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Photoshop CC: Adobe responds to reaction

May 8, 2013 at 00:09:22 GMT
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Yesterday's announcement by Adobe that it will cease 'perpetual license' sales of Photoshop and its Creative Suite counterparts has generated considerable backlash here on dpreview and across the web. With such a significant change in store, we spoke today with Adobe VP of Creative Solutions, Winston Hendrickson and Bryan O'Neill Hughes, Senior Product Manager for Photoshop for Adobe's response to the uproar.

At the conclusion of the interview, we've put together a brief set of FAQs regarding Adobe's Creative Cloud announcement.

Winston Hendrickson, VP of Creative Solutions, Adobe Systems, Inc.

Q&A with Adobe VP of Creative Solutions, Winston Hendrickson

Were you expecting such a negative response from the photographic community?

We expected a higher degree of this type of reaction from the hobbyist photographic community because currently there's not a lot of photography-specific value in our subscription products. That's why we've taken the unusual steps of Tom Hogarty's appearance on The Grid [a Scott Kelby webisode] showing potential Lightroom CC features and the Photoshop Sneak Peek where we showed new features like Camera Shake reduction.

Is a subscription model less prone to piracy?

While service options that connect to our servers are inherently less prone to piracy, once a user downloads software to their computer the piracy threat is the same as for our perpetual products.

The reason behind the subscription-only move is the logistics of supporting two sets of software. The last 12 months of development was brutal. And there were results we were not happy with. We have decided to focus on the CC products.

As far as the future of CS applications, in his Adobe MAX keynote, David Wadhwani said, 'We have no plans' to continue perpetual licenses. We are not ruling that out in the future.

How do you justify the price increase to photographers?

Last year we actually cut the price of Lightroom in half in order to open it up to a broader market of photographers.

What assurances can our readers have that Lightroom will not become a subscription-only option?

[Bryan O'Neil Hughes] Lightroom is for photographers. And the Lightroom team is very aware of the reaction by photographers to Photoshop CC. We don't have plans to make Lightroom a subscription-only option but we do envision added functionality for CC members using Lightroom.

What support can CS6 users expect?

Barring something unforeseen from Apple and Microsoft, we plan to update Photoshop CS6 for the next Mac and Windows operating system releases. Once Camera Raw 8 is completed for Photoshop CC, we are going to release a version of it for CS6 that includes any new camera support but without any of the new CC tools and features.

In addition, DNG Converter will remain a free option to convert new Raw file formats for use in older versions of Photoshop.

What happens to Photoshop CC and my files if I cancel my subscription?

We do not delete any files or software from your computer. You will not be able to use the software but the files you've created and saved on your hard drive are left intact. And you don't need a valid license or Internet connection to uninstall the software.

What can you say to users concerned that a subscription model removes their option to at least stick with an older version of software if they no longer want to continue paying for it?

That's the trade-off for the benefits of a continuously updated application. At the time you decide to stop paying for it, yes you lose access, but after, say 12 months, you've ended up with a different product than the one you subscribed to, because of the new features that have been added. And for existing perpetual users, Photoshop CS can co-exist alongside and independently from Photoshop CC.

One final point I'd like to address is the misconception that you have to be continuously connected to the Internet to use a CC application. Monthly subscribers can go for as long as 30 days without connecting to the Internet for license validation. Users with an annual commitment can go for as long as 99 days.

Reader FAQs 

Below, the editorial staff at dpreview have compiled answers to some of the most commonly asked questions our readers have asked since Adobe's announcement. The explanations here are culled from information Adobe has posted online since the announcement of the Creative Cloud membership.

What is CC?

Adobe has rebranded its upcoming versions of applications with the 'CC' (Creative Cloud) moniker. They will be made available on June 17. A month-to-month or discounted annual CC subscription gives you access to all of the Adobe Creative Suite titles, including Photoshop, Lightroom, Illustrator, Dreamweaver, InDesign, Premiere and After Effects. You can see a full list of the available software here.

Why am I being forced to work in the 'cloud'?

The simple answer is that you're not. Once you've subscribed, you still download Photoshop and install it on your preferred hard drive. You can open, edit and save files locally just as you would in CS6. While Adobe is touting the connectivity and collaborative features of its CC applications, and providing 20GB of online storage, you can choose not to take advantage of these services.

You will need an Internet connection to download, install and license the software, of course. You will also be asked to connect to the web periodically in order to validate the license. At launch, annual subscribers will be able to use the products for 99 consecutive days while offline. Eventually, this offline ability will be extended to 180 consecutive days without Internet access.

I'll never use Dreamweaver or InDesign. Can I subscribe just to Photoshop?

Yes. Adobe is offering a special introductory price for CS3 and later owners of $9.99 per month for the first 12 months. The regular price for a Photoshop CC-only subscription is $19.99 per month with an annual commitment and $29.99 per month for the ability to cancel at any time. You should also know that Photoshop CC includes all of the additional features and functionality that was limited to Photoshop Extended in CS versions.

What happens to ACR support for CS6?

As Tom Hogarty states on Adobe's Lightroom blog, CS6 users will gain the camera compatibility updates set to arrive on June 17 in ACR 8. These updates, however, will not include any of the new features seen in the Photoshop CC demo or Lightroom 5 Beta release, such as the Upright tool, Advanced Healing Brush or Radial Gradient Filter. Adobe is not providing a timeline for how long new camera support will continue for the ACR version of Photoshop CS6.

Can I still buy Lightroom?

Yes. Lightroom, while available as part of the Creative Cloud bundle, can still be purchased as a standalone piece of software at $149 for new users and $79 for owners of any previous version. Adobe Acrobat can be purchased as a standalone title as well.

Can I still buy Photoshop CS6?

Photoshop CS6 is still currently available for a downloadable purchase here on Adobe's site.

Do I really need Photoshop?

One thing that Adobe's move has certainly done is make many photographers ask themselves whether they need all, or even a majority of tools Photoshop currently offers. Indeed, whenever we write about newly announced Photoshop features, there's always a segment of users who claim the features are of no use to them and that they'll happily stick with a previous version. And many, of course have adopted a 'skip every other upgrade' policy.

For users working primarily with Raw files, the current version of Lightroom offers a vast majority of the tools that users producing traditional photographic output require. Indeed, unless you're creating composite images or performing fashion/beauty retouching, we'd argue most Lightroom users are making far fewer trips to Photoshop than they did in previous versions.

And if your image editing needs are limited to exposure and contrast adjustments to 8-bit files there's Photoshop Elements, which is available as a standalone purchase for $99.

Comments

Total comments: 1547
12345
Blakar
By Blakar (1 day ago)

Best license model is lifetime updates and support after paying once. The only company that managed to convince me to put a lot of money in their software is ImageLine. I bought their DAW (FL Studio) in 2003 and soon I'll celebrate 10 years of free upgrades. In the meantime I bought lots of the synths they created and upgraded to a more extended version.

