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Photoshop CC: Adobe responds to reaction

May 8, 2013 at 00:09:22 GMT
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Yesterday's announcement by Adobe that it will cease 'perpetual license' sales of Photoshop and its Creative Suite counterparts has generated considerable backlash here on dpreview and across the web. With such a significant change in store, we spoke today with Adobe VP of Creative Solutions, Winston Hendrickson and Bryan O'Neill Hughes, Senior Product Manager for Photoshop for Adobe's response to the uproar.

At the conclusion of the interview, we've put together a brief set of FAQs regarding Adobe's Creative Cloud announcement.

Winston Hendrickson, VP of Creative Solutions, Adobe Systems, Inc.

Q&A with Adobe VP of Creative Solutions, Winston Hendrickson

Were you expecting such a negative response from the photographic community?

We expected a higher degree of this type of reaction from the hobbyist photographic community because currently there's not a lot of photography-specific value in our subscription products. That's why we've taken the unusual steps of Tom Hogarty's appearance on The Grid [a Scott Kelby webisode] showing potential Lightroom CC features and the Photoshop Sneak Peek where we showed new features like Camera Shake reduction.

Is a subscription model less prone to piracy?

While service options that connect to our servers are inherently less prone to piracy, once a user downloads software to their computer the piracy threat is the same as for our perpetual products.

The reason behind the subscription-only move is the logistics of supporting two sets of software. The last 12 months of development was brutal. And there were results we were not happy with. We have decided to focus on the CC products.

As far as the future of CS applications, in his Adobe MAX keynote, David Wadhwani said, 'We have no plans' to continue perpetual licenses. We are not ruling that out in the future.

How do you justify the price increase to photographers?

Last year we actually cut the price of Lightroom in half in order to open it up to a broader market of photographers.

What assurances can our readers have that Lightroom will not become a subscription-only option?

[Bryan O'Neil Hughes] Lightroom is for photographers. And the Lightroom team is very aware of the reaction by photographers to Photoshop CC. We don't have plans to make Lightroom a subscription-only option but we do envision added functionality for CC members using Lightroom.

What support can CS6 users expect?

Barring something unforeseen from Apple and Microsoft, we plan to update Photoshop CS6 for the next Mac and Windows operating system releases. Once Camera Raw 8 is completed for Photoshop CC, we are going to release a version of it for CS6 that includes any new camera support but without any of the new CC tools and features.

In addition, DNG Converter will remain a free option to convert new Raw file formats for use in older versions of Photoshop.

What happens to Photoshop CC and my files if I cancel my subscription?

We do not delete any files or software from your computer. You will not be able to use the software but the files you've created and saved on your hard drive are left intact. And you don't need a valid license or Internet connection to uninstall the software.

What can you say to users concerned that a subscription model removes their option to at least stick with an older version of software if they no longer want to continue paying for it?

That's the trade-off for the benefits of a continuously updated application. At the time you decide to stop paying for it, yes you lose access, but after, say 12 months, you've ended up with a different product than the one you subscribed to, because of the new features that have been added. And for existing perpetual users, Photoshop CS can co-exist alongside and independently from Photoshop CC.

One final point I'd like to address is the misconception that you have to be continuously connected to the Internet to use a CC application. Monthly subscribers can go for as long as 30 days without connecting to the Internet for license validation. Users with an annual commitment can go for as long as 99 days.

Reader FAQs 

Below, the editorial staff at dpreview have compiled answers to some of the most commonly asked questions our readers have asked since Adobe's announcement. The explanations here are culled from information Adobe has posted online since the announcement of the Creative Cloud membership.

What is CC?

Adobe has rebranded its upcoming versions of applications with the 'CC' (Creative Cloud) moniker. They will be made available on June 17. A month-to-month or discounted annual CC subscription gives you access to all of the Adobe Creative Suite titles, including Photoshop, Lightroom, Illustrator, Dreamweaver, InDesign, Premiere and After Effects. You can see a full list of the available software here.

Why am I being forced to work in the 'cloud'?

The simple answer is that you're not. Once you've subscribed, you still download Photoshop and install it on your preferred hard drive. You can open, edit and save files locally just as you would in CS6. While Adobe is touting the connectivity and collaborative features of its CC applications, and providing 20GB of online storage, you can choose not to take advantage of these services.

You will need an Internet connection to download, install and license the software, of course. You will also be asked to connect to the web periodically in order to validate the license. At launch, annual subscribers will be able to use the products for 99 consecutive days while offline. Eventually, this offline ability will be extended to 180 consecutive days without Internet access.

I'll never use Dreamweaver or InDesign. Can I subscribe just to Photoshop?

