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Panasonic unveils Lumix DMC-G6 16MP mid-level mirrorless camera

By dpreview staff on Apr 24, 2013 at 00:00 GMT
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Panasonic has announced the Lumix DMC-G6 - the latest in its mass market series of DSLR-styled mirrorless cameras. The G6 gains considerably improved movie capabilities, including full exposure control, an external mic socket and the sensor from the GH2. It also adds the NFC-aided Wi-Fi for simple remote control and image download that we first saw in the GF6.

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Press Release: 

The New Generation Digital Single Lens Mirrorless Camera with Stunning Mobility. LUMIX G6 for Even Higher Quality of Photo and Video

April 24, 2013: Panasonic is proud to announce a new addition of Digital Single Lens Mirrorless DMC-G6 that realizes real-to-life photo and video recording even in higher quality. The Digital Live MOS Sensor achieves high-resolution, high sensitivity image recording. The new Venus Engine is attains high-performance signal processing with the advanced noise reduction system. Combined with the high sensor performance, DMC-G6 minimizes noise and even achieves shooting at max. ISO 25600(Extended) high sensitivity image recording.

The DMC-G6 boasts quick response featuring high speed burst shooting at 7 fps in full resolution. Getting ready to shoot in only 0.5 sec*1 after start-up, the DMC-G6 never misses fleeting shooting opportunities together with its high speed, high precision Light Speed AF. Newly integrated Low Light AF enables accurate focusing on the target subject even in low-lit situations.

The DMC-G6 also features full HD 1920x1080, 60p (60 Hz) / 50p (50 Hz) smooth, high quality video recording in AVCHD Progressive and MP4 with stereo sound. The practical full-time AF and tracking AF is available in video recording, too. The cinema-like 24p video with the bit rate of max. 24 Mbps or P/A/S/M mode provide richly expressive afterimage with overwhelming image quality.

With the Wi-Fi® connectivity with NFC (Near Field Communication) technology, users can connect the camera to their smartphone/tablet anywhere at one-touch, which makes sharing images much easier. It is also possible to use a smartphone/tablet as a multi-capable remote shutter with a monitor. With the Instant Transfer function, photos are automatically sent to the smartphone/tablet right after shooting. On the other hand, both photo and video can be archived to the registered digital equipment such as PC automatically via the wireless access point (router) at home.

The DMC-G6 is not just an interchangeable lens camera but an advanced digital photographic tool full of wide-ranging attractive features for producing even more attractive artwork in camera. It incorporates Creative Panorama, Time Lapse Shot, Stop Motion Animation or Clear Retouch in addition to the popular Creative Control mode with a total of 19 fascinating filter effects. The Stop Motion Animation allows producing unique stop motion video and the Clear Retouch function enables to erase unwanted part of a picture after shooting – both operations completes with ease in camera.

The new, bright 1,440K-dot OLED (Organic Light-Emitting Diode) LVF (Live View Finder) boasts excellent color reproduction and high contrast ration of 10,000:1 while the renovated 3-inch large free-angle monitor adopts In-Cell Touch technology for outstanding viewability.

Offered in 3 stylish colors – black, white and silver, the DMC-G6 lets users experience high quality photo and video shooting with its stunning mobility.

The 16.05-Megapixel Digital Live MOS Sensor and New Venus Engine for Even Higher Picture Quality
The DMC-G6 integrates 16.05-megapixel Digital Live MOS which boasts high resolution and high sensitivity image recording with minimum noise. Panasonic adds its original pixel mix technology to the sensor to maximize the speed advantage native to the CMOS sensor. The current process is designed exclusively for the digital Live MOS sensor to minimize the noise generation. The fine wiring around the photodiode realizes high aperture ratio, which results in high resolution and excellent S/N ratio while high performance transistor encourages high speed signal processing.

The image processor Venus Engine is also newly developed to feature its advanced noise reduction systems. By extending the control level of noise, controllable area of noise is expanded by approx.64x in size. This makes it possible to remove large block of noise which was formally hard to detect and helps produce clear, smooth image especially for the nighttime scenery. In addition, the Multi-process NR (Noise Reduction) works in two separate steps allowing even finer control over noise level. The texture of noise itself, regardless of the noise size, is improved with this deliberate control, which is resulting in the reproduction of smooth human skin even in high sensitivity recording.