I can't imagine the same wouldn't work for photo editing. A solid base program and a bunch of filters you can get as addons. As long as nobody is offering me that in a pay once scheme I'll stick to open source and free software.

4 upvotes
TomFL
By TomFL (1 day ago)

Arrogant move. It's hard to undo the "arrogance label" once it has been self applied. Ask Microsoft.

17 upvotes
localghost
By localghost (1 day ago)

Exactly. I’d be surprised if all this doesn’t cause a spike in hacked versions, to which they’ll respond with stronger cloud integration, which will anger even more customers. So it’s Adobe vs. Hackers, time to sell your stock if you have any.

4 upvotes
crow24
By crow24 (23 hours ago)

I don't know anyone that openly pirates software, but I can imagine that once folks start getting a taste of CC, some will certainly look for the workaround that will be readily available. Kinda like cable/satellite broadcast thieves.

3 upvotes
Philip Corlis
By Philip Corlis (1 day ago)

Take a look at that smug bustard Winston and tell me Adobe is looking out for its customers. WRONG. Winston and his pals are looking out for their stock options. Adobe makes 1B in profits on 4B in sales annually and even thats not enough for Winston and his friends.

Winston thinks you should pay him more money more often so he can offer you swell new things like camera shake reduction. Well Winston, most of us learned how to avoid camera shake long ago. Winston and his pals want you to use their "cloud" so they can hijack your files later and hold them ransom - "Sorry folks looks like we'll have to start charging you for that cloud storage..."

Personally, I hope Winston and his friends choke on this idea. I hope he's back here in six months apologizing to his former customers just like the geniuses at NetFlix had to do.

Me. I'll wait and see who else shows up in the marketplace to fill the vacuum that Winston and his pals at Adobe have created with their greed and hubris.

Comment edited 3 minutes after posting
23 upvotes
John P.
By John P. (1 day ago)

I totally agree with your post. I, for one, will have NO part of this farce!! Goodbye Adobe!!!

10 upvotes
Low Budget Dave
By Low Budget Dave (14 hours ago)

I think this is correct. I suspect most CS users will informally boycott this idea. Adobe will make more money in the short run, of course, because they are milking a smaller number of cash cows 12 times as often, but in the long run, it will provide cash for competitors to improve their products.

As for me, I have already started reading the reviews for Corel.

0 upvotes
OBI656
By OBI656 (1 day ago)

Btw, why under this sun average photographer need a feature of Photoshop like 3D is a million dollar question to me ... If they have in many cases no idea what is ... And how to use it.

Therefore this concept of monthly payment is shenanigan ... Period.

4 upvotes
localghost
By localghost (1 day ago)

Twice the price for those who want to stay up to date (vs. 18 month upgrade), no future after CS6 for those who are fine with less features or a slower upgrade path. If Adobe really can pull that off say hello to a hefty monthly bill soon, because a lot of others will follow.

After aggressively building up a monopoly for years, great way to make warez cool again, congrats.

Guess MY CS6 will serve me a loooong time. If I really need a new feature I might rent it for a month, so nothing to lose.

The older CS6 gets, the more they can (and will) ask for rent. On the other hand, alternatives have a couple of years to get good enough (no need to match), ages in this business. Interesting race Adobe, let’s talk again 2016.

5 upvotes
Rick DeBari
By Rick DeBari (1 day ago)

Corel has already issued a public statement regarding the Adobe Creative Cloud subscription-based model today!

Here's the link to the full CorelDraw.com blog statement:
http://corelblogs.wordpress.com/2013/05/08/corel-is-all-about-giving-users-choice/

Note to Adobe: Your competitors are loving your move to Creative Cloud!!!!

16 upvotes
edu T
By edu T (1 day ago)

Heh heh, loving it indeed. From the post you referred to: "Give us a try! If subscribing to software from Adobe is not your preferred choice, don’t cloud your judgment..."

3 upvotes
OldArrow
By OldArrow (1 day ago)

Corel was my preferred Suite since v.4, and my v.X3 will keep on working for a long time, as I do not really need the latest version.
As to the "virtual tripod", the new shake-reversing image sharpening idea, I think it will soon appear either as a standalone, or pluginable to more than just one image-processing program.
Until that time, just keep the camera steady and, whether an amateur or a pro, seriously consider Corel as your user-friendly replacement.

1 upvote
zliph01
By zliph01 (1 day ago)

I hope this cloud-bs will disappear into thin air soon! A pro needs direct access to his tools and data without compromises. That means that it's essential to own a stable and proofen software and not to struggle with a new and untested version from the cloud.

3 upvotes
Mattanja
By Mattanja (1 day ago)

And I had thought they abolished slavery - just to reapply it in a different way these days?!

How about going a two-way route:
Option 1: the traditional way for those preferring it
Option 2: the new "heralded" way for those attracted to it

That would be so much more honest and customer friendly.

4 upvotes
JaapHart
By JaapHart (1 day ago)

The end of an era

8 upvotes
intensity studios
By intensity studios (1 day ago)

Get a load of this guy! He said they expected an even MORE negative response!

Then why did you do it if you knew your user base was going to revolt???

8 upvotes
Leon V
By Leon V (1 day ago)

For those who like the idea of subscribing monthly for Photoshop, here is your problem (does not apply to those who have Photoshop on discs). You create several photo composites, designs, or paintings. Then you decide for some reason (financially or whatever) to stop subscribing. Result, you are done with those files! Did you convert them to Jpegs from PSDs so you can put them on the web, or e-mail them to friends. NO, then no web or attachments! Are some files still in the PSD format; they'll sit on your harddrive without access.
You have friends who like your composites, designs, or paintings, but they would like a small change here or there, no Photoshop, no change!

For those that have Photoshop discs and use the new Photoshop CC features for many months, then you stop subscribing. What happens if you want to change those CC features. You have a previous version of Photoshop and can access the files but no ability to change any CC features. The scenario goes on and on.

4 upvotes
John Lehmkuhl
By John Lehmkuhl (1 day ago)

Dear Adobe, I will now use pirated versions of your program. I'd far rather continue to pay for my upgrades when I want to upgrade, but if you think I'm paying for the use of any application on a monthly basis, you're nuts. If EVERY application I use in my professional music business became a pay-by-month model, I would have to pay more than I make in some months.

Sorry this model won't work. I won't support it and I'll try to undermine it anyway I can.

As a professional, I'm shocked to write this, but I will NOT become a cash cow on a monthly basis to any company for the use of their applications. EVER.