Yes. Adobe is offering a special introductory price for CS3 and later owners of $9.99 per month for the first 12 months. The regular price for a Photoshop CC-only subscription is $19.99 per month with an annual commitment and $29.99 per month for the ability to cancel at any time. You should also know that Photoshop CC includes all of the additional features and functionality that was limited to Photoshop Extended in CS versions.

What happens to ACR support for CS6?

As Tom Hogarty states on Adobe's Lightroom blog, CS6 users will gain the camera compatibility updates set to arrive on June 17 in ACR 8. These updates, however, will not include any of the new features seen in the Photoshop CC demo or Lightroom 5 Beta release, such as the Upright tool, Advanced Healing Brush or Radial Gradient Filter. Adobe is not providing a timeline for how long new camera support will continue for the ACR version of Photoshop CS6.

Can I still buy Lightroom?

Yes. Lightroom, while available as part of the Creative Cloud bundle, can still be purchased as a standalone piece of software at $149 for new users and $79 for owners of any previous version. Adobe Acrobat can be purchased as a standalone title as well.

Can I still buy Photoshop CS6?

Photoshop CS6 is still currently available for a downloadable purchase here on Adobe's site.

Do I really need Photoshop?

One thing that Adobe's move has certainly done is make many photographers ask themselves whether they need all, or even a majority of tools Photoshop currently offers. Indeed, whenever we write about newly announced Photoshop features, there's always a segment of users who claim the features are of no use to them and that they'll happily stick with a previous version. And many, of course have adopted a 'skip every other upgrade' policy.

For users working primarily with Raw files, the current version of Lightroom offers a vast majority of the tools that users producing traditional photographic output require. Indeed, unless you're creating composite images or performing fashion/beauty retouching, we'd argue most Lightroom users are making far fewer trips to Photoshop than they did in previous versions.

And if your image editing needs are limited to exposure and contrast adjustments to 8-bit files there's Photoshop Elements, which is available as a standalone purchase for $99.

Comments

Total comments: 1547
12345
Michael de Ruijter
By Michael de Ruijter (52 min ago)

For hard to get hold of currency, just look in any honest and intelligent person's wallet.

0 upvotes
totunu
By totunu (1 hour ago)

I think Adobe have a bad management and this is a crash strategy. They are giving a good chance to the other software companies. Nothing last for ever, not even Adobe.

2 upvotes
Rick Knepper
By Rick Knepper (2 hours ago)

"Yes. Adobe is offering a special introductory price for CS3 and later owners of $9.99 per month for the first 12 months. The regular price for a Photoshop CC-only subscription is $19.99 per month with an annual commitment and $29.99 per month for the ability to cancel at any time."

When I went to a chat on the Adobe website, I asked extensively about the $9.99, $19.99 & $29.99 price points I was told that after 12 months, they all lead to the $49.99 plan. It could have been that rep's first day on the job for all I know. The paragraph above seems to suggest that the $9.99 intro plan turns into the $19.99 plan after 12 months. Can anyone help me decipher?

0 upvotes
OBI656
By OBI656 (1 hour ago)

It is simple as that. Be ready to pay $49.99 USD !

0 upvotes
todds
By todds (2 hours ago)

I guess I'm going to start asking if "I need photoshop"? I guess the answer is I needed it for the $50/year or so it was costing me. At $240/year I'll find something else. The other software companies should be having parties.

2 upvotes
mschf
By mschf (2 hours ago)

Serif PhotoPlus X6: US$110, has virtually all the functionality of recent versions of photoshop, it's even laid out like photoshop so that the learning curve is next to nill... http://www.serif.com/photoplus . See ya Adobe!

3 upvotes
.Sam.
By .Sam. (3 hours ago)

This interview was supposed to help Adobe's cause?
It just shows the extent of their miscalculations.

3 upvotes
aris14
By aris14 (1 hour ago)

Μiscalc started back in '97, carried on in 2001, pursued with greed in 2006 and they all shown up and evaluated in 2010.
Seems that cooperation of creative minds and money makers is rather difficult.
As about PS... I have purchased all PS from 2.0 to 7.0 and all CS Suites from 1.0 to 5.5 as well as LR from Beta.
I still work most of the time in PS CS2 with all the great plugins I bought at that time which I still upgrade. Apart ACR I still cannot find any major improvement in pp except some "creative", to my opinion, effects...
My most valuable partner remains my Eizo CG monitor and my Epson Photo Printer...

0 upvotes
rdc13
By rdc13 (3 hours ago)

I've got two words for Adobe (no, not those two...):

New Coke.

2 upvotes
Rage Joe
By Rage Joe (37 min ago)

I have two words for adobe too, but being a polite person I just write the first letters here: F¤¤¤ Y¤¤.