Furthermore, the optimum design of newly adopted Detail Reproduction Filter Process enhances the limit resolution by max. 3% and the contrast of middle to high range by max. 5%. Plus, the advanced Intelligent D-range Control offers wider dynamic range while maintaining the smooth gradation thanks to the high-precision signal processing. Suppressing both blocked shadows and blown highlights, every part of an image – from dark to bright – is faithfully reproduced.

The combination of the digital Live MOS Sensor and the Venus Engine achieves ISO3200 (Auto) and max. ISO 25600 (Extended). The Low Light AF in DMC-G6 gains higher performance in such as moonlight even without AF assist lamp to set focus on the subject more precisely.

High Speed Response with Advanced AF System for Fleeting Photo Opportunities
All cameras of LUMIX G adopt Contrast AF for its focus system. Compared with the Phase difference system AF, the Contrast AF boasts higher accuracy especially in shooting with bright lens with small F value. The DMC-G6 features high-speed Light Speed AF, making it possible to capture even the fast-moving subject clearly. Not only the accuracy but also the speed of AF in DMC-G6 surpasses the high-end DSLRs with Phase difference. The camera and the lens exchange the digital signal at max. 240 fps to minimize the time to focus. The DMC-G6 realizes the high speed burst shooting at 7 fps in 16.05-megapixel full resolution and max. 40 fps using an electronic shutter. Also, AF Tracking enables consecutive shooting to capture moving subject in sharp focus at 5 fps*2.

Combined with the Full-area Touch AF, it is possible to set focus on any point in the field of view which realizes quick and intuitive focusing operation with free frame composition. In addition, the newly adopted Touch AE (Auto Exposure) function allows setting focus and exposure at a single touch on the subject displayed on the monitor. With DMC-G6, it is selectable to set focus and/or exposure according to the shooting situation. For more practical control over focusing, the DMC-G6 incorporates Focus Peaking function that shows the peak of focus in MF and AF+MF mode.

The DMC-G6 incorporates high speed response desired for the digital single lens mirrorless camera, taking only approx. 0.5 sec*3 to get ready to shoot after startup. The control on DMC-G6 is smooth and easy with optimum layout of operation devices. The function lever allows direct adjustment of allotted function – zoom*4 exposure or aperture*5 control, which works for magnification in playback mode and page flip in menu. The compatibility with the UHS-I (Ultra High Speed I) SDXC/SDHC Memory Card allows faster data writing even in RAW recording mode.

Highest Level in Class – Stunning Video Recording Performance Succeeded from the LUMIX G Flagship
All LUMIX G cameras, especially the DMC-GH3, are renowned for their capability of high quality video recording. The DMC-G6 records stunningly smooth, high-resolution full-HD 1,920 x 1,080 60p (60 Hz) / 50p (50 Hz) videos in AVCHD Progressive (MPEG-4 / H.264) format. The DMC-G6 also supports 1080/24p native mode with 24 Mbps in AVCHD format bringing impressive afterimage to the footage. In addition, the P/A/S/M mode also lets users enjoy professional-like expressive video recording. The full-HD 1,920 x 1,080 60p (60 Hz) / 50p (50 Hz) video can also be recorded in MP4 at 28 Mbps, to play it back directly on the PC or other portable electronic devices without a need of conversion.

In addition to the practical full-time AF, the Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing the subject, the focus is shifted to it and let it stand out to attract attention. The AF Tracking locks on the subject with focus even it moves.

High quality sound can be recorded with Dolby® Digital. A Wind Cut function is also available to block out most of the noise from background wind. In addition to the built-in stereo microphone, the DMC-G6 is equipped with a 3.5mm terminal for external microphone to comply with serious sound recording. The Extra Tele Conversion function virtually extends the zoom range Max.4.8x without deterioration of image quality in smaller resolution.

The Time Lapse Shot automatically starts recording photos at time lapse sequence once the start time, interval and the number of pictures to shoot are set. The Stop Motion Animation function enables producing a stop motion (stop frame) video in camera with the pictures that are sequentially shot while moving the object by degrees. This effect makes the object appear as if it is moving by itself.

Easy Wireless Connectivity via Wi-Fi® / NFC with Smartphones
The DMC-G6 integrates Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology camera to offer more flexible shooting experience and instant image sharing with easy operation. All these flexible shooting / browsing / sharing style are made possible with the DMC-G6 and the Panasonic's dedicated application software Panasonic Image App for iOS / Android smartphones/tablets.