24 upvotes
Stanchung
By Stanchung (22 hours ago)

Yeah- especially monthly when some of us only freelance and do this for friends and relatives. It's too expensive and they've gone wall street on us.

Comment edited 21 seconds after posting
1 upvote
Alternative Energy Photography

Just some idle thought here. So CS6, can I use it on both home workstation and on my laptop?

I currently have Windows 8 64 Bit on workstation, Windows 7 64 Bit on laptop (but soon to go to Windows 8 64 bit), and am planning to purchase a MacBook Pro whenever the new ones come out. It would be ideal if I could run it on up to 3 machines.

What is the maximum number of computers I can run CS6 on?

No, not CC. Here's my thinking: If I buy CS, it will be the first and last Adobe package I buy. Windows 8 will probably be in service for a few years. I could use CS for 4 or 5 years until alternatives show up, so even $1800 to $2400 would be justifiable, because I would still have the software and no monthly alimony payments to Adobe.

I'll do just about anything to avoid alimony.

1 upvote
intensity studios
By intensity studios (1 day ago)

just don't buy any new cameras or install any windows updates or service packs! Any little change to your setup could break compatibility with the now orphaned CS6 and force you into Adobe's Cloud Prison!

2 upvotes
HowaboutRAW
By HowaboutRAW (1 day ago)

i. s.

Except Adobe plans to continue to update CS6 for sometime. It only released last fall.

1 upvote
alexmitchellphoto
By alexmitchellphoto (1 day ago)

I know of so many pro photographers out there with illegal copies of photoshop/lightroom , some of the same said photographers get their knickers in a twist about copyright theft, perhaps Adobe are feed up with the volume of software theft and are protecting their investment!

Comment edited 58 seconds after posting
2 upvotes
rdc13
By rdc13 (1 day ago)

I actually don't know any pros who use illegal versions. Its a tax deductible expense of biz - they are crazy not to do it right.

BUT - this move by Adobe is going to p-off many people who don't need another biz expense or service.

6 upvotes
Andre Fortier
By Andre Fortier (1 day ago)

I do pro photography and license my software. I struggle as it is to make a living and really don't need the extra expense, especially not a monthly recurring expense. And yes, I write it off too but that doesn't mean that I want to have a recurring fee for software. Imagine if every software switches to this model, few of us would be able to use a computer at all.

Comment edited 13 minutes after posting
14 upvotes
ianm2k4
By ianm2k4 (1 day ago)

Whether alexmitchellphoto knows pirates or not, its not a position people who use PS or whatever product for business should be in. As rdc13 points out its tax deductible so there is no excuse.

Comment edited 1 minute after posting
0 upvotes
dpalugyay
By dpalugyay (1 day ago)

That can not be the case, because the "protection" they will use for the Creative Cloud" can be used on CS6, 7, 8 etc. I would have no issue with my licensed and paid for CS6 calling up Adobe once a month to verify my license, especially now that the only future option is to not have a licensed and paid for digital download.

1 upvote
intensity studios
By intensity studios (1 day ago)

DUDE, maybe Photoshop is pirated so heavily because of the outrageous price of $700??

5 upvotes
KeeChiuPeng
By KeeChiuPeng (1 day ago)

If PS makes it a $70 or $100 purchase things would be wholly different.

0 upvotes
Shamael
By Shamael (21 hours ago)

At 99$ there would be thousand of pirated version being replaced instantly. Adobe loses money because of it's excessive pricing. Phase one has dropped the prices because of that, and still is too expensive since no updates. Once you have a new camera, you need to buy a new version if your gear is not supported, that sucks at Capture One. 700$ for PS is an insult, and then you need a new version every 1,5 to 2 years while the ancient version CRAW is not updated anymore. I call that racket.
And, CS6 does for me nothing more or better than CS5. It even eats up as much memory and is impossible to be used on a 32 bit windows version, the memory leak is that big, I have to restart it after every 5 photos reworked.

0 upvotes
Alphatak
By Alphatak (1 day ago)

It's terrible for such a powerfull and pleasant software, but starting from now, the more you wait to replace Lightroom, the bigger will be the work to do in your next raw software. As it is clear that the future of Lightroom is in the cloud, you'd better stop immediately using it (and every other Adobe software).

7 upvotes
ZTransform
By ZTransform (1 day ago)

In theory Adobe could charge $9.99/month (or whatever), FOREVER and never provide any new features. Isn't this at odds with the normal way consumers buy products? i.e. Look at the product, see what features it has, then pay for it if they think its worth buying?

2 upvotes
MoJoPhoto
By MoJoPhoto (1 day ago)

Adobe... can you spell DONE ????

I'm done with Adobe photo products. Most plugins can be used in other software that costs far less and has nearly all the capabilities of PS that I need... and I don't need PS to make a living with PS so take your SAS (Software as a Service) model and pitch it to your big commercial accounts and full-time pros. You won't be successful at doing this to hobbyist / freelancers....

BUT... I'M SURE YOU KNEW THIS AND DIDN'T CARE ABOUT THAT MARKET (US) TO BEGIN WITH !!! SO... Thanks for throwing the rest of us overboard.

4 upvotes
mike earussi
By mike earussi (1 day ago)

Since the only people who can justify spending $20-$50/ month for THE REST OF THEIR LIVES just to access PS are professionals who actually make money off of it and so can justify the expense, this means Adobe no longer wants amateurs to use their software. But since all professionals started off as amateurs where does Adobe think any more new PS professionals will come from since virtually all amateurs will now be switching over to alternative products?

19 upvotes
ianm2k4
By ianm2k4 (1 day ago)

Who says its for the rest of your lives.. Isn't it just until a more suitable product comes along that you are willing to pay for?

If that never happens then you only have Adobe to go with and you are fully aware of the consequences. Dont forget its you who have made Adobe the most popular image editor.. not them.

1 upvote
Beestripe
By Beestripe (1 day ago)

Agree. very risky for Adobe in this respect. Killing the goose that lays the golden egg
Most paying professional Photoshop users I know, obtained their skills initially by learning off pirated/free copies. Yet, one or two still use pirated software, but that's basically because it still isn't affordable for them. Let alone for a semi-pro or amateur photographer or artist.
If Adobe instead slashed their software prices, like I mean slashed, I reckon it would pay off far better in terms of economy of scale, and just may even make something like CC a bit more palatable.

3 upvotes
roderashe
By roderashe (1 day ago)

It is so hard to switch because of that shotgun that is pointed at my head...oh, wait, there is no shotgun pointed at my head. If CC is not for you, vote with your wallet. Simple as that. When I was first starting out I would have LOVED to pay $20 a month instead of forking over $800 every couple of years!

1 upvote
GregMcD
By GregMcD (1 day ago)

That is the point. If you look at the upgrade cost every couple years this does work out. Especially for the Creative Suite. The thing everybody better get ready for is EVERYBODY is moving to SAS. Software as a Service is the new cash cow. Microsoft gonna do it within 12-18 months.

