Earth resources.

0 upvotes
cgarrard
By cgarrard (10 months ago)

Not really since everything ends up being recycled at some point anyways. Just think in geological time, not our time. It's only a waste if people don't make good use of them.

1 upvote
KonstantinosK
By KonstantinosK (10 months ago)

If only we could recycle our souls too...

0 upvotes
peevee1
By peevee1 (10 months ago)

Actually, that WG-3 will outlive most cameras produced today. Efina though looks like something recycled from 5 years old garbage heap.

0 upvotes
tkbslc
By tkbslc (10 months ago)

Who says our souls aren't recycled?

1 upvote
straylightrun
By straylightrun (10 months ago)

Who says we have souls?

0 upvotes
Total comments: 54