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Adobe heralds subscription-only future for Photoshop and Creative Suite

May 6, 2013 at 18:28:56 GMT
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Adobe has said it will no longer be developing its Creative Suite range of software, leaving its subscription and cloud-based Creative Cloud as the only way of accessing the latest version of Photoshop. Adobe has been trying to encourage users away from the traditional one-off payment licenses and on to a monthly payment model, with features such as online storage and syncing between devices. This latest move ups the ante by making it the only option for future versions of the software.

Adobe is clearly concerned about alienating existing users and has set the pricing of its Creative Cloud products at a similar level to its existing software. The cost of licensing just Photoshop CC over 18 months (the typical life-span of a version of Photoshop), is similar to the existing version-to-version upgrade prices, if you commit to a 24-month contract. Paying to use Photoshop CC on an ad-hoc, on/off basis will cost more (though opening the option of only paying for the software when you need it).

Adobe says it will continue to support CS6 but will not be replacing it. This allows it to focus its efforts on a single line of products, rather than trying to support both, in tandem. It also says it will allow the addition of processor-intensive features, such as Camera Shake Reduction tool, where the work can be conducted in the cloud.

To soften the blow, Adobe is offering discounted rates for current owners of Creative Suite (including previous versions), valid until August 2013. The move will not affect Lightroom customers, who will continue to be able to purchase 'perpetual' licenses.

However, while the move clearly makes sense for a company whose software has always been so widely pirated, such a dramatic move will undoubtedly be unsettling for many people who have always thought of software as a one-off purchase.

Adobe has published an open letter to its users and says it wants to start a dialogue with its user-base over the changes.


Press Release:

Adobe Accelerates Shift to the Cloud

LOS ANGELES — May 6, 2013 — At Adobe MAX, The Creativity Conference, Adobe (Nasdaq:ADBE) today accelerated its shift to the cloud with a major update to Adobe® Creative Cloud™, the company’s flagship offering for creatives. Today’s update to Creative Cloud is packed with features, reimagining the creative process through a new set of “CC” desktop applications and enhanced cross-device collaboration and publishing capabilities (see separate press release). With this update, creative files can be stored, synced and shared, via Creative Cloud, on Mac OS, Windows, iOS and Android; and Behance, the world’s leading online creative community, is integrated with Creative Cloud, so customers can showcase work, get feedback on projects and gain global exposure.

Creative Cloud’s advanced capabilities are making it a hit with the worldwide creative community: more than a half million paid members, and well over 2 million total members have signed up for Creative Cloud since it was launched in April 2012.

Adobe also announced that the company will focus creative software development efforts on its Creative Cloud offering moving forward. While Adobe Creative Suite® 6 products will continue to be supported and available for purchase, the company has no plans for future releases of Creative Suite or other CS products. Focusing development on Creative Cloud will not only accelerate the rate at which Adobe can innovate but also broaden the type of innovation the company can offer the creative community.

“We launched Creative Cloud a year ago and it has been a runaway success,” said David Wadhwani, senior vice president and general manager, Digital Media, Adobe. “By focusing our energy -- and our talented engineers -- on Creative Cloud, we’re able to put innovation in our members’ hands at a much faster pace.”

On top of new collaboration and publishing services and the integration of Behance, today’s announced update to Creative Cloud includes stunning versions of Adobe’s next generation of desktop applications -- including Adobe Photoshop® CC, InDesign® CC, Illustrator® CC, Dreamweaver® CC and Premiere® Pro CC. Adobe’s desktop tools, previously known as Creative Suite (CS), are now branded CC to reflect that they are an integral part of Creative Cloud and have been reinvented to support a more intuitive, connected way of creating.

Adobe is facilitating the transition to Creative Cloud with attractive pricing plans and promotions for individual members, teams and enterprise customers. For more details, visit: https://creative.adobe.com/plans. Adobe will continue to sell licenses for all CS6 products via electronic download from adobe.com and participating resellers.

About Creative Cloud

Adobe Creative Cloud is a membership-based service that provides users with access to download and install Adobe creative desktop applications; game developer tools and integration with the Adobe Touch Apps. With Creative Cloud membership, users also have access to: a vibrant global creative community; publishing services to deliver apps and websites; cloud storage and the ability to sync to virtually any device; and new products and exclusive updates as they’re developed.

Membership Plans and Availability

By signing up for Creative Cloud today, creatives will be set up to immediately download and use these latest cloud-enabled innovations from Adobe, when they are available next month. Creative Cloud membership for individuals is US$49.99 per month based on annual membership; existing customers who own CS3 to CS5.5 get their first year of Creative Cloud at the discounted rate of US $29.99 per month. Students and teachers can get Creative Cloud for $29.99 per month. Promotional pricing is available for some customers, including CS6 users. A team version of Creative Cloud includes everything individual members receive plus 100GB of storage and centralized deployment and administration capabilities. Creative Cloud for teams is priced at US $69.99 per month per seat. Existing customers, who own a volume license of CS3 or later, get their first year of Creative Cloud for teams at the discounted rate of US $39.99 per month per seat if they sign up before the end of August 2013.

Adobe also announced Creative Cloud for enterprise today and special licensing programs for educational institutions and government. For more details, visit: https://creative.adobe.com/plans.

Comments

Total comments: 1899
12345
SaltLakeGuy
By SaltLakeGuy (2 days ago)

I still have CS5 so I guess that will be the end of Photoshop for me. I've been far more active with Lightroom. If they go subscription only on all their products I'm moving to another platform, just that simple. I'm sure they won't miss me (and I guess I won't miss them either). What an attitude.....

2 upvotes
HowaboutRAW
By HowaboutRAW (2 days ago)

You can get Photoshop CS6 for 150usd. Still, yes really.

Comment edited 55 seconds after posting
2 upvotes
Tom Goodman
By Tom Goodman (2 days ago)

Talk about disingenuous, "Adobe has said it will no longer be developing its Creative Suite range of software, leaving its subscription and cloud-based Creative Cloud as the only way of accessing the latest version of Photoshop."