0 upvotes
onlooker
By onlooker (23 hours ago)

GregMcD wrote: "If you look at the upgrade cost every couple years this does work out."

No, it doesn't work out. If after two years I stop ugrading, I still have a system I can use for years to come. Here, I have nothing.

Comment edited 35 seconds after posting
2 upvotes
inframan
By inframan (1 day ago)

Adobe sees themselves losing the lower end of their market to Instagram-style instant filter systems so they are optimizing revenue from the upper end. It's a gamble but it might work.
Personally, as a user from PS 5 through 11 (CS4) I'd switch down to PSE before I ever went to the cloud subscription.

1 upvote
Roland Karlsson
By Roland Karlsson (1 day ago)

Should instagram filters replace photoshop? how? Its totally different people that use one or another.

0 upvotes
AngusR
By AngusR (1 day ago)

The move by Adobe is wrong on so many levels:
- When subscription pricing increases we would have no choice but to upgrade.
- Adobe is using their market dominance to force through a preferred business model, which for many reasons will burden many of their customers. I see this as being ethically dubious.
- I'm usually cautious in upgrading software, as I want to wait until there's good feedback about stability and features. Having relatively regular and unexpected updates, which may include bugs, can affect my business.
- The hobbyist, amateur and part time professional would find the long term cost prohibitive.
- As a travelling journalist, who sometimes works in remote locations, the need to connect to the internet is sometimes impossible, except with $10/MB satellite phone.
- Adobe isn't offering us an alternative.
- I doubt they spoke to many of their customers before up with their hairbrained idea.

Adobe, you are denying your customers choice and you have lost my trust.

9 upvotes
djsuth
By djsuth (1 day ago)

With our collective gazes fixed on the Korean peninsula, none of us expected that it would in fact be Adobe who would drop the bomb ...

6 upvotes
Gabor Szantai
By Gabor Szantai (1 day ago)

Hopefully Samsung survived and makes exactly same copies with their logo and sues Adobe :)))

Comment edited 11 seconds after posting
1 upvote
Alternative Energy Photography

Oh no, I always expect Adobe to do something to cheese me off. Always.

0 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

$30 a month if you want to have a possibility to opt out when you want?! I'd say they're joking, but evidently not.

Adobe used to be a consumer-friendly company, but like so many other companies the guys in charge nowadays don't care for us small people, a sad state of affairs indeed.

7 upvotes
abolit66
By abolit66 (1 day ago)

+1
$30 a month... Nope, I'd rather go with piracy...

2 upvotes
Brad Trent
By Brad Trent (1 day ago)

Ha...I love this guy!!! Does he seriously think the added value of a Camera Shake reduction filter is worth paying $20/month...FOREVER?!! OK, I know that's hardly the only thing he said, but is was NUMBER ONE in his defense of this ill-concieved subscription scheme Adobe hoped to sneak by the photo community. You can dress this pig up in all the silk you have in your closet, but it's still a Goddamned Pig!!!

17 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

I've used Adobe for as long as I've edited my own photos, and those photos used by the magazines I've worked for as photographer, editor, editor-in-chief (in all, about 20 years), but, evidently, we small fish are not welcome any more!

Just hope Apple doesn't start with a similar scheme - maybe a cloud-based OS?! If you pay a subscription you can use your OS, and software, otherwise you're deleted?!

BIG BROTHER IS SEEING YOU, and is getting better and better at deciding if you're welcome or not.

4 upvotes
rdc13
By rdc13 (1 day ago)

I use Photoshop at work and at my home studio - cs5 at home, cs6 at work. I was thinking I'd update at home but now I'm thinking I'll just stay with v5 and wait a few years.

I think a lot of people will do the same. I don't need the latest and greatest, cs5 works VERY well and will for a long time.

Anybody remember Quark XPress, which DOMINATED page layout in the recent past?

Anybody still use it?

Anybody?

10 upvotes
OBI656
By OBI656 (1 day ago)

I use QX latest version which is AWESOME ! In same time I know what you are saying. QX got cocky and shot them self in foot.

It looks like ADOBE did not learn a lesson...

Comment edited 2 times, last edit 12 minutes after posting
3 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

I used it for years, and do not any more, of course!

0 upvotes
rdc13
By rdc13 (1 day ago)

I didn't even know it was still around. Thanks for the info.
That said, and not wanting to appear obnoxious, I don't know any print house that still uses it (Quark). And PS appears to be making more work for me, not less - and THAT costs me money!

Nevermind the subscription rate, I want a PRODUCT that serves me, not a SERVICE that I need to serve. And it'll influence my future purchases.

0 upvotes
Markintosh
By Markintosh (1 day ago)

I'm using Quark for more than 20 years — never switched to InDesign. Great software! Hopefully new Adobe stunt will help QX in the future.

0 upvotes
ianm2k4
By ianm2k4 (1 day ago)

Yes the negativity is just people expressing that they dont like change. The problem for them is that Adobe who they have come to rely on has changed its business model - something that is completely within their prerogative - whether it costs more or less to the end user. It not good moaning about this if you dont like it go elsewhere. If everyone goes elsewhere then I am am sure Adobe will change the model again but until then vote with your wallet.

Look at it this way.. If you have PS CS6 which cost around $600 and you pay the $50 a month.. then you get all the products for one year for the price of one . If you upgrade every year then you are quids in. If you upgrade every other year then dont pay the $50 a month, pay the $30 a month and you are close to even.

I really dont think people are doing the maths to see that they are neither up or down with the money in reality. And who cares if its a subscription model. Get used to it.. Its the way that its going or go somewhere else.

0 upvotes
JWilkinson Studios
By JWilkinson Studios (1 day ago)

most of the people Ive seen complaining upgrade every 3-5 years.
Im sorry to say it, but youre not really a customer at that point. I don't understand what u have to complain about.

0 upvotes
Roman_93
By Roman_93 (1 day ago)

Well - If it would be a fair deal Adobe shouldn't mind offering both models and give the customer a choice.

They made themself monopolist by bying everything from the market, so they shouldn't abuse thier power..

0 upvotes
Gregm61
By Gregm61 (1 day ago)

I have indeed done the "maths" and it does not add up for anyone who has owned Photoshop long enough and has been paying $195 every 18 months to upgrade to the next version.

Your "maths" are all messed up. It has never been $50 a month to own other than the first year, then $195 every 18 months to upgrade. Hell, I was able to buy Photoshop for $299 when Adobe offered upgrades to anyone who had an Elements license that was obtained when they bought their DSLR.

Any way you look at it, 18 months is $360 via the new route. That is almost double the $195 upgrade fee and is the reall "maths", not the made up "Adobe version" you are preaching.