0 upvotes
kgreggain
By kgreggain (4 hours ago)

The surprising part to me - is that the people complaining about Adobe's new greed model are not pirates - they are legitimate and faithful customers who have purchased the product (as I have since version 3.5).

The dig about (hobbyist photographic community) shows much about what Adobe thinks about us hobbyists, but as a hobbyist that makes no money, I still dished out 695.00 for my first version and 200 - 249 for each successive upgrade. Apparently hobbyist dollars are not good enough for Adobe.

I am a retoucher and a photographer so I use much of the main editing power of Photoshop but could easily migrate to another application.

From friends and co-workers in the Creative Suite from Adobe, it is blatantly obvious the concerns expressed are not just from the hobbyists, but in fact from the Adobe customer community in general.

I wish you luck in your choice, but I think given the economy, you have a rude awakening lurking behind your doors.

3 upvotes
Geoffrey Kitt
By Geoffrey Kitt (4 hours ago)

Not for me I'm afraid. I'll stick with CS6 for as long as it works, then look elsewhere.

4 upvotes
wwings
By wwings (2 hours ago)

I agree. Some people just like to spend with blinders on

0 upvotes
Yanko Kitanov
By Yanko Kitanov (5 hours ago)

Big brother decided for us - 99 days, not 1 more! LMAO )))

2 upvotes
rdc13
By rdc13 (5 hours ago)

I've used Photoshop since its inception. I've bought and re-bought versions of it as I saw fit. I use Illustrator and InDesign also, all three on a daily basis.

At work we use v6, at home I use v5.
Will I buy the cloud-based Adobe products? Not sure - I'm not interested in subscribing to a service. I want a product.

I think that at work, the number of people who will be getting the cloud-based Suite of services will be cut. Quick guess here but we'll probably cut Photoshop from the marketing group - they will get InDesign but nothing else. MAYBE the designers will get the entire suite, maybe not.

It's an opportunity to cut costs, forced on us by a product that is now a service. The bean counters will be chopping, that I can guarentee.

Adobe will be the next Quark XPress.

3 upvotes
Yanko Kitanov
By Yanko Kitanov (5 hours ago)

http://www.phaseone.com/en/Imaging-Software/Capture-One-Pro-7/Highlights.aspx

0 upvotes
Yanko Kitanov
By Yanko Kitanov (5 hours ago)

Raw Photo Processor, Silkypix DS Pro 5, Capture One Pro 7.1.1, DxO Pro 8, Rawtherapee 64, etc., etc.These are all better RAW convertors than Adobe, so for users that need no further voodoo these have been and will continue to be a better alternative.

Even a large percentage will be using a pirate copy of this software, incl. me. I will use their software without any contribution, but the fair and respectable photographer who was ready to buy a real license will suffer. POOR move. The new cloud will be "re-clouded" to Piratebay and likes very soon actually.

Comment edited 2 minutes after posting
0 upvotes
Digitall
By Digitall (5 hours ago)

ACDSee Pro 6 is a option too among many others for image editing, and can manage RAW/DNG files, here the list: Supported RAW Formats http://www.acdsee.com/en/support/raw-formats

0 upvotes
Peanut88
By Peanut88 (5 hours ago)

I feel sorry for ADOBE for making this GREEDY and STUPID decision.

But I have to say there is no cure or medicine for STUPIDITY and GREED unfortunately.

GOODBYE ADOBE ! ! !

3 upvotes
Peanut88
By Peanut88 (5 hours ago)

NO THANKS ! ! !
GOODBYE TO ADOBE.
There are plenty of alternatives to Adobe and better software.
RIP ADOBE ! ! ! ! ! !

2 upvotes
Per Inge Oestmoen
By Per Inge Oestmoen (6 hours ago)

We do not need Adobe.

For image editing, we have:

- Cinepaint, at http://www.cinepaint.org

- GIMP, at http://www.gimp.org

For RAW conversion and adjustment, we have:

- Darktable, at http://www.darktable.org/

- RawTherapee, at http://www.rawtherapee.com/

None of these programs have Product Activation or depend on a Cloud connection in order to be used to access and work with our files. Needless to say, they can be backed up and re-installed at any time.

2 upvotes
Per Inge Oestmoen
By Per Inge Oestmoen (6 hours ago)

Many years ago, I saw this coming.

When Microsoft and Adobe introduced Product Activation and forced their customers to be dependent on specific connections and license controls in order to work with their own files, I said that Product Activation was a precursor to their wet dream: To force all software users to use software as a subscription service, so that one cannot even write a letter to grandma without having paid for the subscription. Unfortunately, all too many accepted Product Activation.