Users can connect the camera with a smartphone/tablet by just bringing them together. What is new is that the setup is extremely easy and finishes within a few seconds, making it possible to pair the camera directly to the smartphone/tablet without connection procedure of information input for authorization.

Remote shooting of both photo and video *6 is available by using the smartphone/tablet for a remote shutter with a monitor which displayed live at smooth 30 fps. Not only releasing a shutter, zooming *7, focusing and settings of shutter speed, aperture, exposure compensation are all controllable with a smartphone/tablet.

The Instant Transfer function allows the camera to transfer the photo data to the designated electronic devices automatically whenever shutter is released. In playback mode, users can also touch the image displayed on the camera to transfer it directly to the smartphone/tablet right on the spot. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone / tablet.

Archiving images becomes easy. DMC-G6 transfers the data to PC or other compliant electronic devices automatically via the wireless access point (router) at home. Also, with Panasonic's exclusive cloud service “LUMIX CLUB”, DMC-G6 can automatically synchronize images via internet with the designated devices and web services like Facebook™, Flickr™, Picasa™, Twitter™ or YouTube™.

The Wi-Fi Direct™ function allows direct playback of images on the DLNA (Digital Living Network Alliance) – compliant VIERA HDTV *8.

Other Attractive Features Completes DMC-G6

New 1,440K-dot OLED LVF
The large, bright 1,440K-dot OLED (Organic Light-Emitting Diode) LVF (Live View Finder) with approx.100% field of view in 4:3 aspect boasts excellent color reproduction and astonishingly high contrast at 10,000:1 for outstanding viewability. The display time lag is minimized dramatically compared with the predecessor DMC-G5. The image output between the LVF and the rear monitor is switched automatically with the eye sensor on the LVF, which features options of sensitivity - high, low and off - to reduce false operation during touching on the rear monitor.

New 3-inch Free-angle In-Cell Touch Monitor
The new 3-inch large, approx.1036K-dot high resolution monitor rotates 180° to the side and tilts 270° up and down boasting approx. 100% of field of view. The front panel is directly attached to the new In Cell Touch LCD without containing air layer in between. The result is that the reflection of external light is dramatically suppressed. Together with the increased resolution by approx.13% and improved color reproduction by approx.20%, the monitor for DMC-G6 secures higher visibility than ever. Plus, attenuation of transmitting backlight is minimized to achieve wide angle of view and by 25% of power saving.

The free-angle monitor with a touch-screen operation makes both monitoring and touching at any physical position. The touch-screen operation excels not only for shooting but also for playing back images with outstanding visibility. The Touch Pad function enables using both LVF and monitor simultaneously to encourage more intuitive shooting.

Creative Control / Creative Panorama
The popular Creative Control mode is upgraded by increasing its filter option from 14 (for DMC-G5) to 19 (for DMC-G6) adding new Old Days, Sunshine*10 , Bleach Bypass, Toy Pop, Fantasy in addition to the conventional Expressive, Retro, High Key, Sepia, High Dynamic, Soft Focus*, Dynamic Monochrome, Impressive Art, One Point Color, Cross Process, Low Key, Toy Effect and Star Filter*10 and Miniature Effect*11 mode. Effect parameter of each mode is also adjustable. With the new Creative Panorama function, it is possible to shoot a horizontal / vertical panoramic image with consequent shots taken by overlaying the previous picture and to put on a filter effect of Creative Control *12.

Clear Retouch
The Clear Retouch makes it is possible to erase unwanted objects or figures in an image by just tracing over them on monitor with a fingertip. They naturally disappear without destroying the image.

Advanced iA+ (Intelligent Auto Plus Mode) and Scene Guide for Beginners
For beginners of digital interchangeable lens system cameras, iA (Intelligent Auto) mode supports taking beautiful pictures with a variety of shooting-assist functions including AF Tracking, Intelligent D-range Control, Intelligent Scene Selector, Face Recognition and Intelligent ISO Control. The Intelligent Scene Selector now integrates Food Recognition mode. It detects food on the dish and captures it to look delicious. The iA Plus mode lets users adjust defocusing area in the background, exposure compensation and white balance for more flexible control.