Comment edited 2 times, last edit 3 minutes after posting
1 upvote
Skip M
By Skip M (1 day ago)

There are a couple of flaws in your argument. Adobe doesn't upgrade P-shop annually, more like every 18 months. Additionally, you don't have to buy a full version for $600 when you do upgrade, only the upgrade, which has been costing in the neighborhood of $200. So, this is a whopping price increase, since, if I upgrade twice in three years, now I spend about $400 with this system, I will spend $720 for the same three years. (It's $20 a month for just P-shop.) What's to assure us that Adobe won't arbitrarily force us to take product we don't need to maximize what they can charge us in the future, or just go up on the price? As far as going elsewhere, just where do you suggest? With plugins like NIK, Imageonimic and others specifically designed for P-shop, one's options are limited to pretty much Lightroom.

2 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

But you can't do that any more, can you?! That was what it was before this change, now you either have to get a simpler version, or pay over and over again!

0 upvotes
kewlpack
By kewlpack (1 day ago)

I've been using Photoshop professionally since the 3.0 days (right around 1995) and have owned a full license of my own since around 2000 - upgrading about every 18 months like many others. It's been my bread and butter for graphics, special effects, web graphics, and in the last five years, for photography too.

Being a fully licensed PS CS6 and LR4 user, I bit the bullet a while back and got into the subscription so I could check out all the other software packages with my daughter who is getting ready for art college (we hope!). We used the student pricing since she's in high school.

As much as I hoped I'd use all the other apps, we haven't. My kiddo still falls back to just using my PS CS5 software for illustration. I have only found DW CS6 useful for basic web page vamping. That's it.

I'd rather just buy the DW CS6 license and turn off the sub since it's not as practical as I thought it might be.

Been with Adobe for 18 yrs. I hope they'll reconsider - soon.

Comment edited 3 minutes after posting
0 upvotes
ianm2k4
By ianm2k4 (1 day ago)

The $50 a month is for a new user and covers all the Adobe products.

Im sorry but in what way are the maths incorrect. Today on amazon Photoshop CS6 costs $625 (ext costs $787). If you own it already, and thats all you want to own, your outlay is $240 per year single app and thats with unlimited "upgrades" Who says they upgrade every 18 months certainly not Adobe thats your choice. That argument is flawed in that you can make up any timescale to suit. But if you upgrade when the upgrade is available you will be close to even. Photoshop has been released in yearly increments generally. Do the maths correctly next time not make up release cycles to suit your argument.

If you upgraded every year at $195 you are I admit at a slight loss (I said it was close) so you still win because you have all the incremental updates as you go along.

0 upvotes
kewlpack
By kewlpack (1 day ago)

I see how the math works at $29/mo for me, for CS6, and it works great if you can truly leverage other products within the CC suite. Unfortunately, as I posted in another thread, when I want to hit the subscription "brakes" (as it were), after 30 days, I'm left with nothing.

That's the one thing that seems like the major flaw in the plan. There are years where my budget has not been as good and I couldn't really afford to upgrade that year, so I just kept going with the traditional license, looking toward a future upgrade... eventually.

I see many small businesses doing the same thing, skipping one or two versions. Just going with the whatever they have for a while.

I'm not allergic to constant USEFUL upgrades, but sometimes I don't care enough about them to warrant buying an upgrade. In the new model, it's pretty much compulsory and I don't have choice.

0 upvotes
Roland Karlsson
By Roland Karlsson (1 day ago)

Its actually more than twice the old price. I have not upgraded each time a new version comes along. I have upgraded maybe every second or third new version. So ... for me it sounds like 5-10 times more expensive. I have CS4 and planned to skip to CS7 ... that wont arrive. Lets see if I get CS6. Probably not. This subscription thing is totally out of question.

But - as I have said elsewhere. Gimp soon has GEGL. It also have a plugin thinking that actually is easy to write code for. So ... the dinosaur Photoshop might soon be no more.

0 upvotes
Scorehound
By Scorehound (1 day ago)

I am just trying to wrap my head around the negativity surrounding this idea. For some users I can see it being a bad thing, especially if you've already sold your internal organs to buy photoshop in the past.

But for some users the ability to pay low monthly payments to be able to use the software and to have the ability to stop paying when you aren't using the software for periods of time then resume paying when you need to use the software (at least from what I understand) can be a really beneficial option for people who cannot afford a lump sum payment for photoshop or the Creative Suite.

I know people will disagree, but remember that Adobe isn't just doing this for kicks. There must have been something that spurred this - a lack in Photoshop sales, research on pricing and how to bring new people to Adobe, etc. By bringing more people to the fold, it will allow them to continue to create and enhance the software.

But that is just my opinion.

0 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

New economic brains taking over, most likely!

Next step is having to pay each time you use an Adobe font?!

0 upvotes
dpalugyay
By dpalugyay (1 day ago)

Adobe is taking the Rent-A-Center approach to business, which is a horrible one. You make "low payments" against a TV, laptop or a couch for many years, pay far more that what it is worth, then it's yours. So not the same. Wow, now that I read what I wrote, Rent-A-Center is not such a bad company. You at least own it once you've overpaid for it.

0 upvotes
ottonis
By ottonis (1 day ago)

Good bye Adobe! Enjoy your new business model, but don't expect me to spend money on your extortion a.k.a. subscription model.
As numerous posters elaborated, subscriptions do work only for people who need a software on a regular/daily basis. And just imagine a pro who needs to deliver a photo product IN TIME and just at that moment the internet connection crashes, the Adobe licence servers have downtime etc and because of that he fails to process and deliver his photos.
I will support any company that is going to offer offline products for purchase, Adobe has just lost all of my sympathy and my money

4 upvotes
Scorehound
By Scorehound (1 day ago)

The program isn't going to deny you access if the internet goes down. At the end of your subscription period it needs internet access to renew the subscription. That's it.

1 upvote
Andre Fortier
By Andre Fortier (1 day ago)

That's not it, I don't agree with your point of view. Why would the product still function once the subscription period expires? That doesn't make any sense at all. If the subscription expires and the product continues to work, what incentive would there be for anyone to renew their subscriptoin?

After the subscription is not paid, in order to continue using the product, you need to renew the subscription. No renewing = no product function. Adobe even said so, you don't lose your files but the product won't work.

So I'm a pro photographer, out in a country with no internet access and my laptop. My subscription expires during my trip and I don't have any internet access. What do I do then with a product that no longer works?

This model doesn't work for everybody. It doesn't for me and I am absolutely appalled at the direction that Adobe took.

2 upvotes
photoreddi
By photoreddi (1 day ago)

(Edit: Replying to Scorehound's "The program isn't going to deny you access...")