Of course Adobe is continuing to develop its CS apps (as they now call their programs in an unintentional attempt to be link themselves to cellular phone companies who know a thing or two about abusing subscribers); they just want to control who has access to them. Now, there's nothing wrong with trying to thwart piracy, but the alleged brain trust at Adobe cannot figure out how to do that without screwing the people who have paid them loyally over the years. Maybe Adobe will diversify into auto insurance next. After all, they've already figured out the hardest part of that industry, making legal drivers pay the freight for illegal ones!!

3 upvotes
Markintosh
By Markintosh (2 days ago)

One another thing — it takes away pressure form Adobe — no more need to new releases — you can very slowly to tweak same old programs and no need to make a big jumps and present tons of new features — customers need to pay upgrade fees anyway:(

6 upvotes
W5JCK
By W5JCK (2 days ago)

PS CS6 should remain capable of editing non-RAW images for a few more years at least. PS relies on ACR for newer cameras and functional updates so RAW editing will slowly deteriorate for existing cameras and be problematic for newer cameras.

LR 4.x is being upgraded to 5.x and should remain a non-Cloud app for a while. Sooner or later Adobe will probably pull it into the Cloud too, so I'm preparing now to become sans Adobe.

I purchased Aperture 3.4.x today to start learning it. I have only Canon cameras so perhaps Canon will greatly improve DPP's RAW editing capabilities. Hopefully other software firms will now develop/upgrade RAW editing software to rival ACR.

I will purchase the LR 5 upgrade when it is available if it gets good reviews. But I won't be purchasing any other Adobe products ever again! I'm a 20+ year user of PS, but Adobe's BS has finally crossed way over the line. Time to shop elsewhere.

3 upvotes
SemperAugustus
By SemperAugustus (2 days ago)

Canon is now including a SW called Image Browser that is very similar to LR, including the Mapping module. DPP is very capable but it lacks the local adjustments that ACR has. That being said you can just save as TIFF and open in PS using the "Open in ACR" or process in LR which works with TIFF natively, actually LR saves to TIFF when transferring to PS. You can easily work with this workflow for 15 years from now.

1 upvote
Adrian Van
By Adrian Van (2 days ago)

One could also just buy latest PS Elements for the ACR converter, save file and reopen conversion in CS6 Photoshop (or earlier CS).
Not the best for workflow but a possibility is camera raw is needing the latest ACR. I own both with earlier CS4, so CS4 is on Mac and PSE is on windows.

0 upvotes
snapperZ
By snapperZ (2 days ago)

I use photoshop less and less and no way will I pay a subscription for it. If LR goes the same way then I'll use an alternative to that too. Looks like Paintshop Pro or Gimp in my future.
I'm confident that Adobe will regret this move, if not now then in the long term. Customer loyalty is hard won and easily lost-this will open up the market for competitors.

3 upvotes
deednets
By deednets (2 days ago)

I can only hope for the sake of consumers that this will not be the future where you are hooked into lease/rent/subscribe models where - after you hop on the bus - the earning capacity of the software companies involved with be limitless. Maybe a great time to promote other companies that haven't embraced the policy yet, like JASC (Corel) Paint Shop Pro or PhaseOne's Capture One!! All of a sudden their pricing looks like a steal ...

4 upvotes
Mssimo
By Mssimo (2 days ago)

Never seen more comments on a single post.

6 upvotes
jberk
By jberk (2 days ago)

for good reason

7 upvotes
Nightwings
By Nightwings (2 days ago)

As others have stated..... I wish that this ends up being an EPIC FAIL.... a fail so huge that until now, nothing will have rivaled it.

I'm talking ..... upper corporate management wholesale head-rolling... EPIC fail.

I'm talking the 1980's "New Coke" ... EPIC fail.

11 upvotes
jberk
By jberk (2 days ago)

let's hope this another new coke

8 upvotes
HowaboutRAW
By HowaboutRAW (2 days ago)

jberk:

Don't forget the New Coke fiasco was also used to change the formula of original coke and use corn syrup instead of cane sugar. That's why Coca Cola from Mexico tastes so much better than Coke in the US. Ironically, given that corn is a staple, the Mexicans don't use corn syrup.

Thank you Warren Buffett.

Comment edited 2 times, last edit 1 minute after posting
1 upvote
ScottnLaguna
By ScottnLaguna (2 days ago)

You are correct about the real story behing New Coke. We get our Mexican cokes at Costco. Corn syrup sucks..

0 upvotes
Madayrphoto
By Madayrphoto (2 days ago)

After the initial annoyance at Adobes move, I now feel its not really such a big deal. First and foremost Adobe as a company are in the game to make money. Say Ford had a monopoly as a car maker, think their prices , service and what you got would be as it is now. OK it may not be great, but no competition would make it a great deal worse. Amateur photographers are probably not important to Adobe, but corporate and business users are. This model of paying a monthly fee is actually common in the corporate world e.g. Microsoft. I use only a small fraction of CS6's functionality, and I guess using CS6 and maybe at a future date a more advanced Lightroom and Elements will prove perfectly adequate. Adobe are going to continue with these products, so I don't feel hard done by. Its an opportunity to seriously consider what full fat Photoshop actually offers that you can do by other means and save money into the bargain.

1 upvote
SteveJL
By SteveJL (2 days ago)

Could you imagine the uproar if nobody could ever buy a car again, but only rent (subscribe) instead? There would be riots and mayhem.

1 upvote
CyberAngel
By CyberAngel (4 hours ago)

and we can always switch to Corel (etc...)
and that's what we will do when CS 6 updates cease

1 upvote
danijel973
By danijel973 (2 days ago)

Since my country (Croatia) is not on the list of countries supported by this cloud service, or at least this was the case some months ago when I tried to subscribe, this effectively means I will have to stay away from Adobe.

4 upvotes
CSS49
By CSS49 (2 days ago)

Obviously Adobe was having difficultly adding enough value to products to compel users to upgrade to the latest and greatest every 18 months. I guess they feel they have enough of a monopoly on the industry to force people into a subscription model. I am sure this simplifies their sales channels and distribution model and offers a steady revenue stream. As others have said this opens up a huge opportunity for the competition.

Microsoft was at least smart enough to only force it's corporate clients into a subscription base model. It only is now testing the waters for users. Adobe and MS can hold hands together and jump off the cliff into oblivion.

I do hope someone steps up to the plate in a big enough way that plug-in providers like Nik (Google) migrate their software. I hate to loss my investment and use of those products.

I wonder how many hits for "Photoshop alternatives" Google is getting today?

