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Adobe heralds subscription-only future for Photoshop and Creative Suite

By dpreview staff on May 6, 2013 at 18:28 GMT

Adobe has said it will no longer be developing its Creative Suite range of software, leaving its subscription and cloud-based Creative Cloud as the only way of accessing the latest version of Photoshop. Adobe has been trying to encourage users away from the traditional one-off payment licenses and on to a monthly payment model, with features such as online storage and syncing between devices. This latest move ups the ante by making it the only option for future versions of the software.

Adobe is clearly concerned about alienating existing users and has set the pricing of its Creative Cloud products at a similar level to its existing software. The cost of licensing just Photoshop CC over 18 months (the typical life-span of a version of Photoshop), is similar to the existing version-to-version upgrade prices, if you commit to a 24-month contract. Paying to use Photoshop CC on an ad-hoc, on/off basis will cost more (though opening the option of only paying for the software when you need it).

Adobe says it will continue to support CS6 but will not be replacing it. This allows it to focus its efforts on a single line of products, rather than trying to support both, in tandem. It also says it will allow the addition of processor-intensive features, such as Camera Shake Reduction tool, where the work can be conducted in the cloud.

To soften the blow, Adobe is offering discounted rates for current owners of Creative Suite (including previous versions), valid until August 2013. The move will not affect Lightroom customers, who will continue to be able to purchase 'perpetual' licenses.

However, while the move clearly makes sense for a company whose software has always been so widely pirated, such a dramatic move will undoubtedly be unsettling for many people who have always thought of software as a one-off purchase.

Adobe has published an open letter to its users and says it wants to start a dialogue with its user-base over the changes.


Press Release:

Adobe Accelerates Shift to the Cloud

LOS ANGELES — May 6, 2013 — At Adobe MAX, The Creativity Conference, Adobe (Nasdaq:ADBE) today accelerated its shift to the cloud with a major update to Adobe® Creative Cloud™, the company’s flagship offering for creatives. Today’s update to Creative Cloud is packed with features, reimagining the creative process through a new set of “CC” desktop applications and enhanced cross-device collaboration and publishing capabilities (see separate press release). With this update, creative files can be stored, synced and shared, via Creative Cloud, on Mac OS, Windows, iOS and Android; and Behance, the world’s leading online creative community, is integrated with Creative Cloud, so customers can showcase work, get feedback on projects and gain global exposure.

Creative Cloud’s advanced capabilities are making it a hit with the worldwide creative community: more than a half million paid members, and well over 2 million total members have signed up for Creative Cloud since it was launched in April 2012.

Adobe also announced that the company will focus creative software development efforts on its Creative Cloud offering moving forward. While Adobe Creative Suite® 6 products will continue to be supported and available for purchase, the company has no plans for future releases of Creative Suite or other CS products. Focusing development on Creative Cloud will not only accelerate the rate at which Adobe can innovate but also broaden the type of innovation the company can offer the creative community.

“We launched Creative Cloud a year ago and it has been a runaway success,” said David Wadhwani, senior vice president and general manager, Digital Media, Adobe. “By focusing our energy -- and our talented engineers -- on Creative Cloud, we’re able to put innovation in our members’ hands at a much faster pace.”

On top of new collaboration and publishing services and the integration of Behance, today’s announced update to Creative Cloud includes stunning versions of Adobe’s next generation of desktop applications -- including Adobe Photoshop® CC, InDesign® CC, Illustrator® CC, Dreamweaver® CC and Premiere® Pro CC. Adobe’s desktop tools, previously known as Creative Suite (CS), are now branded CC to reflect that they are an integral part of Creative Cloud and have been reinvented to support a more intuitive, connected way of creating.

Adobe is facilitating the transition to Creative Cloud with attractive pricing plans and promotions for individual members, teams and enterprise customers. For more details, visit: https://creative.adobe.com/plans. Adobe will continue to sell licenses for all CS6 products via electronic download from adobe.com and participating resellers.

About Creative Cloud

Adobe Creative Cloud is a membership-based service that provides users with access to download and install Adobe creative desktop applications; game developer tools and integration with the Adobe Touch Apps. With Creative Cloud membership, users also have access to: a vibrant global creative community; publishing services to deliver apps and websites; cloud storage and the ability to sync to virtually any device; and new products and exclusive updates as they’re developed.

Membership Plans and Availability

By signing up for Creative Cloud today, creatives will be set up to immediately download and use these latest cloud-enabled innovations from Adobe, when they are available next month. Creative Cloud membership for individuals is US$49.99 per month based on annual membership; existing customers who own CS3 to CS5.5 get their first year of Creative Cloud at the discounted rate of US $29.99 per month. Students and teachers can get Creative Cloud for $29.99 per month. Promotional pricing is available for some customers, including CS6 users. A team version of Creative Cloud includes everything individual members receive plus 100GB of storage and centralized deployment and administration capabilities. Creative Cloud for teams is priced at US $69.99 per month per seat. Existing customers, who own a volume license of CS3 or later, get their first year of Creative Cloud for teams at the discounted rate of US $39.99 per month per seat if they sign up before the end of August 2013.

Adobe also announced Creative Cloud for enterprise today and special licensing programs for educational institutions and government. For more details, visit: https://creative.adobe.com/plans.

Comments

Total comments: 2021
12345
balios
By balios (11 months ago)

Now that people hate Adobe more than Canon's 18mp sensor, Canon has no reason to ever upgrade it! Nooooooo!

1 upvote
Anepo
By Anepo (11 months ago)

meh. still hate the sensor more.
you can pirate photoshop but you cant pirate a new sensor.