The Scene Guide*13 offers 23 sample pictures shot by professional photographers. Users can choose the one closer to the situation they are going to shoot and optimum parameters for shooting the scene will be automatically set. Furthermore, shooting procedure, technical advice and recommended interchangeable lens for the scene can be shown for users to learn photography.

Compact, Easy-to-use Design with a Variety of Color Selection
The DMC-G6 features compact, easy-to-use design integrating useful built-in flash(GN 10 ISO160・m / GN 8 ISO100・m). Dispelling impression for conventional big, heavy and colorless DSLRs, the DMC-G6 is available in black, white or silver to match the user’s preference.

*1 With H-FS1442A, based on the CIPA standard.
- Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds in Europe and some Asian areas.
- Maximum time to record motion pictures continuously with [MP4] is 29 minutes 59 seconds or up to 4 GB.
- You can check the recordable time on the monitor. (For [FHD] in [MP4] format, the file size is large and so the recordable time will drop below 29 minutes 59 seconds.)

*2 In 1-area-focusing AF mode.

*3 With H-FS1442A, based on the CIPA standard.

*4 When used with Power Zoom lenses H-PS14042 or H-PS45175.

*5 In M (Manual) mode.

*7 For remote shooting of video, start/stop recording is available over smartphone/tablet control

*8 With LUMIX G Power Zoom Lens H-PS14042 or H-PS45175.

*9 Using [Playback on TV] of the Wi-Fi function, you can display images on a TV that supports the Digital Media Renderer (DMR) function of the DLNA standard. Please check the following website about the compatible devices for details. http://panasonic.jp/support/global/cs/dsc/

*10 For photo only

*11 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)

*12 Some filters of Creative Control cannot be used in Creative Panorama mode.

*13 Video recording using Scene Guide is not possible in some scenes.

Panasonic Lumix DMC-G5 specifications

Price
MSRP$749 (with 14-42mm lens)
Body type
Body typeSLR-style mirrorless
Sensor
Max resolution4608 x 3456
Other resolutions4608x3456, 3264x2448, 2336x1752, 4608x3072, 3264x2176, 2336x1560, 4608x2592, 3264x1840, 1920x1080, 3456x3456, 2448x2448, 1744x1744, 1712x1712
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels16 megapixels
Sensor photo detectors18 megapixels
Sensor sizeFour Thirds (17.3 x 13 mm)
Sensor typeCMOS
Color spacesRGB, Adobe RGB
Color filter arrayPrimary color filter
Image
ISOAuto, 160, 200, 400, 800, 1600, 3200, 6400, 12800, 25600
White balance presets5
Custom white balanceYes (2)
Image stabilizationUnknown
Uncompressed formatRAW
File format
  • RAW
  • RAW + Fine
  • RAW + Standard
  • JPEG Fine
  • JPEG Standard
  • MPO + Fine
  • MPO + Standard (with 3D lens in Micro Four Thirds System standard)
Optics & Focus
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomNo (2x, 4x)
Manual focusYes
Number of focus points23
Lens mountMicro Four Thirds
Focal length multiplier2×
Screen / viewfinder
Articulated LCDFully articulated
Screen size3
Screen dots1,036,000
Touch screenYes
Screen typeTFT Color LCD with wide-viewing angle
Live viewYes
Viewfinder typeElectronic
Viewfinder coverage100%
Viewfinder magnification1.4×
Viewfinder resolution1,440,000
Photography features
Minimum shutter speed60 sec
Maximum shutter speed1/4000 sec
Exposure modes
  • Program
  • Aperture Priority
  • Shutter Priority
  • Manual
Scene modes
  • Clear Portrait
  • Silky Skin
  • Backlit Softness
  • Clear in Backlight
  • Relaxing Tone
  • Sweet Child's Face
  • Distinct Scenery
  • Bright Blue Sky
  • Romantic Sunset Glow
  • Vivid Sunset Glow
  • Glistening Water
  • Clear Nightscape
  • Cool Night Sky
  • Warm Glowing Nightscape
  • Artistic Nightscape
  • Glittering Illuminations
  • Clear Night Portrait
  • Soft Image of a Flower
  • Appetizing Food
  • Cute Dessert
  • Freeze Animal Motion
  • Clear Sports Shot
  • Monochrome
Built-in flashYes (Pop-up)
Flash range10.50 m
External flashYes (Hot-shoe)
Flash modesAuto, On, Off, Red-Eye, Slow Sync
Flash X sync speed1/160 sec
Continuous drive7 fps
Self-timerYes (2 or 10 sec, 10 sec (3 images))
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±5 (at 1/3 EV steps)
AE Bracketing±3 (3, 5, 7 frames at 1/3 EV, 2/3 EV, 1 EV steps)
WB BracketingYes (3 frames in either blue/amber or magenta/green axis)
Videography features
Resolutions1920 x 1080 (60, 50, 30, 25fps) 1280 x 720 (60, 50, 30, 25fps), 640 x 480 (30, 25fps
FormatMPEG-4, AVCHD
Videography notes1920 x 1080, 60p, 50p (sensor output is 60p, 50p) (PSH: 28Mbps) ; 1920 × 1080, 60i,50i (sensor output is 60p 30p, 50p, 25p) (FSH: 17Mbps) ; 1920 x 1080, 30p,25p (sensor output is 60p, 25p) (FPH: 17Mbps, 24Mbps) ; 1280 x 720, 60p, 50p (sensor output is 60p, 25p) (SH: 17Mbps)
MicrophoneStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (Mini HDMI Type C)
WirelessBuilt-In
Wireless noteswith NFC (Near Field Communication) capabilities
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion rechargeable battery & charger
Battery Life (CIPA)340
Weight (inc. batteries)390 g (0.86 lb / 13.76 oz)
Dimensions122 x 85 x 71 mm (4.8 x 3.35 x 2.8)
Other features
Orientation sensorYes
GPSNone
139
I own it
19
I want it
8
I had it
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Comments