Comment edited 2 times, last edit 2 minutes after posting
8 upvotes
HowaboutRAW
By HowaboutRAW (2 days ago)

ACR 7 is an improvement over ACR 6, so that's reason to upgrade from CS5 to CS6. But I don't think it was only 18 months between Photoshop releases, so one dispute that.

Comment edited 49 seconds after posting
0 upvotes
drwho9437
By drwho9437 (2 days ago)

Since Adobe stuff was the main thing holding me on windows, I guess this means I will just eventually switch to linux completely and use things like darktable.

Could have interesting knock on effects in cameras that are supported. Thankfully there are plenty of good choices in RAW processing outside ACR. I'll have to give capture one and DxO harder looks but if I have to lose an integrated workflow I will give competitors a big chance. Sad thing is if people worked together for a year we could have something better than photoshop with GPL free forever.

2 upvotes
mcshan
By mcshan (2 days ago)

Greed. Please make this is a huge FAIL for Adobe. I hope they go under.

Goodbye Adobe. Shove your $29 a month where the sun doesn't shine.

Comment edited 2 times, last edit 5 minutes after posting
10 upvotes
howardroark
By howardroark (2 days ago)

Don't hope for them to go under. Hope for them to learn and come out stronger. It's a shame they don't improve the user experience with the same enthusiasm they approach editing improvements.

3 upvotes
AbrasiveReducer
By AbrasiveReducer (2 days ago)

Let's split the difference. Adobe learns and prospers, but the "subscription paradigm" people are terminated immediately and without any severence.

0 upvotes
SemperAugustus
By SemperAugustus (2 days ago)

Guys, hold the line!!!.... MSFT just announced that it will bite the bullet with Windows 8.. MSFT being a lot bigger and more arrogant than ADBE
http://wallstcheatsheet.com/stocks/3-tech-titans-making-noise-apple-earns-einhorns-praise-microsoft-bites-the-bullet-on-windows-8-and-adobe-douses-fireworks.html/2/

ADBE is a public company, they HAVE to GROW every 3 months. I worked for a similar company few years ago, there is NO way they can survive 3 Quarters of never mind decreasing, just flat revenues will start questioning the CEO and Board. Hold the line! you will see a wave of lay offs from ADBE in 9 months, including the genius who came up with this dumb idea of adding a monthly bill to everyone. If there ONE thing most people hate is a monthly bill....

Comment edited 2 times, last edit 1 minute after posting
3 upvotes
nnowak
By nnowak (2 days ago)

If Adobe actually cared about me as a customer, this is what they would do.

1. Skip the monthly rental/cloud nonsense and go back to owned software.
2. Unlock ACR and offer updates via yearly subscription.

I would happily pay $50 a year for unlimited ACR updates as long as I could continue to use my existing version of Photoshop.

4 upvotes
CarlosNunezUSA
By CarlosNunezUSA (2 days ago)

Bad news: They don't care about you. They care about some marketing scheme some honcho at Adobe devised.

Good news: It is going to be a FAIL, just like the Microsoft Windows 8 crap.

1 upvote
Nely
By Nely (2 days ago)

Maybe Adobe is running out of new ideas to improve their product. Currently users have no reason to spend the money to upgrade unless valuable new improvements are made. With their new business model there is no incentive for Adobe to improve the performance or capabilities of the software. Just keep charging for the same old thing. Thank you very little.

Thinking about selling my shares of stock as well.

Comment edited 38 seconds after posting
4 upvotes
LensBeginner
By LensBeginner (2 days ago)

Well.. they still have some major trump cards to play, like:
1) true full screen support in LR5 (duh? why wasn't it there in the first place? like... LR1?)
2) a deconvolution filter that actually works? I tried Topaz InFocus and, no, I can't make it work as I would like.

0 upvotes
AbrasiveReducer
By AbrasiveReducer (2 days ago)

Maybe? As a photographer (not a designer, retoucher, compositor, whatever) what does Photoshop lack? Right now, in China they have "4-D" movie theaters. Why? They ran out of enhancements to 3-D.

Comment edited 29 seconds after posting
0 upvotes
LensBeginner
By LensBeginner (1 day ago)

Movies are *already* a 4D art, they play out in time.

0 upvotes
scokill
By scokill (2 days ago)

the program doesn't reside in the cloud it resides on your computer. I just signed up under teacher/student (legitimate) for $19.99/month and it's every adobe program under the sun. I have CS6 and LR4 on my machine and have added my plugins and actions. I probably won't use the cloud space for files.

You also get 2 computers mac or windows. Now I can install the mac version on my daughter's macbook, which before I couldn't do with stand alone CS5.

I can see the pitchforks and torches for adobe and agree with folks, vote with your feet.

1 upvote
jpr2
By jpr2 (2 days ago)

A_B_S_O_L_U_T_E_L_Y__N_O___W_A_Y == GOODBYE Adobe - time to move on to more sensible solutions, which are a plenty !!!

9 upvotes
AbrasiveReducer
By AbrasiveReducer (2 days ago)

Trying to see the positive here and there is some. First, great publicity for Adobe. Hasn't reached the level of New Coke yet but it's early days. Second, this could be a Pyrrhic victory of sorts, for simpler products. Say a bunch of users switch to Capture NX, Digital Photo Pro, PS Elements, etc. None of these do everything Photoshop does but for many users, close enough. And each of these programs is much easier to learn and use.

0 upvotes
EssexAsh
By EssexAsh (2 days ago)

CS5 is fine for me and it does everything my limited touchup ability needs. Cloud anything can kiss my butt, ive got perfectly good SECURE storage at home on my pc thanks. If i want any other device to use it then i *gasp* plug it in to the pc!

7 upvotes
Lights
By Lights (2 days ago)

Wow..I don't remember more comments on a news item in DPR ever. Especially so quickly. I don't understand what happens to third party plug-ins and actions in the Creative Cloud. It seems to me that software plugin development will now be aimed at the "cloud", so programs like Gimp and Corel's Paint Shop will be left in the cold (since they've been able to use Photoshop plugins). This looks to me like a marketing move by Adobe, rather than a striving for excellence move (as in their previous efforts) to limit and monopolize photo editing.
I jumped off their treadmill a while back. My version of Photoshop still does OK by me, even if I do have to develop Raw files in something else..Like Aftershot, Raw Therapee, or Lightroom and then transfer them in 16bit to Photoshop. Far as I'm concerned I may not purchase any more Adobe software.