2 upvotes
Peanut88
By Peanut88 (11 months ago)

NO THANKS !
Didn't know Adobe can be so dumb !
Anyway their S/W aren't that great.
Just look at HUGE and SLOW Adobe Reader versus the SLIM and FAST Foxit Reader !
The DEMISE of Adobe draws near.
RIP Adobe ...............

Comment edited 40 seconds after posting
3 upvotes
morningdew
By morningdew (11 months ago)

Congratulations Adobe! You have moved into the realm of software mafia by forcing users to buy every version of your software updates, whether they want to or not. I have been a PS customer for 15 years as a photographer. Now, I’m hoping to find a competitor with a good quality product so I can say adios to Adobe mafia. Way to alienate your dedicated customers Adobe!!! I hope your greed is your demise!

A former PS customer

9 upvotes
ddoosh
By ddoosh (11 months ago)

how much did you you spend in these 15 years on PS? is it gonna cost you that much more in the future? i'm just asking, i'm no expert, but i am somewhat of a cloud-fan :)...

0 upvotes
jberk
By jberk (11 months ago)

but adobe has shifted from giving you a perpetual license to requiring you to make perpetual payments.

4 upvotes
Roland Karlsson
By Roland Karlsson (11 months ago)

@ddosh - so you are a cloud fan. Hmmmmm ... why?

2 upvotes
jberk
By jberk (11 months ago)

He must own adobe stock and think people will actually buy into their nonsense

1 upvote
CyberAngel
By CyberAngel (11 months ago)

If I were Adobe CEO I'd feed some trolls...

1 upvote
Jon Lewis
By Jon Lewis (11 months ago)

Humm they once changed the taste of COCA COLA where did that get them

will the same thing happen here .

3 upvotes
jberk
By jberk (11 months ago)

one can only hope

3 upvotes
sfried
By sfried (11 months ago)

You are correct. Adobe will have to re-think this.
As some have stated, if you switch to CC then you will never be able to open any of the files you edited with a new version of PS, Illustrator, etc.... unless you have an active membership. So if you think that once you retire you have time to look back at old pictures, forget it. No looking back unless Adobe gets paid. Your files are essentially useless.
I am keeping CS6 until this is resolved.

3 upvotes
ScottnLaguna
By ScottnLaguna (11 months ago)

When they launched New Coke, it was a secret plan to change the type of sugar they used. Cane sugar was in original recipe. Taking old coke off for several months, they hoped the public would not notice the change to high fructose corn syrup. Classic Coke comes back with new cheaper sugar and remains that way to this day. CEO of Coke is a genius and gets a huge bonus. THAT is the new coke REAL story. Maybe Adobe has to also use cheaper sugar through misdirection. Like no more middlemen selling CDs.

3 upvotes
Roland Karlsson
By Roland Karlsson (11 months ago)

@ssfriend. Hmmmmm ,,,, just save as TIFF and you can open with anything.

1 upvote
Steven Allen Manchook
By Steven Allen Manchook (11 months ago)

I am counting on it.

0 upvotes
Rick DeBari
By Rick DeBari (11 months ago)

Or... convert all your new Cameras raw files to DNG and continue using your old version of CS3, 4, 5, etc. forever.

1 upvote
CyberAngel
By CyberAngel (11 months ago)

as long as there is an upgraded support for new camera RAW
WAIT !
that's only for CC (Cash Cows)

1 upvote
HowaboutRAW
By HowaboutRAW (11 months ago)

ScottnLaguna:

Not Coca Cola from Mexico, that's made with cane sugar.

0 upvotes
Just a Photographer
By Just a Photographer (11 months ago)

I feel sorry for all those people that went the .DNG way.... They are now stuck with Adobe... Nobody else exept for Adobe itselfs uses their 'open' standard...

10 upvotes
astigmate
By astigmate (11 months ago)

R.I.P Photoshop 1990 - 2013

11 upvotes
W5JCK
By W5JCK (11 months ago)

It goes back farther than that on the Mac. I first used it when I worked as a technical writer for the US Coast Guard in the late 1980s. I think it is about 25 years old now, maybe a little more than even that.

1 upvote
mikesco
By mikesco (11 months ago)

Wow Adobe, what a way to make Netflix's move look consumer friendly!

11 upvotes
Apewithacamera
By Apewithacamera (11 months ago)

I take it, nobody likes this subscription nonsense?

22 upvotes
HowaboutRAW
By HowaboutRAW (11 months ago)

Well there's probably someone who only needs to use PhotoShop for 3 months total/ever who's saying: "Great, just saved about 450usd."

4 upvotes
ddoosh
By ddoosh (11 months ago)

well, i'm like almost afraid to admit it, but i do like the subscription...
for me it was the ideal solution; instead of spending more than a thousand euro's (how much did/does it cost to get your copy of PS, Ai, Id, Lightroom,...), i payed 60(!) euro's and i was able to use almost everything (if not all) that was in their creative suite. I think they should let people to have a choice, and certainly make a difference for pro's and amateurs, please don't bite my head off, i think it's a good discussion

1 upvote
JstarImaging
By JstarImaging (11 months ago)

It'll take some one who only occasionally requires PS 3 months to learn. If you only need photo editing software occasionally, look elsewhere.

1 upvote
HowaboutRAW
By HowaboutRAW (11 months ago)

ddoosh:

I paid about 275 USD for Photoshop CS5 (It was on sale very briefly and I had the money), then I paid 200 USD for the upgrade to CS6.

So yeah I have a problem with Adobe charging me 600 USD year in and year out for use of Photoshop. (I wouldn't care if Adobe wanted to offer the subscription plan in addition to the full purchase plan--that would make sense if you only needed to use the software for say 90 days, but unlike my CAD software which tried both for awhile, Adobe is forcing one to pay year in and year out if I want to use "Photoshop CS7".)