There is one principle which is inviolable:

If we are to have safety of our data and full certainty that we will always be able to use our computers and access our data, it is an absolute prerequisite that the operating system and all applications are user-controlled. That means, the software needs to be capable of being copied, and the software must be capable of being installed and run indefinitely on compatible hardware with no ties at all to its manufacturer.

Per Inge Oestmoen

3 upvotes
Cameron R Hood
By Cameron R Hood (6 hours ago)

Dear Mr. Hendrickson; as a long-time Adobe user (since 1996), and as someone who has spent a lot of money on your software over the years, and convinced many friends to buy it, I just have one thing to say to you and your crew;

Bye!

What an unbelievable GREED BASED decision. You are going to lose MOST of your customers; we are artists, and we are united, and we no longer put up with this bull****.

**** you and your company. This WILL make you fail.

Sincerely,
Cameron Hood

6 upvotes
Karl Petersson
By Karl Petersson (6 hours ago)

I´ve used PS since Barney scans but unless Adobe re-adds the purchase option CS6 will be the last version I will use.
Even if LR has been taking the grunt of the processing with most image editing compared PS is still a vital tool in image editing but I will abandon PS for this reason and I am so p***ed off with adobe for this that I will look at C1 and aperture for replacement for LR as well.

Photographer and photoshop teacher
I am downloading gimp as I type!!!!

Comment edited 3 minutes after posting
2 upvotes
jkoch2
By jkoch2 (6 hours ago)

All the complainers are greatly mistaken. Adobe's 2013 profits are down by half, with return on equity now a bare 4%. The software publishing earnings outlook is bleak unless competitors either ape Adobe or cease R&D and merely remarket existing products at successively lower and lower prices. The (mostly good) products sold by Corel originated with firms that went bankrupt, and even Corel lost money and ended up owned by its creditors. Avid has lost boatloads of money.

The driving cause of all this is the slow-down in PC sales and the diminishing marginal returns of fancier or more complex products. Competition in the cut-price iOS or Android "apps" world is another factor.

2 upvotes
Beestripe
By Beestripe (2 hours ago)

Maybe there's some truth here.
Maybe also, Adobe has been charging too much for their premium software, leaving no option financially for a LARGE proportion of users to source it by unethical means.
What if they instead slashed their prices (say especially for previous CS versions, or for something less insulting than Photoshop Elements) they'd get a more profitable economy of scale.
And like a lot of loyal customers are saying here, Adobe's strategy of forced-rental risks losing their loyal client base, hence surely less profits...

0 upvotes
schaki
By schaki (7 hours ago)

Competitors like C1 are about to grow as Adobe feed them like this. The attitude of Adobe might need to grow a pair, away from this recently upcoming childishness not to lose users.

Comment edited 1 minute after posting
1 upvote
califleftyb
By califleftyb (7 hours ago)

Dear Adobe,

Because you dominate the market with your software you are immune from the possibility of real competition and loss of market share. Your current smug attitude will serve you and your stockholders well, carry on!

Sent from my Blackberry.

4 upvotes
ryanchartrand
By ryanchartrand (7 hours ago)

Well, I felt compelled to make a parody of all the ridiculous happening. Hopefully it brings a laugh and less anger :)

Here: http://www.youtube.com/watch?v=HPTc79Qw2g4

Let me know what you think :)

1 upvote
Comitant
By Comitant (3 hours ago)

Fantastic!

0 upvotes
carport888
By carport888 (8 hours ago)

7 months ago, when I bought CS6 Production Premium instead of subscribing to the Cloud, I did so with the intention of buying into the line of discounted future upgrades with a perpetual license. Now that line is dead. There goes my investment.

0 upvotes
BobORama
By BobORama (8 hours ago)

Dear Winston:

http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org http://www.gimp.org

6 upvotes
CyberAngel
By CyberAngel (8 hours ago)

Immediately when the 16-bit supporting Gimp 2.10 for W is ready

7 upvotes
BobORama
By BobORama (7 hours ago)

The 16-bit / channel stuff is baked into the most recent code drops for GIMP. The whole thing is not quite ready, however. But yes, once that is released, there is no reason for me ( or anyone ) to ever use Photoshop and that's about the only reason anyone used Adobe products any more.

Even in the absence of 16-bit GiMP, you can do a lot of the tone curve manipulation in an entirely lossless fashion in whatever RAW converter you use. Then when its crushed down to an 8-bit format for Gimp, most of the work where the extra bit depth is important has already been done. Though this does create issues, and is lossy.

On the other hand, if you produce video, CC makes a lot of sense.

3 upvotes
OBI656
By OBI656 (6 hours ago)

Bob I will be not surprised if ADOBE buy this small company out and kill competition in same time ...

0 upvotes
Majikthize
By Majikthize (8 hours ago)

"Last year we actually cut the price of Lightroom in half in order to open it up to a broader market of photographers."