7 upvotes
SteveJL
By SteveJL (2 days ago)

What Adobe might NOT be considering carefully enough here too, is that today's corporate budgets are not what they were 10 yrs ago, everything is cut, cut, cut and they're likely to lose more corp clients than they counted on.

15 upvotes
bronxbombers4
By bronxbombers4 (2 days ago)

What if their latest update one day suddenly requires say Windows 8/9 and you don't want/like Windows 8 and want to stick with Windows 7 until maybe Windows 10 comes out. At least with the current model you could use your current Adobe versions until you were ready.

Wouldn't that be Adobe forcing you to upgrade to Windows8/9 on top of the whole nasty mess? EVen if you run it as an extra boot you'd still have to buy the latest Windows and it would be a pain to have to re-boot to that OS each time you needed to use something from Adobe.

17 upvotes
SteveJL
By SteveJL (2 days ago)

Indeed. Grrrr :-(

2 upvotes
Adrian Van
By Adrian Van (2 days ago)

If you got a MacBook Pro or imac, install Parallels virtual OS and use any version of Windows from past or present, therefore your CS6 will always work. Not the best solution, for PC only users, but an option for some if you bought a mac. Maybe Adobe will have it upgraded to be compatiable with new OS with 6.11x updates etc. Windows XP was around a loooong time and people still use it for now, but Windows 7 Pro is now considered among the best for PC.

Comment edited 1 minute after posting
0 upvotes
Adrian Van
By Adrian Van (2 days ago)

Oddly a lot of people will just make CS6 Photoshop their last update (or CS5 or CS4 how much do we need anyway). We can all save money by stop buying updates. Thanks Adobe.

For a raw converter, use another software, there are lots to choose from from Capture One, DXO Optics Pro, Aperature, Lightroom, Corel Aftershot (formerly Bibble), Capture NX etc.

Then again, hoping these guys do not follow suite with monthy rates as well!

9 upvotes
Alternative Energy Photography

I think Adobe software will just keep selling. There's just too much apathy and not enough alternative products/suites for me to see it any differently.

If I am right, here's the future trend:

Companies who employ creative personnel can just deduct the $50 from paychecks. If paid twice per month, just deduct $25 from each paycheck. Employers can call it the "Adobe Surcharge"; kind of like how your health, accident, and life insurance premiums are deducted from your pay.

Or maybe "BYOS" will become the norm. Creative personnel can purchase their own licenses and bring with. Construction crews and mechanics do that already; bring their pickup trucks and tools to the work site or shop.

If you are a freelancer, then you just have to make sure you are working enough each month to cover the $50. Put it on your invoices, just like how locksmiths and plumbers put their "gas surcharge" on their invoices.

Not in favor of all this. I just see this as being the bigger possibility.

2 upvotes
Petka
By Petka (2 days ago)

Simple remedy: stop manipulating your photographs. Just use out-of-camera JPEGs or use the converter supplied by the camera maker. Back to basics.

It is also possible and even probable that there will be PS replacements form other companies quite soon, if Adobe really goes through this. Market will decide.

2 upvotes
Fleabag
By Fleabag (2 days ago)

Basics included image manipulation.

Comment edited 15 seconds after posting
2 upvotes
HowaboutRAW
By HowaboutRAW (2 days ago)

Petka:

With the exception of Canon, camera makers' raw converters suck.

Same idea with out of camera jpegs, though yes Olympus and Fuji X cameras do a good out of camera jpeg.

0 upvotes
Strange Quark
By Strange Quark (2 days ago)

As an occasional user of the Photoshop product I will not be able to afford, nor justify the use of the new subscription-based licensing model, and will instead opt to seek out free or less costly alternatives. Shame on Adobe for turning away and alienating hard-won evangelically loyal customers. They will either be content with diminishing PS product revenue from inevitable loss of scores of similar customers, or, more likely, be forced to make up the losses by charging the remaining customers more, precipitating additional customer base erosion: not a good business direction.

Sad that all the meticulous work contained in my PSD files from many years of editing will eventually become hostage to Adobe's misplaced greed. GIMP's PSD handling is surprisingly robust, but not quite perfect, yet.

Comment edited 9 minutes after posting
5 upvotes
CEfan
By CEfan (2 days ago)

I guess I don't understand the complaints here.

1) You hardly sound like a loyal customer, what version of Photoshop are you running? If its CS6 I fail to see how $20/mo is unaffordable for someone who is willing to buy a Photoshop license at $620 / $787 Extended. At $620 that is 31 months worth of Createive Cloud CS6, plus that includes the use of PS CS7 when it comes out...

2) There is no alternative to Photoshop with the same features at a lower price. This does provide an opening to a competitor, but I suggest that is a bad bet...

3) Any Pro worth their salt knows they can't send a CS3 file to a client, and what happens when the client sends you a CS6 formatted file and you can't open it because you are still using CS3. Why not have the latest software?

4) Academic licenses are still cheap.

One solid Anti-Creative Could argument I see here is the business argument of being able to write down a purchase of software as a Capital Expense vs not with ongoing licensing.

0 upvotes
dinoSnake
By dinoSnake (2 days ago)

@ CEFan:
"You hardly sound like a loyal customer..."

Loyalty has many sides. You can be a loyal user, showing support of the product via referrals, sharing of product knowledge, etc. You can also be a loyal *buyer*, frequenting the company with sales.

Sure, not everyone here is a loyal buyer. Most people here are amateur enthusiasts - they do not get paid for their photographic output. Purchasing constant software updates or upgrades becomes secondary to other considerations in life, versus professionals that may need to stay on the leading edge of functionality.

Now, the problem with Adobe's new action is the first clause: loyal *users*. They have lost a lot of good will here. Actually, if they had ANY morality in their business practices they should discount their good will entry value for their next EOY.

Anyway, the issue that they have lost good will. This good will results in less users which will result in less income in the years ahead.

5 upvotes
Fave Photog
By Fave Photog (1 day ago)

@CEfan...

Your 3rd point...

Professional photographers and photo labs primarily use TIFF files, with some using JPG. Why wouldn't CS3 be able to open a TIFF or JPG file created using CS6?