1 upvote
luchs
By luchs (11 months ago)

Need alternative to Photoshop?

Photoline: www.pl32.com

Runs even from USB stick.

1 upvote
HowaboutRAW
By HowaboutRAW (11 months ago)

luchs-

Um the Photoline raw converter is awful and doesn't open many raw file formats. (I tried it because of the recommendations here, it's okay editing software.)

1 upvote
Henry M. Hertz
By Henry M. Hertz (11 months ago)

except people payed by adobe....

0 upvotes
Gesture
By Gesture (11 months ago)

Either non-professional customers will essentially be jettisoned or this may evolve to more of a cell-phone model, where one pays by how much they use a program (ping tracking?). Why should someone who uses only one program rather infrequently as opposed to a professional using multiple programs hours a day pay the same monthly fee. At least with a cell phone, you can dial down somewhat. I wouldn't even want to work with the full program-more complex, more processor intensive than I need.

3 upvotes
LensBeginner
By LensBeginner (11 months ago)

Well.. today ADBE lost 1.91% in a flat Nasdaq...
It's not much (and it's nothing for a share that has gaining unrelentingly in the last four years), but still...

Comment edited 13 seconds after posting
4 upvotes
cdulaney
By cdulaney (11 months ago)

I, too, will not pay a monthly fee that ultimately costs more than the annual upgrade fee for features I don't want or may never use. Adobe has joined the ranks of other corporations that couldn't care less about their loyal customers and is all about their profit! As "they" say, the only thing constant in life is change." I guess it's time for a photo software change!

by Christine D.

14 upvotes
JL Whaley
By JL Whaley (11 months ago)

Dumb, dumb, dumb,dumb. Are all companies now hiring MBAs with a concentration in "How to Lose Customers and Kill Companies?" I seem to be having more and more experiences with companies that I use and depend on that are like this Adobe mess. My MANY hundreds of dollars invested in Adobe software now seem wasted, or at least will be in time as my CS6 and LR4 become non-functional.

My investment in Adobe stock has paid off. I sold it today before the #### hits the fan and the investment world loses faith in the company as most of its customers have after hearing and digesting today's news. Once good companies fail because they start to think that only they know what is best for their customers, when all they have to do to succeed is LISTEN to their customers.

This is a sad day in my photographic life. Adobe - you've let me down.

6 upvotes
sfried
By sfried (11 months ago)

Likewise. Sold for 45.50, made some money.
This idea will bomb. I am sure they will re-think and come up with a way to grant a perpetual license to CC users after a specific version has been subscribed to for a given amount of time. So that at some point you can decide to stop paying and stick with the version you have.

2 upvotes
Steven Allen Manchook
By Steven Allen Manchook (11 months ago)

I teach classes and brag about the power of PS but now I question the insensitivity of this "improvement" Adobe offers. Who did they beta this to...aliens?

2 upvotes
HowaboutRAW
By HowaboutRAW (11 months ago)

JL Whaley:

But honestly CS6 and LR4 aren't going to become nonfunctional, it's that at a certain point they'll be non-upgradeable. And then many years from now you won't be able to get a new computer that will run them.

0 upvotes
MarkusDaaniel
By MarkusDaaniel (11 months ago)

You most likely can run CS6 for a very long time. Even with new hardware and operating system. You just have to use it in a virtualized environment.

0 upvotes
HowaboutRAW
By HowaboutRAW (11 months ago)

MarkusDanniel,

Possibly, but then the hardware will need to be fast, even fast for a future computer.

0 upvotes
CyberAngel
By CyberAngel (11 months ago)

1) CS 6 in the Windows 8 Compatibility Mode in Windows 9
2) don't upgrade to the next Windows - just buy new HW
3) when the new hardware is no longer recognized, go virtual
OK, good...BUT
I'd rather use the CS 6 until I get a new camera
which is no longer supported - only for CC (Cash Cows) >:-(
THEN switch to Corel or some other SW
never ever go back to Adobe !!

1 upvote
Lea5
By Lea5 (11 months ago)

Shitstorm at Adobes Facebook Page continues. Not one single positive comment.
https://www.facebook.com/Adobe

9 upvotes
SemperAugustus
By SemperAugustus (11 months ago)

According to a couple of Adobe trolls Stu and GW there were 3000 "likes"...

4 upvotes
DaytonR
By DaytonR (11 months ago)

It really doesnt look good judging by the reactions posted !

1 upvote
Tomskyair
By Tomskyair (11 months ago)

Worse than shooting your own foot with a .50 cal M2 I guess...

...and I hope at least as painful for them.

2 upvotes
philbb
By philbb (11 months ago)

CC gets more costly if you live outside of the US

Single app $19.99 or if in UK £17.58 a month.
Existing CS customers $29.99 or £27.34 if in the UK.

Tourist rate today is £1 = $1.51

How can Adobe justify the differential?

I guess my legitimate PS CS6 will be my last PS version. As am amateur I cannot justify this price hike. Please Adobe rethink.

4 upvotes
LensBeginner
By LensBeginner (11 months ago)

It's the cost of shipping all those gigabytes on a cargo ship across the Atlantic.

...or are they using a cargo plane? :-|

7 upvotes
Tomskyair
By Tomskyair (11 months ago)

And then every handpicked gigabyte gets packed in a silk envelope and is shipped individually to the European continent as Priority Mail.

Thus another price hike from approximately 20€ (=17.58£) to 24.59€ for the single "app". That's some 32 US$ per month!

Time for consumers in other parts of the world to act like the people of Oz and drag Adobe right up to the bar and the judge for their obscene gouging of customers outside the US.