Riiiiiiiiight. After Apple dropped the price of Aperture to $80.

8 upvotes
DavidMaven
By DavidMaven (7 hours ago)

And a price drop only encourages more users to adopt LR and get locked into a workflow and metadata scheme that will eventually become subscription, too, making even more people hostage to Adobe cloud strategy.

2 upvotes
Michael Devonport
By Michael Devonport (9 hours ago)

Copyright question: My question, If you lose your membership with the new Adobe Cloud. Who owns your photos, Adobe or you?

What I am trying to get at, Facebook under their terms state that they own all photos that are being uploaded to their web site.

If you fail to continue your membership with Adobe Cloud in the form of payment. Does Adobe have a right to use your photos for advertising purposes with out your consent?

0 upvotes
CyberAngel
By CyberAngel (8 hours ago)

a) it's your work and you own it
b) don't store in the Cloud but on your PC
c) keep the RAW and backup to TIFF

1 upvote
glacierpete
By glacierpete (7 hours ago)

diglloyd went into the Adobe Creative Cloud legal agreement in his blog
http://macperformanceguide.com/index.html

scroll down to
Adobe Creative Cloud: Lopsided Legal Agreement

0 upvotes
djm99
By djm99 (9 hours ago)

I will keep using CS6 until it stops working. I was using CS3 for over 6 years. If I can get 6 or 7 years out of CS6, that will put me near 70 years of age. I might not need any Adobe products by then.

6 upvotes
CyberAngel
By CyberAngel (8 hours ago)

I think that your 64-bit CS 6 with work in the Windows 9 in the
"Windows 8 Compatibility Mode"
after that you don't upgrade your Windows just Hardware
WHEN your Win 9 stops recognizing new HW
you will use the dual-boot (with Windows 10 or 11)
OR you finally stop upgrading the Hardware
your grand children may not be pleased though
OR maybe they are: the free Linux conversion tool
will bail you out of the PSD format...
At least this is my plan...
OR
I switch to Corel (or similar)

1 upvote
Cameron R Hood
By Cameron R Hood (6 hours ago)

Me too. CS 1 for almost ten years. But with Adobe's new evil intent, they'll probably sabotage it LONG before that. We've got to keep the pressure up till they relent.

0 upvotes
CEfan
By CEfan (5 hours ago)

Sounds like you were a loyal customer, LOL. Buying 1 product every decade... THIS is why Adobe needed a subscription, their products are TOO GOOD! :)

0 upvotes
JohnLucas
By JohnLucas (9 hours ago)

Now that I have cooled off a bit since hearing the CC announcement, I still feel angry and betrayed. I feel I have been punched in the stomach and never want a penny of my money to go to Adobe again. The name "Adobe", that I once respected, trusted and admired, has become rather distasteful...

I am an intermittent Photoshop user, sometimes hardly at all for months, but I want it to be there when I need it, and I want to decide when to upgrade. Nor do I want to opt for an even more expensive monthly plan and have to decide whether I should reactivate on-line access to try something.... or spend the money on a good meal. Of course Adobe needs income to develop and maintain this fabulous software, but not like this!

0 upvotes
Searching
By Searching (9 hours ago)

Terrible Idea, following in Microsoft's footsteps. Good luck, will look for something else.

7 upvotes
CyberAngel
By CyberAngel (7 hours ago)

Microsft does not have a "rent-only" forced on any software
only an OPTIONAL 5 person family license of Office (annual)

Comment edited 24 seconds after posting
2 upvotes
Cameron R Hood
By Cameron R Hood (6 hours ago)

I hope their profit margin and market share follow in the footsteps of Micro**** as well...straight down...

2 upvotes
Rick DeBari
By Rick DeBari (9 hours ago)

I keep reading posts from people who say they have PS CS6 so they are all set for several years. That may be, but only until Adobe stops updating the Camera Raw definitions for CS6. You may then be forced to use JPEG or TIFF files on your future new digital cameras whose native RAW files are not supported by Camera Raw in CS6. Yes, you could possibly use the individual camera makers (or some other) raw conversion software then open the converted files in CS6. But that is a two-step process and very time consuming. And what options are there for PS users, such as myself, who still have even older versions like CS5 or earlier? There is NO upgrade path to CS6 now for thousands of users other than subscribing to Creative Cloud forever. We are hung out to dry!

1 upvote
djm99
By djm99 (9 hours ago)

I am looking into Capture One. If I can do my conversions of RAW in Capture One and then edit in CS6, that might work.

2 upvotes
Markintosh
By Markintosh (9 hours ago)

Capture One Raw flow is much better than Adobe.

2 upvotes
Rick DeBari
By Rick DeBari (9 hours ago)

I may give Capture One a try thanks.