Your 4th point...

A business expense is a business expense, whether paid once or monthly, so this new marketing scheme of Adobe is very much a business write-off for tax purposes.

0 upvotes
PolarHki
By PolarHki (2 days ago)

The only way to make companies like Adobe understand that they should follow the users' wishes and needs, not vice versa, is if sales would simply break down. People just not buying these products. I hope that is what will happen.

7 upvotes
Markintosh
By Markintosh (2 days ago)

Adobe will push more people to get their piracy copies of new suite. Designers, who is using Photoshop/InDesign/Illustrator/Acrobat — will be paying more than before, and many of professionals will stay on CS6 version as long as computer systems will be supporting it.

Very ugly move by Adobe — first purchasing and killing concurrents like Macromedia, and now doing this rent/cloud stunt. I have no problem to use my CS6 Photoshop and Illustrator, also my main layout program is Quark. But what scares me — many people will be pushed to go for a new deal, and how fast Adobe will kill comparably and legacy between newer version of the programs and older stuff (CS6). I remember the nightmare with earlier InDesign versions.

5 upvotes
NewsView
By NewsView (2 days ago)

Your comment illustrates why the subject of antitrust action isn't just for the history books. What starts off as competitive — consolidation for the sake of improving efficiency and lowering costs — ends up at a place where overhead/costs/choices/freedoms reverse and consumers and businesses are stuck paying ever more for ever less. Adobe should not have been able to subsume so many of its competitors. If the competition were more robust we would also have more jobs. The loss of jobs, and the rising costs of living and doing business, are ultimately tied into the rise of international monopolies — another form of "too big to fail". In essence, industry leaders that have become too dominant and therefore too essential for many businesses/consumers to abandon. It is ironic that in today's world "success" means not having to listen to one's customers anymore — for they have nowhere else (on par) to turn!

Comment edited 3 minutes after posting
3 upvotes
Greg Henry
By Greg Henry (2 days ago)

Elements vs. CS: There have been discussions on here before where folks will ask if they truly need Photoshop, or if Elements will be good enough for their editing. I even know a couple of full time pros who use Elements for their work and it does what they need it to do.

In light of recent events, I predict that at least a measurable percentage of CS users who are not full time pros who make their entire living using it will migrate "down" to Elements and just add a few third-party plugins to enhance it. I pretty much see myself doing that, or switching to something else if I find something I like.

So here's the time to place our bets, so to speak... when this happens, and I again think it will, what do you think Adobe will do when they realize the migrations of CS users to Elements will actually cost them more money than they had thought? Discontinue subscriptions? Raise the price of Elements? Make Elements a subscription service?

0 upvotes
nnowak
By nnowak (2 days ago)

I don't really care what functionality is available in Elements. I won't be giving Adobe any more of my money for any of their products. My guess is I am not alone in this sentiment.

13 upvotes
Greg Henry
By Greg Henry (2 days ago)

nnowak, I fully understand your mentality on that. But I'm just wondering what folks will think Adobe will do if a migration to Elements *does* happen with enough users that they can see it impact their CS subscription sales?

There are some folks who won't ditch Adobe altogether, at least not initially. Some have plugins that only work with PS and Elements who will want to try to be able to keep using them. With constant sales at retail stores, you can get it for around $70 through the year here and there.

I'm just thinking if this happens that Adobe will either get sleezy and try to shut that option down for folks, dumb Elements down more than it is, etc. Since they typically aim Elements toward consumers I wouldn't think they'd do the subscription thing with it, but then, I didn't quite see this coming either.

Comment edited 4 minutes after posting
0 upvotes
HowaboutRAW
By HowaboutRAW (2 days ago)

Greg Henry:

The thing is Elements uses a good but limited version of ACR and one has to rebuy Elements every 12 months if one wants to open raw files from new cameras. Lightroom may be an ACR solution.

0 upvotes
CyberAngel
By CyberAngel (3 hours ago)

Adobe already promised to cripple the Elements
The new version with enhancements+features will be CC only
but for RAW update you need new non-CC Elements anyway
just that it does not evolve or is crippled anyway

1 upvote
Fleabag
By Fleabag (2 days ago)

And while your at it, contact NAPP and let them know that your subscription will not be renewed. Contact the makers of your plugins too.

Comment edited 9 minutes after posting
4 upvotes
John Crawley
By John Crawley (2 days ago)

By the way, if you need a Photoshop-like program, check out GIMP. Runs on Windows, OSX, Linux and others.

Also, FREE! Link: http://www.gimp.org/

3 upvotes
munozmanu
By munozmanu (2 days ago)

Good suggestion, I will try, if it works I will move from Photoshop to GIMP asap. I do not like this movement of Adobe

1 upvote
Fleabag
By Fleabag (2 days ago)

Only 8bit :-(

0 upvotes
bobbarber
By bobbarber (2 days ago)

It is not true that Gimp is only 8-bit.

Unstable (development) versions of Gimp as of 2012 support 16 and 32 bits per channel. This reflects the integration of GEGL into Gimp. The goal is to have GEGL fully implemented in stable versions of Gimp by version 3.0. But you can edit in 16 and 32 bits on Gimp today, as we speak.

Go to this link and search for "16" or "32" and read for yourself.
http://www.gimp.org/

Comment edited 43 seconds after posting
0 upvotes
Fleabag
By Fleabag (2 days ago)

8 bit comment was based on the stable version for Mac OSX. I downloaded from the link that said download and imported a 16bit tiff image. It said, Gimp does not work in 16 bit and your image will be converted to 8. I'll try again when there is a stable 16 bit version.

2 upvotes
John Crawley
By John Crawley (2 days ago)

This is horrible news. I fear this and Microsoft's move to the Cloud will have us all paying as we play. this is bad for all users everywhere. I predicted this a year and a half ago and was laughed at by friends. I said, "Soon we will be paying to use our software on an on-going usage. It will be like old long distance. the more you use, the more you pay." Watch. It will happen.

8 upvotes
Josh152
By Josh152 (2 days ago)

I have been warning people this was coming since World of Warcraft's monthly subscription scheme started. We are going to be in a situation where we are paying $100+ a month just to use your computer as we do now unless people put their foot down and simply refuse to by subscription software.