4 upvotes
Steven Allen Manchook
By Steven Allen Manchook (11 months ago)

I got my first version of 4.0 and have spent enough on upgrades to buy it all over again. My reward...monthly payments I can take to my grave. I am already looking at other software options. However, Classic Coke was a wonderful marketing story with a happy ending. Et tu, Adobe?

1 upvote
oneroundone
By oneroundone (11 months ago)

Started using Pagemaker and Photoshop years and years ago. Moved onto (and purchased) CS-1 -2 -3 -4 -5 -6.
Now Adobe is screwing with us!!!
I've been loyal for many years, but I see it is time to find a replacement and NO LONGER use any of Adobe's software!!!

Adobe must think that there isn't anything else to use!
http://www.quark.com/
http://www.corel.com/
http://www.serif.com/
http://www.magix.com/us/
and on and on and on and on

2 upvotes
SemperAugustus
By SemperAugustus (11 months ago)

I have actually been playing with Corel Paint Shop Pro which I haven't used since X3 and I am nicely impressed. It is not CS6 but it is not that far either, the RAW processing toolset is decent. The 'Ultimate' version includes Nik's Color Efex Pro all for $69 CAD.

1 upvote
JstarImaging
By JstarImaging (11 months ago)

I still use Jasc PSP 9. Covers all my photo editing needs. Great bit of software , not memory intensive and paid for itself years ago.

1 upvote
ogotemmeli
By ogotemmeli (11 months ago)

To this i have to add something. This is pure greed.

I think 9 out of 10 of us would pay will be willing to pay 10-20 dollars/euros per month. The problem is, after the first year, I have to more than 60 euros/month... and thats $80.45 dollars/month, which is €965 euros a year!

And now for the positive note:

Too "she who must be obeyed": Can I have one of those brand new Nikkor lens instead?

3 upvotes
rodor
By rodor (11 months ago)

This might have side effects to camera manufacturers, if consumers delay upgrading their cameras for months.

0 upvotes
CyberAngel
By CyberAngel (11 months ago)

you mean:
until RAW update is available...oh no! for CC only !!!
switch to Corel or other
IF easy and up to date RAW conv is available
maybe the camera manufacturers offer their own RAW Conv SW?

1 upvote
vincent__l
By vincent__l (11 months ago)

Here's my guess on how this is going to play out:

1) Within a couple of months hackers will make all the CC apps freely available on the Internet.

2) Everyone who used the illegal copies of the apps will continue to do so. Nothing will change

3) The big change comes from the paying customers. ADBE has become one of the most hated companies overnight. Loyal customers, who have always paid for the software, will start using the illegal copies.

4) Within a year ADBE top and bottom line growth will be lower than what Wall Street was promised due to significantly increased piracy. Part of this will be mitigated by the higher prices from the remaining paying customers.

5) CEO will be asked to step down (with golden parachute).

6) New CEO comes in and will announce a round of layoffs. A company that throws loyal customers under the bus won't hesitate to fire rank and file employees if it increases profits

7) ADBE will go into damage control mode and offer perpetual licenses

17 upvotes
LensBeginner
By LensBeginner (11 months ago)

My thoughts exactly, I think it's gonna play out more or less like you said.

3 upvotes
oly-pl1
By oly-pl1 (11 months ago)

First three will happen 100%... the 3rd one is the saddest one.

Why, Adobe, why? This is like putting nails in your own coffin.

2 upvotes
SemperAugustus
By SemperAugustus (11 months ago)

I don't think is going to take a year. No Silicon Valley company can afford growth rates below 15% without seeing their stock tank. No CEO can stand 2 bad Quarters in a row. No sales people can survive 3 bad quarters... in 9 months we will have redemption.

2 upvotes
PhotoByRichard
By PhotoByRichard (11 months ago)

Agreed

1 upvote
CyberAngel
By CyberAngel (11 months ago)

too optimistic..

Comment edited 17 seconds after posting
1 upvote
WordsOfFarewell
By WordsOfFarewell (11 months ago)

I hope Adobe will suffer severe losses and the consumers will bide their time for an alternative which will be coming since there is money to me made in the void that Adobe leaves behind. I will stick with my current LR version and so on and not hope onto their extortion train.

8 upvotes
mcslsk
By mcslsk (11 months ago)

Guess I will stick with my current version as long as it works and then look for alternatives. May be Adobe management should talk with Microsoft management about their Windows 8 experience.

Comment edited 2 minutes after posting
5 upvotes
SaltLakeGuy
By SaltLakeGuy (11 months ago)

I still have CS5 so I guess that will be the end of Photoshop for me. I've been far more active with Lightroom. If they go subscription only on all their products I'm moving to another platform, just that simple. I'm sure they won't miss me (and I guess I won't miss them either). What an attitude.....

2 upvotes
HowaboutRAW
By HowaboutRAW (11 months ago)

You can get Photoshop CS6 for 150usd. Still, yes really.

Comment edited 55 seconds after posting
2 upvotes
Tom Goodman
By Tom Goodman (11 months ago)

Talk about disingenuous, "Adobe has said it will no longer be developing its Creative Suite range of software, leaving its subscription and cloud-based Creative Cloud as the only way of accessing the latest version of Photoshop."

Of course Adobe is continuing to develop its CS apps (as they now call their programs in an unintentional attempt to be link themselves to cellular phone companies who know a thing or two about abusing subscribers); they just want to control who has access to them. Now, there's nothing wrong with trying to thwart piracy, but the alleged brain trust at Adobe cannot figure out how to do that without screwing the people who have paid them loyally over the years. Maybe Adobe will diversify into auto insurance next. After all, they've already figured out the hardest part of that industry, making legal drivers pay the freight for illegal ones!!