Total comments: 37
onlooker
By onlooker (11 months ago)

Gorgeous camera unnecessarily sales-crippled by the marketing decision to put an old sensor into it.

0 upvotes
yabokkie
By yabokkie (Apr 27, 2013)

is Pana planning a change of their pricing to something like
"2 dollars per gram"?

Comment edited 11 seconds after posting
0 upvotes
JosephScha
By JosephScha (Apr 27, 2013)

Perhaps that's why this page shows "Click here to read our hand-on Panasonic G5 preview" although if you click that it does take you to the G6 preview.

0 upvotes
RichRMA
By RichRMA (Apr 26, 2013)

Dear Panasonic; take a page from Olympus, stop putting old sensors in your cheaper cameras. I know the majors have FF, APS, 1" sensors, but there is no reason to ape their camera "price class" structure.

0 upvotes
SantaFeBill
By SantaFeBill (Apr 25, 2013)

G6 - Strange combination of advanced features that would appeal to the technical savvy user but an obsolete sensor that will turn those same users off. I can only guess that Panasonic was afraid that a significant sensor upgrade from the G5 would hurt sales of the GH3.

0 upvotes
igorek7
By igorek7 (Apr 25, 2013)

Panasonic G5 was already a serious upgrade for the G-series of cameras, GH3 became the true semi-/pro-hybrid camera, but the G6 offers a few new features that even the GH3 doesn't (yet) have:
* Focus Peaking that shows the peak of focus in MF and AF+MF mode
* EV -3 - 18 (ISO100 equivalent) AF Detective Range,
* 1080p@60fps video in Extra Tele Conversion (ETC) mode (the GH3 tops out at 1080@30P in ETC),
* 7 fps @16Mpix&AFSingle, 5 fps @16Mpix&AFTracking and 40fps burst mode (versus 6fps@AFS and 20fps in GH3),
* 1,728-zone multi-pattern light metering system (versus 144-zone in GH3),
* Stop Motion Video, Sweep Panorama
* 1,036K dots TFT LCD screen (versus 614K dots OLED LCD in GH3)
* Adjustable HDR mode. While the Panasonic G5/GH3 have an in-camera HDR mode, there is only an On or Off setting with no scope to tone down the effect.
* NFC +better Wi-Fi: The G6 have wireless recording function with start/stop recording and 30fps video stream feed to tablet/smartphone.

2 upvotes
Bob Meyer
By Bob Meyer (Apr 25, 2013)

The same old GH2 sensor? Total FAIL, Panasonic. I own 3 Panasonic m43 camera bodies, but if Panasonic insists on using tired old technology in everything but it's most expensive (and heaviest) model I guess my next camera will be from Oly. (If only Oly's ergos didn't suck so bad.)