2 upvotes
NewsView
By NewsView (2 days ago)

With a little inspiration from the film "Who Killed the Electric Car?" I can imagine one worse: A draconian future in which it is "normalized" for us not to own cars, homes, software, phones, appliances — you name it! Heck, there is already a service in existence for rental furnishings, even rental pets! Rest assured: the future is one of central government and corporate planners working in league for our common good, common comfort and common convenience! We shall have two grocery stores. Two department store chains where we "lease" our wardrobes for a season. Two online newspapers. Two news channels on TV. Two agriculture producers. Two banks! What we will have an abundance of is just enough branding to confuse the ownership issue — why there are hundreds of brands and options from which to choose! Yes, but how many owners? You and I? Probably not. I hope I am being sarcastic; still, we may well be moving from the "disposable society" (razors, etc.) to the "owner-less society".

1 upvote
Nely
By Nely (2 days ago)

What photo editing software should I consider to replace Photoshop? I may as well start learning something new.

As a hobby photographer I have been using Photoshop since 1996, and have updated to the newest version whenever I felt the upgrades were worth the price. I currently have CS6 but I usually skip every other version as I can't justify the cost for the incremental improvements. The monthly subscription price seems way out of line, and if at any time you cannot justify the payment you will have nothing at all for all the money you have spent. What the ?? I am not interested in going down that road at all. I am very happy to purchase software at a fair price, but then expect it to be mine to keep.

Any recommendations for alternatives would be greatly appreciated.

4 upvotes
Roland Karlsson
By Roland Karlsson (2 days ago)

Gimp soon has full GEGL support. Thats a hint.

4 upvotes
balios
By balios (2 days ago)

Milk CS6 for as long as possible, then look for an alternative in a few years. GIMP, Paintshop Pro, etc, will all be better in a few years and may offer you what you need.

1 upvote
PhotoByRichard
By PhotoByRichard (2 days ago)

I am going I try gimp and paintshop pro

1 upvote
SemperAugustus
By SemperAugustus (1 day ago)

I donwloaded today a free trial of corel paint shop pro, it has decent RAW processing, adjustment layers wtih curves, levels, etc. it has masks, blending modes, lens corrections, aharpening, filters and includes Nike Color Efex Pro.... For a whopping cad $69.99
Did i mentioned a mapping tool and a mini-bridge with tags collections and so on...

Comment edited 2 minutes after posting
1 upvote
LGO
By LGO (2 days ago)

Given this development, I wonder whether the major camera manufacturers will come to the understanding that in addition to the camera body and lenses, the software component is the third and crucial leg on which digital photography stands and that they have a major role to play on this matter.

While developing a software such as Adobe Photoshop is beyond the capabilities of these camera manufacturers, their adoption of a common RAW file standard (definitely not DNG!) just like what they are doing with JPG will go a long way in helping other software companies to provide alternatives to Adobe's offering.

Adopting a common RAW standard and doing away with the need to constantly update the RAW converter (essentially, ACR for Adobe) every time a new camera model is released will mean that the user will have more money to spend on camera gears rather than spend it to update software to be able to make use of new model releases.

8 upvotes
AbrasiveReducer
By AbrasiveReducer (2 days ago)

Nice idea, sensible even but they want their proprietary formats.

1 upvote
NewsView
By NewsView (2 days ago)

Given how long people have been complaining over this very issue, I wouldn't be surprised if the major camera manufacturers have been "encouraged" by Adobe to disagree on a standardized RAW format. Corporate collusion — it wouldn't be the first time!

0 upvotes
Alternative Energy Photography

The price is too high. It's simply too rich at $50 per month for a single seat. At least Microsoft Office's subscription model is only $100 per year and allows up to 5 seats. Subscription models are like alimony: open-ended, meaning you pay until somebody gets married, dies, or the end of time.

So cost rises, period.

I hear a lot of grousing and complaining here. But I see NOTHING happening to correct this latest decision. For example, this forum is burning up, but Adobe's own forum has almost no complaints. You're all whining here and not THERE.

500,000 have already been suckered into the subscription model, with over a million currently in trial. Perfect reasoning for Adobe to make it permanent for all!

Adobe users are among the loudest whiners, but also among the MOST APATHETIC (as a group). By default, apathy encourages more of what you have not discouraged.

Here's the upshot:

ADOBE THINKS WE LIKE THIS BECAUSE THERE IS VERY LITTLE ACTIONABLE EVIDENCE TO THE CONTRARY.

3 upvotes
Roman_93
By Roman_93 (2 days ago)

http://www.change.org/petitions/adobe-systems-incorporated-eliminate-the-mandatory-creative-cloud-subscription-model

2 upvotes
Josh152
By Josh152 (2 days ago)

You are incredibly naive if you think Adobe would allow posts harpooning their new subscription model on their own forums.

2 upvotes
Alternative Energy Photography

I find mere petitions to be lacking in results, but I have an open mind. How will this help?

And...I am not naive. I believe that apathy and not thread locking is what is happening here.

Comment edited 1 minute after posting
0 upvotes
Glenn Haley
By Glenn Haley (2 days ago)

I live in the country and have slow internet service. Adobe, good luck and good bye!

0 upvotes
icexe
By icexe (2 days ago)

Adobe has had an interesting co-dependent relationship with pirates. Most are kids who cannot afford the exorbitant price for the software; but those same kids later grow up and enter the workforce where they become evangelists for Adobe products, which translates into huge corporate sales for them.

It will be interesting to see what happens when this cycle is broken.

I wonder if companies like Corel dream of having their products pirated at the level that Adobe products are.

7 upvotes
Josh152
By Josh152 (2 days ago)

LOL this new check in DRM scheme will not break this cycle at all. At most it will just slightly increase the time it takes to crack the software. The only way Adobe could really put a dent in piracy would be to not install the software on the users machine but instead run in on their own sever. This of course is not possible with the current bandwidth of the average internet connection and the abysmal global internet infrastructure we currently have.

2 upvotes
mikesco
By mikesco (2 days ago)

Think of this scenario, your job is going well, you buy a piece of software with surplus money, you lose your job, you at least can delay an upgrade and still use the old version. With a subscription model you either have a monthly bill your locked into and can't afford, or you have nothing you can use not even an older version.