3 upvotes
Markintosh
By Markintosh (11 months ago)

One another thing — it takes away pressure form Adobe — no more need to new releases — you can very slowly to tweak same old programs and no need to make a big jumps and present tons of new features — customers need to pay upgrade fees anyway:(

6 upvotes
W5JCK
By W5JCK (11 months ago)

PS CS6 should remain capable of editing non-RAW images for a few more years at least. PS relies on ACR for newer cameras and functional updates so RAW editing will slowly deteriorate for existing cameras and be problematic for newer cameras.

LR 4.x is being upgraded to 5.x and should remain a non-Cloud app for a while. Sooner or later Adobe will probably pull it into the Cloud too, so I'm preparing now to become sans Adobe.

I purchased Aperture 3.4.x today to start learning it. I have only Canon cameras so perhaps Canon will greatly improve DPP's RAW editing capabilities. Hopefully other software firms will now develop/upgrade RAW editing software to rival ACR.

I will purchase the LR 5 upgrade when it is available if it gets good reviews. But I won't be purchasing any other Adobe products ever again! I'm a 20+ year user of PS, but Adobe's BS has finally crossed way over the line. Time to shop elsewhere.

3 upvotes
SemperAugustus
By SemperAugustus (11 months ago)

Canon is now including a SW called Image Browser that is very similar to LR, including the Mapping module. DPP is very capable but it lacks the local adjustments that ACR has. That being said you can just save as TIFF and open in PS using the "Open in ACR" or process in LR which works with TIFF natively, actually LR saves to TIFF when transferring to PS. You can easily work with this workflow for 15 years from now.

1 upvote
Adrian Van
By Adrian Van (11 months ago)

One could also just buy latest PS Elements for the ACR converter, save file and reopen conversion in CS6 Photoshop (or earlier CS).
Not the best for workflow but a possibility is camera raw is needing the latest ACR. I own both with earlier CS4, so CS4 is on Mac and PSE is on windows.

0 upvotes
snapperZ
By snapperZ (11 months ago)

I use photoshop less and less and no way will I pay a subscription for it. If LR goes the same way then I'll use an alternative to that too. Looks like Paintshop Pro or Gimp in my future.
I'm confident that Adobe will regret this move, if not now then in the long term. Customer loyalty is hard won and easily lost-this will open up the market for competitors.

3 upvotes
deednets
By deednets (11 months ago)

I can only hope for the sake of consumers that this will not be the future where you are hooked into lease/rent/subscribe models where - after you hop on the bus - the earning capacity of the software companies involved with be limitless. Maybe a great time to promote other companies that haven't embraced the policy yet, like JASC (Corel) Paint Shop Pro or PhaseOne's Capture One!! All of a sudden their pricing looks like a steal ...

4 upvotes
Mssimo
By Mssimo (11 months ago)

Never seen more comments on a single post.

6 upvotes
jberk
By jberk (11 months ago)

for good reason

7 upvotes
Nightwings
By Nightwings (11 months ago)

As others have stated..... I wish that this ends up being an EPIC FAIL.... a fail so huge that until now, nothing will have rivaled it.

I'm talking ..... upper corporate management wholesale head-rolling... EPIC fail.

I'm talking the 1980's "New Coke" ... EPIC fail.

11 upvotes
jberk
By jberk (11 months ago)

let's hope this another new coke

8 upvotes
HowaboutRAW
By HowaboutRAW (11 months ago)

jberk:

Don't forget the New Coke fiasco was also used to change the formula of original coke and use corn syrup instead of cane sugar. That's why Coca Cola from Mexico tastes so much better than Coke in the US. Ironically, given that corn is a staple, the Mexicans don't use corn syrup.

Thank you Warren Buffett.

Comment edited 2 times, last edit 1 minute after posting
1 upvote
ScottnLaguna
By ScottnLaguna (11 months ago)

You are correct about the real story behing New Coke. We get our Mexican cokes at Costco. Corn syrup sucks..

0 upvotes
Madayrphoto
By Madayrphoto (11 months ago)

After the initial annoyance at Adobes move, I now feel its not really such a big deal. First and foremost Adobe as a company are in the game to make money. Say Ford had a monopoly as a car maker, think their prices , service and what you got would be as it is now. OK it may not be great, but no competition would make it a great deal worse. Amateur photographers are probably not important to Adobe, but corporate and business users are. This model of paying a monthly fee is actually common in the corporate world e.g. Microsoft. I use only a small fraction of CS6's functionality, and I guess using CS6 and maybe at a future date a more advanced Lightroom and Elements will prove perfectly adequate. Adobe are going to continue with these products, so I don't feel hard done by. Its an opportunity to seriously consider what full fat Photoshop actually offers that you can do by other means and save money into the bargain.

1 upvote
SteveJL
By SteveJL (11 months ago)

Could you imagine the uproar if nobody could ever buy a car again, but only rent (subscribe) instead? There would be riots and mayhem.

1 upvote
CyberAngel
By CyberAngel (11 months ago)

and we can always switch to Corel (etc...)
and that's what we will do when CS 6 updates cease

1 upvote
danijel973
By danijel973 (11 months ago)

Since my country (Croatia) is not on the list of countries supported by this cloud service, or at least this was the case some months ago when I tried to subscribe, this effectively means I will have to stay away from Adobe.

4 upvotes
CSS49
By CSS49 (11 months ago)

Obviously Adobe was having difficultly adding enough value to products to compel users to upgrade to the latest and greatest every 18 months. I guess they feel they have enough of a monopoly on the industry to force people into a subscription model. I am sure this simplifies their sales channels and distribution model and offers a steady revenue stream. As others have said this opens up a huge opportunity for the competition.