I would have pre-ordered if it used the GH3 sensor, but this is a non-starter for me.

0 upvotes
Blumfeld
By Blumfeld (Apr 24, 2013)

Timelapse and manual Control for video... Looks Good!

1 upvote
peevee1
By peevee1 (Apr 24, 2013)

Looks like a good camera. Too bad they don't use MAR feature of the sensor.

There is a mistake in the press release though. They mixed up their footnotes, for example, power zoom refers to *7, but it should actually be "*8 With LUMIX G Power Zoom Lens H-PS14042 or H-PS45175.".

1 upvote
NetMage
By NetMage (Apr 24, 2013)

Next time you cut and paste an article, you may want to search for the old model - I don't think a preview or specs of the G5 is what we care about.

0 upvotes
MrTritium
By MrTritium (Apr 24, 2013)

Damn, still no mechanical stabilisation , why? A lot of people will propably use the G6 with the non-stabilized 14/2.5, 20/1.7 or 25/1.4.
The OMD is one step ahead.

2 upvotes
Revenant
By Revenant (Apr 24, 2013)

Unfortunately, I think the likelihood of Panasonic making a body with sensor-shift stabilization is about the same as Canon or Nikon making one.
Apparently, they don't see a need for stabilizing prime lenses with the focal lengths you mentioned.

1 upvote
agentul
By agentul (Apr 24, 2013)

or maybe Olympus holds the patent for it and doesn't want to share.

Comment edited 9 seconds after posting
0 upvotes
Revenant
By Revenant (Apr 24, 2013)

Olympus isn't the only company using sensor-shift. There's also Pentax, Sony, Casio and others.

0 upvotes
emilclick
By emilclick (11 months ago)

Or mayby Canon and Nikon use optical viewfinder with pentaprism, that mean the superlative in the viewfinder quality image, and in this case the sensor-shift stabilization is not operational for the viewfinder image. That why Canon and Nikon use lens stabilization, not in body sensor-shift one. I don't look in the Pentax, Sony, Casio, Olympus or others in body stabilization users but when I look in a Nikon viewfinder with a long tele lens, like a 500 or 600 mm VR and half-press the shutter the imege freze in viewfinder, especialy for long distans subjects. For Panasonic mirrorless system was possible to use in body stabilizations but maybe they are conservative with DSLR style whitch they start in the dslr-world, L1 and L10, that not bad camera and have in lens stabilization. And use this stabilization in all the category of the cameras today and I think is one of the best stabilization of the day especialy with last 5-ways power ois in compact class and video cameras.

0 upvotes
Alexhou
By Alexhou (Apr 24, 2013)

NFC-aided Wi-Fi ? could i pay for on bus by using G6?

0 upvotes
emilclick
By emilclick (11 months ago)

Not with today G6. You must have a smart camera, with an operation system, android or iOS, like Nikon c800 or Samsung galaxy one and NFC ofcorse moore. But be sure until the end of this year you have one camera like this.

0 upvotes
KL Matt
By KL Matt (Apr 24, 2013)

Hire a native speaker (of English!) to translate your press releases Panasonic, this is embarrassing.

3 upvotes
KL Matt
By KL Matt (Apr 24, 2013)

And a side note to DPR: If they send a bloated, ungrammatical marketing text full of hot air in the guise of a press release, no one is forcing you to publish it verbatim. That's called free advertising, not journalism.

12 upvotes
NZ Scott
By NZ Scott (Apr 24, 2013)

Yes, it's lazy journalism. Dpreview should at least make an effort to write a story, even if it's mostly just based on the press release.

3 upvotes
LensBeginner
By LensBeginner (Apr 24, 2013)

They published a Preview at the same time as the press release.
Seems fair to me.

0 upvotes
KL Matt
By KL Matt (Apr 24, 2013)

The preview is great. But that's not the point. They're publishing this release under the heading of "news." Sorry, this isn't news. It's an advertisement. If I want to read 2500 words of tactless manufacturer hyperbole, I know full well how to type panasonic.com into my browser. That's not what I come to a site like DPR for. I come to DPReview for exactly the opposite: an independent, objective view that places the manufacturer's claims into context with respect to real world performance and competing products. Would it kill DPR to have someone sit down and write 250 words about the new model and link to the release on Panasonic's site instead of copying it word for word? I mean, isn't that what this site is all about, reporting on digital cameras?