2 upvotes
Cameron R Hood
By Cameron R Hood (6 hours ago)

I'll do that rather than give these greedy bastards any more money...**** them.

0 upvotes
Czytt
By Czytt (10 hours ago)

If the Photoshop CC option is so fantastic (as Adobe claim), why not offer it alongside the usual perpertual licence model? If it's that good, everyone will flock to it, and Adobe's stock (in every sense) would be restored.

Have the courage of your convictions, Adobe!

2 upvotes
TomC601
By TomC601 (10 hours ago)

OK, Adobe, here's your out. Allow customers to classify themselves into three categories. (Had to put this into two posts so please read the post below as well.)

First, "I'm never going to pay rent on software I already own." Those who want to stick to the version they are now using will receive the same support for those products that they own until Adobe opts out of supporting that software using the same support policy in place now. I'm sure there is no support for Photoshop 2.5 anymore and that's OK. How long would Adobe normally support CS6? I don't know but I'm sure it's written down somewhere.

Second, "I'm a pro/commercial power user making a living using Photoshop and I need to have updates as soon as available." The pricing of $20/mo. seems to resonate OK with those users from what I'm ascertaining from the blogs and Adobe can go ahead with their proposed model for these users.

0 upvotes
TomC601
By TomC601 (10 hours ago)

Third, "I'm a casual/hobbyist/amateur user and make little or no money from Photoshop. I can't afford the $240/year to keep updated but would still like the latest software." Adobe could charge these users a minimal monthly fee ($5/month seems affordable) and then offer upgrades on a per upgrade price. Then this user can opt for the upgrades they choose without it costing them what they can't afford. (BTW, I would fit into this category.) Thus Adobe would be getting some ongoing revenue in this model and stands to keep good faith with their customer base.

Let me know what you think.

0 upvotes
40daystogo
By 40daystogo (10 hours ago)

Here's an illustration: There are two types of people - those that upgrade regularly, and those who do so every 2-3 updates.

So, let's say you have 10 people. 2 of those people spend 3x as much as 8 of the people. 8 of the people only upgrade occasionally.

Adobe tells the 8 that they can either spend like their core customers, or go and jump. Most leave, but Adobe predicts a few go over to the big-spender side. Let's say Adobe expect 2 out of the 8 to agree to cough up more.

Then Adobe increases the cost for the remaining 4 by 1.5x.

Adobe saves costs by not having to support those people who rarely upgrade, and price gouges the remaining faithful. Overall, Adobe sees this as a win. They see losing customers like you to be short term pain, long term gain.

1 upvote
dinoSnake
By dinoSnake (9 hours ago)

Yes, indeed, that is probably Adobe's (read: probably more the CEO's personally created) scheme.

The *problem* is the ignorant short-sightedness of it all.

Adobe is a market leader BECAUSE a vast majority of people use their products in a vast majority of purposes. What benefit to them is this? A large user and knowledge base - Adobe products are trained for in schools, home and SoHo users are fluent in using the products, etc.

This not only creates a knowledge base for current users - "How can I...?", just ask, someone will know - it creates a reoccurring customer base as companies who hire employees get a pre-trained workforce. In many industries, Adobe product knowledge is fully expected as a condition of employment.

(con't)

1 upvote
dinoSnake
By dinoSnake (9 hours ago)

So now they have created a condition where a portion of that pre-training circumstance will be lost, lost due to the lack of affordability. Home and SoHo users will drop out, schools will switch training programs as their accountants realize that they can no longer afford Adobe's new per-seat / month licensing scheme.

So what happens? The constantly growing customer base that they have enjoyed for YEARS will now dry up, that's what. If schools do not train for Photoshop or InDesign, what will the companies who hire do? Over time, switch to what the market is being trained for. If home and SoHo users no longer feel they are being supported, they will form new alliances of user groups to support alternative products.

All this, and more, benefits everyone BUT Adobe. Corel is already jumping on the idea, with blog posts pretty much saying 'We're not grabbing your money (yet)! Come to us!'

The market is already starting to move.

3 upvotes
jpgea
By jpgea (11 hours ago)

There are things in this offering we can't really argue against as the whole industry seem to be moving towards them - while other are clearly marketing and a way to get more money out of customers.

Cloud software distribution, constant check on the internet, regular revenue stream rather than one-off payment - are things we just have to leave with.

However Adobe should definetly address -

1. I can choose to upgrade photoshop every 4 years only (so jumping one version) - as it's enough for my needs and can't afford more - this is equivalent to a $10 per month subscription with NO upgrade except every 4 years (which is equivalent to $500 cost). The more you pay per month the more frequently you get new stuff.

2. If I stop paying I should still be able to use the software - obviously frozen with no more upgrade - and if I re-subscribe pay a one-off cost of "reconnection".