Microsoft was at least smart enough to only force it's corporate clients into a subscription base model. It only is now testing the waters for users. Adobe and MS can hold hands together and jump off the cliff into oblivion.

I do hope someone steps up to the plate in a big enough way that plug-in providers like Nik (Google) migrate their software. I hate to loss my investment and use of those products.

I wonder how many hits for "Photoshop alternatives" Google is getting today?

Comment edited 2 times, last edit 2 minutes after posting
8 upvotes
HowaboutRAW
By HowaboutRAW (11 months ago)

ACR 7 is an improvement over ACR 6, so that's reason to upgrade from CS5 to CS6. But I don't think it was only 18 months between Photoshop releases, so one dispute that.

Comment edited 49 seconds after posting
0 upvotes
drwho9437
By drwho9437 (11 months ago)

Since Adobe stuff was the main thing holding me on windows, I guess this means I will just eventually switch to linux completely and use things like darktable.

Could have interesting knock on effects in cameras that are supported. Thankfully there are plenty of good choices in RAW processing outside ACR. I'll have to give capture one and DxO harder looks but if I have to lose an integrated workflow I will give competitors a big chance. Sad thing is if people worked together for a year we could have something better than photoshop with GPL free forever.

2 upvotes
mcshan
By mcshan (11 months ago)

Greed. Please make this is a huge FAIL for Adobe. I hope they go under.

Goodbye Adobe. Shove your $29 a month where the sun doesn't shine.

Comment edited 2 times, last edit 5 minutes after posting
10 upvotes
howardroark
By howardroark (11 months ago)

Don't hope for them to go under. Hope for them to learn and come out stronger. It's a shame they don't improve the user experience with the same enthusiasm they approach editing improvements.

3 upvotes
AbrasiveReducer
By AbrasiveReducer (11 months ago)

Let's split the difference. Adobe learns and prospers, but the "subscription paradigm" people are terminated immediately and without any severence.

0 upvotes
SemperAugustus
By SemperAugustus (11 months ago)

Guys, hold the line!!!.... MSFT just announced that it will bite the bullet with Windows 8.. MSFT being a lot bigger and more arrogant than ADBE
http://wallstcheatsheet.com/stocks/3-tech-titans-making-noise-apple-earns-einhorns-praise-microsoft-bites-the-bullet-on-windows-8-and-adobe-douses-fireworks.html/2/

ADBE is a public company, they HAVE to GROW every 3 months. I worked for a similar company few years ago, there is NO way they can survive 3 Quarters of never mind decreasing, just flat revenues will start questioning the CEO and Board. Hold the line! you will see a wave of lay offs from ADBE in 9 months, including the genius who came up with this dumb idea of adding a monthly bill to everyone. If there ONE thing most people hate is a monthly bill....

Comment edited 2 times, last edit 1 minute after posting
3 upvotes
nnowak
By nnowak (11 months ago)

If Adobe actually cared about me as a customer, this is what they would do.

1. Skip the monthly rental/cloud nonsense and go back to owned software.
2. Unlock ACR and offer updates via yearly subscription.

I would happily pay $50 a year for unlimited ACR updates as long as I could continue to use my existing version of Photoshop.

4 upvotes
CarlosNunezUSA
By CarlosNunezUSA (11 months ago)

Bad news: They don't care about you. They care about some marketing scheme some honcho at Adobe devised.

Good news: It is going to be a FAIL, just like the Microsoft Windows 8 crap.

1 upvote
Nely
By Nely (11 months ago)

Maybe Adobe is running out of new ideas to improve their product. Currently users have no reason to spend the money to upgrade unless valuable new improvements are made. With their new business model there is no incentive for Adobe to improve the performance or capabilities of the software. Just keep charging for the same old thing. Thank you very little.

Thinking about selling my shares of stock as well.

Comment edited 38 seconds after posting
4 upvotes
LensBeginner
By LensBeginner (11 months ago)

Well.. they still have some major trump cards to play, like:
1) true full screen support in LR5 (duh? why wasn't it there in the first place? like... LR1?)
2) a deconvolution filter that actually works? I tried Topaz InFocus and, no, I can't make it work as I would like.

0 upvotes
AbrasiveReducer
By AbrasiveReducer (11 months ago)

Maybe? As a photographer (not a designer, retoucher, compositor, whatever) what does Photoshop lack? Right now, in China they have "4-D" movie theaters. Why? They ran out of enhancements to 3-D.

Comment edited 29 seconds after posting
0 upvotes
LensBeginner
By LensBeginner (11 months ago)

Movies are *already* a 4D art, they play out in time.

0 upvotes
scokill
By scokill (11 months ago)

the program doesn't reside in the cloud it resides on your computer. I just signed up under teacher/student (legitimate) for $19.99/month and it's every adobe program under the sun. I have CS6 and LR4 on my machine and have added my plugins and actions. I probably won't use the cloud space for files.

You also get 2 computers mac or windows. Now I can install the mac version on my daughter's macbook, which before I couldn't do with stand alone CS5.

I can see the pitchforks and torches for adobe and agree with folks, vote with your feet.

1 upvote
jpr2
By jpr2 (11 months ago)

A_B_S_O_L_U_T_E_L_Y__N_O___W_A_Y == GOODBYE Adobe - time to move on to more sensible solutions, which are a plenty !!!

9 upvotes
AbrasiveReducer
By AbrasiveReducer (11 months ago)

Trying to see the positive here and there is some. First, great publicity for Adobe. Hasn't reached the level of New Coke yet but it's early days. Second, this could be a Pyrrhic victory of sorts, for simpler products. Say a bunch of users switch to Capture NX, Digital Photo Pro, PS Elements, etc. None of these do everything Photoshop does but for many users, close enough. And each of these programs is much easier to learn and use.