13 upvotes
BillFS
By BillFS (2 days ago)

That is precisely the situation I find myself in at the moment; thank goodness I have non-subscription CS5...!

1 upvote
alegator
By alegator (2 days ago)

There's nothing that pirates can't beat, even subscription based software. They did it with Office 2013 and they will do it with Adobe CC. This is not about piracy, this is just greed from a company that wants to milk its customers. Bye Bye Adobe.

Comment edited 2 times, last edit 1 minute after posting
7 upvotes
ajamess
By ajamess (2 days ago)

Will Lightroom go this same route? I will be extremely depressed if that happens. I have 7 years of investment in that software :(.

9 upvotes
Josh152
By Josh152 (2 days ago)

I can see it now. "Get Lightroom and PS together for one low easy price of just 29.99 month for the first 6 months*"

* After the first six months the rate changes to the standard rate of 39.99 per month.

1 upvote
CyberAngel
By CyberAngel (3 hours ago)

actually one year for CS 6 owners at 100%
then 200% forever

1 upvote
John De Bord Photography
By John De Bord Photography (2 days ago)

:( Maybe they will hear the backlash....we can only hope

4 upvotes
Roman_93
By Roman_93 (2 days ago)

http://www.change.org/petitions/adobe-systems-incorporated-eliminate-the-mandatory-creative-cloud-subscription-model

3 upvotes
HDF2
By HDF2 (2 days ago)

1500 comments in 24 hrs. This must be a new record.

And 99.9% seem to be against Adobe's new pricing scheme. As someone else already notes, this much agreement on DPR must also be a first.

Professionals who make their living from using these programs - using them daily - won't likely have that much of a problem with the scheme (or at least may ultimately find that it works for them). Those who are most affected are the amateurs and enthusiasts who take pictures when they can and play with them when time allows.

I may go for months without taking a picture or having time to review and fix them up on PS, Lightroom or whatever. I suspect that many other people fit this same profile. For us, this model makes no sense and will ultimately drive us to other solutions that aren't a constant drain on the bank account.

It's sort of like cable or health clubs. There comes a point when one realises that they are not really using the subscription enough and forego it all together.

13 upvotes
bronxbombers4
By bronxbombers4 (2 days ago)

It's ironic that in their CNET interview they state that they are doing this because their customers 'overwhelmingly prefer' and 'support' this model. ahahahhahaahaha.

When have 99.9% of comments ever agreed before?

10 upvotes
AbrasiveReducer
By AbrasiveReducer (2 days ago)

Now let's be fair. Just because 99% of DPR readers don't "support" this "model" (which, in English, means don't want software by subscription) doesn't mean everybody feels this way. My guess is that only 90% of Adobe's total customer base is against it.

1 upvote
Maji
By Maji (2 days ago)

As others have stated, good bye Adobe. I wish you the worst.

10 upvotes
Kweide
By Kweide (2 days ago)

Greed is a strong motivation and often the beginning of an quick death... Goodbye Adobe... Hello GIMP, hello Pixelmator, welcome Photoline, hi rest of the world :)

11 upvotes
jorgeysusa
By jorgeysusa (2 days ago)

This is not about piracy, no way, this is about monopoly and greed. Well, you can count me out, boys.

17 upvotes
Markintosh
By Markintosh (2 days ago)

You're absolutely right! I'm sure we will see a hacked version on new software less then week after its out. If you have monitoring software on you computer — you can see how many times Adobe products (CS6) are "calling home". It's just sad — instead of making their prices more acceptable, they decide to get more from existing customers.

1 upvote
NewsView
By NewsView (2 days ago)

I'm not sure it will be so easy to hack the use of a Cloud-enabled program. If a program hack generates a static license number for local use, that's one thing. But what if in order to operate, the Cloud utilizes some random authentication "key" that the website connectivity validates — hampering the ability to make that connection successfully/correctly conceivably would only lock the app after so many failed tries (forcing you to call Adobe to obtain the unlock code or some such thing)? Depending on how the Cloud/Software integration is designed, it would require hacking both the local and server side. At the end of the day, the Cloud is another way to limit unauthorized access to non-licensed, non-current software.

Comment edited 2 minutes after posting
0 upvotes
Markintosh
By Markintosh (1 day ago)

I'm not a hacker and I only know — two last CS versions I own required to be connected to the internet during activation process. Also, they "calling home" every time after you reboot your router or server's DNS changing. The new software will have different algorithm and frequency of these calls, but since you will be installing software on your computer, and not using online version of the program, based on Adobe server, my guess the process will be same. Personally, I'll stay with my CS6 for a while and see where things heading. I just hope Apple systems will support CS6 for couple years, anyway I'll keep my Mac Pro as backup when I decide it's the time to get new computer.

0 upvotes
rhlpetrus
By rhlpetrus (2 days ago)

Will Adobe update the DNG converter? If so, one can keep using CS6 forever (well, at least while th OS opens it).

0 upvotes
rallyfan
By rallyfan (2 days ago)

I can't imagine why they would.

Their subscription model is apparently as appreciated as flatulence at a funeral, so they need some means of pressuring users to move toward their new model rather than keep existing (working...) software.

Also, once they commit to the new model, at some point the code bases will diverge, meaning Adobe will have to keep people working on the "old" code that doesn't generate subscriptions. They'd have little, if any, incentive to do so -- after all, they want to abandon that code right now anyway.

3 upvotes
SemperAugustus
By SemperAugustus (2 days ago)

I am for one converting all my PSDs into TIFF using a script, before some "update" renders that function useless.

2 upvotes
rallyfan
By rallyfan (2 days ago)

That's not a bad idea at all. Storage isn't as much of a cost or problem as it used to be, so that may be an answer for many users.

2 upvotes
LGO
By LGO (2 days ago)

For those planning to use the Lightroom in lieu of ACR (which is only available through subscription) to process RAW files from future camera models then port the file to Photoshop, be advised that Adobe can "upgrade" the future versions of the Lightroom output so that it will be incompatible with CS6 to pressure the user to subscribe.

The user does have an option to output a DNG or TIF from Lightroom as an intermediate file and use this in Photoshop but this will slow the workflow and take up storage space.

At best, the LR + Photoshop (CS6) should be seen as a temporary solution that will work until such time that Adobe makes the underlying ACR engine in LR incompatible for use with Photoshop. Because of this, I am now on the lookout for another software that will replace LR and Photoshop.

