Leica exec speaks to Forbes.com about digital medium-format strategy
May 9, 2013 at 23:11 GMT
Stephan Schulz, the Head of Professional Photo at Leica Camera AG has given an interview to Forbes.com in which he explains the opportunities - and challenges - of moving into the professional digital medium-format marketplace. Traditionally identified with 35mm (film and latterly 'full frame' digital), Leica announced the creation of the S2 back in 2009, and followed it with the 37MP 'S' late last year. Both cameras feature sensors 60% larger than full-frame.
Among other observations, Schulz told Forbes that as photojournalists earn less and less, Leica 'needed a product that could appeal to the kind of professional photographers who are able to afford a professional camera. Today, these photographers predominantly work in fashion and commercial photography. They need a different type of camera than photojournalists who use the Leica M.'
|Stephan Schulz, the Head of Professional Photo at Leica Camera AG, pictured at Photokina 2012 holding the Leica S, 37MP medium-format DSLR.
We spoke to him at the show, and you can read our interview here.
Speaking about the challenge of breaking into a market dominated by brands like Hasselblad, Phase One and Mamiya, Schulz said that Leica's goal with the S-system was 'to make a medium format camera that could not only compete with them, but that would be ten years ahead of what they are able to deliver. From the outset, our aspiration with the Leica S-System was to reinvent medium format for the digital age.'
We recommend clicking through to the full interview at forbes.com - it's an interesting read.
DPReview also spoke to Stephan Schulz at Photokina last year, in Cologne, Germany. You can read our interview here.