2 upvotes
Realeyes
By Realeyes (Apr 24, 2013)

@KLMatt, I think your remarks are a bit harsh. Dpreview have a consistent editorial approach, it seems to me: 1) they post an announcement, with the company's press release and pictures; 2) they do a preview, based on a short amount of the spent with the new equipment; and then 3) they write a full review and do numerous comparisons. This approach means we readers can get some information as soon as possible, without the delay and cost of putting a journalist on the story. I'm happy with this approach. It also means the DPR cannot be accused of "spin" when a manufacturer issues a press release that includes inaccuracies about a new product, which are subsequently corrected.

Besides, for what we "pay" for DPR, I think we get astonishingly good value.

2 upvotes
KL Matt
By KL Matt (Apr 24, 2013)

Good points, Realeyes. Still, DPR is not a PR portal. It's a review site. If I want manufacturer press releases, I know where to get them. I'd rather see original content and links to releases instead. That's just my personal preference.

1 upvote
NZ Scott
By NZ Scott (Apr 25, 2013)

All news media outlets receive press releases, and some receive dozens every day, but dpreview is the only one I'm aware of that prints those press releases verbatim. It is a news outlet's job to gather information and process it into a digestible form for its readers, rather than just cut-and-paste the raw information. In this case, the press release is particularly badly written.

2 upvotes
Artmech
By Artmech (Apr 27, 2013)

I agree with KL Matt, I read this site for an independent view but having had some of my critical comments and reviews of cameras I have bought removed, I wonder just how independent it is or can be. I want to know how the equipment, camera whatever works out there in the real world not as the manufacturer says it should in the press release.

0 upvotes
YouDidntDidYou
By YouDidntDidYou (Apr 24, 2013)

Sounds like Panasonic have done a lot of listening with the features :) now they have to buck up their marketing

1 upvote
cgarrard
By cgarrard (Apr 24, 2013)

Price and availability? Or did I miss it....

2 upvotes
peevee1
By peevee1 (Apr 24, 2013)

$750 with the new darkest 14-42. Yet better value than even NEX-6, and probably everything else among mirrorless cameras.

Availability end of June.

Comment edited 2 minutes after posting
1 upvote
cgarrard
By cgarrard (Apr 27, 2013)

Thx. Don't like the NEX-6 at all, menu and very slow turn on times are major turn offs. Yuck.

0 upvotes
Dphotog
By Dphotog (Apr 24, 2013)

GH3 ? can we get focus peaking please too? K thanks...
Panasonic already said the processor was not powerful enough to handle this yet this camera which uses the very same processor has it...*sigh* panasonic

"the DMC-G6 incorporates Focus Peaking function that shows the peak of focus in MF and AF+MF mode."

6 upvotes
mikiev
By mikiev (Apr 24, 2013)

This is the 2nd press release for a new camera I've read, in which the PR people fill the release with multiple paragraphs of jargon e.g. " Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology; UHS-I (Ultra High Speed I) SDXC/SDHC Memory Card; Digital Live MOS Sensor"; etc

And yet they never mention the fact this is also a micro four-thirds camera. Not even in the "Other Attractive Features..." section. :)

How is compatibility with u43 lenses not an attractive feature?

Is it the fear that potential customers might choose other brands of lenses, if they knew it was an option?

Or that they might check into what other u43 cameras there are on the market?

I guess there job is to make Panasonic look like the be-all, end-all of your camera needs. :)

Comment edited 20 seconds after posting
7 upvotes
b534202
By b534202 (Apr 24, 2013)

Good catch. Maybe it is not MFT!

"Lens mount Unknown"

;)

Comment edited 25 seconds after posting
7 upvotes
ageha
By ageha (Apr 24, 2013)

Of course it's a m43 camera, no need to mention it.

0 upvotes
NZ Scott
By NZ Scott (Apr 24, 2013)

It's one of the worst press releases I've ever read from a major electronics company. Full of shocking grammar mistakes and rendered almost unreadable by an over-use of caps and jargon.

4 upvotes
KennethDante
By KennethDante (Apr 24, 2013)

Nice. Looks somewhat (give or take) spec-like to the Sony A57

1 upvote
ageha
By ageha (Apr 24, 2013)

Or A58 or A55 or any other camera on the market. Looks like you have no clue. ;)

1 upvote
Total comments: 37