This seems much more fair and keep their "cloud" model intact.

0 upvotes
macaddict
By macaddict (11 hours ago)

While Photoshop is considered the best at what is does, it does far more than what most people need. Programs like Pixelmator or GIMP need an advocate like Scott Kelby to generate training materials (books, videos, etc) to assist in the learning of these programs. Adobe has abundant 3rd party resources and advocates and enjoys popularity and exclusivity because of that.

1 upvote
ArunasS
By ArunasS (11 hours ago)

I am still happy with PS7. Could be strange, but it is totally enough the few tools incl. colour management. LR is somewhat different story. I am really worried about the possible future changes to LR subscribtion only version. It is (or was?) a decent tool for raw conversion. Perhaps I will need to find another one. In that case we have meaninglessness of the DNG format.

BTW, why are we alloud to vote "Like", but no possibility to "Dislike" in the responses?

1 upvote
TheEye
By TheEye (10 hours ago)

A few months ago we voted against having the "dislike" option. Presume safely that any post that doesn't get any likes is being hated with a passion!

0 upvotes
TheEye
By TheEye (11 hours ago)

Hey Winston, does the amount of outrage in "the hobbyist photographic community" match your expectations yet? ;-)

6 upvotes
40daystogo
By 40daystogo (10 hours ago)

Do the math. Many people here say they only upgrade every 2-3 upgrades. So Adobe discards people like you - with temporary pain, lasting for a few weeks of outrage. Once people like you have departed or refuse to ever buy Adobe, then they're left with their core professionals who have no choice. Ask any professional, and the words "no choice" will be uttered. So Adobe price gouges those remaining, and makes a ton of money. So you need to understand that Adobe can't care a stuff about your complaints. Read the interview. They expected it. Adobe are waiting for people like you to shove off. How much plainer can they be?

2 upvotes
TheEye
By TheEye (10 hours ago)

I agree, Adobe can't get any plainer than they have. After having used PS for almost 20 years, Adobe's new business smodel, which is as mercenary as they come, is a slap in the face and they want me to shove off. Gladly, because Adobe can shove all their products as far as I am concerned.

I hope there will be "many people like [me]" - I take that as a compliment - and I sincerely hope that Adobe comes to regret their shameless money grab.

Photoshop is mature software with merely incremental feature updates and marginal innovative features that aren't worth the cost for upgrades for most users. That's what's behind Adobe wanting to strong-arm those customers who feel they "must have" every latest doodad. Not sure how many suckers are out there, but Adobe will find out.

I see your whole depreview history is in this thread. That's very telling. :-P

Comment edited 38 seconds after posting
3 upvotes
a5519
By a5519 (11 hours ago)

Besides pricing and everything else, there is one more even more severe issue with this Adobe approach.

Under the requirement to validate the license the users actually must agree that Adobe is allowed to spy reqularly their computer - Adobe may validate the license on a computer but they also may look for something else. You don't know.

I am not sure that many private persons will be happy with this approach, nothing to say about companies, which must permit to access to their intranet.

5 upvotes
ArunasS
By ArunasS (11 hours ago)

I suspect there will be some kind special version "for secret use only". Should we try to get hold on this? :)

0 upvotes
richarddd
By richarddd (11 hours ago)

Do you have a link and a quote from their terms of service?

1 upvote
Beestripe
By Beestripe (12 hours ago)

I never rent anything. Exceptions being 'temporary' things like hire cars , a movie or an obscure DIY tool that I may only ever need to use once.
Whereas if it's something that I plan to use for a worthwhile duration, I buy. Knowing full well that if I continued to rent or locked myself into a hire-purchase contract, I'd be almost certainly paying far more in the end. And naturally, we all have a better sense of security when owning something we value.

Rent Photoshop? Well, I assumed PS as a permanent-use product for me. This conflicts completely against my principles. It's monopolistic, unethical and just plain ill conceived.

Comment edited 3 minutes after posting
13 upvotes
lancasterjohn
By lancasterjohn (12 hours ago)

This bodes ill for American software. In my mind Apple and Microsoft are arrogant, greedy companies that care little about service for their customers. They are simply out to screw as much out of the customer as possible while locking them into a system. Now Adobe joins them.

We await a good replacement from Europe, India, China or elsewhere. The arrogant software companies will follow arrogant hardware companies to the grave. If you want to keep customers, treat them well.

10 upvotes
AndroC
By AndroC (12 hours ago)

We have:

"The reason behind the subscription-only move is the logistics of supporting two sets of software. The last 12 months of development was brutal."