Wrong. Adobe's subscription software validates the license periodically, not just when the subscription period is about to end. Pay for a yearly subscription and it will check the license several times before a renewal is needed. If Adobe is smart, if the license server can't be found during one of these validation checks, they'll start a grace period timer that displays a warning but allows the software to continue to operate for a reasonable period, such as another week or two. In the worst case of an extended DOS attack, or an ISP having severe service problems, manual validation using a phone call should be allowed, which if I'm not mistaken, Microsoft allows to authorize continued use of its operating systems for computers that don't have internet access. If Adobe won't allow this, claiming that it would be too expensive or too difficult to implement, you can believe them if you wish. I wouldn't.

Comment edited 3 minutes after posting
0 upvotes
thecouchguy
By thecouchguy (1 day ago)

I believe the article said checks every 30 days (of course) for months to month and 99 days for annual subscribers. I believe ottonis meant if your net went down when the check was to be performed. Not likely, but not impossible either. I remember not being able to play BF3 single player because of the monthly Origin check.
I have boycotted online drm games as a result. And because i am unable to commit to annual or monthly plans at the moment AND the fact I'm on CS5 and was waiting for 6, I will no longer be loyal to Adobe. No hate from me I'll just spend my cash elsewhere.

0 upvotes
JadedGamer
By JadedGamer (1 day ago)

I found it... interesting... how he kept talking about Lightroom, practically the only Adobe product not much affected by this change. Almost like he was trying to draw attention away from the CC pricing changes.

For me, my costs increase by $0 because I keep using Pixelmator. :) Or maybe go get that old friend of mine I haven't seen in years, PaintShop Pro. Because the advantage of all this negative reaction to Adobe's changes is that the many alternatives to their products can start to gain some visibility - finally...

7 upvotes
jkoch2
By jkoch2 (1 day ago)

Cut some slack, folks. Adobe is proposing nothing different than what your landlord, tax collector, insurance provider, cable service, water utility, or school bursar have been doing for years. Neither is it at all different from the way employees expect wages, rather than a single up-front payment, for services. Photographers play at this too, if the attempt to squeeze mulple sales of the "Memphis Tricycle" photo are an example.

The old software revenue model is due for extinction, since people are not going to continue to pay $2,000 for hardware or $600 for software every two or three years to obtain upgrades that will offer progressively thinner improvements, and which will be displaced by mobile devices and apps anyway.

Adobe knew the change might make some indignant, but probably took care to calculate that the disgruntled types weren't likely to be future buyers of CS7 or CS8 anyway.

0 upvotes
JadedGamer
By JadedGamer (1 day ago)

Ah, yes, everyone also rent their cars, their TVs, their fridges, etc. I guess. No need to own anything anymore...

Seriously, why that lame defense of this desperate move to increase revenue as their cash-cows start losing significance?

6 upvotes
Scorehound
By Scorehound (1 day ago)

People lease vehicles all of the time, it is quite popular and lower cost than buying a vehicle outright. And it is a stretch to use fridges and TVs as examples.

Adobe is a business, and like any business (even a photography business), you have to change things and increase prices and update the way you do business to benefit your company.

Photographers are no different.

0 upvotes
rdc13
By rdc13 (1 day ago)

I use it daily. Hourly. And have for years.

I'm sure business will buy in but as a consumer, I can sit out for a few years and use what I have. So what will they do once all of us loyals are no longer updating every two years?

Yup, raise the subscription rate.

0 upvotes
Josh152
By Josh152 (1 day ago)

The difference is if you lease a car eventually you pay it off and do actually own it with no further payments. With adobe's scheme you will never own it. Even if you have been paying them every month for 10 years if you then cancel your subscription you have NOTHING. Before if you could no longer afford it or didn't see the value in the new version you could just stick with what you had. Now you either keep paying every month or get nothing. It is ridiculous to even try to compare it to leasing a car. It is more like if all of the sudden the only way use a certain brand's new cars from now on was to rent them from the manufacture and if you stop paying the rental fee they come and tow it away.

Comment edited 40 seconds after posting
6 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

Comparing it with car leasing is stupid, as you eventually own the damned car if you're not dead by then! But the software will stall ASAP you don't pay (or maybe just not able to pay the increasing annual fees). 20 years on you pay for the same software, or you lose access. Great idea, Adobe!

3 upvotes
dpalugyay
By dpalugyay (1 day ago)

The many thousands of us are just not as smart as you are, apparently.

Lame comparisons. Illogic at it's best.

1 upvote
HowaboutRAW
By HowaboutRAW (1 day ago)

jkoch,

Well Adobe just tripled the price for 3 years of use. Right it's like the cable TV bill, but that's not how the rest of my software works and I won't tolerate Adobe behaving badly.

Others:

And after I've paid of my new kitchen appliances in say 3 years, I stop paying but the machines continue to function as long as I pay for the electric power.

1 upvote
kewlpack
By kewlpack (1 day ago)

The thing I dislike about the subscription model is that you have nothing when the term ends. No way to leverage the training and skill set you've built with a software package during the subscription term. It's almost a waste of money even for a company when you consider the time and resources you put into your employees to learn/master a particular software package.

If captial budgets are cut (as happens all too often in this economy), said company may find itself having to drop these subscriptions and other SLA support, essentially winging it for a while using the software they currently have in-house.

In this subscription model, their Adobe-skilled resources are up a creek because their tools just deactivated. If those resources are mission critical (as in a tech shop or design firm), the business simply cannot continue if they are dependent on any of the CC apps as part of their day-to-day process - after the 30 day expiration period.

4 upvotes
kewlpack
By kewlpack (1 day ago)

A few more thoughts...

Companies will sometimes sit on a version of software for years. They don't upgrade on purpose. The traditional, persistent licensing model is an excellent fit for companies that need to work like this.

IMHO, a hybrid model might be better. Ex: a 6m-1yr commitment for $29-$49/mo., after which time you can leverage what you've already paid in subscription fees toward a traditional license for a single software of choice. That or charge for the difference to pick up a traditional license.

Or Adobe could simply offer a migration license that users and businesses could move to whenever needed, locking them into the particular version of whatever they need. The business/user can re-enter the subscription model later, with another 6m-1yr commitment to pick up the latest and greatest - or pay full price for another traditional license (like we do today).

I'm using numbers arbitrarily of course... just for conceptual purposes.

Comment edited 2 minutes after posting
1 upvote
SatchmoBill
By SatchmoBill (1 day ago)

Adobe believes many/most CS photoshop users will sign up for CC. Ha! When this bubble head thinking pops, Adobe will have a GIANT financial hole in their 2014/15 P&Ls, and mud smeared faces. Netflix redux.

Gataux GIMP.