0 upvotes
EssexAsh
By EssexAsh (11 months ago)

CS5 is fine for me and it does everything my limited touchup ability needs. Cloud anything can kiss my butt, ive got perfectly good SECURE storage at home on my pc thanks. If i want any other device to use it then i *gasp* plug it in to the pc!

7 upvotes
Lights
By Lights (11 months ago)

Wow..I don't remember more comments on a news item in DPR ever. Especially so quickly. I don't understand what happens to third party plug-ins and actions in the Creative Cloud. It seems to me that software plugin development will now be aimed at the "cloud", so programs like Gimp and Corel's Paint Shop will be left in the cold (since they've been able to use Photoshop plugins). This looks to me like a marketing move by Adobe, rather than a striving for excellence move (as in their previous efforts) to limit and monopolize photo editing.
I jumped off their treadmill a while back. My version of Photoshop still does OK by me, even if I do have to develop Raw files in something else..Like Aftershot, Raw Therapee, or Lightroom and then transfer them in 16bit to Photoshop. Far as I'm concerned I may not purchase any more Adobe software.

7 upvotes
SteveJL
By SteveJL (11 months ago)

What Adobe might NOT be considering carefully enough here too, is that today's corporate budgets are not what they were 10 yrs ago, everything is cut, cut, cut and they're likely to lose more corp clients than they counted on.

15 upvotes
bronxbombers4
By bronxbombers4 (11 months ago)

What if their latest update one day suddenly requires say Windows 8/9 and you don't want/like Windows 8 and want to stick with Windows 7 until maybe Windows 10 comes out. At least with the current model you could use your current Adobe versions until you were ready.

Wouldn't that be Adobe forcing you to upgrade to Windows8/9 on top of the whole nasty mess? EVen if you run it as an extra boot you'd still have to buy the latest Windows and it would be a pain to have to re-boot to that OS each time you needed to use something from Adobe.

17 upvotes
SteveJL
By SteveJL (11 months ago)

Indeed. Grrrr :-(

2 upvotes
Adrian Van
By Adrian Van (11 months ago)

If you got a MacBook Pro or imac, install Parallels virtual OS and use any version of Windows from past or present, therefore your CS6 will always work. Not the best solution, for PC only users, but an option for some if you bought a mac. Maybe Adobe will have it upgraded to be compatiable with new OS with 6.11x updates etc. Windows XP was around a loooong time and people still use it for now, but Windows 7 Pro is now considered among the best for PC.

Comment edited 1 minute after posting
0 upvotes
Adrian Van
By Adrian Van (11 months ago)

Oddly a lot of people will just make CS6 Photoshop their last update (or CS5 or CS4 how much do we need anyway). We can all save money by stop buying updates. Thanks Adobe.

For a raw converter, use another software, there are lots to choose from from Capture One, DXO Optics Pro, Aperature, Lightroom, Corel Aftershot (formerly Bibble), Capture NX etc.

Then again, hoping these guys do not follow suite with monthy rates as well!

9 upvotes
Alternative Energy Photography

I think Adobe software will just keep selling. There's just too much apathy and not enough alternative products/suites for me to see it any differently.

If I am right, here's the future trend:

Companies who employ creative personnel can just deduct the $50 from paychecks. If paid twice per month, just deduct $25 from each paycheck. Employers can call it the "Adobe Surcharge"; kind of like how your health, accident, and life insurance premiums are deducted from your pay.

Or maybe "BYOS" will become the norm. Creative personnel can purchase their own licenses and bring with. Construction crews and mechanics do that already; bring their pickup trucks and tools to the work site or shop.

If you are a freelancer, then you just have to make sure you are working enough each month to cover the $50. Put it on your invoices, just like how locksmiths and plumbers put their "gas surcharge" on their invoices.

Not in favor of all this. I just see this as being the bigger possibility.

2 upvotes
Petka
By Petka (11 months ago)

Simple remedy: stop manipulating your photographs. Just use out-of-camera JPEGs or use the converter supplied by the camera maker. Back to basics.

It is also possible and even probable that there will be PS replacements form other companies quite soon, if Adobe really goes through this. Market will decide.

2 upvotes
Fleabag
By Fleabag (11 months ago)

Basics included image manipulation.

Comment edited 15 seconds after posting
2 upvotes
HowaboutRAW
By HowaboutRAW (11 months ago)

Petka:

With the exception of Canon, camera makers' raw converters suck.

Same idea with out of camera jpegs, though yes Olympus and Fuji X cameras do a good out of camera jpeg.

0 upvotes
Strange Quark
By Strange Quark (11 months ago)

As an occasional user of the Photoshop product I will not be able to afford, nor justify the use of the new subscription-based licensing model, and will instead opt to seek out free or less costly alternatives. Shame on Adobe for turning away and alienating hard-won evangelically loyal customers. They will either be content with diminishing PS product revenue from inevitable loss of scores of similar customers, or, more likely, be forced to make up the losses by charging the remaining customers more, precipitating additional customer base erosion: not a good business direction.

Sad that all the meticulous work contained in my PSD files from many years of editing will eventually become hostage to Adobe's misplaced greed. GIMP's PSD handling is surprisingly robust, but not quite perfect, yet.

Comment edited 9 minutes after posting
5 upvotes
CEfan
By CEfan (11 months ago)

I guess I don't understand the complaints here.

1) You hardly sound like a loyal customer, what version of Photoshop are you running? If its CS6 I fail to see how $20/mo is unaffordable for someone who is willing to buy a Photoshop license at $620 / $787 Extended. At $620 that is 31 months worth of Createive Cloud CS6, plus that includes the use of PS CS7 when it comes out...