Give me a break, please. There is barely any difference between PS on a disc and PS downloaded from the so-called 'cloud'. In factm if they were different in any way, this would be a problem (leaving aside the extra cloud features). Does the Adobe spokesperson and apologist for this appalling move really expect us t believe that this type of software development is too hard for a billion dollar company that specialises in writing software. I find it incredible what they expect gullible customers to believe as the rationale. It borders on contempt for intelligent users. As for the last 12 months being brutal - it's such hyperbole. Poor dear things - they had to work hard to write some code. Can Adobe managers not understand that customers can see that this CC move is purely a revenue generating exercise?

7 upvotes
astralux
By astralux (12 hours ago)

Says it all really.
http://www.youtube.com/watch?feature=player_detailpage&v=67Iw9q2X9cU

3 upvotes
Frank Neunemann
By Frank Neunemann (13 hours ago)

I think that Adobe is running out of ideas what else to add to Photoshop or Lightroom to justify new paid upgrades. People recognize this fact and are unwilling to do each and every upgrade Adobe unleashes on us. Many photographers I know are still running CS4 / CS5 / LR3 and they say that it does everything they'll ever need. A big problem for Adobe...

Now Adobe announces that camera RAW support for CS6 will end some time soon, so in the likely case of buying a brand new SLR camera model in the future I'll get stuck, because there will be trouble working with those new RAW files directly in Photoshop CS6 / Lightroom 4. To me this strategy of Adobe's is nothing but blackmail.

Anyway, Adobe's plan is a wake-up call for me, realizing that we photographers have fallen prey to a monopolist who is now trying to constantly milk as many $$$ out of us as possible. Time to wake up and look for alternatives. To me this is only the beginning. What will come next if people don't react now?

12 upvotes
Calvin Chann
By Calvin Chann (13 hours ago)

Occasional PS6 and LR4 user. This model does not suit me at all. Will keep using until they don't work. No more revenue for Adobe from me.

2 upvotes
meltdownman1
By meltdownman1 (13 hours ago)

You see for Adobe, it's all part of the plan:

http://www.youtube.com/watch?v=CWILhrSzw5o

The Meltdownman

0 upvotes
ronald1950
By ronald1950 (13 hours ago)

As an amateur photographer I have been using PS/CS and paid the relatively high price for every new license. At least I owned the software and it would have been my own decision to upgrade or not. in the CC I shall feel at the mercy of Adobe.
If Adobe does not continue to sell normal licenses I shall use CS6 until there is an alternative. My Lightroom shall be replaced by Apple Aperture. It is as simple as that.
And yes mr. Adobe I do use many of the specific aspects of CS. Elements is just enough for toddlers. Don't you think I researched that already?

0 upvotes
Bra1n
By Bra1n (13 hours ago)

"Adobe Jumps Off A Cliff, Leaves Parachute Behind"...

...this quote is from commentator Joel West on the NASDAQ site about Adobe. He goes on to say...

"On the other hand, the shift to seek revenue growth through a new business model - rather than creating new products - could be seen as a sign of weakness".

Certainly Adobe's share market value today ($45) is less today than what it was mid 2007 ($47).

Adobe's products have now got to a stage where they are very bloated with functionality.

I think one of the previous posts is probably on the money. "It is the beginning of the end for Adobe".

When a company like Adobe stops listening to its customers, that IS a sure sign of the beginning of the end.

Now is a good time for other companies to ramp up their development. For example Microsoft's WebMatrix 3 is a free and is a potential replacement for Dreamweaver.

8 upvotes
nightshadow1
By nightshadow1 (13 hours ago)

You want to trust MS? You are a dreamweaver!

Ms doesn't even try to give you what you already paid for... ex. from personal experience... I bought and registered Office. My hard disk crashed and I thought, no problem... I will just reinstall from my back up hd. Ever try that? Ever get ANY response from ms customer service? To make it short... the resulting experience (where I was "eventually" informed) by a user forum... never a response from ms... I was informed that I was SOL because somewhere along the way, ms decided they weren't going to support that version anymore and I would have to buy a new version.

Sounds like Adobe's new scheme, doesn't it?

Anyway, since I was on a Mac, I went to the App store and paid $20 for the pages and numbers programs and kept the other $200+ into my pocket. Do I miss MS? NOT AT ALL.

Wake up Adobe...

0 upvotes
CyberAngel
By CyberAngel (7 hours ago)

I have installed software to a new PC from the original install CDs
I also did install the Windows 8 upgrade from a USB Flash stick
I have a backup on a Cloud
no problem...

1 upvote
keeponkeepingon
By keeponkeepingon (13 hours ago)

Crisitunity

"PS Photographer"

Or

"PS Light"

Something between elements and Cloud that comes in a box.

Or just an elements based on the PS code-base that does not suck.....

0 upvotes
Total comments: 1547
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