4 upvotes
Scorehound
By Scorehound (1 day ago)

You might be surprised how many people actually get involved in this. I've always bought Lightroom because it was cheap. I'm really considering this subscription based option for Photoshop. And I would imagine a lot of people will too.

0 upvotes
rdc13
By rdc13 (1 day ago)

I'm doubting it. Who in their right mind wants to sign up for another service that we used to own outright? Time is money - and now it'll be spent logging on, downloading and upkeeping software that, again, we owned outright for years.

Time to look to the Adobe stock prices.

1 upvote
Tord S Eriksson
By Tord S Eriksson (1 day ago)

Will have to refine my GIMP skills, and use Phocus more (Phocus is Hasselblad's editing software, that you sometimes can get for free!

http://www.dpreview.com/news/2010/05/12/phocus25

0 upvotes
ronm2008
By ronm2008 (1 day ago)

I found this comment interesting:

"there's not a lot of photography-specific value in our subscription products"

So ... they know they are screwing the photographers, and don't care.

What are some other good Photoshop alternatives? (preferably for the Mac?)

3 upvotes
Scorehound
By Scorehound (1 day ago)

The Apple Aperture software is supposed to be good, and if you can get Lightroom for Mac that woulds be good. I use Lightroom and love it.

0 upvotes
habs 1982
By habs 1982 (1 day ago)

gimp free just no raw

0 upvotes
Markintosh
By Markintosh (1 day ago)

Aperture, Capture One

1 upvote
crow24
By crow24 (1 day ago)

"there's not a lot of photography-specific value in our subscription products" ...that is remarkably odd...

0 upvotes
Photomonkey
By Photomonkey (1 day ago)

So where are the free market people trumpeting the choices they have as an alternative to Adobe?

So far it is just lots of ranting about price.

After the rants will people really change? Do they really move like the free marketers say they will?

I am waiting to hear the joyous shouts from the new users of PaintSHop Pro.

0 upvotes
Guidenet
By Guidenet (1 day ago)

For one thing, it is a huge price issue. Secondly, many of us have been using Photoshop so long, changing workflows comes as a huge issue with moving to alternative software. There is also a very reasonable issue with quality concerns. ACR has been working with camera makers to get the RAW conversion pretty accurate. I use composites for focus stacking and other reasons. It's not so simple as just moving to Corel Paint Shop Pro. I might have to, but it won't be easy.

I wouldn't mind if Adobe just let me buy Photoshop CS7 then if they want more money every now and then, charge be for new additions to ACR or modules for a new camera as I need them.

I'd even consider Lightroom if it had the tools I'm used to at a pixel level. I don't care or need the organizational part. Content aware tools, composite blending and good layer support.

3 upvotes
Philip Corlis
By Philip Corlis (1 day ago)

Adobe has all but owned the serious photo editing market until now. What they have just done is invite competition to join the fun - with a ready willing and able new group of highly motivated potential customers. Brand new players will start to offer highly competitive products and eat Adobe's lunch. So much for Adobe's stranglehold on the marketplace they have just NetFlixed themselves.

0 upvotes
c_henry
By c_henry (1 day ago)

A really poor interview. For instance the question about the price hike was brushed aside with a comment about Lightroom pricing! How was that relevant to the question? Did you pursue it? Did he refuse to answer?

7 upvotes
MrMojo
By MrMojo (1 day ago)

This interview again raises questions in my mind regarding DPR's editorial independence since it has been acquired by Amazon. Adobe and Amazon enjoy a significant financial partnership so it should not surprise anyone that this move by Adobe is being presented in a most positive light.

If DPR wants to gain some editorial credibility it should start featuring more articles about image editing products other than Adobe programs. Tell us what we can use instead of Photoshop. Better yet, inform photographers that for many of us Photoshop is simply overkill and that essential editing steps required can be done with less expensive and easier to use software.

Comment edited 38 seconds after posting
3 upvotes
mascotpictures
By mascotpictures (1 day ago)

Winston Hendrickson's comments above pretty much convince me that the time has come to seriously consider alternatives to Lightroom. The idea that CC subscribers will get "added functionality" is another way of saying that in the future, unless you subscribe, you will get a crippled product.

To be honest, Adobe's attitude to this would put me off continuing with Adobe software even if the CC subscription was more affordable. Its a shame because I love Lightroom 4 and the Lightroom 5 beta seems excellent.

I guess its either on to Capture One Pro 7 or back to Aperture ...

2 upvotes
vegasdood
By vegasdood (1 day ago)

Ever since CS1, it became apparent the master was no longer the customer. The Master was profit earnings. Photoshop upgrade gimmicks were the only thing to keep the faith it was worth buy 2300 hundred cable channels when in reality only one channel was worth having. This recent announcement reflect American Corporate Greed at it very finest. The good thing about a free market system is that I have the personal choice to not opt-in. After Adobe pulled their Usenet forums, it was very obvious they did not want the customer voice to sound off too loud. Someday, somehow competition will generate an alternative source and until then I will use CS6 for as long as I can.

3 upvotes
habs 1982
By habs 1982 (1 day ago)

go gimp sorrry jared polin i now shoot jpeg

0 upvotes
Guidenet
By Guidenet (1 day ago)

The problem is these arrogant Winston Hendrickson types think seasoned amateurs and small business professionals think we should be using LightRoom. This whole thing is made up garbage. They claim they have had a butal time trying to support two products if also garbage. It's two types of licensing schemes, not two products. It needs only be one product with cloud access limited on the perpetual license and access enabled on the rental license.

What kind of lazy nonsense is being pushed on us anyway? They want to move me from $200 per upgrade to $240 per year.

I think they are running out of useful features so want everyone on a rental program so they don't have to come up with meaningful upgrades to lure our cash. They've been using the new camera needs new ACR to work in order to scam your upgrade cash. Now, it's this requred rental scam. Either way it's been more of a scam so they didn't have to come up with much in the way of serious features.

11 upvotes
photoreddi
By photoreddi (1 day ago)

It's not exactly "$200 per upgrade" vs "$240 per year". It's more like $200 per upgrade unless you're happy with what you have and can continue using the current version with no more upgrade fees vs. $240 per year forever, and the software dies if payments aren't continued, even if you're happy to use it as is, with no more updates required.

This new policy may help some companies and hurt others. Right now I see no reason to extend my NAPP subscription. Sorry Scott ...

0 upvotes
Lloyd O'Daniel
By Lloyd O'Daniel (1 day ago)

Agreed. And Kelby's appearance on The Grid this afternoon was pretty lame. I currently belong to NAPP and KelbyTraining. NAPP will not be renewed. I might keep KT for the lighting and other non-PS courses. But maybe not.