9 upvotes
rhlpetrus
By rhlpetrus (2 days ago)

DNG would solve that issue.

0 upvotes
LGO
By LGO (2 days ago)

I considered this (just read my post carefully).

DNG as a solution will work if you do not mind a slower workflow and have still another file that will take up space in the main storage and backup storage.

1 upvote
audijam
By audijam (2 days ago)

I am also LR4+CS6 and it would be very difficult for me because i am so used to the flow. I dont' mind to learn new tools/hot keys/whatever but....man...time is money!

1 upvote
Jimmy jang Boo
By Jimmy jang Boo (2 days ago)

How about a voice of reason crying in the wilderness???

"If you're going to complain about Adobe CC, at least understand it!"

http://www.dpreview.com/forums/post/51422317

Comment edited 1 minute after posting
1 upvote
JamesInCA
By JamesInCA (2 days ago)

That's good advice for those misreading the "cloud" part of the product.

But plenty of us understand all too well what the implications of the subscription plan are.

4 upvotes
LGO
By LGO (2 days ago)

Adobe's marketing is partly responsible for the confusion by using "Cloud" when it actually means subscription.

6 upvotes
Wildspin
By Wildspin (2 days ago)

They do that on purpose to sugarcoat the subscription with cloud in hope that some people might mistakenly swallow it as sort of "upgrade".

5 upvotes
micahmedia
By micahmedia (2 days ago)

Cloud? Really? Where's Adobe's remote servers that will allow me full photoshop functionality from a tablet? And if that can exist, where's my server version of PS to do the same with my home computer?

No, this isn't innovation, it's just sh!t marketing at work.

3 upvotes
JamesInCA
By JamesInCA (2 days ago)

That, and "cloud" is the buzzword du jour. It used to be "mobile," but that's so 2008, now. Now, if you bet your business on "the cloud," your company must be at the leading edge, and therefore worth 23x earnings.

4 upvotes
Roland Karlsson
By Roland Karlsson (2 days ago)

Thanks for your post. OK - its not a cloud product. Its a lease product. They just call it cloud, just because they can and probably because they think its hefty. That makes it better of course, but it speaks volumes about their view on their customers that they not are calling it with the right name.

2 upvotes
bronxbombers4
By bronxbombers4 (2 days ago)

Yeah the whole cloud thing is silly. The companies tried to pretend it is some new, fluffy, amazing thing. It's just a new name for an old, old thing, distributed computing/storage. Not that this is really particular that.

2 upvotes
SRT3lkt
By SRT3lkt (2 days ago)

wow 4 digits!

2 upvotes
CyberAngel
By CyberAngel (3 hours ago)

in future yearly rent price...100$/month...

1 upvote
nnowak
By nnowak (2 days ago)

The piracy statements are pure marketing BS.

The only reason for switching to a subscription model is that it guarantees a steady and dependable revenue stream. No more need for major annual or semi-annual software revisions in the hopes of luring new customers or upgraders. No more spikes in sales right after a new release followed by lagging sales as software nears end of life. No need for discounts to clear out previous version software. The programmers now only need to roll out small new features on an ad-hoc basis.

Nothing about the cloud service (functional or financial) is beneficial to me and is only designed to help Adobe. CS6 is the end of my relationship with Adobe.

With all of the people promising to abandon Adobe, I don't see how this ridiculous change will be a financial benefit in the long run. Maybe Adobe will die a quick death and then that steaming pile that is Flash will be gone forever too. I can only hope.

21 upvotes
MarkusDaaniel
By MarkusDaaniel (2 days ago)

I doubt that they will die quick death. They basically have monopoly in several areas of software. Indesign/FrameMaker, Dreamweaver, Photoshop, Illustrator and so on are industry standard.

But I think this could backfire them considerably. Probably a lot of people will keep using their CS6 products for a very long time. There is so much power in those products that it will cover probably 99% what most users need anyway.
Also this will presents an opportunity for Corel. If they would get their act together and improved their interface and file compatibility they could get some more recognition. Take Painter interface, put it into Photo-Paint and release it as a separate application from Draw Suite. Could definitely offer some competition to Photoshop. They also have AfterShot that is very decent RAW converter so they have that part covered already.

2 upvotes
LGO
By LGO (2 days ago)

"... people will keep using their CS6 products for a very long time."

Do not underestimate Adobe's understanding and resolve to neuter CS6 as early as possible to force its users to subscribe and get on board CC.

3 upvotes
Josh152
By Josh152 (2 days ago)

@LGO

That actually has happened before with other software.
Just look at Intuit and how they disable certain features in older versions of their book keeping software, essentially stealing it back from people after they already paid for it, to force people to upgrade.

Comment edited 13 seconds after posting
2 upvotes
MarkusDaaniel
By MarkusDaaniel (2 days ago)

I can't see how they could. Of course they could turn off activation servers for example but this can and will be circumvented. What is most troubling about this cloud software is indeed that you just throw your money into black hole without any certainty about the future. You would be completely left to the mercy of Adobe. With current version of products you could fire them up even years later in a virtualization software and still use them and have access to your content. With cloud you have no control and if you stop paying your fee you have nothing. Completely unacceptable.

1 upvote
Ednaz
By Ednaz (2 days ago)

Epic fail. I've got enough experience with various other cloud-based solutions to know that it's a hideous user experience for those who travel a lot and are often in areas of iffy bandwidth (if any at all) for extended periods of time as I do. "It's on your hard drive..." yeah, sounds fine assuming you're someplace where the app can still phone home, and when it can't most cloud solutions fail hard. The problem with any and all cloud solutions is they assume strong first world bandwidth. That's so arrogant. Particularly for photographers who adventure into the wilds of either nature or barely developed countries, any bandwidth assumption whatsoever is a mistake.

3 upvotes
Jim Radcliffe
By Jim Radcliffe (2 days ago)

ADOBE: Arrogant, Deplorable, Obnoxious, Brash, Evil.

No matter how they try to "Cloud" the issue, no matter what benefits they proclaim, it is all about squeezing more money on a monthly basis out of the people who have supported them all these years. Subscription services are evil, the price never goes down and the quality rarely goes up. It's all about the money.

3 upvotes
Total comments: 1899
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