2) There is no alternative to Photoshop with the same features at a lower price. This does provide an opening to a competitor, but I suggest that is a bad bet...

3) Any Pro worth their salt knows they can't send a CS3 file to a client, and what happens when the client sends you a CS6 formatted file and you can't open it because you are still using CS3. Why not have the latest software?

4) Academic licenses are still cheap.

One solid Anti-Creative Could argument I see here is the business argument of being able to write down a purchase of software as a Capital Expense vs not with ongoing licensing.

0 upvotes
dinoSnake
By dinoSnake (11 months ago)

@ CEFan:
"You hardly sound like a loyal customer..."

Loyalty has many sides. You can be a loyal user, showing support of the product via referrals, sharing of product knowledge, etc. You can also be a loyal *buyer*, frequenting the company with sales.

Sure, not everyone here is a loyal buyer. Most people here are amateur enthusiasts - they do not get paid for their photographic output. Purchasing constant software updates or upgrades becomes secondary to other considerations in life, versus professionals that may need to stay on the leading edge of functionality.

Now, the problem with Adobe's new action is the first clause: loyal *users*. They have lost a lot of good will here. Actually, if they had ANY morality in their business practices they should discount their good will entry value for their next EOY.

Anyway, the issue that they have lost good will. This good will results in less users which will result in less income in the years ahead.

5 upvotes
Fave Photog
By Fave Photog (11 months ago)

@CEfan...

Your 3rd point...

Professional photographers and photo labs primarily use TIFF files, with some using JPG. Why wouldn't CS3 be able to open a TIFF or JPG file created using CS6?

Your 4th point...

A business expense is a business expense, whether paid once or monthly, so this new marketing scheme of Adobe is very much a business write-off for tax purposes.

0 upvotes
PolarHki
By PolarHki (11 months ago)

The only way to make companies like Adobe understand that they should follow the users' wishes and needs, not vice versa, is if sales would simply break down. People just not buying these products. I hope that is what will happen.

7 upvotes
Markintosh
By Markintosh (11 months ago)

Adobe will push more people to get their piracy copies of new suite. Designers, who is using Photoshop/InDesign/Illustrator/Acrobat — will be paying more than before, and many of professionals will stay on CS6 version as long as computer systems will be supporting it.

Very ugly move by Adobe — first purchasing and killing concurrents like Macromedia, and now doing this rent/cloud stunt. I have no problem to use my CS6 Photoshop and Illustrator, also my main layout program is Quark. But what scares me — many people will be pushed to go for a new deal, and how fast Adobe will kill comparably and legacy between newer version of the programs and older stuff (CS6). I remember the nightmare with earlier InDesign versions.

5 upvotes
NewsView
By NewsView (11 months ago)

Your comment illustrates why the subject of antitrust action isn't just for the history books. What starts off as competitive — consolidation for the sake of improving efficiency and lowering costs — ends up at a place where overhead/costs/choices/freedoms reverse and consumers and businesses are stuck paying ever more for ever less. Adobe should not have been able to subsume so many of its competitors. If the competition were more robust we would also have more jobs. The loss of jobs, and the rising costs of living and doing business, are ultimately tied into the rise of international monopolies — another form of "too big to fail". In essence, industry leaders that have become too dominant and therefore too essential for many businesses/consumers to abandon. It is ironic that in today's world "success" means not having to listen to one's customers anymore — for they have nowhere else (on par) to turn!

Comment edited 3 minutes after posting
3 upvotes
Greg Henry
By Greg Henry (11 months ago)

Elements vs. CS: There have been discussions on here before where folks will ask if they truly need Photoshop, or if Elements will be good enough for their editing. I even know a couple of full time pros who use Elements for their work and it does what they need it to do.

In light of recent events, I predict that at least a measurable percentage of CS users who are not full time pros who make their entire living using it will migrate "down" to Elements and just add a few third-party plugins to enhance it. I pretty much see myself doing that, or switching to something else if I find something I like.

So here's the time to place our bets, so to speak... when this happens, and I again think it will, what do you think Adobe will do when they realize the migrations of CS users to Elements will actually cost them more money than they had thought? Discontinue subscriptions? Raise the price of Elements? Make Elements a subscription service?

0 upvotes
nnowak
By nnowak (11 months ago)

I don't really care what functionality is available in Elements. I won't be giving Adobe any more of my money for any of their products. My guess is I am not alone in this sentiment.

13 upvotes
Greg Henry
By Greg Henry (11 months ago)

nnowak, I fully understand your mentality on that. But I'm just wondering what folks will think Adobe will do if a migration to Elements *does* happen with enough users that they can see it impact their CS subscription sales?

There are some folks who won't ditch Adobe altogether, at least not initially. Some have plugins that only work with PS and Elements who will want to try to be able to keep using them. With constant sales at retail stores, you can get it for around $70 through the year here and there.

I'm just thinking if this happens that Adobe will either get sleezy and try to shut that option down for folks, dumb Elements down more than it is, etc. Since they typically aim Elements toward consumers I wouldn't think they'd do the subscription thing with it, but then, I didn't quite see this coming either.

Comment edited 4 minutes after posting
0 upvotes
HowaboutRAW
By HowaboutRAW (11 months ago)

Greg Henry:

The thing is Elements uses a good but limited version of ACR and one has to rebuy Elements every 12 months if one wants to open raw files from new cameras. Lightroom may be an ACR solution.

0 upvotes
CyberAngel
By CyberAngel (11 months ago)

Adobe already promised to cripple the Elements
The new version with enhancements+features will be CC only
but for RAW update you need new non-CC Elements anyway
just that it does not evolve or is crippled anyway

1 upvote
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