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Behind the scenes of the Hasselblad H5D advertising campaign

Mar 20, 2013 at 16:58 GMT

Photographer Henrik Sorensen has uploaded an interesting behind-the-scenes YouTube video of his recent 'submerged fairy' shoot for Hasselblad's advertising campaign for its new H5D medium-format digital camera. Taking inspiration from the Danish folklore and its royal history he opted to use a submerged castle interior as the backdrop. He first went on location to the 18th century Ledreborg Castle and captured a picture of the main hall, then printed the photo onto a 8 x 4.5m plastic backdrop and completed the rest of the shoot in a swimming pool.

Hasselblad's H5D digital medium format camera series started shipping in December 2012 in 40, 50 and 60 megapixel models, as well as 50 and 200 megapixel multi-shot versions. (via FStoppers)

Behind the scenes video of the floating fairytale shoot