1 upvote
bluevaping
By bluevaping (1 day ago)

I used Adobe for school programs for the web, creative, and photography. I used trails and computer lab because I dislike Adobe software. Not because its not useful because the software is as full of itself as the company. If you have a staff with their set workflow that uses Adobe, well that a problem. I can find alternatives that sometimes surpass Adobe. The funny thing is people are stuck on Adobe Creative. When the keyword is creative. Get Creative. You don't need a certain software to be creative.

0 upvotes
habs 1982
By habs 1982 (1 day ago)

I will still shoot jpeg with a mix of photoscape and gimp theses are free will put my money toward better glass. I have been saving for cs6 i just can see paying monthly when i only want to get 6-7 good paying jobs year i do it for fun.

0 upvotes
photo_rb
By photo_rb (1 day ago)

Still I do think it is appropriate to pay for quality software just like we pay for cameras and lenses. I suppose one can donate to Gimp.

0 upvotes
Lloyd O'Daniel
By Lloyd O'Daniel (1 day ago)

There is no way a 112% increase in cost overnight is appropriate. It is gouging.

0 upvotes
skytripper
By skytripper (1 day ago)

DPReview's original article on Adobe's switch to cloud-based software was entitled "Adobe heralds subscription-only future for Photoshop and Creative Suite"—a headline that looks like it was created in Adobe's PR department. A more accurate title for that article would have been "Adobe Declares War on Their Customers".

14 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

"Adobe Declares War on Their Customers", that's very well put.

I have been considering switching back to Aperture, this could well become the push I need!

2 upvotes
R Butler
By R Butler (1 day ago)

The original headline is a neutral statement of what happened.

There is no value assessment or term that suggests it's a good or bad thing.

1 upvote
dpalugyay
By dpalugyay (1 day ago)

R Butler, surely you see there is a problem here. I am pretty sure most of your "customers" here are amateurs, hobbyists, small businesses etc. We are the ones getting screwed here, and we see things quite negatively. I DO appreciate that you are addressing our concerns with your headlines today, I really hope that DPReview can continue to maintain their integrity and impartiality.

1 upvote
Bart Hickman
By Bart Hickman (1 day ago)

Being "online" is the least of my conerns here. The fact that it's much more expensive without getting anything in return is what bugs me (sorry, but the online storage is worth zip--I doubt I'm alone on this.) Actually, I'd be paying more for a worse situation--ie., I lose access to my PSD files as soon as I stop paying (or does Photoshop CC keep working but simply lose the ability to save?)

If the monthly rate was $10/month forever, that'd be closer to parity (and according to Adobe, the CC model helps their productivity, so their earnings still come out ahead.)

Just seems like in the world of software and technology, the norm is seeing price/performance improve over time. So when it takes a big backward step, everybody notices.

2 upvotes
JWilkinson Studios
By JWilkinson Studios (1 day ago)

Its not online, its still on your PC, the Cloud connect just syncs your files into your cloud storage account.
You also get 2 copies of whatever software u have licensed (they just cant be open at the same time.)

PS disables unless u renew, but PSE11 opens PSD as far as I know, and u can always get a 1-month activation of PS to change your file types.

0 upvotes
Bart Hickman
By Bart Hickman (23 hours ago)

I know--that's why I put "online" in quotes. The fact remains I'm paying over 100% more for the same functionality I had before.

0 upvotes
Biological_Viewfinder
By Biological_Viewfinder (1 day ago)

You can spin this anyway you want. You are still nickel & diming your customers to death.

I can hardly wait to see your company fall from its peak to become the 'myspace' or 'altavista' of photo/video editing because of you alienating those who have spent thousands of dollars keeping you afloat with your high-prices while you were the only real software out there. Now however, there are alternatives and more will become available after people find out how an already greedy company is forcing people to subscribe instead of own. (in some cases you already do that with ACR).

I'm going to tell everyone I know to tell everyone they know that you are abusing the public trust by selling them something they can't even really have without always spending more. It's like buying groceries and paying for them again every time you open the cupboard to eat.

Mark my words everyone,
THIS IS THE POINT IN HISTORY WHERE ADOBE FALLS!!!!!!!!

Meanwhile, I'm shopping for new software now.

Comment edited 19 seconds after posting
14 upvotes
Monochrom
By Monochrom (1 day ago)

People who live in places like New Mexico and Texas know this: Adobe may be nice, but sooner or later it cracks.

0 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

There is a lot of logic in what you write - although I have been a LR user for some time.

At times you can get Hasselblad's editing software for free (from Hasselblad themselves, of course), which is decent, and works quite well - even for us non-Hassselbladers ;-)!

0 upvotes
Stephen123
By Stephen123 (1 day ago)

I haven't seen any speculation about whether this will also effect Photoshop Elements. Is anything known?

Comment edited 1 minute after posting
0 upvotes
JWilkinson Studios
By JWilkinson Studios (1 day ago)

it wont in the near future.

couple years down the road who knows, I'd assume not since its their consumer brand.

Comment edited 1 minute after posting
0 upvotes
InTheMist
By InTheMist (1 day ago)

Acorn 4 and Pixelmator thank you for my business, Adobe.

Spent less than $50 in total on the Apple App Store.

3 upvotes
Bart Hickman
By Bart Hickman (1 day ago)

The author of Acorn 4 has excellent timing having just updated it significantly.

2 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

Thanks for the tip!

0 upvotes
Thomas Kachadurian
By Thomas Kachadurian (1 day ago)

So now DPReview is the PR wing of Adobe. Not a good move, but I'm guessing greed follows greed.

Time was DPR was my first stop every day and the often throughout. Now I check in a few times week.

Adobe has opened the door for the next phase of image editing software, but it won't be from them. DPR long ago opened the door for a new hallmark digital photography site. Now the question is only what will replace both of these titans.

11 upvotes
KrisAK
By KrisAK (1 day ago)

DPReview is owned by Amazon, which has a longstanding (and apparently growing) partnership to provide web services for Adobe.

Where will Photoshop CC live? I'm guessing it's in one of Amazon's IT closets (so to speak.)

Comment edited 6 minutes after posting
1 upvote
Hugo600si
By Hugo600si (1 day ago)

*cough* bullllshit *cough*
They could have offered a perpetual license with the CC software, it just checks monthly, but no charges. Maintaining two versions is nonsense. The only risk you will run with that scheme is that Adobe can go bankrupt and you loose access, but I'm sure someone would take over the service at that time.

Greed is the only reason I see behind this.

16 upvotes
Tord S Eriksson
By Tord S Eriksson (1 day ago)

I bet you're right about greed! And if I stop paying the fee, what happens then?!

0 upvotes
The Scurvy Dog of PR
By The Scurvy Dog of PR (1 day ago)

They lost the battle over Flash. This may turn into Strike 2.

5 upvotes
Total comments: 1547
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